Ghent Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in West Virginia, United States
Is Airbnb profitable in Ghent in 2025? Explore comprehensive Airbnb analytics for Ghent, West Virginia, United States to uncover income potential. This 2025 STR market report for Ghent, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 28 active listings.
Whether you're considering an Airbnb investment in Ghent, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Ghent Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Ghent Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Ghent (2025)
Understanding the monthly revenue variations for Airbnb listings in Ghent is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Ghent is typically January, while September often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Ghent across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,516+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,697 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,386 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,313, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Ghent
Ghent Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Ghent STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Februarysees the highest demand (peak season occupancy), while October experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Ghent:
- Best-in-class properties (Top 10%) achieve 66%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 43% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 25%.
- Entry-level properties (Bottom 25%) average 15% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Ghent
Average Daily Rate (ADR) Airbnb Trends in Ghent (2025)
Effective short term rental pricing strategy in Ghent involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Ghent typically peaks in February and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $486+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $290 or more.
- Typical properties (Median) charge around $228 per night.
- Entry-level properties (Bottom 25%) earn around $198 per night.
Average Daily Rate (ADR) Trend by Month in Ghent
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Airbnb Seasonality Analysis & Trends in Ghent (2025)
Peak Season (January, February, December)
- Revenue averages $5,698 per month
- Occupancy rates average 45.0%
- Daily rates average $391
Shoulder Season
- Revenue averages $2,669 per month
- Occupancy maintains around 30.2%
- Daily rates hold near $244
Low Season (September, October, November)
- Revenue drops to average $1,498 per month
- Occupancy decreases to average 21.3%
- Daily rates adjust to average $229
Seasonality Insights for Ghent
- The Airbnb seasonality in Ghent shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Ghent's highest earning potential, with monthly revenues capable of climbing to $5,935, occupancy reaching a high of 46.8%, and ADRs peaking at $413.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,426, occupancy could drop to 20.5%, and ADRs may adjust down to $214.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Ghent.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Ghent seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Ghent (2025)
Exploring the top neighborhoods for short-term rentals in Ghent? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Historic District | The Historic District of Ghent is known for its charming architecture and rich history, making it a prime location for tourists. Its proximity to museums, parks, and unique shops attracts visitors year-round. | Ghent Historical Museum, Cedar Grove Cemetery, The West Virginia State Capitol, Capitol Market, Kanawha State Forest |
| Downtown Ghent | Downtown Ghent offers a vibrant atmosphere with plenty of dining, shopping, and entertainment options. It's a popular spot for both tourists and locals, making it an ideal area for Airbnb hosting. | Capitol Market, Children's Museum of West Virginia, West Virginia Culture Center, Avampato Discovery Museum, The Clay Center for the Arts and Sciences |
| South Charleston | Located just a short drive from Ghent, South Charleston is home to several business centers and recreational parks. It’s perfect for business travelers and families alike, providing easy access to various amenities and attractions. | South Charleston Memorial Ice Arena, South Charleston Public Library, Little Creek Park, Kanawha State Forest, South Charleston Community Center |
| Kanawha State Forest | For nature lovers, Kanawha State Forest offers beautiful landscapes and outdoor activities, attracting tourists looking for hiking, biking, and more. This area provides a unique Airbnb experience away from the urban setting. | Hiking trails, Fishing spots, Bird watching, Picnic areas, Scenic views |
| Teays Valley | Teays Valley is a growing area with a suburban feel. Its family-friendly environment with parks and winding roads attracts visitors looking for a quieter stay while still being close to urban amenities. | Teays Valley Park, Buckley Park, Cedar Lakes Conference Center, Shopping Centers, Dining Options |
| Beaver | A charming small town near Ghent, Beaver offers a peaceful escape with access to outdoor activities and local dining. It's perfect for guests looking to explore nearby attractions without staying in the busy city. | Beaver Park, Local shops, Dining spots, New River Gorge, Adventures on the Gorge |
| Marmet | Marmet is a small town that serves as a quiet retreat for visitors looking to explore the surrounding areas. It's affordable and offers a unique local experience, ideal for budget-conscious travelers. | Marmet Park, Local eateries, Nearby hiking trails, Access to the Kanawha River, Scenic views |
| Sissonville | Sissonville has a suburban charm and is close to nature and various parks. It’s a great location for those who want to relax in a quieter area while being a short drive from Ghent’s attractions. | Sissonville Park, Local businesses, Family-friendly activities, Nearby hiking opportunities, Quick access to the city |
Understanding Airbnb License Requirements & STR Laws in Ghent (2025)
While Ghent, West Virginia, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Ghent to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Ghent (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Ghentbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Sleeps 20 Ski In/Out at Highlander 1
Entire Place • 6 bedrooms
Ski Right Inn - Large Family Space - Slopeside Winterplace!
Entire Place • 5 bedrooms
Ski-In/Ski-Out Ghent Cabin w/ Mountain Views!
