Airbnb Market Analytics, Statistics and Data in Williamsburg, Virginia, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Williamsburg? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Williamsburg:
How much do Airbnb hosts make on average per month in Williamsburg?
The short-term rental market in Williamsburg shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,636 per month
- Strong performing properties (top 25%) make $3,161 or more
- Best-in-class properties (top 10%) achieve $5,239+ monthly
- Entry-level properties (bottom 25%) typically earn around $696
Revenue Variations by Month
Occupancy Rates Throughout the Year in Williamsburg
The market in Williamsburg shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 22% occupancy rates
- Strong performing properties (top 25%) achieve 43% or higher
- Best-in-class properties (top 10%) reach 68%+occupancy
- Entry-level properties (bottom 25%) average around 11%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Williamsburg
Daily rates in Williamsburg vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $169 per night
- Strong performing properties (top 25%) secure $236 or more
- Best-in-class properties (top 10%) pull in $343+ per night
- Entry-level properties (bottom 25%) earn around $121
Daily Rate Variations by Month
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Seasonality patterns in Williamsburg
Peak Season (May, June, April)
- Revenue peaks at $3269.00 per month
- Occupancy rates reach 35.46%
- Daily rates average $216.54
Shoulder Season
- Revenue averages $2361.85 per month
- Occupancy maintains 30.15%
- Daily rates hold at $200.38
Low Season (November, September, January)
- Revenue drops to $1204.39 per month
- Occupancy decreases to 20.61%
- Daily rates adjust to $182.27
Is it still profitable to do Airbnb in Williamsburg in 2025?
Yes! Williamsburg demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 30% and solid monthly revenue averaging $2362 and As a mature market with 1159 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Williamsburg
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Historic District | The Historic District of Williamsburg is rich in colonial history and architecture, making it a prime location for tourists who want to experience the early American history and culture. It has a beautiful and charming atmosphere, ideal for family vacations and educational visits. | Colonial Williamsburg, The Governor's Palace, Bruton Parish Church, Public Hospital Museum, The Abby Aldrich Rockefeller Folk Art Museum, Merchants Square |
| Williamsburg Pottery | A unique shopping destination in Williamsburg, the Pottery attracts both locals and tourists looking for bargains and unique finds. It offers an authentic Virginia shopping experience and is family-friendly, providing an opportunity for visitors to enjoy shopping and dining. | Williamsburg Pottery, Wine and Farm Festival, Shopping Stores, Dining Options, Artisanal Products |
| Busch Gardens | A popular amusement park located nearby, Busch Gardens is a top attraction for families and thrill-seekers alike. Investing in an Airbnb close to this park can cater to families looking for convenient lodging while enjoying the park's rides and attractions. | Busch Gardens Williamsburg, Water Country USA, Live Shows, Thrill Rides, Seasonal Events |
| Waterfront Park | Located along the James River, this area offers beautiful views and access to outdoor activities. It's a great spot for nature lovers and those looking to unwind, with options for walking, picnicking, and enjoying the serene environment. | Waterfront Park, Riverwalk Landing, Fishing, Boating, Walking Trails |
| The College of William & Mary | This historic university is one of the oldest in the United States and draws many visitors for its beautiful campus and academic events. It's ideal for hosting scholars, families visiting students, or event attendees. | William & Mary Campus, Historic Wren Building, Swem Library, Ludwell-Paradise House, Events and Lectures |
| Great Wolf Lodge | A family-friendly indoor water park resort that attracts families year-round for vacationing. Hosting an Airbnb nearby can cater to families looking for extra space and convenience when visiting the resort. | Great Wolf Lodge Water Park, Family Activities, Kid-Friendly Dining, Cabins and Suites, Special Events |
| Jamestown Settlement | A living-history museum and memorial that teaches visitors about the early colonial history. Many tourists visit Jamestown for educational experiences, making this a lucrative area for short-term rentals. | Jamestown Settlement, Historic Jamestowne, Archaeological Sites, Museum Exhibits, Guided Tours |
| Carter's Grove | A historic plantation that showcases colonial Virginia's rich history. The area's picturesque setting and historical significance attract tourists, making it a prime location for Airbnb hosts. | Carter's Grove Plantation, Historic Site Tours, Picnic Areas, Natural Trails, Event Hosting |
Do you need a license for Airbnb in Williamsburg?
