Town of Sturgeon Bay Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Wisconsin, United States
Is Airbnb profitable in Town of Sturgeon Bay in 2025? Explore comprehensive Airbnb analytics for Town of Sturgeon Bay, Wisconsin, United States to uncover income potential. This 2025 STR market report for Town of Sturgeon Bay, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 17 active listings.
Whether you're considering an Airbnb investment in Town of Sturgeon Bay, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Town of Sturgeon Bay Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Town of Sturgeon Bay Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Town of Sturgeon Bay (2025)
Understanding the monthly revenue variations for Airbnb listings in Town of Sturgeon Bay is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Town of Sturgeon Bay is typically July, while December often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Town of Sturgeon Bay across different performance tiers:
- Best-in-class properties (Top 10%) achieve $8,964+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $6,752 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $3,981 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $2,863, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Town of Sturgeon Bay
Town of Sturgeon Bay Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Town of Sturgeon Bay STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while April experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Town of Sturgeon Bay:
- Best-in-class properties (Top 10%) achieve 74%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 54% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 39%.
- Entry-level properties (Bottom 25%) average 23% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Town of Sturgeon Bay
Average Daily Rate (ADR) Airbnb Trends in Town of Sturgeon Bay (2025)
Effective short term rental pricing strategy in Town of Sturgeon Bay involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Town of Sturgeon Bay typically peaks in July and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $625+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $465 or more.
- Typical properties (Median) charge around $355 per night.
- Entry-level properties (Bottom 25%) earn around $264 per night.
Average Daily Rate (ADR) Trend by Month in Town of Sturgeon Bay
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Airbnb Seasonality Analysis & Trends in Town of Sturgeon Bay (2025)
Peak Season (July, August, June)
- Revenue averages $9,159 per month
- Occupancy rates average 65.2%
- Daily rates average $424
Shoulder Season
- Revenue averages $4,103 per month
- Occupancy maintains around 39.1%
- Daily rates hold near $367
Low Season (January, April, December)
- Revenue drops to average $2,348 per month
- Occupancy decreases to average 25.8%
- Daily rates adjust to average $365
Seasonality Insights for Town of Sturgeon Bay
- The Airbnb seasonality in Town of Sturgeon Bay shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Town of Sturgeon Bay's highest earning potential, with monthly revenues capable of climbing to $10,105, occupancy reaching a high of 74.4%, and ADRs peaking at $437.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,879, occupancy could drop to 17.5%, and ADRs may adjust down to $344.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Town of Sturgeon Bay.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Town of Sturgeon Bay seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Town of Sturgeon Bay (2025)
Exploring the top neighborhoods for short-term rentals in Town of Sturgeon Bay? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Sturgeon Bay | The vibrant heart of Sturgeon Bay, featuring local shops, restaurants, and cultural attractions. Ideal for travelers looking to explore the town's charm and waterfront access. | Door County Maritime Museum, Historic Downtown Sturgeon Bay, Local Art Galleries, Waterfront Parks, Restaurants and Cafes |
| Sturgeon Bay Waterfront | A scenic area along the bay offering stunning views and recreational activities. Perfect for guests wanting waterfront accommodations close to nature and outdoor fun. | Sturgeon Bay Canal, Bayview Park, Waterfront Trail, Fishing and Boating, Scenic Cruises |
| Potawatomi State Park | An inviting natural area perfect for outdoor enthusiasts. Attracts guests seeking hiking, camping, and wildlife experiences in a serene environment. | Hiking Trails, Fishing Spots, Scenic Overlooks, Camping Areas, Wildlife Watching |
| Egg Harbor | Close to Sturgeon Bay, this charming village offers scenic views, quaint shops, and a relaxed atmosphere. Great for those looking for a cozy getaway. | Egg Harbor Beach, Shopping Village, Wine Tasting Rooms, Art Galleries, Local Festivals |
| Fish Creek | Known for its quaint shops and beautiful parks, Fish Creek is a popular destination in Door County. Ideal for visitors wanting local culture and nature. | Peninsula State Park, Cultural Events, Restaurants and Shops, Water Activities, Art Galleries |
| Sister Bay | A bustling village that features waterfront dining and shopping, well-known for summer activities and events. Suitable for visitors of all ages. | Sister Bay Beach, Waterfront Park, Local Festivals, Restaurants, Shopping Centers |
| Washington Island | A unique destination that offers a getaway feel with natural beauty and local culture. It attracts guests looking for adventure and relaxation in a less commercial area. | Washington Island Ferry, Native American History, Beaches and Nature, Local Farms, Biking Trails |
| Baileys Harbor | A small town with a fantastic harbor and lovely spots for relaxation and exploration. Perfect for travelers wanting a quiet retreat with scenic views. | Baileys Harbor Range Lights, Cannon Island, Local Breweries, Kayaking Tours, Nature Preserves |
Understanding Airbnb License Requirements & STR Laws in Town of Sturgeon Bay (2025)
While Town of Sturgeon Bay, Wisconsin, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Town of Sturgeon Bay to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Town of Sturgeon Bay (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Town of Sturgeon Baybased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Modern Door County Waterfront House + Hot Tub
Entire Place • 3 bedrooms
Waterfront, Sand Beach on 2 Acres, Lily Bay Lodge
Entire Place • 3 bedrooms
Peace of Beach, 4 season waterfront cottage
Entire Place • 2 bedrooms
Snug Life - Sturgeon Bay Lakefront Cabin
Entire Place • 3 bedrooms
Ducks Landing, Door County, WI
Entire Place • 4 bedrooms
Paradise of the North
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Town of Sturgeon Bay (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Town of Sturgeon Bay based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Kelly | 4 | $159,712 | 195 | 4.87/5.0 |
| Simple Life Rentals | 2 | $128,834 | 25 | 4.75/5.0 |
| Ray And Leslie | 1 | $98,756 | 111 | 4.99/5.0 |
| Shawn | 1 | $72,510 | 172 | 4.91/5.0 |
| Donna | 2 | $71,717 | 32 | 4.86/5.0 |
| Rob & Suzie | 1 | $66,119 | 77 | 4.96/5.0 |
| Katrina | 1 | $61,784 | 10 | 5.00/5.0 |
| RentDoorCounty | 1 | $50,740 | 18 | 4.83/5.0 |
| Ann | 1 | $44,112 | 54 | 4.78/5.0 |
| Christopher | 1 | $35,633 | 78 | 4.83/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Town of Sturgeon Bay.
