Morgantown Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in West Virginia, United States
Is Airbnb profitable in Morgantown in 2025? Explore comprehensive Airbnb analytics for Morgantown, West Virginia, United States to uncover income potential. This 2025 STR market report for Morgantown, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 155 active listings.
Whether you're considering an Airbnb investment in Morgantown, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Morgantown Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Morgantown Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Morgantown (2025)
Understanding the monthly revenue variations for Airbnb listings in Morgantown is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Morgantown is typically June, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Morgantown across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,124+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,375 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,194 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,192, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Morgantown
Morgantown Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Morgantown STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Morgantown:
- Best-in-class properties (Top 10%) achieve 82%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 65% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 45%.
- Entry-level properties (Bottom 25%) average 26% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Morgantown
Average Daily Rate (ADR) Airbnb Trends in Morgantown (2025)
Effective short term rental pricing strategy in Morgantown involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Morgantown typically peaks in November and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $293+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $196 or more.
- Typical properties (Median) charge around $130 per night.
- Entry-level properties (Bottom 25%) earn around $91 per night.
Average Daily Rate (ADR) Trend by Month in Morgantown
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Airbnb Seasonality Analysis & Trends in Morgantown (2025)
Peak Season (June, July, May)
- Revenue averages $3,401 per month
- Occupancy rates average 51.7%
- Daily rates average $155
Shoulder Season
- Revenue averages $2,996 per month
- Occupancy maintains around 46.1%
- Daily rates hold near $176
Low Season (January, February, March)
- Revenue drops to average $1,915 per month
- Occupancy decreases to average 39.9%
- Daily rates adjust to average $178
Seasonality Insights for Morgantown
- The Airbnb seasonality in Morgantown shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Morgantown's highest earning potential, with monthly revenues capable of climbing to $3,478, occupancy reaching a high of 63.8%, and ADRs peaking at $208.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,792, occupancy could drop to 37.7%, and ADRs may adjust down to $151.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Morgantown.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Morgantown seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Morgantown (2025)
Exploring the top neighborhoods for short-term rentals in Morgantown? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Morgantown | The heart of Morgantown, featuring restaurants, shops, and entertainment. Highly sought after by visitors for its convenience and vibrant atmosphere, especially during events at West Virginia University. | Art Museum of WVU, Marilla Park, Morgantown History Museum, Monongalia County Ballpark, The Metropolitan Theatre |
| Suncrest | A suburban area just outside of downtown, known for its family-friendly environment and proximity to shopping centers, parks, and outdoor activities. It's a great area for families and business travelers. | Suncrest Town Centre, Morgantown Farmers Market, White Park, West Virginia University Coliseum, Cheat Lake |
| West Virginia University Campus | A prime location for hosting students and families visiting WVU. It's bustling during the academic year and offers unique attractions related to university life. | WVU Evansdale Campus, Mountaineer Field at Milan Puskar Stadium, WVU Art Museum, Natalie L. Haslacker Auditorium, WVU Core Arboretum |
| Brookhaven | A growing suburb with newer construction homes and easy access to I-68. Attractive to long-term rental hosts looking for commuting families or professionals. | Brookhaven Park, North Elementary School, Suncrest Middle School, local restaurants and shops |
| Fairmont Road | A busy commercial corridor with high visibility, making it ideal for short-stay visitors and business travelers. It has numerous restaurants and services, making it convenient for guests. | Local eateries, Shopping centers, Fitness centers, Close proximity to downtown Morgantown |
| Cheat Lake | Popular for its recreational opportunities, including water activities and beautiful scenery. An attractive area for those looking to escape city life while still being near Morgantown. | Cheat Lake Park, Fishing and boating opportunities, Lakeside trails and picnic areas, Nearby hiking trails |
| Granville | A quaint town just outside Morgantown, known for its friendly atmosphere and local businesses. Ideal for guests looking for a quieter getaway while still being close to city amenities. | Cheat River, Granville Park, Local shops and cafes, Proximity to Morgantown events |
| Star City | A small town adjacent to Morgantown with a tight-knit community feel. Offers a peaceful stay for guests while being easily accessible to the nearby attractions of Morgantown. | Star City Park, The rail trail along the river, Local dining options, Close to WVU and downtown Morgantown |
Understanding Airbnb License Requirements & STR Laws in Morgantown (2025)
While Morgantown, West Virginia, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Morgantown to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Morgantown (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Morgantownbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Spacious Home for Family & Special Gatherings
Entire Place • 5 bedrooms
For the Whole Crew! Multi Suite
Entire Place • 6 bedrooms
Sugarland Farmhouse
Entire Place • 6 bedrooms
Multi Family Suites for Gatherings
Entire Place • 6 bedrooms
*5 Min to WVU*Smart TV*2 Full Kitchen*W/D
Entire Place • 5 bedrooms
2 Bedroom Downtown Apartment
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Morgantown (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Morgantown based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Erica | 6 | $433,609 | 611 | 4.06/5.0 |
| Julie | 7 | $266,772 | 569 | 4.77/5.0 |
| Eddie | 8 | $223,621 | 354 | 4.86/5.0 |
| Austin And Hannah | 3 | $184,593 | 62 | 4.76/5.0 |
| Evolve | 7 | $180,029 | 230 | 4.18/5.0 |
| Laurie Ann | 2 | $145,016 | 210 | 4.97/5.0 |
| Sandra | 1 | $136,226 | 52 | 4.98/5.0 |
| Luke | 5 | $114,451 | 55 | 4.67/5.0 |
| Jamie | 3 | $83,831 | 243 | 4.97/5.0 |
| Colton | 2 | $72,883 | 135 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Morgantown.
