South Charleston Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in West Virginia, United States
Is Airbnb profitable in South Charleston in 2025? Explore comprehensive Airbnb analytics for South Charleston, West Virginia, United States to uncover income potential. This 2025 STR market report for South Charleston, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 21 active listings.
Whether you're considering an Airbnb investment in South Charleston, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the South Charleston Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key South Charleston Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in South Charleston (2025)
Understanding the monthly revenue variations for Airbnb listings in South Charleston is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in South Charleston is typically June, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in South Charleston across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,533+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,735 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,810 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $950, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in South Charleston
South Charleston Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the South Charleston STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Junesees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in South Charleston:
- Best-in-class properties (Top 10%) achieve 83%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 75% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 60%.
- Entry-level properties (Bottom 25%) average 36% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in South Charleston
Average Daily Rate (ADR) Airbnb Trends in South Charleston (2025)
Effective short term rental pricing strategy in South Charleston involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in South Charleston typically peaks in January and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $155+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $134 or more.
- Typical properties (Median) charge around $104 per night.
- Entry-level properties (Bottom 25%) earn around $79 per night.
Average Daily Rate (ADR) Trend by Month in South Charleston
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Airbnb Seasonality Analysis & Trends in South Charleston (2025)
Peak Season (June, July, April)
- Revenue averages $2,286 per month
- Occupancy rates average 62.9%
- Daily rates average $109
Shoulder Season
- Revenue averages $2,085 per month
- Occupancy maintains around 57.1%
- Daily rates hold near $112
Low Season (February, March, September)
- Revenue drops to average $1,514 per month
- Occupancy decreases to average 45.1%
- Daily rates adjust to average $112
Seasonality Insights for South Charleston
- The Airbnb seasonality in South Charleston shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases South Charleston's highest earning potential, with monthly revenues capable of climbing to $2,410, occupancy reaching a high of 69.1%, and ADRs peaking at $116.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,397, occupancy could drop to 41.1%, and ADRs may adjust down to $108.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in South Charleston.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these South Charleston seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in South Charleston (2025)
Exploring the top neighborhoods for short-term rentals in South Charleston? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown South Charleston | Vibrant area with historical significance, close to the city’s amenities, dining options, and cultural attractions. Ideal for guests looking to experience the local culture. | South Charleston Museum, Little Creek Park, Historic Train Depot, Little Drive-In, Charleston Mall |
| Southridge | Shopping hub with a variety of retail stores and restaurants. Great for families and groups looking for convenience and accessibility. | Southridge Shopping Center, Ruby Tuesday, IKEA, Target, Dicks Sporting Goods |
| Cottageville | Quaint residential area offering a quieter alternative to downtown. Perfect for extended stays and families seeking tranquility and local parks. | Cottageville Park, River Walk, local diners, Scenic countryside views, Hillcrest Golf Club |
| Kanawha State Forest | A beautiful natural area known for its outdoor recreational activities like hiking, biking, and wildlife watching. Attracts nature enthusiasts and those looking for outdoor adventures. | Hiking trails, Picnic areas, Camping sites, Wildlife viewing, Fishing spots |
| Sissonville | Suburban area with access to outdoor activities and local community events. Great for visitors wanting a local experience away from the hustle of downtown. | Sissonville Park, local markets, community festivals, Sissonville Library, Parks and recreation areas |
| South Charleston City Park | Recreational area with sports facilities and family-friendly activities. Ideal for travelers looking for outdoor fun and leisure. | Baseball fields, Playgrounds, Walking trails, Picnic areas, Community events |
| Charleston Road | Main transit route connecting South Charleston to Charleston city. Offers easy access for travelers wanting to explore both cities' attractions. | local diners, gas stations, shopping spots, easy access to downtown Charleston, transportation hubs |
| Thomas Memorial Hospital Area | Proximity to one of the major hospitals in the area attracts guests visiting patients or those in need of short-term stays for medical services. | Thomas Memorial Hospital, local cafes, grocery stores, community support services, transport links |
Understanding Airbnb License Requirements & STR Laws in South Charleston (2025)
While South Charleston, West Virginia, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for South Charleston to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in South Charleston (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in South Charlestonbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Naughty Pines *ADULT ONLY* NEW
Entire Place • 2 bedrooms
Beautiful 3-bedroom modern riverfront retreat
Entire Place • 3 bedrooms
River Oasis
Entire Place • 2 bedrooms
Rosie's Cabin
Entire Place • 2 bedrooms
3 Bedroom House on Ravine
Entire Place • 3 bedrooms
Cozy & Convenient
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in South Charleston (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in South Charleston based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Scott | 2 | $72,804 | 93 | 5.00/5.0 |
| Aaron | 1 | $38,649 | 72 | 4.86/5.0 |
| Krisene | 1 | $36,176 | 42 | 4.90/5.0 |
| Nelia | 1 | $30,835 | 29 | 4.90/5.0 |
| Danielle | 1 | $21,470 | 81 | 4.95/5.0 |
| Matt | 1 | $21,348 | 79 | 5.00/5.0 |
| Greg | 1 | $19,421 | 10 | 5.00/5.0 |
| Guizhi | 1 | $19,130 | 47 | 4.85/5.0 |
| Jade | 3 | $17,990 | 67 | 4.70/5.0 |
| Lance | 1 | $15,158 | 27 | 4.56/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in South Charleston.
