Martinsburg Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in West Virginia, United States
Is Airbnb profitable in Martinsburg in 2025? Explore comprehensive Airbnb analytics for Martinsburg, West Virginia, United States to uncover income potential. This 2025 STR market report for Martinsburg, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 103 active listings.
Whether you're considering an Airbnb investment in Martinsburg, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Martinsburg Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Martinsburg Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Martinsburg (2025)
Understanding the monthly revenue variations for Airbnb listings in Martinsburg is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Martinsburg is typically July, while December often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Martinsburg across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,724+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,442 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,377 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $614, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Martinsburg
Martinsburg Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Martinsburg STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Martinsburg:
- Best-in-class properties (Top 10%) achieve 83%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 66% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 41%.
- Entry-level properties (Bottom 25%) average 20% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Martinsburg
Average Daily Rate (ADR) Airbnb Trends in Martinsburg (2025)
Effective short term rental pricing strategy in Martinsburg involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Martinsburg typically peaks in May and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $155+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $123 or more.
- Typical properties (Median) charge around $100 per night.
- Entry-level properties (Bottom 25%) earn around $78 per night.
Average Daily Rate (ADR) Trend by Month in Martinsburg
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Airbnb Seasonality Analysis & Trends in Martinsburg (2025)
Peak Season (July, June, August)
- Revenue averages $2,157 per month
- Occupancy rates average 52.4%
- Daily rates average $105
Shoulder Season
- Revenue averages $1,721 per month
- Occupancy maintains around 42.8%
- Daily rates hold near $115
Low Season (May, November, December)
- Revenue drops to average $1,450 per month
- Occupancy decreases to average 38.0%
- Daily rates adjust to average $112
Seasonality Insights for Martinsburg
- The Airbnb seasonality in Martinsburg shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Martinsburg's highest earning potential, with monthly revenues capable of climbing to $2,248, occupancy reaching a high of 56.0%, and ADRs peaking at $127.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,412, occupancy could drop to 34.4%, and ADRs may adjust down to $103.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Martinsburg.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Martinsburg seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Martinsburg (2025)
Exploring the top neighborhoods for short-term rentals in Martinsburg? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Historic Downtown Martinsburg | Charming area with historical architecture and a vibrant arts scene. Attracts visitors interested in history, culture, and local events, making it a prime spot for short-term rentals. | Baltimore & Ohio Railroad Museum, Adam Stephen House, Marquee Cinemas, Parks and recreational areas, Local restaurants and cafes |
| Beautiful Valley District | This suburban area offers a peaceful and picturesque setting, ideal for families and outdoor lovers. Its proximity to the nature trails and parks makes it attractive for those seeking a retreat. | Valley View Park, Opequon Creek, Nature trails, Picnic areas, Close to shopping centers |
| North Mountain | A scenic region with great hiking opportunities and natural beauty. Appeals to outdoor enthusiasts and nature lovers looking for a relaxing getaway. | North Mountain Battlefield Park, Hiking trails, Scenic viewpoints, Wildlife watching, Camping areas |
| South Martinsburg | Growing neighborhood with an array of amenities and shopping options. Ideal for travelers looking for convenience and easy access to city attractions. | Shopping centers, Restaurants, Parks, Schools, Public transportation access |
| Sleepy Creek | A peaceful, rural community known for its scenic landscapes and wineries. Attracts visitors looking for a serene experience away from the urban hustle. | Sleepy Creek Winery, Rural landscapes, Outdoor activities, Quiet retreats, Local farms |
| Berkeley County | Expanding area with diverse recreational options, appealing to tourists and families. Offers a mix of urban and rural attractions, with easy access to Martinsburg's amenities. | Blue Ridge Mountains, Local parks, Shopping districts, Historical sites, Family-friendly activities |
| Foxcroft Heights | Suburban neighborhood known for its safe and family-friendly environment, popular among travelers with children or seeking longer stays. | Parks, Family-friendly cafes, Local shops, Nearby schools, Community events |
| Ranson | Adjacent to Martinsburg and growing rapidly with new developments. Attractive for visitors who want easy access to both Martinsburg and Charles Town's casino and entertainment. | Charles Town Races, Shopping areas, Restaurants, Nearby parks, Historic sites |
Understanding Airbnb License Requirements & STR Laws in Martinsburg (2025)
While Martinsburg, West Virginia, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Martinsburg to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Martinsburg (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Martinsburgbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Sunrise on the Potomac near Shepherdstown, WV
Entire Place • 4 bedrooms
Mountaintop Retreat
Entire Place • 4 bedrooms
Elegant private home <2 miles from hospital
Entire Place • 3 bedrooms
The Train Station Lodge
Entire Place • 3 bedrooms
The Travelers Chill
Entire Place • 3 bedrooms
The New York'er
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Martinsburg (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Martinsburg based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Drew | 29 | $398,102 | 749 | 4.73/5.0 |
| Lesley | 10 | $135,331 | 213 | 4.84/5.0 |
| Tony | 2 | $113,157 | 229 | 4.84/5.0 |
| Kyle | 1 | $60,669 | 294 | 4.92/5.0 |
| Rosa | 1 | $50,054 | 105 | 4.95/5.0 |
| Denise | 4 | $46,054 | 213 | 4.97/5.0 |
| Brandon | 1 | $41,971 | 59 | 4.95/5.0 |
| Jim | 2 | $39,949 | 50 | 4.90/5.0 |
| Brittany | 1 | $38,312 | 47 | 4.98/5.0 |
| Diego | 6 | $37,616 | 250 | 4.86/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Martinsburg.
