Parkersburg Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in West Virginia, United States
Is Airbnb profitable in Parkersburg in 2025? Explore comprehensive Airbnb analytics for Parkersburg, West Virginia, United States to uncover income potential. This 2025 STR market report for Parkersburg, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 29 active listings.
Whether you're considering an Airbnb investment in Parkersburg, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Parkersburg Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Parkersburg Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Parkersburg (2025)
Understanding the monthly revenue variations for Airbnb listings in Parkersburg is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Parkersburg is typically January, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Parkersburg across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,875+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,131 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,428 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $758, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Parkersburg
Parkersburg Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Parkersburg STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Novembersees the highest demand (peak season occupancy), while April experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Parkersburg:
- Best-in-class properties (Top 10%) achieve 81%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 66% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 44%.
- Entry-level properties (Bottom 25%) average 24% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Parkersburg
Average Daily Rate (ADR) Airbnb Trends in Parkersburg (2025)
Effective short term rental pricing strategy in Parkersburg involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Parkersburg typically peaks in January and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $125+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $94 or more.
- Typical properties (Median) charge around $75 per night.
- Entry-level properties (Bottom 25%) earn around $66 per night.
Average Daily Rate (ADR) Trend by Month in Parkersburg
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Airbnb Seasonality Analysis & Trends in Parkersburg (2025)
Peak Season (January, November, June)
- Revenue averages $1,990 per month
- Occupancy rates average 52.0%
- Daily rates average $91
Shoulder Season
- Revenue averages $1,487 per month
- Occupancy maintains around 44.0%
- Daily rates hold near $89
Low Season (February, March, August)
- Revenue drops to average $1,246 per month
- Occupancy decreases to average 45.4%
- Daily rates adjust to average $90
Seasonality Insights for Parkersburg
- The Airbnb seasonality in Parkersburg shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Parkersburg's highest earning potential, with monthly revenues capable of climbing to $2,031, occupancy reaching a high of 60.6%, and ADRs peaking at $93.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,220, occupancy could drop to 28.1%, and ADRs may adjust down to $89.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Parkersburg.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Parkersburg seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Parkersburg (2025)
Exploring the top neighborhoods for short-term rentals in Parkersburg? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Parkersburg | The heart of Parkersburg featuring shops, restaurants, and cultural attractions. Ideal for tourists wanting to experience the local culture and amenities. | Blenners Theatre, Parkersburg Art Center, Mickey's Pizza, West Virginia University at Parkersburg, Murphy's Park |
| Grand Central District | Known for its historical architecture and growing art scene, this area attracts visitors interested in history and arts. | The Oil and Gas Museum, Cultural Center, Grand Central Mall, Art galleries, Local parks |
| North End | A quiet, residential area with easy access to local attractions and parks, perfect for families and long-term stays. | City Park, North End Tavern, Parks and recreational areas, Local restaurants, Quiet neighborhoods |
| South Parkersburg | A suburban area known for its family-friendly atmosphere and local businesses, appealing to extended-stay guests. | South Parkersburg Library, Food markets, Community parks, Local events, Shopping centers |
| Lubeck | A rural area close to Parkersburg, offering a more serene environment for travelers looking for a getaway from city life. | Natural scenery, Hiking trails, Local farms, Community festivals, Biking paths |
| Vienna | Just a short drive from Parkersburg, offers shopping, dining, and a range of recreational activities, making it a convenient location for visitors. | Grand Central Mall, Kennedy Botanical Garden, Local dining options, Public parks, Community events |
| Williamstown | A charming town on the Ohio River, close to Parkersburg, appealing to nature lovers and travelers seeking a quaint getaway. | Blennerhassett Island Historical State Park, Williamstown Boat Ramp, Historic downtown, Local eateries, Parks along the river |
| Cedar Grove | A residential area with scenic views and a relaxed atmosphere, suitable for guests wanting peace while being close to Parkersburg. | Local trails, Community parks, Nature walks, Quiet surroundings, Family-friendly activities |
Understanding Airbnb License Requirements & STR Laws in Parkersburg (2025)
While Parkersburg, West Virginia, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Parkersburg to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Parkersburg (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Parkersburgbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
The Sparrow’s Nest
Entire Place • 3 bedrooms
Spacious Home Away From Home Book Your Stay Today!
Entire Place • 4 bedrooms
Mary's
Entire Place • 1 bedroom
Jay Vee's at Willow travelers welcome
Entire Place • 2 bedrooms
#1 Upgraded Spacious Townhome
Entire Place • 2 bedrooms
#3 Spacious 1200sq. Ft Townhome
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Parkersburg (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Parkersburg based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Tyler | 3 | $62,749 | 134 | 4.78/5.0 |
| Tersia | 3 | $53,799 | 149 | 4.98/5.0 |
| Jason | 2 | $36,470 | 383 | 4.96/5.0 |
| Rhonda | 2 | $35,276 | 147 | 4.92/5.0 |
| Sue | 1 | $35,018 | 73 | 4.99/5.0 |
| Bob And Sheryl | 1 | $34,837 | 11 | 5.00/5.0 |
| Adam | 1 | $20,102 | 38 | 4.95/5.0 |
| Brandon | 1 | $18,450 | 11 | 4.91/5.0 |
| Crystal | 1 | $16,800 | 54 | 4.96/5.0 |
| April | 3 | $12,816 | 119 | 4.93/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Parkersburg.
