Parsons Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in West Virginia, United States
Is Airbnb profitable in Parsons in 2025? Explore comprehensive Airbnb analytics for Parsons, West Virginia, United States to uncover income potential. This 2025 STR market report for Parsons, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 20 active listings.
Whether you're considering an Airbnb investment in Parsons, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Parsons Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Parsons Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Parsons (2025)
Understanding the monthly revenue variations for Airbnb listings in Parsons is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Parsons is typically June, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Parsons across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,086+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,234 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,416 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $791, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Parsons
Parsons Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Parsons STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Parsons:
- Best-in-class properties (Top 10%) achieve 64%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 49% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 34%.
- Entry-level properties (Bottom 25%) average 22% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Parsons
Average Daily Rate (ADR) Airbnb Trends in Parsons (2025)
Effective short term rental pricing strategy in Parsons involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Parsons typically peaks in January and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $168+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $147 or more.
- Typical properties (Median) charge around $121 per night.
- Entry-level properties (Bottom 25%) earn around $101 per night.
Average Daily Rate (ADR) Trend by Month in Parsons
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Airbnb Seasonality Analysis & Trends in Parsons (2025)
Peak Season (June, July, August)
- Revenue averages $2,122 per month
- Occupancy rates average 46.2%
- Daily rates average $121
Shoulder Season
- Revenue averages $1,619 per month
- Occupancy maintains around 35.2%
- Daily rates hold near $123
Low Season (February, March, November)
- Revenue drops to average $1,256 per month
- Occupancy decreases to average 32.2%
- Daily rates adjust to average $125
Seasonality Insights for Parsons
- The Airbnb seasonality in Parsons shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Parsons's highest earning potential, with monthly revenues capable of climbing to $2,362, occupancy reaching a high of 52.3%, and ADRs peaking at $133.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,100, occupancy could drop to 26.4%, and ADRs may adjust down to $116.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Parsons.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Parsons seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Parsons (2025)
Exploring the top neighborhoods for short-term rentals in Parsons? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Canaan Valley | A stunning natural area known for its skiing, hiking, and wildlife. Great for outdoor enthusiasts and families looking for a nature escape. | Canaan Valley Resort State Park, Timberline Four Seasons Resort, Blackwater Falls State Park, Canaan Valley Wildlife Refuge, Hiking Trails |
| Davis | A charming small town that serves as a gateway to some of West Virginia's best outdoor activities, attracting visitors year-round. | Blackwater Falls State Park, Canaan Valley Ski Resort, Local restaurants and shops, Scenic views and trails, Mountain biking opportunities |
| Elkins | A historic railroad town that offers a quaint downtown and easy access to hiking and outdoor activities, popular among travelers seeking culture and nature. | Durbin and Greenbrier Valley Railroad, Elkins City Park, Pioneer Days Festival, Old Brick Playhouse, Tygart Lake State Park |
| Thomas | A revitalized small town with a vibrant arts scene, attracting visitors who appreciate local culture and beautiful landscapes. | The Purple Fiddle, Canaan Valley National Wildlife Refuge, Historical buildings and sites, Local art galleries, Annual events and festivals |
| Mountain House | Calm and serene location in the mountains perfect for guests seeking relaxation and a break from urban life. | Beautiful mountain views, Tranquil hiking trails, Proximity to Canaan Valley, Wildlife watching, Camping areas |
| Seneca Rocks | Famous for its stunning rock formations and outdoor climbing, it draws adventure seekers and photographers. | Seneca Rocks Discovery Center, Climbing and hiking trails, Scenic views, Campgrounds, Nearby rivers |
| Buckland | A small community known for its historic charm and access to stunning rural landscapes, appealing to those looking for a quiet getaway. | Scenic countryside, Farmers markets, Local history, Quaint bed and breakfasts, Nature trails |
| Harman | A hidden gem, perfect for those looking to unwind in nature with fishing and outdoor recreational activities. | Breathtaking nature, Quiet rivers, Fishing spots, Hiking trails, Wildlife watching |
Understanding Airbnb License Requirements & STR Laws in Parsons (2025)
While Parsons, West Virginia, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Parsons to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Parsons (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Parsonsbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Charming Parsons Cabin w/ Grill on the Cheat River
Entire Place • 2 bedrooms
Parsons Riverside Retreat
Entire Place • 2 bedrooms
Cozy Cabin in Parsons: Hike, Fish & Explore!
Entire Place • 2 bedrooms
Irene's Place - Large Riverside Victorian Home
Entire Place • 3 bedrooms
Riverfront getaway close to town.