Dive Deeper: Advanced Martinsburg STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Martinsburg. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMartinsburg Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Martinsburg
- The Martinsburg Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 72.8% of the 103 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Martinsburg, Apartment/Condo properties are the most common (43.7%), reflecting the local real estate landscape.
- Houses represent a significant 40.8% portion, catering likely to families or larger groups.
- The presence of 13.6% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others (combined 1.9%) offer potential for unique stay experiences.
Martinsburg Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Martinsburg
- The dominant room capacity in Martinsburg is 1 bedroom listings, making up 38.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 65.0% of the active Airbnb listings in Martinsburg, indicating a high concentration in these sizes.
Martinsburg Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Martinsburg
- The most common guest capacity trend in Martinsburg vacation rentals is listings accommodating 2 guests (35%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Martinsburg STR market, accounting for 61.2% of listings.
- 14.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Martinsburg.
- On average, properties in Martinsburg are equipped to host 3.1 guests.
Martinsburg Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Martinsburg
- The most common availability pattern in Martinsburg falls within the 271-366 days range, representing 54.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 81.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Martinsburg (35%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 18.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Martinsburg Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
27 listings
27.8% of total
2 Nights
49 listings
50.5% of total
3 Nights
5 listings
5.2% of total
4-6 Nights
6 listings
6.2% of total
7-29 Nights
2 listings
2.1% of total
30+ Nights
8 listings
8.2% of total
Key Insights
- The most prevalent minimum stay requirement in Martinsburg is 2 Nights, adopted by 50.5% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (78.3%) of the Martinsburg Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 50.5% of Martinsburg hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 27.8% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 8.2% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Martinsburg.
Martinsburg Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
68 listings
73.1% of total
Moderate
12 listings
12.9% of total
Firm
7 listings
7.5% of total
Strict
6 listings
6.5% of total
Cancellation Policy Insights for Martinsburg
- The prevailing Airbnb cancellation policy trend in Martinsburg is Flexible, used by 73.1% of listings.
- The market strongly favors guest-friendly terms, with 86.0% of listings offering Flexible or Moderate policies. This suggests guests in Martinsburg may expect booking flexibility.
- Strict cancellation policies are quite rare (6.5%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 73.1% market standard in Martinsburg.
- Given the high prevalence of Flexible policies (73.1%), offering this can enhance booking appeal, especially during shoulder seasons.
- Using a Strict policy might deter some guests, as only 6.5% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Martinsburg.
Martinsburg STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Martinsburg
- The overall average booking lead time for vacation rentals in Martinsburg is 35 days.
- Guests book furthest in advance for stays during June (average 51 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 27 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (40 days avg.) sees the longest lead times, while Winter (31 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (35 days) as a baseline for your pricing and availability strategy in Martinsburg.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 51 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 40 days) to capture early planners.
- Monitor your own booking lead times against these Martinsburg averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Martinsburg (2025)
Amenity Prevalence
Amenity Insights for Martinsburg
- Essential amenities in Martinsburg that guests expect include: Air conditioning, Smoke alarm, Wifi, Heating, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, Essentials, Hangers are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Martinsburg: Air conditioning, Smoke alarm, Wifi, Heating, TV.
- Prioritize adding missing essentials: Air conditioning, Smoke alarm, Wifi, Heating, TV.
- Consider adding popular differentiators like Hot water or Essentials to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Martinsburg to stay competitive.
Martinsburg Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Martinsburg
- The typical guest profile for Airbnb in Martinsburg consists of primarily domestic travelers (94%), often arriving from nearby Washington, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 93.6% of guests.
- Key international markets include United States (93.6%) and DC (3.3%).
- Top languages spoken are English (78.6%) followed by Spanish (9.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Washington and Martinsburg.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Martinsburg Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Lemont | 19 | $7,187 | $832.38 | 44% |
| Castleton | 10 | $6,397 | $531.41 | 38% |
| State College | 156 | $6,213 | $706.76 | 41% |
| Mayo | 14 | $5,419 | $442.29 | 51% |
| Bentonville | 23 | $5,267 | $394.63 | 52% |
| Centreville | 14 | $5,256 | $538.22 | 46% |
| South Heidelberg Township | 11 | $4,974 | $278.66 | 47% |
| West Donegal Township | 13 | $4,922 | $453.81 | 39% |
| Ferguson Township | 116 | $4,781 | $815.64 | 38% |
| Polk Township | 17 | $4,761 | $450.21 | 38% |