Airbnb Market Analytics, Statistics and Data in Morgantown, West Virginia, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Morgantown? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Morgantown:
How much do Airbnb hosts make on average per month in Morgantown?
The short-term rental market in Morgantown shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $2,260 per month
- Strong performing properties (top 25%) make $3,653 or more
- Best-in-class properties (top 10%) achieve $5,635+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,291
Revenue Variations by Month
Occupancy Rates Throughout the Year in Morgantown
The market in Morgantown shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 45% occupancy rates
- Strong performing properties (top 25%) achieve 65% or higher
- Best-in-class properties (top 10%) reach 82%+occupancy
- Entry-level properties (bottom 25%) average around 26%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Morgantown
Daily rates in Morgantown vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $128 per night
- Strong performing properties (top 25%) secure $199 or more
- Best-in-class properties (top 10%) pull in $297+ per night
- Entry-level properties (bottom 25%) earn around $89
Daily Rate Variations by Month
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Seasonality patterns in Morgantown
Peak Season (October, November, June)
- Revenue peaks at $3601.52 per month
- Occupancy rates reach 63.45%
- Daily rates average $228.13
Shoulder Season
- Revenue averages $2999.51 per month
- Occupancy maintains 46.11%
- Daily rates hold at $168.87
Low Season (February, December, January)
- Revenue drops to $1861.68 per month
- Occupancy decreases to 35.37%
- Daily rates adjust to $142.95
Is it still profitable to do Airbnb in Morgantown in 2025?
Yes! Morgantown demonstrates moderate seasonality with good off-peak opportunities, featuring a healthy occupancy rate of 46% and strong monthly revenue averaging $3000 and The market's 147 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Morgantown
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Downtown Morgantown | The heart of the city with easy access to shops, restaurants, and nightlife. A popular location for visitors attending events at WVU or exploring the vibrant local culture. | West Virginia University, Morgantown History Museum, Monongahela River, Marilla Park, Caperton Trail |
| Suncrest | A suburban neighborhood close to WVU, known for its family-friendly environment and access to modern amenities. Ideal for families visiting the university or local attractions. | University Town Centre, Suncrest Town Centre, Morgantown Farmers Market, Morgantown Mall, Suncrest Park |
| Evansdale | This area is near the Evansdale campus of WVU, attracting students and university staff. It's a great spot for short-term rentals targeting university visitors. | WVU Evansdale Campus, Borea Park, Pine View Park, WVU Creative Arts Center, Mountaineer Field |
| Westover | Close to downtown Morgantown, this area provides a quieter environment while still being near attractions. Popular for those who want easy access to events without being in the hustle and bustle. | Westover Park, Mountaineer Field at Milan Puskar Stadium, Westover Shopping Center, Star City Park, Emerald Ridge |
| Woolrich | A quaint neighborhood providing a more local feel with easy access to the river and surrounding nature, attracting those looking for a nature retreat experience close to the city. | Morgantown Riverfront Park, Hazel Ruby McQuain Riverfront Park, Caperton Trail, White Park, Dorsey’s Knob |
| Sabraton | A small community that offers a suburban charm while being close to Morgantown’s amenities. Ideal for those seeking longer stays or family-oriented rentals. | Sabraton Park, Woodburn School, Ridgeview Park, WVU Botanical Garden, Suncrest Town Centre |
| Pennsboro | Located slightly outside Morgantown, it offers a peaceful escape with outdoor activities. Ideal for visitors looking to explore the natural beauty of West Virginia. | Tygart Lake State Park, Dolly Sods Wilderness, Barrackville Covered Bridge, Ridgeway Motorsports Park, Baker’s Ridge |
| Cheat Lake | A scenic area perfect for those looking to enjoy water activities and outdoor adventures. Attracts tourists and locals wanting to experience lake life near the city. | Cheat Lake Park, Coopers Rock State Forest, Cheat River, 3 Rivers Avenger's Game Park, Cheat Lake Marina |
Do you need a license for Airbnb in Morgantown?
