Beckley Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in West Virginia, United States

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Beckley in 2025? Explore comprehensive Airbnb analytics for Beckley, West Virginia, United States to uncover income potential. This 2025 STR market report for Beckley, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 24 active listings.

Whether you're considering an Airbnb investment in Beckley, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Beckley Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Beckley Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$131
The average rental revenue earned for an occupied room per day in Beckley.
Occupancy Rate(?)
45.2%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$16,385
Typical annual income for an Airbnb listing in Beckley. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
-18.4%
Significant decrease (-18.4%) vs. last year.
Peak Revenue Month(?)
July
The month with the highest average earnings, indicating peak season in Beckley.
Lowest Revenue Month(?)
March
The month with the lowest average earnings, indicating the low season in Beckley.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
24
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Beckley (2025)

Understanding the monthly revenue variations for Airbnb listings in Beckley is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Beckley is typically July, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Beckley across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $2,955+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $2,287 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $1,539 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $1,039, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Beckley

Beckley Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Beckley STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Beckley:

  • Best-in-class properties (Top 10%) achieve 77%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 61% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 41%.
  • Entry-level properties (Bottom 25%) average 26% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Beckley

Average Daily Rate (ADR) Airbnb Trends in Beckley (2025)

Effective short term rental pricing strategy in Beckley involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Beckley typically peaks in January and dips lowest during May. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $236+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $160 or more.
  • Typical properties (Median) charge around $115 per night.
  • Entry-level properties (Bottom 25%) earn around $98 per night.

Average Daily Rate (ADR) Trend by Month in Beckley

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Airbnb Seasonality Analysis & Trends in Beckley (2025)

Peak Season (July, June, October)
  • Revenue averages $2,281 per month
  • Occupancy rates average 55.6%
  • Daily rates average $134
Shoulder Season
  • Revenue averages $1,700 per month
  • Occupancy maintains around 41.5%
  • Daily rates hold near $135
Low Season (January, February, March)
  • Revenue drops to average $1,219 per month
  • Occupancy decreases to average 37.9%
  • Daily rates adjust to average $139

Seasonality Insights for Beckley

  • The Airbnb seasonality in Beckley shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Beckley's highest earning potential, with monthly revenues capable of climbing to $2,455, occupancy reaching a high of 66.1%, and ADRs peaking at $142.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,159, occupancy could drop to 34.0%, and ADRs may adjust down to $132.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Beckley.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Beckley seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Beckley (2025)

Exploring the top neighborhoods for short-term rentals in Beckley? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Downtown Beckley
The heart of Beckley with easy access to shopping, dining, and entertainment. Attractive to visitors wanting to explore the local history and culture.
Beckley Exhibition Coal Mine, Theatre West Virginia, Beckley Events Center, Raleigh County Public Library, New River Park
Beckley Historic District
Charming area featuring historical architecture and local boutiques. Ideal for guests looking for a unique and culture-rich experience.
Beckley Area Foundation, Historic Pinecrest, Local art galleries, Beckley Art Center, Heritage Walk
Little Beaver State Park
A beautiful natural setting ideal for outdoor enthusiasts. Perfect for travelers seeking recreation, hiking, and relaxation in nature.
Little Beaver Lake, Walking trails, Fishing spots, Picnic areas, Campsites
Blue Tree Resort Area
An area popular for family vacations and gatherings, especially during the summer months. Equipped with amenities for recreation and leisure.
Resort amenities, Nature trails, Playgrounds, Swimming pools, Family-friendly activities
Flat Top Lake
A scenic area great for water activities and outdoor fun. Attractive for families and nature lovers looking for a getaway.
Flat Top Lake, Fishing, Boating, Picnic areas, Nature trails
South Beckley
An up-and-coming neighborhood with affordable options and proximity to main attractions. Great for budget-conscious travelers.
Shopping centers, Restaurants, Parks, Local markets, Community events
Shady Spring
A quaint town close to Beckley known for its peaceful surroundings and community vibe. Ideal for visitors wanting to escape the city noise.
Shady Spring Park, Local shops, Scenic views, Nature trails, Quiet neighborhoods
Prince
A small town with historical significance and access to nearby parks and recreation. Ideal for those looking to explore rural West Virginia.
Historic sites, Local museums, Outdoor activities, Community festivals, Access to New River Gorge

Understanding Airbnb License Requirements & STR Laws in Beckley (2025)

While Beckley, West Virginia, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Beckley to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in Beckley (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Beckleybased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Right off Beckley I64/77 super clean
Town + Nature

Right off Beckley I64/77 super clean Town + Nature

Entire Place • 3 bedrooms

$32,313
Revenue
49.7%
Occupancy
$139.08
Daily Rate
The Circleview Suite!

The Circleview Suite!

Entire Place • 2 bedrooms

$30,018
Revenue
72.8%
Occupancy
$103.22
Daily Rate
One bedroom studio apartment

One bedroom studio apartment

Entire Place • 1 bedroom

$25,986
Revenue
64.5%
Occupancy
$100.26
Daily Rate
Beckley Studio w/ Private Hot Tub & Home Gym!

Beckley Studio w/ Private Hot Tub & Home Gym!