Dive Deeper: Advanced South Charleston STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for South Charleston. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSouth Charleston Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for South Charleston
- The South Charleston Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 85.7% of the 21 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in South Charleston, House properties are the most common (66.7%), reflecting the local real estate landscape.
- Houses represent a significant 66.7% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique (combined 4.8%) offer potential for unique stay experiences.
South Charleston Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for South Charleston
- The dominant room capacity in South Charleston is 2 bedrooms listings, making up 38.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 61.9% of the active Airbnb listings in South Charleston, indicating a high concentration in these sizes.
- A significant 23.8% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in South Charleston.
South Charleston Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for South Charleston
- The most common guest capacity trend in South Charleston vacation rentals is listings accommodating 6 guests (33.3%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 4 guests dominate the South Charleston STR market, accounting for 52.3% of listings.
- 33.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in South Charleston.
- On average, properties in South Charleston are equipped to host 3.9 guests.
South Charleston Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for South Charleston
- The most common availability pattern in South Charleston falls within the 91-180 days range, representing 42.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 52.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in South Charleston (38.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 47.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
South Charleston Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
14 listings
66.7% of total
2 Nights
2 listings
9.5% of total
3 Nights
2 listings
9.5% of total
4-6 Nights
1 listings
4.8% of total
7-29 Nights
1 listings
4.8% of total
30+ Nights
1 listings
4.8% of total
Key Insights
- The most prevalent minimum stay requirement in South Charleston is 1 Night, adopted by 66.7% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (76.2%) of the South Charleston Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 66.7% of South Charleston hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in South Charleston.
South Charleston Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
5 listings
23.8% of total
Moderate
8 listings
38.1% of total
Firm
5 listings
23.8% of total
Strict
3 listings
14.3% of total
Cancellation Policy Insights for South Charleston
- The prevailing Airbnb cancellation policy trend in South Charleston is Moderate, used by 38.1% of listings.
- There's a relatively balanced mix between guest-friendly (61.9%) and stricter (38.1%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 38.1% market standard in South Charleston.
- Using a Strict policy might deter some guests, as only 14.3% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in South Charleston.
South Charleston STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for South Charleston
- The overall average booking lead time for vacation rentals in South Charleston is 28 days.
- Guests book furthest in advance for stays during July (average 47 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 10 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (37 days avg.) sees the longest lead times, while Winter (21 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (28 days) as a baseline for your pricing and availability strategy in South Charleston.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 47 days out to capitalize on advance planning.
- During February, focus on last-minute booking availability and promotions, as guests book with very short notice (10 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 37 days) to capture early planners.
- Monitor your own booking lead times against these South Charleston averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in South Charleston (2025)
Amenity Prevalence
Amenity Insights for South Charleston
- Essential amenities in South Charleston that guests expect include: Dishes and silverware, Smoke alarm, Air conditioning, Carbon monoxide alarm, Wifi, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Kitchen, TV, Refrigerator are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for South Charleston: Dishes and silverware, Smoke alarm, Air conditioning, Carbon monoxide alarm, Wifi, Heating.
- Prioritize adding missing essentials: Wifi, Heating.
- Consider adding popular differentiators like Kitchen or TV to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in South Charleston to stay competitive.
South Charleston Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for South Charleston
- The typical guest profile for Airbnb in South Charleston consists of primarily domestic travelers (96%), often arriving from nearby Old Fields, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 96.3% of guests.
- Key international markets include United States (96.3%) and DC (0.9%).
- Top languages spoken are English (76.8%) followed by Spanish (8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Old Fields and Charleston.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the South Charleston Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Creola | 11 | $6,407 | $395.56 | 56% |
| Rockbridge | 171 | $5,219 | $376.08 | 48% |
| Sugar Grove | 13 | $5,141 | $429.33 | 42% |
| South Bloomingville | 104 | $5,049 | $287.03 | 51% |
| Logan | 592 | $4,882 | $353.20 | 47% |
| Victor | 19 | $4,783 | $435.08 | 37% |
| Swan Township | 89 | $4,488 | $313.93 | 49% |
| Slaty Fork | 37 | $4,450 | $384.61 | 37% |
| New Plymouth | 13 | $4,411 | $524.37 | 29% |
| Laurelville | 120 | $4,344 | $322.30 | 44% |