Entire Place • 4 bedrooms
Highlander 2- Mtn Cabin Sleeps 20- Winterplace
Entire Place • 6 bedrooms
Winterplace Ski in/Ski Out D101 First Floor!
Entire Place • 3 bedrooms
'Snowed Inn' Cozy Winterplace Ski-In/Ski-Out Cabin
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Ghent (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Ghent based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| David | 8 | $170,887 | 219 | 4.74/5.0 |
| Cindy | 11 | $161,387 | 215 | 4.73/5.0 |
| Debra | 2 | $138,446 | 93 | 4.75/5.0 |
| Evolve | 2 | $98,187 | 80 | 4.58/5.0 |
| Henrique (Rick) | 1 | $64,673 | 56 | 4.79/5.0 |
| Rick | 2 | $30,889 | 37 | 4.58/5.0 |
| Stephanie | 1 | $19,856 | 10 | 4.80/5.0 |
| Host #435110869 | 1 | $14,671 | 19 | 4.95/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Ghent.
Dive Deeper: Advanced Ghent STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Ghent. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsGhent Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Ghent
- The Ghent Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 28 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Ghent, Apartment/Condo properties are the most common (78.6%), reflecting the local real estate landscape.
- Smaller segments like others (combined 3.6%) offer potential for unique stay experiences.
Ghent Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Ghent
- The dominant room capacity in Ghent is 3 bedrooms listings, making up 85.7% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 5+ bedrooms properties represent 96.4% of the active Airbnb listings in Ghent, indicating a high concentration in these sizes.
- A significant 100.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Ghent.
Ghent Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Ghent
- The most common guest capacity trend in Ghent vacation rentals is listings accommodating 8+ guests (96.4%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Ghent STR market, accounting for 100.0% of listings.
- 100.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Ghent.
- On average, properties in Ghent are equipped to host 7.9 guests.
Ghent Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Ghent
- The most common availability pattern in Ghent falls within the 271-366 days range, representing 71.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Ghent (57.1%), reflecting common guest stay durations or potential owner blocking patterns.
Ghent Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
8 listings
29.6% of total
2 Nights
17 listings
63% of total
30+ Nights
2 listings
7.4% of total
Key Insights
- The most prevalent minimum stay requirement in Ghent is 2 Nights, adopted by 63% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (92.6%) of the Ghent Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 63% of Ghent hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 29.6% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 7.4% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Ghent.
Ghent Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
7 listings
25.9% of total
Firm
1 listings
3.7% of total
Strict
19 listings
70.4% of total
Cancellation Policy Insights for Ghent
- The prevailing Airbnb cancellation policy trend in Ghent is Strict, used by 70.4% of listings.
- A majority (74.1%) of hosts in Ghent utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 70.4% market standard in Ghent.
- With 70.4% using Strict terms, this is a viable option in Ghent, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Ghent.
Ghent STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Ghent
- The overall average booking lead time for vacation rentals in Ghent is 86 days.
- Guests book furthest in advance for stays during December (average 114 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 28 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (101 days avg.) sees the longest lead times, while Summer (50 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (86 days) as a baseline for your pricing and availability strategy in Ghent.
- For December stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 114 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 101 days) to capture early planners.
- Monitor your own booking lead times against these Ghent averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Ghent (2025)
Amenity Prevalence
Amenity Insights for Ghent
- Essential amenities in Ghent that guests expect include: Heating, Free parking on premises, Fire extinguisher, Smoke alarm, TV, Wifi, Air conditioning. Lacking these (any) could significantly impact bookings.
- Popular amenities like Indoor fireplace, Cooking basics, Refrigerator are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Ghent: Heating, Free parking on premises, Fire extinguisher, Smoke alarm, TV, Wifi, Air conditioning.
- Prioritize adding missing essentials: Air conditioning.
- Consider adding popular differentiators like Indoor fireplace or Cooking basics to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Ghent to stay competitive.
Ghent Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Ghent
- The typical guest profile for Airbnb in Ghent consists of primarily domestic travelers (97%), often arriving from nearby Charlotte, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 97.2% of guests.
- Key international markets include United States (97.2%) and South Africa (1.4%).
- Top languages spoken are English (71.8%) followed by Spanish (10.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Charlotte and Raleigh.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Ghent Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Victor | 19 | $4,783 | $435.08 | 37% |
| Slaty Fork | 37 | $4,450 | $384.61 | 37% |
| State Road | 14 | $4,430 | $252.14 | 47% |
| Radford | 29 | $4,276 | $381.36 | 44% |
| Blacksburg | 284 | $3,990 | $475.43 | 40% |
| Prices Fork | 15 | $3,376 | $331.04 | 43% |
| Dublin | 26 | $3,343 | $248.49 | 43% |
| Avery County | 10 | $3,265 | $545.92 | 29% |
| Traphill | 10 | $3,157 | $222.44 | 44% |
| Blowing Rock | 426 | $3,137 | $310.40 | 39% |