Moorefield Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in West Virginia, United States

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Moorefield in 2025? Explore comprehensive Airbnb analytics for Moorefield, West Virginia, United States to uncover income potential. This 2025 STR market report for Moorefield, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 31 active listings.

Whether you're considering an Airbnb investment in Moorefield, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Moorefield Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Moorefield Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$167
The average rental revenue earned for an occupied room per day in Moorefield.
Occupancy Rate(?)
32.0%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$22,135
Typical annual income for an Airbnb listing in Moorefield. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
12.5%
Strong growth (12.5%) vs. last year.
Peak Revenue Month(?)
July
The month with the highest average earnings, indicating peak season in Moorefield.
Lowest Revenue Month(?)
March
The month with the lowest average earnings, indicating the low season in Moorefield.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
31
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Moorefield (2025)

Understanding the monthly revenue variations for Airbnb listings in Moorefield is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Moorefield is typically July, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Moorefield across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $5,241+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $2,824 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $1,160 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $516, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Moorefield

Moorefield Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Moorefield STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while April experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Moorefield:

  • Best-in-class properties (Top 10%) achieve 66%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 43% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 24%.
  • Entry-level properties (Bottom 25%) average 14% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Moorefield

Average Daily Rate (ADR) Airbnb Trends in Moorefield (2025)

Effective short term rental pricing strategy in Moorefield involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Moorefield typically peaks in July and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $313+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $211 or more.
  • Typical properties (Median) charge around $134 per night.
  • Entry-level properties (Bottom 25%) earn around $92 per night.

Average Daily Rate (ADR) Trend by Month in Moorefield

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Airbnb Seasonality Analysis & Trends in Moorefield (2025)

Peak Season (July, April, November)
  • Revenue averages $2,985 per month
  • Occupancy rates average 37.9%
  • Daily rates average $170
Shoulder Season
  • Revenue averages $2,311 per month
  • Occupancy maintains around 29.6%
  • Daily rates hold near $171
Low Season (January, February, March)
  • Revenue drops to average $1,722 per month
  • Occupancy decreases to average 28.8%
  • Daily rates adjust to average $159

Seasonality Insights for Moorefield

  • The Airbnb seasonality in Moorefield shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Moorefield's highest earning potential, with monthly revenues capable of climbing to $3,110, occupancy reaching a high of 48.1%, and ADRs peaking at $178.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,602, occupancy could drop to 18.0%, and ADRs may adjust down to $157.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Moorefield.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Moorefield seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Moorefield (2025)

Exploring the top neighborhoods for short-term rentals in Moorefield? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Moorefield Historic District
Charming area with 19th-century architecture and a rich history. Attracts tourists interested in exploring the local history and culture of West Virginia.
Hardy County Courthouse, Moorefield Railway Depot, Local shops and cafes, Historic walking tours, Potomac River
Cacapon State Park
A beautiful state park that offers outdoor recreation and natural beauty. Perfect for those looking to experience West Virginia's nature.
Hiking Trails, Fishing and Boating, Cacapon Resort Golf Course, Cabin Rentals, Wildlife Viewing
South Fork River
Known for its scenic beauty and recreational opportunities such as fishing and kayaking. Ideal for nature lovers and outdoor enthusiasts.
Fishing spots, Kayaking and canoeing, Picnic areas, Scenic viewpoints, Wildlife trails
Shenandoah Valley
Famous for its stunning landscapes and outdoor activities, including hiking and camping. Attracts tourists from all over who want to experience nature.
Shenandoah National Park, Hiking trails, Scenic drives, Wine tasting, Historic sites
Lost River
A secluded area popular for its beautiful landscapes, hiking, and outdoor retreats. Ideal for those seeking a peaceful getaway.
Lost River State Park, Hiking trails, Cabin rentals, Scenic views, Peaceful retreats
Potomac Highlands
An area known for its mountains and outdoor recreational activities. Attracts both adventure seekers and those looking to relax in nature.
Outdoor sports (hiking, fishing), Scenic viewpoints, Mountain biking, Camping areas, Nature trails
Black Water Falls State Park
Famous for its stunning waterfalls and abundant outdoor activities. A popular destination for both tourists and locals.
Blackwater Falls, Hiking trails, Photography spots, Picnic areas, Scenic overlooks
Spruce Knob
West Virginia's highest peak, offering breathtaking views and hiking opportunities. Great for outdoor enthusiasts and those looking to explore.
Spruce Knob Lake, Hiking trails, Scenic overlook, Camping sites, Nature photography

Understanding Airbnb License Requirements & STR Laws in Moorefield (2025)

While Moorefield, West Virginia, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Moorefield to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in Moorefield (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Moorefieldbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Secluded Retreat w/Stream and Waterfalls; Sleep 18

Secluded Retreat w/Stream and Waterfalls; Sleep 18

Entire Place • 8 bedrooms

$161,721
Revenue
63.2%
Occupancy
$670.29
Daily Rate
Beautiful Log Cabin w/ Gorgeous Views & Hot Tub

Beautiful Log Cabin w/ Gorgeous Views & Hot Tub

Entire Place • 4 bedrooms

$71,363
Revenue
54.4%
Occupancy
$359.00
Daily Rate
Creekside Tiny Cabin aside a Mountain Stream

Creekside Tiny Cabin aside a Mountain Stream

Entire Place • 2 bedrooms

$55,343
Revenue
73.8%
Occupancy
$203.62
Daily Rate
Unique River House on The Potomac - with Hot Tub

Unique River House on The Potomac - with Hot Tub

Entire Place • 4 bedrooms

$49,523
Revenue
33.9%
Occupancy
$379.87
Daily Rate
Rustic Retreat: Bear Lodge

Rustic Retreat: Bear Lodge

Entire Place • 2 bedrooms

$43,356
Revenue
69.6%
Occupancy
$225.28
Daily Rate
Peaceful Escape: Families, Couples, and Doggies!

