Airbnb Market Analytics, Statistics and Data in Wintergreen, Virginia, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Wintergreen? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Wintergreen:
How much do Airbnb hosts make on average per month in Wintergreen?
The short-term rental market in Wintergreen shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $2,513 per month
- Strong performing properties (top 25%) make $4,385 or more
- Best-in-class properties (top 10%) achieve $6,992+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,340
Revenue Variations by Month
Occupancy Rates Throughout the Year in Wintergreen
The market in Wintergreen shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 34% occupancy rates
- Strong performing properties (top 25%) achieve 51% or higher
- Best-in-class properties (top 10%) reach 69%+occupancy
- Entry-level properties (bottom 25%) average around 20%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Wintergreen
Daily rates in Wintergreen vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $210 per night
- Strong performing properties (top 25%) secure $316 or more
- Best-in-class properties (top 10%) pull in $453+ per night
- Entry-level properties (bottom 25%) earn around $148
Daily Rate Variations by Month
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Seasonality patterns in Wintergreen
Peak Season (January, October, February)
- Revenue peaks at $4650.98 per month
- Occupancy rates reach 47.14%
- Daily rates average $298.99
Shoulder Season
- Revenue averages $3460.26 per month
- Occupancy maintains 37.36%
- Daily rates hold at $262.26
Low Season (March, August, September)
- Revenue drops to $2296.11 per month
- Occupancy decreases to 28.81%
- Daily rates adjust to $242.79
Is it still profitable to do Airbnb in Wintergreen in 2025?
Yes! Wintergreen demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 37% and strong monthly revenue averaging $3460 and With 371 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (spring breakers, nature enthusiasts, conference attendees, couples)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Wintergreen
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Wintergreen Resort | A popular four-season resort offering skiing, snowboarding, and hiking. Ideal for those looking to experience beautiful mountain scenery and outdoor activities year-round. | Skiing and Snowboarding, Hiking Trails, Golf Courses, Wintergreen Spa, Lake Monocan, Wintergreen Performing Arts |
| Rockfish Valley | Known for its scenic beauty and proximity to vineyards and hiking trails. Attractive for those looking for a peaceful retreat in nature with access to outdoor adventures and wine tastings. | Rockfish Valley Trail, Wineries, James River, Hiking Trails, Wildlife Watching |
| Nelson County | Famous for its craft breweries and wineries. An attractive area for visitors seeking local beverages and a rustic getaway with charming small towns nearby. | Blue Mountain Brewery, Veritas Vineyard and Winery, Lake Monocan, Hiking Trails, Historic Towns |
| Shenandoah National Park (nearby) | Features stunning views and numerous hiking opportunities. An excellent choice for nature lovers and outdoor enthusiasts looking to explore the great outdoors. | Skyline Drive, Hiking Trails, Camping, Wildlife Viewing, Scenic Overlooks |
| Charlottesville (30 min away) | A vibrant city with rich history and cultural attractions. Great for those wanting a mix of outdoor activities and urban experiences. | Monticello, University of Virginia, Historic Downtown Mall, Local Breweries, Music and Arts Festivals |
| Lake Monocan | A beautiful lake area great for swimming, canoeing, and relaxing. Perfect for families and groups seeking water activities in a serene environment. | Swimming Beach, Kayaking, Fishing, Picnic Areas, Hiking Trails |
| Stoney Creek | Residential area with access to the Wintergreen Resort amenities. A peaceful community close to outdoor activities, making it ideal for families looking for a retreat. | Golf Courses, Hiking Trails, Community Parks, Wintergreen Resort access, Local Restaurants |
| Catoctin Mountain Park (further out) | Known for its scenic beauty and hiking trails, it is a great destination for adventure seekers looking to explore the Appalachian landscape. | Hiking Trails, Scenic Views, Wildlife Viewing, Historic Sites, Picnic Areas |
Do you need a license for Airbnb in Wintergreen?
We recommend checking directly with Wintergreen's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Wintergreen
Luxury Chalet, Best Views in Virginia
Entire Place • 6 bedrooms
Heaven On Earth
Entire Place • 6 bedrooms
Designer Home w/ Incredible Views, Sleeps 16
Entire Place • 6 bedrooms
Wintergreen Resort Villa < 2 Mi to Ski Slopes
Entire Place • 6 bedrooms
Modern Cabin with Hot tub, Sauna
Entire Place • 5 bedrooms
Grand Chalet w/ Hot Tub - Near Wintergreen Resort
Entire Place • 4 bedrooms
Top Performing Professional Hosts in Wintergreen
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Evolve | 41 | $1,370,320 | 1169 | 4.62/5.0 |
| Stay Bubo | 23 | $1,187,203 | 1048 | 4.86/5.0 |
| Chris | 5 | $922,477 | 194 | 4.91/5.0 |
| Sarah | 2 | $267,913 | 78 | 4.88/5.0 |
| Pomps | 10 | $213,630 | 194 | 3.97/5.0 |
| Julie | 4 | $181,976 | 195 | 4.96/5.0 |
| Jamie | 4 | $159,799 | 292 | 4.92/5.0 |
| Shannon | 3 | $157,067 | 104 | 4.98/5.0 |
| Joshua | 4 | $139,187 | 55 | 4.97/5.0 |
| Mary And Tyler | 2 | $132,130 | 129 | 4.98/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Wintergreen
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (98.4%), with house and apartment & condo properties comprising 90.3% of inventory
- Untapped potential in boutique & hotels, others segments (1.8% combined)
Room Capacity Distribution
Analysis of 371 properties in Wintergreen shows that 2 bedrooms properties are most prevalent, making up 30.2% of the market. The market tends to favor larger properties, with 2 bedrooms and 3 bedrooms together representing 53.9% of all listings.
Key Insights
- Most common: 2 bedrooms (30.2%)
- Least common: 5+ bedrooms (11.9%)
- Market concentration: 53.9% in top 2 sizes
- Market skew: Favors larger properties
Guest Capacity Distribution
Analysis of 371 properties in Wintergreen reveals that 8+ guests properties dominate the market, representing 44.5% of all listings. The average property accommodates 6.2 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 6 guests make up 64.7% of the market.
Key Insights
- Most common capacity: 8+ guests (44.5% of market)
- Least common capacity: 3 guests (1.1% of market)
- Average guest capacity: 6.2 guests per property
- Market concentration: 64.7% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 371 properties in Wintergreen, the most common availability pattern is 271-366 days (40.4% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (34% of properties).
Key Insights
- Most common availability window: 271-366 days (40.4%)
- Most common booking duration: 91-180 days (34%)
- Properties with high availability (180+ days): 72.8%
- Properties with long-term bookings (180+ days): 28.3%
Minimum Stay Distributions
1 Night
57 listings
16.8% of total
2 Nights
217 listings
64% of total
3 Nights
28 listings
8.3% of total
7-29 Nights
2 listings
0.6% of total
30+ Nights
35 listings
10.3% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 80.8%
- Mid-length stays (4-6 nights) represent 0% of listings
- Monthly+ stays (10.3%) suggest a stable extended-stay market
- High market flexibility with 89.1% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
1 listings
0.3% of total
Flexible
28 listings
8.1% of total
Moderate
87 listings
25.1% of total
Firm
90 listings
26% of total
Strict
140 listings
40.5% of total
Key Insights
- Strict is the preferred policy at 40.5% of listings
- Stricter policies (Firm & Strict) dominate at 66.5% of the market
- Strong market consensus around Strict policies
- Super Strict 60 Days policies are least common at 0.3% of listings
Recommendations
- The market supports stricter policies, with 66.5% using Firm or Strict terms
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Feb, Dec, Jul, averaging 57 days
- Shortest booking windows are in Apr, Aug, Sep, averaging 36 days
- Winter shows the longest average booking window at 56 days, while Fall has the shortest at 40 days
Recommendations
- Implement dynamic pricing strategies for Winter bookings at least 56 days in advance
- Consider early bird discounts during Fall to encourage longer lead times
- Focus on last-minute booking promotions during Apr-Sep when lead times are shortest
Popular Airbnb Amenities in Wintergreen
Below is the distribution of amenities across listings in Wintergreen:
Traveler Demographics
Key Insights
- Domestic travelers make up 94.8% of total guests, indicating a dominant local market share.
- Primary international markets: DC (3.8%) and United Kingdom (0.2%)
- English is the top language at 80.9%, followed by Spanish (11.3%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 4.2%
Recommendations
- Target marketing campaigns for Richmond and Virginia Beach markets
- Develop localized content for DC and United Kingdom
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Wintergreen. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Penhook | 18 | $6,008 | $575.60 | 36% |
| Castleton | 10 | $5,702 | $506.43 | 38% |
| Macon | 37 | $5,295 | $495.22 | 40% |
| Bentonville | 22 | $5,188 | $392.11 | 51% |
| Skyland Estates | 13 | $5,155 | $253.30 | 63% |
| Middleburg | 40 | $4,967 | $444.83 | 41% |
| Goodview | 25 | $4,898 | $367.44 | 49% |
| Littleton | 105 | $4,839 | $448.56 | 45% |
| Nellysford | 64 | $4,796 | $371.69 | 40% |
| Haymarket | 11 | $4,794 | $298.13 | 38% |
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