We recommend checking directly with Williamsburg's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Williamsburg
Family-Friendly 4-Bedroom Lockoff, Williamsburg!.
Entire Place • 4 bedrooms
8BDR/8BA sleeps 24! More BANG for your buck!
Entire Place • 8 bedrooms
Williamsburg 4 Bedroom Suite!
Entire Place • 4 bedrooms
Vintage Gem: Historic Powhatan Resort - 2B
Private Room • 2 bedrooms
8BDR/8BA Family package that sleeps 24!
Entire Place • 8 bedrooms
History Art and Nature-110 Acres of Ancient Forest
Entire Place • 5 bedrooms
Top Performing Professional Hosts in Williamsburg
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| David | 89 | $1,614,370 | 756 | 2.90/5.0 |
| Christian | 26 | $1,246,496 | 451 | 4.27/5.0 |
| Brooke | 70 | $913,367 | 854 | 3.69/5.0 |
| Debbie | 24 | $777,618 | 222 | 2.79/5.0 |
| Emma | 52 | $776,700 | 539 | 3.58/5.0 |
| Anna | 51 | $677,764 | 191 | 1.21/5.0 |
| Scott | 59 | $569,678 | 2002 | 3.05/5.0 |
| Gayle | 11 | $466,812 | 780 | 4.98/5.0 |
| Christina | 10 | $452,354 | 105 | 3.93/5.0 |
| Macaiah | 5 | $396,186 | 13 | 1.94/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Williamsburg
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (75.1%), with apartment & condo and boutique & hotels properties comprising 88.5% of inventory
- Strong specialty sector (24.7%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in outdoor & mobile, others segments (1.9% combined)
Room Capacity Distribution
Analysis of 1,159 properties in Williamsburg shows that 2 bedrooms properties are most prevalent, making up 44.2% of the market. The market tends to favor smaller properties, with 2 bedrooms and 1 bedroom together representing 70.5% of all listings.
Key Insights
- Most common: 2 bedrooms (44.2%)
- Least common: 5+ bedrooms (0.9%)
- Market concentration: 70.5% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 1,159 properties in Williamsburg reveals that 8+ guests properties dominate the market, representing 33.9% of all listings. The average property accommodates 5.8 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 6 guests make up 67.6% of the market.
Key Insights
- Most common capacity: 8+ guests (33.9% of market)
- Least common capacity: 3 guests (0.2% of market)
- Average guest capacity: 5.8 guests per property
- Market concentration: 67.6% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 1,159 properties in Williamsburg, the most common availability pattern is 271-366 days (68.6% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (38.5% of properties).
Key Insights
- Most common availability window: 271-366 days (68.6%)
- Most common booking duration: 31-90 days (38.5%)
- Properties with high availability (180+ days): 88.5%
- Properties with long-term bookings (180+ days): 12.3%
Minimum Stay Distributions
1 Night
102 listings
9.2% of total
2 Nights
706 listings
63.7% of total
3 Nights
167 listings
15.1% of total
4-6 Nights
64 listings
5.8% of total
7-29 Nights
38 listings
3.4% of total
30+ Nights
32 listings
2.9% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 72.9%
- Mid-length stays (4-6 nights) represent 5.8% of listings
- Monthly+ stays (2.9%) suggest a stable extended-stay market
- High market flexibility with 88.0% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
3 listings
0.4% of total
Super Strict 30 Days
36 listings
4.7% of total
Flexible
15 listings
2% of total
Moderate
131 listings
17.1% of total
Firm
99 listings
12.9% of total
Strict
482 listings
62.9% of total
Key Insights
- Strict is the preferred policy at 62.9% of listings
- Stricter policies (Firm & Strict) dominate at 75.8% of the market
- Strong market consensus around Strict policies
- Super Strict 60 Days policies are least common at 0.4% of listings
Recommendations
- The market supports stricter policies, with 75.8% using Firm or Strict terms
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in May, Apr, Jun, averaging 71 days
- Shortest booking windows are in Dec, Feb, Jan, averaging 35 days
- