Airbnb Market Analytics, Statistics and Data in Fayetteville, West Virginia, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Fayetteville? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Fayetteville:
How much do Airbnb hosts make on average per month in Fayetteville?
The short-term rental market in Fayetteville shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $2,460 per month
- Strong performing properties (top 25%) make $4,004 or more
- Best-in-class properties (top 10%) achieve $6,276+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,318
Revenue Variations by Month
Occupancy Rates Throughout the Year in Fayetteville
The market in Fayetteville shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 41% occupancy rates
- Strong performing properties (top 25%) achieve 60% or higher
- Best-in-class properties (top 10%) reach 75%+occupancy
- Entry-level properties (bottom 25%) average around 22%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Fayetteville
Daily rates in Fayetteville vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $173 per night
- Strong performing properties (top 25%) secure $251 or more
- Best-in-class properties (top 10%) pull in $400+ per night
- Entry-level properties (bottom 25%) earn around $132
Daily Rate Variations by Month
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Seasonality patterns in Fayetteville
Peak Season (July, June, August)
- Revenue peaks at $4551.74 per month
- Occupancy rates reach 62.35%
- Daily rates average $234.36
Shoulder Season
- Revenue averages $3221.81 per month
- Occupancy maintains 42.12%
- Daily rates hold at $219.52
Low Season (February, December, January)
- Revenue drops to $1641.85 per month
- Occupancy decreases to 24.30%
- Daily rates adjust to $205.68
Is it still profitable to do Airbnb in Fayetteville in 2025?
Yes! Fayetteville demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 42% and strong monthly revenue averaging $3222 and The market's 184 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Fayetteville
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| New River Gorge | A stunning national park renowned for its outdoor activities like whitewater rafting, rock climbing, and hiking. Ideal for nature enthusiasts and adventure seekers looking for unique experiences. | New River Gorge Bridge, Whitewater Rafting, Hawks Nest State Park, Coopers Rock State Forest, Kayaking on the New River |
| Fayetteville Historic District | A charming and picturesque area with historic buildings, local shops, and easy access to outdoor activities. Attracts visitors interested in history and local culture. | Fayetteville Town Park, New River Gorge Bridge, Local Art Galleries, Fayetteville Farmers Market, Historic Churches |
| Summersville Lake | A popular destination for water activities and outdoor recreation. Families and groups flock here for swimming, fishing, and picnicking. | Summersville Lake, Fishing and Boating, Hiking Trails, Public Beach Area, Scenic Views |
| Babcock State Park | Known for its beautiful landscape and well-preserved historic structures, this area appeals to travelers looking for scenic hikes and outdoor experiences. | Babcock State Park, Glade Creek Grist Mill, Hiking Trails, Picnic Areas, Wildlife Viewing |
| Beckley | A nearby city with shopping, dining, and entertainment options. It's ideal for guests who want to experience more urban amenities while close to nature. | Tamarack, Beckley Exhibition Coal Mine, Theatre West Virginia, Shopping Malls, Local Restaurants |
| Canyon Rim | This area offers breathtaking views of the New River Gorge and is perfect for those seeking scenic experiences, photography opportunities, and relaxation. | Canyon Rim Visitor Center, Scenic Overlooks, Hiking Trails, Picnic Areas, Wildlife Watching |
| Clay | A quaint small town that serves as a gateway to many outdoor activities in the region. Perfect for travelers seeking off-the-beaten-path experiences. | Heritage Park, Film Festivals, Local Fair Events, Hiking Areas, Community Events |
| Oak Hill | Close to New River Gorge and offers local dining and entertainment. Ideal for visitors looking for quick access to outdoor adventures in a small town setting. | New River Gorge Scenic Highway, Local Restaurants, Hiking Trails, Community Parks, Outdoor Events |
Do you need a license for Airbnb in Fayetteville?
We recommend checking directly with Fayetteville's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Fayetteville
NRG Pool House indoor salt pool
Entire Place • 5 bedrooms
Rapids Rest
Entire Place • 7 bedrooms
Gorge’s View
Entire Place • 5 bedrooms
Red Barn Retreat
Entire Place • 6 bedrooms
Family-friendly, perfect location, open & spacious
Entire Place • 5 bedrooms
New River Gorge 8 bedroom, hot tub, heated pool.
Entire Place • 8 bedrooms
Top Performing Professional Hosts in Fayetteville
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Ryan | 9 | $376,667 | 599 | 4.84/5.0 |
| Elissa | 2 | $300,550 | 304 | 4.96/5.0 |
| Caleb | 3 | $238,668 | 165 | 4.98/5.0 |
| Shane | 3 | $193,963 | 159 | 4.87/5.0 |
| Erin | 5 | $180,947 | 644 | 4.96/5.0 |
| Blake | 1 | $161,189 | 24 | 5.00/5.0 |
| William | 4 | $152,733 | 222 | 4.95/5.0 |
| Jessie | 1 | $151,372 | 58 | 5.00/5.0 |
| Christy | 2 | $135,697 | 253 | 4.99/5.0 |
| Evolve | 4 | $119,300 | 109 | 3.58/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Fayetteville
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (94.6%), with house and outdoor & mobile properties comprising 87.5% of inventory
- Strong specialty sector (27.2%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in boutique & hotels, unique stays, others segments (5.5% combined)
Room Capacity Distribution
Analysis of 184 properties in Fayetteville shows that 3 bedrooms properties are most prevalent, making up 28.3% of the market. The market tends to favor larger properties, with 3 bedrooms and 1 bedroom together representing 51.6% of all listings.
Key Insights
- Most common: 3 bedrooms (28.3%)
- Least common: 5+ bedrooms (7.1%)
- Market concentration: 51.6% in top 2 sizes
- Market skew: Favors larger properties
Guest Capacity Distribution
Analysis of 184 properties in Fayetteville reveals that 8+ guests properties dominate the market, representing 36.4% of all listings. The average property accommodates 5.8 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 6 guests make up 56.0% of the market.
Key Insights
- Most common capacity: 8+ guests (36.4% of market)
- Least common capacity: 3 guests (2.2% of market)
- Average guest capacity: 5.8 guests per property
- Market concentration: 56.0% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 184 properties in Fayetteville, the most common availability pattern is 181-270 days (35.9% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (33.7% of properties).
Key Insights
- Most common availability window: 181-270 days (35.9%)
- Most common booking duration: 91-180 days (33.7%)
- Properties with high availability (180+ days): 69.6%
- Properties with long-term bookings (180+ days): 33.2%
Minimum Stay Distributions
1 Night
46 listings
26.6% of total
2 Nights
108 listings
62.4% of total
3 Nights
12 listings
6.9% of total
7-29 Nights
1 listings
0.6% of total
30+ Nights
6 listings
3.5% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 89.0%
- Mid-length stays (4-6 nights) represent 0% of listings
- Monthly+ stays (3.5%) suggest a stable extended-stay market
- High market flexibility with 95.9% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
2 listings
1.1% of total
Flexible
29 listings
16.3% of total
Moderate
38 listings
21.3% of total
Firm
61 listings
34.3% of total
Strict
48 listings
27% of total
Key Insights
- Firm is the preferred policy at 34.3% of listings
- Stricter policies (Firm & Strict) dominate at 61.3% of the market
- Strong market consensus around Firm policies
- Super Strict 30 Days policies are least common at 1.1% of listings
Recommendations
- The market supports stricter policies, with 61.3% using Firm or Strict terms
- Strong market preference for Firm policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jun, Jul, Oct, averaging 65 days
- Shortest booking windows are in Dec, Jan, Feb, averaging 36 days
- Summer shows the longest average booking window at 61 days, while Winter has the shortest at 36 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 61 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Dec-Feb when lead times are shortest
Popular Airbnb Amenities in Fayetteville
Below is the distribution of amenities across listings in Fayetteville:
Traveler Demographics
Key Insights
- Domestic travelers make up 96% of total guests, indicating a dominant local market share.
- Primary international markets: DC (2.5%) and Canada (0.6%)
- English is the top language at 86.3%, followed by Spanish (6.9%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 4.6%
Recommendations
- Target marketing campaigns for Pittsburgh and Washington markets
- Develop localized content for DC and Canada
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Fayetteville. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Creola | 11 | $6,771 | $397.51 | 58% |
| Rockbridge | 170 | $5,679 | $390.36 | 49% |
| Sugar Grove | 13 | $5,449 | $432.67 | 44% |
| South Bloomingville | 104 | $5,404 | $295.56 | 54% |
| Victor | 19 | $5,264 | $451.67 | 39% |
| Logan | 602 | $5,161 | $356.99 | 48% |
| New Plymouth | 13 | $4,929 | $525.44 | 33% |
| Laurelville | 122 | $4,814 | $330.39 | 45% |
| Swan Township | 88 | $4,687 | $311.85 | 50% |
| Radford | 28 | $4,529 | $356.81 | 45% |
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