Dive Deeper: Advanced Parkersburg STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Parkersburg. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsParkersburg Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Parkersburg
- The Parkersburg Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 82.8% of the 29 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Parkersburg, Apartment/Condo properties are the most common (55.2%), reflecting the local real estate landscape.
- Houses represent a significant 41.4% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique (combined 3.4%) offer potential for unique stay experiences.
Parkersburg Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Parkersburg
- The dominant room capacity in Parkersburg is 2 bedrooms listings, making up 44.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 72.4% of the active Airbnb listings in Parkersburg, indicating a high concentration in these sizes.
Parkersburg Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Parkersburg
- The most common guest capacity trend in Parkersburg vacation rentals is listings accommodating 4 guests (27.6%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Parkersburg STR market, accounting for 51.7% of listings.
- 13.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Parkersburg.
- On average, properties in Parkersburg are equipped to host 3.2 guests.
Parkersburg Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Parkersburg
- The most common availability pattern in Parkersburg falls within the 181-270 days range, representing 34.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 69.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Parkersburg (31%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 34.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Parkersburg Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
14 listings
53.8% of total
2 Nights
6 listings
23.1% of total
3 Nights
2 listings
7.7% of total
7-29 Nights
1 listings
3.8% of total
30+ Nights
3 listings
11.5% of total
Key Insights
- The most prevalent minimum stay requirement in Parkersburg is 1 Night, adopted by 53.8% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (76.9%) of the Parkersburg Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (11.5%) caters to monthly stays (30+ nights) in Parkersburg, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 53.8% of Parkersburg hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 11.5% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Parkersburg.
Parkersburg Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
13 listings
46.4% of total
Moderate
7 listings
25% of total
Firm
1 listings
3.6% of total
Strict
7 listings
25% of total
Cancellation Policy Insights for Parkersburg
- The prevailing Airbnb cancellation policy trend in Parkersburg is Flexible, used by 46.4% of listings.
- The market strongly favors guest-friendly terms, with 71.4% of listings offering Flexible or Moderate policies. This suggests guests in Parkersburg may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 46.4% market standard in Parkersburg.
- Regularly review your cancellation policy against competitors and market demand shifts in Parkersburg.
Parkersburg STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Parkersburg
- The overall average booking lead time for vacation rentals in Parkersburg is 24 days.
- Guests book furthest in advance for stays during January (average 43 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in May (average 12 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (28 days avg.) sees the longest lead times, while Spring (20 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (24 days) as a baseline for your pricing and availability strategy in Parkersburg.
- For January stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 43 days out to capitalize on advance planning.
- During May, focus on last-minute booking availability and promotions, as guests book with very short notice (12 days avg.).
- Target marketing efforts for the Winter season well in advance (at least 28 days) to capture early planners.
- Monitor your own booking lead times against these Parkersburg averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Parkersburg (2025)
Amenity Prevalence
Amenity Insights for Parkersburg
- Essential amenities in Parkersburg that guests expect include: Air conditioning, Wifi, TV, Smoke alarm, Hot water, Kitchen, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hangers, Refrigerator, Coffee maker are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Parkersburg: Air conditioning, Wifi, TV, Smoke alarm, Hot water, Kitchen, Heating.
- Prioritize adding missing essentials: Hot water, Kitchen, Heating.
- Consider adding popular differentiators like Hangers or Refrigerator to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Parkersburg to stay competitive.
Parkersburg Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Parkersburg
- The typical guest profile for Airbnb in Parkersburg consists of primarily domestic travelers (97%), often arriving from nearby Parkersburg, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 97.1% of guests.
- Key international markets include United States (97.1%) and DC (1.2%).
- Top languages spoken are English (78.6%) followed by Spanish (9.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Parkersburg and Morgantown.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Parkersburg Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Creola | 11 | $6,407 | $395.56 | 56% |
| Rockbridge | 171 | $5,219 | $376.08 | 48% |
| Sugar Grove | 13 | $5,141 | $429.33 | 42% |
| Berlin Township | 11 | $5,075 | $369.51 | 44% |
| South Bloomingville | 104 | $5,049 | $287.03 | 51% |
| Logan | 592 | $4,882 | $353.20 | 47% |
| Victor | 19 | $4,783 | $435.08 | 37% |
| Swan Township | 89 | $4,488 | $313.93 | 49% |
| Slaty Fork | 37 | $4,450 | $384.61 | 37% |
| New Plymouth | 13 | $4,411 | $524.37 | 29% |