Hico Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in West Virginia, United States
Is Airbnb profitable in Hico in 2025? Explore comprehensive Airbnb analytics for Hico, West Virginia, United States to uncover income potential. This 2025 STR market report for Hico, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 47 active listings.
Whether you're considering an Airbnb investment in Hico, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Hico Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Hico Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Hico (2025)
Understanding the monthly revenue variations for Airbnb listings in Hico is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Hico is typically July, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Hico across different performance tiers:
- Best-in-class properties (Top 10%) achieve $7,371+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,500 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,670 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,266, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Hico
Hico Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Hico STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Hico:
- Best-in-class properties (Top 10%) achieve 70%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 59% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 34%.
- Entry-level properties (Bottom 25%) average 17% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Hico
Average Daily Rate (ADR) Airbnb Trends in Hico (2025)
Effective short term rental pricing strategy in Hico involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Hico typically peaks in July and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $470+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $362 or more.
- Typical properties (Median) charge around $317 per night.
- Entry-level properties (Bottom 25%) earn around $185 per night.
Average Daily Rate (ADR) Trend by Month in Hico
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Airbnb Seasonality Analysis & Trends in Hico (2025)
Peak Season (July, June, October)
- Revenue averages $4,492 per month
- Occupancy rates average 45.0%
- Daily rates average $302
Shoulder Season
- Revenue averages $3,494 per month
- Occupancy maintains around 40.5%
- Daily rates hold near $291
Low Season (January, February, December)
- Revenue drops to average $2,454 per month
- Occupancy decreases to average 26.5%
- Daily rates adjust to average $286
Seasonality Insights for Hico
- The Airbnb seasonality in Hico shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Hico's highest earning potential, with monthly revenues capable of climbing to $4,995, occupancy reaching a high of 51.7%, and ADRs peaking at $309.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,075, occupancy could drop to 21.3%, and ADRs may adjust down to $279.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Hico.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Hico seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Hico (2025)
Exploring the top neighborhoods for short-term rentals in Hico? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Hico | Hico is a charming small town in West Virginia known for its beautiful landscapes and outdoor recreational activities. The area attracts visitors looking for a peaceful retreat in the Appalachian Mountains, making it ideal for hosting travelers seeking nature adventures. | New River Gorge National Park, Summersville Lake, Kayaking and whitewater rafting, Hiking trails, Scenic viewpoints |
| Fayetteville | Fayetteville is a vibrant town near the New River Gorge, popular with outdoor enthusiasts and adventure seekers. The town has a lively arts scene and offers unique local dining options, making it an appealing place for Airbnb investments. | New River Gorge Bridge, Opossum Creek Falls, Whitewater Rafting, Rock climbing opportunities, Festivals and events |
| Summersville | Summersville is known for its beautiful lake and outdoor activities. It's a key stop for visitors seeking access to the New River Gorge and is popular for water sports, hiking, and camping. | Summersville Lake, Summersville Dam, Hiking and boating, Annual fishing tournaments, Local festivals |
| Lewisburg | Lewisburg is often regarded as one of the coolest small towns in America. It has a vibrant arts scene, unique shops, and great local dining, making it an attractive destination for tourists. | Greenbrier Valley Theatre, Historic downtown, Local art galleries, Shopping at local boutiques, Greenbrier River Trail |
| White Sulphur Springs | White Sulphur Springs is home to the famous Greenbrier Resort and hosts various outdoor and wellness activities. This area attracts visitors looking for luxury, relaxation, and recreational activities. | Greenbrier Resort, The Bengal Tiger Escape, Golf courses, Spas and wellness facilities, Local history and heritage sites |
| Marlinton | Marlinton serves as a gateway to the stunning Pocahontas County and is surrounded by natural beauty. It attracts visitors who enjoy hiking, fishing, and exploring the Monongahela National Forest. | Pocahontas County Opera House, Greenbrier River, Biking trails, Wildlife viewing, Local craft shops |
| Cedar Grove | Cedar Grove is a quiet small town close to the Kanawha River. It offers access to outdoor activities and is ideal for those looking to enjoy a tranquil stay away from the hustle and bustle. | Kanawha River kayaking, Local parks, Fishing spots, Nature trails, Calm rural atmosphere |
| Craigsville | Craigsville is a quaint town located in Nicholas County, providing a rustic mountain experience with proximity to outdoor activities and hunting grounds, attractive to nature lovers and hunting enthusiasts. | Local hunting spots, Hiking trails, Beautiful rural scenery, Nearby nature reserves, Annual local events |
Understanding Airbnb License Requirements & STR Laws in Hico (2025)
While Hico, West Virginia, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Hico to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Hico (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Hicobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Twin Cabins - Hot tubs, sauna, fire pits, EV charg
Entire Place • 6 bedrooms
Forest Gap - Pizza oven, hot tub, EV charger
Entire Place • 3 bedrooms
Privacy, Hottub, Fireplace, King bed, Games &more
Entire Place • 4 bedrooms
Wooded Circle - Barrel sauna, hot tub, fire pit
Entire Place • 3 bedrooms
Holly Rock Treehouse
Entire Place • 1 bedroom
83 Acres | Cabin Hot-tub+FirePit+Orchard ~NR Gorge
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Hico (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Hico based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Heather | 18 | $345,407 | 257 | 4.63/5.0 |
| Darien | 3 | $326,434 | 70 | 4.96/5.0 |
| Paul | 6 | $249,556 | 1041 | 4.71/5.0 |
| Pervis | 2 | $122,927 | 276 | 4.89/5.0 |
| Tim | 3 | $122,253 | 232 | 3.31/5.0 |
| Tama | 1 | $86,870 | 71 | 4.92/5.0 |
| Jess + Brian | 1 | $62,492 | 129 | 4.98/5.0 |
| Rebecca | 1 | $57,342 | 17 | 5.00/5.0 |
| Verónica | 6 | $52,608 | 162 | 4.95/5.0 |
| Cindi | 2 | $47,800 | 26 | 4.93/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Hico.
