Matewan Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in West Virginia, United States
Is Airbnb profitable in Matewan in 2025? Explore comprehensive Airbnb analytics for Matewan, West Virginia, United States to uncover income potential. This 2025 STR market report for Matewan, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 17 active listings.
Whether you're considering an Airbnb investment in Matewan, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Matewan Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Matewan Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Matewan (2025)
Understanding the monthly revenue variations for Airbnb listings in Matewan is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Matewan is typically May, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Matewan across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,668+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,096 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,148 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,465, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Matewan
Matewan Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Matewan STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Aprilsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Matewan:
- Best-in-class properties (Top 10%) achieve 61%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 49% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 33%.
- Entry-level properties (Bottom 25%) average 23% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Matewan
Average Daily Rate (ADR) Airbnb Trends in Matewan (2025)
Effective short term rental pricing strategy in Matewan involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Matewan typically peaks in March and dips lowest during August. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $376+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $223 or more.
- Typical properties (Median) charge around $169 per night.
- Entry-level properties (Bottom 25%) earn around $145 per night.
Average Daily Rate (ADR) Trend by Month in Matewan
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Airbnb Seasonality Analysis & Trends in Matewan (2025)
Peak Season (May, April, June)
- Revenue averages $5,002 per month
- Occupancy rates average 52.9%
- Daily rates average $202
Shoulder Season
- Revenue averages $2,391 per month
- Occupancy maintains around 35.8%
- Daily rates hold near $202
Low Season (February, March, December)
- Revenue drops to average $1,076 per month
- Occupancy decreases to average 19.7%
- Daily rates adjust to average $207
Seasonality Insights for Matewan
- The Airbnb seasonality in Matewan shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Matewan's highest earning potential, with monthly revenues capable of climbing to $5,184, occupancy reaching a high of 65.0%, and ADRs peaking at $215.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $688, occupancy could drop to 18.0%, and ADRs may adjust down to $197.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Matewan.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Matewan seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Matewan (2025)
Exploring the top neighborhoods for short-term rentals in Matewan? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Matewan | Historic district with rich coal mining history, appealing to history enthusiasts and visitors looking for a slice of Americana. | Matewan Depot Replica, Johnnie Goodall Memorial, Matewan Battle Site, Coalfield Attractions, Old Matewan School |
| Hawk's Nest State Park | Beautiful natural area with stunning views, hiking trails, and outdoor activities, attracting nature lovers and adventure seekers. | Hawk's Nest Lake, Hiking trails, Scenic overlooks, Picnic areas, Fishing facilities |
| Mingo County Museum | A cultural spot highlighting local history and heritage, great for guests interested in the local culture and museums. | Local artifacts, Photographs of local history, Cultural programs, Exhibits on coal mining |
| Twin Falls State Park | Perfect for outdoor enthusiasts, offers camping, hiking, and a beautiful scenery, appealing to those seeking adventure and relaxation in nature. | Picnic areas, Hiking trails, Nature programs, Waterfalls, Fishing |
| Hatfield-McCoy Trails | Famous for ATV and off-road trails, attracting thrill-seekers and outdoor adventurers who enjoy riding and exploring. | ATV rentals, Riding trails, Scenic views, Outdoor events, Recreational facilities |
| Logan County | Close to Matewan, offering a blend of rural charm with local attractions and events, suitable for families and history buffs. | Chief Logan State Park, Logan County Courthouse, Local festivals, Historic sites, Outdoor recreation |
| New River Gorge National Park | A stunning national park known for its white-water rafting, rock climbing, and breathtaking views, drawing outdoor enthusiasts. | New River Gorge Bridge, Rafting companies, Hiking trails, Camping areas, Rock climbing spots |
| Pinnacle Rock State Park | A scenic park ideal for hiking and enjoying nature, attracting visitors looking for tranquility and recreational activities. | Pinnacle Rock, Hiking trails, Picnic areas, Natural beauty, Wildlife viewing |
Understanding Airbnb License Requirements & STR Laws in Matewan (2025)
While Matewan, West Virginia, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Matewan to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Matewan (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Matewanbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Trailhead Haven
Entire Place • 6 bedrooms
TrailMix Hideout-Hatfield McCoy
Entire Place • 4 bedrooms
The Hilltop House
Entire Place • 3 bedrooms
Not Just Another Trail House
Entire Place • 3 bedrooms
Outlaw Hideout
Entire Place • 3 bedrooms
Sully's House
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Matewan (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Matewan based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Matt And Jodina | 5 | $140,632 | 134 | 4.99/5.0 |
| Kathy | 1 | $85,668 | 22 | 4.77/5.0 |
| Spencer | 1 | $57,979 | 18 | 4.67/5.0 |
| Leah | 2 | $45,337 | 62 | 4.70/5.0 |
| Austin | 1 | $27,347 | 62 | 4.76/5.0 |
| James And Brandy | 1 | $21,582 | 91 | 4.81/5.0 |
| Melissa | 1 | $18,550 | 3 | 4.67/5.0 |
| Francine | 1 | $13,140 | 34 | 4.85/5.0 |
| Robert | 1 | $11,866 | 42 | 4.45/5.0 |
| Host #407271037 | 2 | $6,712 | 1 | 0.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Matewan.