Dive Deeper: Advanced Town of Sturgeon Bay STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Town of Sturgeon Bay. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsTown of Sturgeon Bay Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Town of Sturgeon Bay
- The Town of Sturgeon Bay Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 17 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Town of Sturgeon Bay, House properties are the most common (76.5%), reflecting the local real estate landscape.
- Houses represent a significant 76.5% portion, catering likely to families or larger groups.
Town of Sturgeon Bay Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Town of Sturgeon Bay
- The dominant room capacity in Town of Sturgeon Bay is 3 bedrooms listings, making up 47.1% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 4 bedrooms properties represent 76.5% of the active Airbnb listings in Town of Sturgeon Bay, indicating a high concentration in these sizes.
- A significant 88.3% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Town of Sturgeon Bay.
Town of Sturgeon Bay Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Town of Sturgeon Bay
- The most common guest capacity trend in Town of Sturgeon Bay vacation rentals is listings accommodating 8+ guests (64.7%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Town of Sturgeon Bay STR market, accounting for 88.2% of listings.
- 94.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Town of Sturgeon Bay.
- On average, properties in Town of Sturgeon Bay are equipped to host 7.3 guests.
Town of Sturgeon Bay Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Town of Sturgeon Bay
- The most common availability pattern in Town of Sturgeon Bay falls within the 181-270 days range, representing 70.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 82.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Town of Sturgeon Bay (70.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 17.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Town of Sturgeon Bay Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
2 Nights
9 listings
52.9% of total
3 Nights
5 listings
29.4% of total
4-6 Nights
2 listings
11.8% of total
30+ Nights
1 listings
5.9% of total
Key Insights
- The most prevalent minimum stay requirement in Town of Sturgeon Bay is 2 Nights, adopted by 52.9% of listings. This highlights the market's preference for shorter, flexible bookings.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 52.9% of Town of Sturgeon Bay hosts use this setting.
- A 2-night minimum appears standard (52.9%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 5.9% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Town of Sturgeon Bay.
Town of Sturgeon Bay Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
1 listings
5.9% of total
Moderate
5 listings
29.4% of total
Firm
5 listings
29.4% of total
Strict
6 listings
35.3% of total
Cancellation Policy Insights for Town of Sturgeon Bay
- The prevailing Airbnb cancellation policy trend in Town of Sturgeon Bay is Strict, used by 35.3% of listings.
- A majority (64.7%) of hosts in Town of Sturgeon Bay utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 35.3% market standard in Town of Sturgeon Bay.
- With 35.3% using Strict terms, this is a viable option in Town of Sturgeon Bay, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Town of Sturgeon Bay.
Town of Sturgeon Bay STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Town of Sturgeon Bay
- The overall average booking lead time for vacation rentals in Town of Sturgeon Bay is 61 days.
- Guests book furthest in advance for stays during July (average 134 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 27 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (115 days avg.) sees the longest lead times, while Winter (39 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (61 days) as a baseline for your pricing and availability strategy in Town of Sturgeon Bay.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 134 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 115 days) to capture early planners.
- Monitor your own booking lead times against these Town of Sturgeon Bay averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Town of Sturgeon Bay (2025)
Amenity Prevalence
Amenity Insights for Town of Sturgeon Bay
- Essential amenities in Town of Sturgeon Bay that guests expect include: TV, Smoke alarm, Coffee maker, Carbon monoxide alarm, Dishes and silverware. Lacking these (any) could significantly impact bookings.
- Popular amenities like Wine glasses, Oven, Hot water are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Town of Sturgeon Bay: TV, Smoke alarm, Coffee maker, Carbon monoxide alarm, Dishes and silverware.
- Consider adding popular differentiators like Wine glasses or Oven to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Town of Sturgeon Bay to stay competitive.
Town of Sturgeon Bay Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Town of Sturgeon Bay
- The typical guest profile for Airbnb in Town of Sturgeon Bay consists of primarily domestic travelers (99%), often arriving from nearby Chicago, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 98.8% of guests.
- Key international markets include United States (98.8%) and Canada (0.6%).
- Top languages spoken are English (76.7%) followed by Spanish (8.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Chicago and Madison.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Town of Sturgeon Bay Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Town of Wilson | 13 | $6,118 | $585.55 | 38% |
| Summit | 10 | $5,464 | $466.57 | 39% |
| Rowleys Bay | 17 | $5,239 | $392.89 | 49% |
| Town of Nasewaupee | 33 | $5,178 | $353.96 | 51% |
| Ellison Bay | 15 | $5,036 | $356.73 | 59% |
| Town of Holland | 15 | $4,859 | $413.57 | 50% |
| Town of Baileys Harbor | 36 | $4,815 | $401.52 | 55% |
| Sister Bay | 77 | $4,798 | $387.07 | 49% |
| Egg Harbor | 75 | $4,655 | $372.55 | 49% |
| Town of Liberty Grove | 51 | $4,496 | $350.70 | 54% |