Dive Deeper: Advanced Hico STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Hico. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsHico Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Hico
- The Hico Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 47 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Hico, Outdoor/Unique properties are the most common (85.1%), reflecting the local real estate landscape.
- Smaller segments like unique stays (combined 4.3%) offer potential for unique stay experiences.
Hico Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Hico
- The dominant room capacity in Hico is 2 bedrooms listings, making up 34% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 65.9% of the active Airbnb listings in Hico, indicating a high concentration in these sizes.
- A significant 34.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Hico.
Hico Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Hico
- The most common guest capacity trend in Hico vacation rentals is listings accommodating 8+ guests (42.6%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Hico STR market, accounting for 72.4% of listings.
- 72.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Hico.
- On average, properties in Hico are equipped to host 5.9 guests.
Hico Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Hico
- The most common availability pattern in Hico falls within the 271-366 days range, representing 46.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 65.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Hico (34%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 34.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Hico Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
7 listings
14.9% of total
2 Nights
36 listings
76.6% of total
3 Nights
2 listings
4.3% of total
30+ Nights
2 listings
4.3% of total
Key Insights
- The most prevalent minimum stay requirement in Hico is 2 Nights, adopted by 76.6% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (91.5%) of the Hico Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 76.6% of Hico hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 14.9% currently do.
- A 2-night minimum appears standard (76.6%). Consider this for weekends or peak periods.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Hico.
Hico Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
3 listings
6.8% of total
Moderate
10 listings
22.7% of total
Firm
10 listings
22.7% of total
Strict
21 listings
47.7% of total
Cancellation Policy Insights for Hico
- The prevailing Airbnb cancellation policy trend in Hico is Strict, used by 47.7% of listings.
- A majority (70.4%) of hosts in Hico utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 47.7% market standard in Hico.
- With 47.7% using Strict terms, this is a viable option in Hico, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Hico.
Hico STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Hico
- The overall average booking lead time for vacation rentals in Hico is 61 days.
- Guests book furthest in advance for stays during May (average 101 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 21 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (79 days avg.) sees the longest lead times, while Winter (29 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (61 days) as a baseline for your pricing and availability strategy in Hico.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 101 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 79 days) to capture early planners.
- Monitor your own booking lead times against these Hico averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Hico (2025)
Amenity Prevalence
Amenity Insights for Hico
- Essential amenities in Hico that guests expect include: Kitchen, Heating, Free parking on premises. Lacking these (any) could significantly impact bookings.
- Popular amenities like Wifi, TV, Air conditioning are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Hico: Kitchen, Heating, Free parking on premises.
- Prioritize adding missing essentials: Kitchen, Heating, Free parking on premises.
- Consider adding popular differentiators like Wifi or TV to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Hico to stay competitive.
Hico Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Hico
- The typical guest profile for Airbnb in Hico consists of primarily domestic travelers (98%), often arriving from nearby Pittsburgh, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 97.8% of guests.
- Key international markets include United States (97.8%) and DC (1.1%).
- Top languages spoken are English (86.3%) followed by Spanish (4.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Pittsburgh and Charlotte.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Hico Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Penhook | 19 | $5,435 | $545.46 | 37% |
| Friendsville | 12 | $5,012 | $493.24 | 39% |
| Victor | 19 | $4,783 | $435.08 | 37% |
| Goodview | 24 | $4,485 | $367.02 | 51% |
| Slaty Fork | 37 | $4,450 | $384.61 | 37% |
| Rockbridge Baths | 11 | $4,352 | $286.42 | 45% |
| Radford | 29 | $4,276 | $381.36 | 44% |
| Swanton | 212 | $4,069 | $568.78 | 31% |
| Blacksburg | 284 | $3,990 | $475.43 | 40% |
| McHenry | 551 | $3,927 | $532.85 | 30% |