Entire Place • 3 bedrooms
Johnny B’s - No cleaning fees
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Parsons (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Parsons based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Evolve | 5 | $115,680 | 164 | 4.68/5.0 |
| Joyce | 3 | $41,532 | 306 | 4.94/5.0 |
| Warren | 1 | $29,650 | 47 | 4.96/5.0 |
| Elizabeth | 3 | $22,850 | 20 | 3.31/5.0 |
| Sharlotte | 1 | $22,111 | 92 | 4.91/5.0 |
| John | 1 | $21,547 | 11 | 5.00/5.0 |
| Misty | 1 | $20,488 | 79 | 4.89/5.0 |
| Matthew | 1 | $20,148 | 72 | 4.89/5.0 |
| Ruth | 1 | $16,659 | 80 | 4.98/5.0 |
| Todd | 1 | $9,313 | 118 | 4.80/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Parsons.
Dive Deeper: Advanced Parsons STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Parsons. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsParsons Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Parsons
- The Parsons Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 85% of the 20 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Parsons, Outdoor/Unique properties are the most common (50%), reflecting the local real estate landscape.
- Houses represent a significant 30% portion, catering likely to families or larger groups.
- The presence of 15% Hotel/Boutique listings indicates integration with traditional hospitality.
Parsons Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Parsons
- The dominant room capacity in Parsons is 1 bedroom listings, making up 60% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 85.0% of the active Airbnb listings in Parsons, indicating a high concentration in these sizes.
- With over half the market (60%) consisting of studios or 1-bedroom units, Parsons is particularly well-suited for individuals or couples.
- A significant 25.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Parsons.
Parsons Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Parsons
- The most common guest capacity trend in Parsons vacation rentals is listings accommodating 4 guests (30%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Parsons STR market, accounting for 50.0% of listings.
- 25.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Parsons.
- On average, properties in Parsons are equipped to host 4.3 guests.
Parsons Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Parsons
- The most common availability pattern in Parsons falls within the 181-270 days range, representing 60% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 80.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Parsons (60%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 20.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Parsons Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
8 listings
40% of total
2 Nights
11 listings
55% of total
3 Nights
1 listings
5% of total
Key Insights
- The most prevalent minimum stay requirement in Parsons is 2 Nights, adopted by 55% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (95.0%) of the Parsons Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 55% of Parsons hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Parsons.
Parsons Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
3 listings
15.8% of total
Moderate
5 listings
26.3% of total
Firm
2 listings
10.5% of total
Strict
9 listings
47.4% of total
Cancellation Policy Insights for Parsons
- The prevailing Airbnb cancellation policy trend in Parsons is Strict, used by 47.4% of listings.
- A majority (57.9%) of hosts in Parsons utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 47.4% market standard in Parsons.
- With 47.4% using Strict terms, this is a viable option in Parsons, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Parsons.
Parsons STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Parsons
- The overall average booking lead time for vacation rentals in Parsons is 46 days.
- Guests book furthest in advance for stays during July (average 111 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 17 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (86 days avg.) sees the longest lead times, while Winter (22 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (46 days) as a baseline for your pricing and availability strategy in Parsons.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 111 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 86 days) to capture early planners.
- Monitor your own booking lead times against these Parsons averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Parsons (2025)
Amenity Prevalence
Amenity Insights for Parsons
- Essential amenities in Parsons that guests expect include: Smoke alarm, Free parking on premises. Lacking these (any) could significantly impact bookings.
- Popular amenities like Coffee maker, Hot water, Air conditioning are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Parsons: Smoke alarm, Free parking on premises.
- Prioritize adding missing essentials: Free parking on premises.
- Consider adding popular differentiators like Coffee maker or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Parsons to stay competitive.
Parsons Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Parsons
- The typical guest profile for Airbnb in Parsons consists of primarily domestic travelers (97%), often arriving from nearby Pittsburgh, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 97.2% of guests.
- Key international markets include United States (97.2%) and DC (2.1%).
- Top languages spoken are English (85.5%) followed by French (4.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Pittsburgh and Morgantown.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Parsons Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Castleton | 10 | $6,255 | $523.55 | 39% |
| Bentonville | 22 | $5,235 | $405.46 | 51% |
| Skyland Estates | 13 | $5,151 | $253.99 | 63% |
| Friendsville | 12 | $5,012 | $493.24 | 39% |
| Halfmoon Township | 17 | $4,992 | $691.16 | 36% |
| Shenandoah Shores | 15 | $4,548 | $391.92 | 44% |
| Washington | 11 | $4,465 | $387.00 | 45% |
| Slaty Fork | 37 | $4,450 | $384.61 | 37% |
| Shenandoah Farms | 57 | $4,354 | $265.99 | 48% |
| Wardensville | 27 | $4,263 | $230.33 | 57% |