We recommend checking directly with Morgantown's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Morgantown
Spacious Home for Family & Special Gatherings
Entire Place • 5 bedrooms
For the Whole Crew! Multi Suite
Entire Place • 6 bedrooms
Sugarland Farmhouse
Entire Place • 6 bedrooms
*5 Min to WVU*Smart TV*2 Full Kitchen*W/D
Entire Place • 5 bedrooms
Multi Family Suites for Gatherings
Entire Place • 6 bedrooms
2 Bedroom Downtown Apartment
Entire Place • 2 bedrooms
Top Performing Professional Hosts in Morgantown
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Erica | 6 | $451,580 | 611 | 4.06/5.0 |
| Julie | 7 | $249,867 | 569 | 4.77/5.0 |
| Eddie | 8 | $243,744 | 354 | 4.86/5.0 |
| Austin And Hannah | 3 | $222,256 | 62 | 4.76/5.0 |
| Evolve | 7 | $183,764 | 230 | 4.18/5.0 |
| Sandra | 1 | $157,795 | 52 | 4.98/5.0 |
| Laurie Ann | 2 | $137,699 | 210 | 4.97/5.0 |
| Jamie | 3 | $98,519 | 243 | 4.97/5.0 |
| Luke | 4 | $93,412 | 52 | 4.75/5.0 |
| Vic | 2 | $88,066 | 41 | 4.88/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Morgantown
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (87.1%), with house and apartment & condo properties comprising 90.5% of inventory
- Untapped potential in outdoor & mobile, boutique & hotels segments (2.8% combined)
Room Capacity Distribution
Analysis of 147 properties in Morgantown shows that 2 bedrooms properties are most prevalent, making up 32.7% of the market. The market tends to favor smaller properties, with 2 bedrooms and 1 bedroom together representing 61.9% of all listings.
Key Insights
- Most common: 2 bedrooms (32.7%)
- Least common: 4 bedrooms (3.4%)
- Market concentration: 61.9% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 147 properties in Morgantown reveals that 4 guests properties dominate the market, representing 25.9% of all listings. The average property accommodates 4.4 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 2 guests make up 46.3% of the market.
Key Insights
- Most common capacity: 4 guests (25.9% of market)
- Least common capacity: 3 guests (2% of market)
- Average guest capacity: 4.4 guests per property
- Market concentration: 46.3% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 147 properties in Morgantown, the most common availability pattern is 91-180 days (35.4% of properties). For actual bookings, properties most frequently secure bookings for 181-270 days (36.1% of properties).
Key Insights
- Most common availability window: 91-180 days (35.4%)
- Most common booking duration: 181-270 days (36.1%)
- Properties with high availability (180+ days): 55.1%
- Properties with long-term bookings (180+ days): 46.9%
Minimum Stay Distributions
1 Night
72 listings
54.5% of total
2 Nights
42 listings
31.8% of total
3 Nights
4 listings
3% of total
4-6 Nights
8 listings
6.1% of total
7-29 Nights
2 listings
1.5% of total
30+ Nights
4 listings
3% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 86.3%
- Mid-length stays (4-6 nights) represent 6.1% of listings
- Monthly+ stays (3%) suggest a stable extended-stay market
- High market flexibility with 89.3% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
1 listings
0.8% of total
Flexible
30 listings
22.9% of total
Moderate
45 listings
34.4% of total
Firm
32 listings
24.4% of total
Strict
23 listings
17.6% of total
Key Insights
- Moderate is the preferred policy at 34.4% of listings
- The market shows a balanced distribution between guest-friendly (57.3%) and strict (42.0%) policies
- Strong market consensus around Moderate policies
- Super Strict 30 Days policies are least common at 0.8% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in May, Jul, Nov, averaging 61 days
- Shortest booking windows are in Mar, Feb, Jan, averaging 26 days
- Spring shows the longest average booking window at 49 days, while Winter has the shortest at 27 days
Recommendations
- Implement dynamic pricing strategies for Spring bookings at least 49 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Mar-Jan when lead times are shortest
Popular Airbnb Amenities in Morgantown
Every property in Morgantown comes standard with Air conditioning. Below shows the distribution of other amenities:
Traveler Demographics
Key Insights
- Domestic travelers make up 95.2% of total guests, indicating a dominant local market share.
- Primary international markets: DC (2.2%) and Canada (0.8%)
- English is the top language at 82.5%, followed by Spanish (10.3%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 5.9%
Recommendations
- Target marketing campaigns for Pittsburgh and Washington markets
- Develop localized content for DC and Canada
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Morgantown. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Castleton | 10 | $5,702 | $506.43 | 38% |
| Bentonville | 22 | $5,188 | $392.11 | 51% |
| Skyland Estates | 13 | $5,155 | $253.30 | 63% |
| Friendsville | 12 | $4,998 | $500.44 | 41% |
| Halfmoon Township | 16 | $4,581 | $657.57 | 35% |
| Shenandoah Shores | 15 | $4,464 | $349.92 | 47% |
| Rileyville | 61 | $4,388 | $252.40 | 53% |
| Washington | 11 | $4,383 | $373.14 | 44% |
| Wardensville | 27 | $4,377 | $225.50 | 57% |
| Shenandoah | 83 | $4,303 | $275.71 | 52% |
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