Entire Place • N/A

$24,256
Revenue
40.1%
Occupancy
$121.64
Daily Rate
WV Mt. Loft. Enjoy fishing and more

WV Mt. Loft. Enjoy fishing and more

Entire Place • 1 bedroom

$23,073
Revenue
31.9%
Occupancy
$157.10
Daily Rate
Stylish Duplex Apt. Near WV Tech

Stylish Duplex Apt. Near WV Tech

Entire Place • 1 bedroom

$22,136
Revenue
63.3%
Occupancy
$93.15
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Beckley (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Beckley based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
April2$47,1701194.77/5.0
Evolve2$44,994694.64/5.0
Jill2$43,8271954.98/5.0
Tracy2$39,7102704.92/5.0
Christine4$34,9547714.91/5.0
Forrest1$30,018614.85/5.0
Brittany1$25,9861574.85/5.0
Brad2$25,4024814.99/5.0
Sheila1$21,6194364.98/5.0
Brandee1$21,0102234.89/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Beckley.

Dive Deeper: Advanced Beckley STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Beckley. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Beckley Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Beckley

  • The Beckley Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 83.3% of the 24 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Beckley, House properties are the most common (54.2%), reflecting the local real estate landscape.
  • Houses represent a significant 54.2% portion, catering likely to families or larger groups.
  • Smaller segments like outdoor/unique (combined 4.2%) offer potential for unique stay experiences.

Beckley Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Beckley

  • The dominant room capacity in Beckley is 1 bedroom listings, making up 45.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 3 bedrooms properties represent 66.6% of the active Airbnb listings in Beckley, indicating a high concentration in these sizes.
  • A significant 20.8% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Beckley.

Beckley Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Beckley

  • The most common guest capacity trend in Beckley vacation rentals is listings accommodating 4 guests (25%). This suggests the primary traveler segment is likely small families or groups.
  • Properties designed for 4 guests and 3 guests dominate the Beckley STR market, accounting for 45.8% of listings.
  • 20.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Beckley.
  • On average, properties in Beckley are equipped to host 3.8 guests.

Beckley Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Beckley

  • The most common availability pattern in Beckley falls within the 181-270 days range, representing 37.5% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 66.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 91-180 days range is most frequent in Beckley (37.5%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 33.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Beckley Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (71.4%)

1 Night

15 listings

71.4% of total

2 Nights (23.8%)

2 Nights

5 listings

23.8% of total

30+ Nights (4.8%)

30+ Nights

1 listings

4.8% of total

Key Insights

  • The most prevalent minimum stay requirement in Beckley is 1 Night, adopted by 71.4% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (95.2%) of the Beckley Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.

Recommendations

  • Align with the market by considering a 1 Night minimum stay, as 71.4% of Beckley hosts use this setting.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Beckley.

Beckley Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (36.4%)

Flexible

8 listings

36.4% of total

Moderate (27.3%)

Moderate

6 listings

27.3% of total

Firm (9.1%)

Firm

2 listings

9.1% of total

Strict (27.3%)

Strict

6 listings

27.3% of total

Cancellation Policy Insights for Beckley

  • The prevailing Airbnb cancellation policy trend in Beckley is Flexible, used by 36.4% of listings.
  • There's a relatively balanced mix between guest-friendly (63.7%) and stricter (36.4%) policies, offering choices for different guest needs.

Recommendations for Hosts

  • Consider adopting a Flexible policy to align with the 36.4% market standard in Beckley.
  • Regularly review your cancellation policy against competitors and market demand shifts in Beckley.

Beckley STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Beckley

  • The overall average booking lead time for vacation rentals in Beckley is 21 days.
  • Guests book furthest in advance for stays during June (average 36 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in January (average 11 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (35 days avg.) sees the longest lead times, while Winter (19 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (21 days) as a baseline for your pricing and availability strategy in Beckley.
  • For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 36 days out to capitalize on advance planning.
  • During January, focus on last-minute booking availability and promotions, as guests book with very short notice (11 days avg.).
  • Target marketing efforts for the Summer season well in advance (at least 35 days) to capture early planners.
  • Monitor your own booking lead times against these Beckley averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Beckley (2025)

Amenity Prevalence

Amenity Insights for Beckley

  • Essential amenities in Beckley that guests expect include: Smoke alarm, Heating, TV, Hot water, Free parking on premises. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Essentials, Kitchen, Air conditioning are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Beckley: Smoke alarm, Heating, TV, Hot water, Free parking on premises.
  • Prioritize adding missing essentials: Hot water, Free parking on premises.
  • Consider adding popular differentiators like Essentials or Kitchen to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Beckley to stay competitive.

Beckley Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Beckley

  • The typical guest profile for Airbnb in Beckley consists of primarily domestic travelers (95%), often arriving from nearby Columbus, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
  • Domestic travelers account for 95.2% of guests.
  • Key international markets include United States (95.2%) and Canada (2%).
  • Top languages spoken are English (81.3%) followed by Spanish (7.2%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Columbus and Pittsburgh.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Beckley Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Victor19$4,783$435.0837%
Slaty Fork37$4,450$384.6137%
State Road14$4,430$252.1447%
Radford29$4,276$381.3644%
Blacksburg284$3,990$475.4340%
Prices Fork15$3,376$331.0443%
Dublin26$3,343$248.4943%
Avery County10$3,265$545.9229%
Traphill10$3,157$222.4444%
Blowing Rock426$3,137$310.4039%

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