Dive Deeper: Advanced Matewan STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Matewan. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMatewan Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Matewan
- The Matewan Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 88.2% of the 17 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Matewan, House properties are the most common (64.7%), reflecting the local real estate landscape.
- Houses represent a significant 64.7% portion, catering likely to families or larger groups.
Matewan Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Matewan
- The dominant room capacity in Matewan is 2 bedrooms listings, making up 35.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 58.8% of the active Airbnb listings in Matewan, indicating a high concentration in these sizes.
- A significant 41.2% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Matewan.
Matewan Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Matewan
- The most common guest capacity trend in Matewan vacation rentals is listings accommodating 8+ guests (35.3%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 4 guests dominate the Matewan STR market, accounting for 64.7% of listings.
- 64.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Matewan.
- On average, properties in Matewan are equipped to host 6.1 guests.
Matewan Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Matewan
- The most common availability pattern in Matewan falls within the 181-270 days range, representing 64.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 88.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Matewan (58.8%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 17.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Matewan Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
5 listings
29.4% of total
2 Nights
7 listings
41.2% of total
3 Nights
5 listings
29.4% of total
Key Insights
- The most prevalent minimum stay requirement in Matewan is 2 Nights, adopted by 41.2% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (70.6%) of the Matewan Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 41.2% of Matewan hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 29.4% currently do.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Matewan.
Matewan Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
3 listings
20% of total
Moderate
6 listings
40% of total
Firm
3 listings
20% of total
Strict
3 listings
20% of total
Cancellation Policy Insights for Matewan
- The prevailing Airbnb cancellation policy trend in Matewan is Moderate, used by 40% of listings.
- There's a relatively balanced mix between guest-friendly (60.0%) and stricter (40.0%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 40% market standard in Matewan.
- Regularly review your cancellation policy against competitors and market demand shifts in Matewan.
Matewan STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Matewan
- The overall average booking lead time for vacation rentals in Matewan is 47 days.
- Guests book furthest in advance for stays during May (average 97 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 2 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (65 days avg.) sees the longest lead times, while Winter (23 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (47 days) as a baseline for your pricing and availability strategy in Matewan.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 97 days out to capitalize on advance planning.
- During February, focus on last-minute booking availability and promotions, as guests book with very short notice (2 days avg.).
- Target marketing efforts for the Spring season well in advance (at least 65 days) to capture early planners.
- Monitor your own booking lead times against these Matewan averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Matewan (2025)
Amenity Prevalence
Amenity Insights for Matewan
- Essential amenities in Matewan that guests expect include: Wifi, Heating, Air conditioning, Kitchen, Smoke alarm, TV, Free parking on premises, Hot water. Lacking these (any) could significantly impact bookings.
- Popular amenities like Coffee maker, Essentials are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Matewan: Wifi, Heating, Air conditioning, Kitchen, Smoke alarm, TV, Free parking on premises, Hot water.
- Consider adding popular differentiators like Coffee maker or Essentials to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Matewan to stay competitive.
Matewan Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Matewan
- The typical guest profile for Airbnb in Matewan consists of primarily domestic travelers (99%), often arriving from nearby Canton, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 98.9% of guests.
- Key international markets include United States (98.9%) and Canada (1.1%).
- Top languages spoken are English (92.7%) followed by Spanish (7.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Canton and Ashville.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Matewan Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Victor | 19 | $4,783 | $435.08 | 37% |
| Frenchburg | 36 | $3,791 | $285.08 | 42% |
| Rogers | 103 | $3,447 | $236.00 | 45% |
| Wolfe County | 45 | $3,340 | $232.58 | 44% |
| Strawberry Plains | 13 | $3,320 | $176.30 | 59% |
| Avery County | 10 | $3,265 | $545.92 | 29% |
| Campton | 168 | $3,260 | $258.96 | 40% |
| Maynardville | 22 | $3,192 | $326.83 | 43% |
| Traphill | 10 | $3,157 | $222.44 | 44% |
| Blowing Rock | 426 | $3,137 | $310.40 | 39% |