Peaceful Escape: Families, Couples, and Doggies!

Entire Place • 4 bedrooms

$42,226
Revenue
45.3%
Occupancy
$227.74
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Moorefield (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Moorefield based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Rick1$161,721105.00/5.0
Justin20$146,23811224.96/5.0
Floyd1$71,3634424.94/5.0
Bob And Cindy1$55,3432525.00/5.0
Diego1$49,523524.94/5.0
Alexandria1$43,356164.81/5.0
Grace1$42,226944.98/5.0
Marcus1$33,004494.69/5.0
Rickey1$32,605464.96/5.0
Abby1$26,250464.98/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Moorefield.

Dive Deeper: Advanced Moorefield STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Moorefield. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Moorefield Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Moorefield

  • The Moorefield Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 96.8% of the 31 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Moorefield, Outdoor/Unique properties are the most common (77.4%), reflecting the local real estate landscape.
  • Houses represent a significant 16.1% portion, catering likely to families or larger groups.
  • Smaller segments like others, hotel/boutique (combined 6.4%) offer potential for unique stay experiences.

Moorefield Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Moorefield

  • The dominant room capacity in Moorefield is 1 bedroom listings, making up 64.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 4 bedrooms properties represent 80.6% of the active Airbnb listings in Moorefield, indicating a high concentration in these sizes.
  • With over half the market (64.5%) consisting of studios or 1-bedroom units, Moorefield is particularly well-suited for individuals or couples.
  • A significant 22.5% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Moorefield.

Moorefield Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Moorefield

  • The most common guest capacity trend in Moorefield vacation rentals is listings accommodating 3 guests (32.3%). This suggests the primary traveler segment is likely small families or groups.
  • Properties designed for 3 guests and 8+ guests dominate the Moorefield STR market, accounting for 58.1% of listings.
  • 35.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Moorefield.
  • On average, properties in Moorefield are equipped to host 4.7 guests.

Moorefield Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Moorefield

  • The most common availability pattern in Moorefield falls within the 271-366 days range, representing 61.3% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 83.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 31-90 days range is most frequent in Moorefield (54.8%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 19.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Moorefield Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (67.7%)

1 Night

21 listings

67.7% of total

2 Nights (22.6%)

2 Nights

7 listings

22.6% of total

3 Nights (6.5%)

3 Nights

2 listings

6.5% of total

30+ Nights (3.2%)

30+ Nights

1 listings

3.2% of total

Key Insights

  • The most prevalent minimum stay requirement in Moorefield is 1 Night, adopted by 67.7% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (90.3%) of the Moorefield Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.

Recommendations

  • Align with the market by considering a 1 Night minimum stay, as 67.7% of Moorefield hosts use this setting.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Moorefield.

Moorefield Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (12.9%)

Flexible

4 listings

12.9% of total

Moderate (74.2%)

Moderate

23 listings

74.2% of total

Firm (12.9%)

Firm

4 listings

12.9% of total

Cancellation Policy Insights for Moorefield

  • The prevailing Airbnb cancellation policy trend in Moorefield is Moderate, used by 74.2% of listings.
  • The market strongly favors guest-friendly terms, with 87.1% of listings offering Flexible or Moderate policies. This suggests guests in Moorefield may expect booking flexibility.

Recommendations for Hosts

  • Consider adopting a Moderate policy to align with the 74.2% market standard in Moorefield.
  • Regularly review your cancellation policy against competitors and market demand shifts in Moorefield.

Moorefield STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Moorefield

  • The overall average booking lead time for vacation rentals in Moorefield is 61 days.
  • Guests book furthest in advance for stays during February (average 95 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in October (average 33 days), indicating more last-minute travel plans during this time.
  • Seasonally, Winter (80 days avg.) sees the longest lead times, while Fall (54 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (61 days) as a baseline for your pricing and availability strategy in Moorefield.
  • For February stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 95 days out to capitalize on advance planning.
  • Target marketing efforts for the Winter season well in advance (at least 80 days) to capture early planners.
  • Monitor your own booking lead times against these Moorefield averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Moorefield (2025)

Amenity Prevalence

Amenity Insights for Moorefield

  • Essential amenities in Moorefield that guests expect include: Fire extinguisher, Hot water, Free parking on premises, Wifi, Shampoo, Air conditioning, Heating. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Coffee maker, Hair dryer, First aid kit are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Moorefield: Fire extinguisher, Hot water, Free parking on premises, Wifi, Shampoo, Air conditioning, Heating.
  • Prioritize adding missing essentials: Shampoo, Air conditioning, Heating.
  • Consider adding popular differentiators like Coffee maker or Hair dryer to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Moorefield to stay competitive.

Moorefield Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Moorefield

  • The typical guest profile for Airbnb in Moorefield consists of primarily domestic travelers (86%), often arriving from nearby Washington, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
  • Domestic travelers account for 86.1% of guests.
  • Key international markets include United States (86.1%) and DC (10%).
  • Top languages spoken are English (71.4%) followed by Spanish (11.9%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Washington and Arlington.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Moorefield Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Castleton10$6,255$523.5539%
Bentonville22$5,235$405.4651%
Skyland Estates13$5,151$253.9963%
Friendsville12$5,012$493.2439%
Halfmoon Township17$4,992$691.1636%
Shenandoah Shores15$4,548$391.9244%
Washington11$4,465$387.0045%
Slaty Fork37$4,450$384.6137%
Shenandoah Farms57$4,354$265.9948%
Wardensville27$4,263$230.3357%

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