Dive Deeper: Advanced Morgantown STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Morgantown. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMorgantown Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Morgantown
- The Morgantown Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 86.5% of the 155 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Morgantown, House properties are the most common (51.6%), reflecting the local real estate landscape.
- Houses represent a significant 51.6% portion, catering likely to families or larger groups.
- Smaller segments like outdoor/unique, hotel/boutique (combined 2.6%) offer potential for unique stay experiences.
Morgantown Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Morgantown
- The dominant room capacity in Morgantown is 2 bedrooms listings, making up 32.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 61.3% of the active Airbnb listings in Morgantown, indicating a high concentration in these sizes.
- A significant 29.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Morgantown.
Morgantown Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Morgantown
- The most common guest capacity trend in Morgantown vacation rentals is listings accommodating 4 guests (25.2%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Morgantown STR market, accounting for 45.8% of listings.
- 36.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Morgantown.
- On average, properties in Morgantown are equipped to host 4.4 guests.
Morgantown Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Morgantown
- The most common availability pattern in Morgantown falls within the 181-270 days range, representing 35.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 64.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Morgantown (37.4%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 36.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Morgantown Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
74 listings
52.9% of total
2 Nights
40 listings
28.6% of total
3 Nights
5 listings
3.6% of total
4-6 Nights
7 listings
5% of total
7-29 Nights
2 listings
1.4% of total
30+ Nights
12 listings
8.6% of total
Key Insights
- The most prevalent minimum stay requirement in Morgantown is 1 Night, adopted by 52.9% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (81.5%) of the Morgantown Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 52.9% of Morgantown hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 8.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Morgantown.
Morgantown Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
1 listings
0.7% of total
Flexible
32 listings
23.4% of total
Moderate
47 listings
34.3% of total
Firm
33 listings
24.1% of total
Strict
24 listings
17.5% of total
Cancellation Policy Insights for Morgantown
- The prevailing Airbnb cancellation policy trend in Morgantown is Moderate, used by 34.3% of listings.
- There's a relatively balanced mix between guest-friendly (57.7%) and stricter (41.6%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 34.3% market standard in Morgantown.
- Regularly review your cancellation policy against competitors and market demand shifts in Morgantown.
Morgantown STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Morgantown
- The overall average booking lead time for vacation rentals in Morgantown is 38 days.
- Guests book furthest in advance for stays during May (average 79 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 19 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (49 days avg.) sees the longest lead times, while Winter (26 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (38 days) as a baseline for your pricing and availability strategy in Morgantown.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 79 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 49 days) to capture early planners.
- Monitor your own booking lead times against these Morgantown averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Morgantown (2025)
Amenity Prevalence
Amenity Insights for Morgantown
- Essential amenities in Morgantown that guests expect include: Air conditioning, Wifi, Smoke alarm, Heating, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Dishes and silverware, Kitchen, Hot water are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Morgantown: Air conditioning, Wifi, Smoke alarm, Heating, TV.
- Prioritize adding missing essentials: Wifi, Smoke alarm, Heating, TV.
- Consider adding popular differentiators like Dishes and silverware or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Morgantown to stay competitive.
Morgantown Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Morgantown
- The typical guest profile for Airbnb in Morgantown consists of primarily domestic travelers (95%), often arriving from nearby Pittsburgh, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 95.1% of guests.
- Key international markets include United States (95.1%) and DC (2.1%).
- Top languages spoken are English (76.8%) followed by Spanish (9.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Pittsburgh and Washington.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Morgantown Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Castleton | 10 | $6,255 | $523.55 | 39% |
| Bentonville | 22 | $5,235 | $405.46 | 51% |
| Skyland Estates | 13 | $5,151 | $253.99 | 63% |
| Friendsville | 12 | $5,012 | $493.24 | 39% |
| Halfmoon Township | 17 | $4,992 | $691.16 | 36% |
| Shenandoah Shores | 15 | $4,548 | $391.92 | 44% |
| Washington | 11 | $4,465 | $387.00 | 45% |
| Slaty Fork | 37 | $4,450 | $384.61 | 37% |
| Shenandoah Farms | 57 | $4,354 | $265.99 | 48% |
| Wardensville | 27 | $4,263 | $230.33 | 57% |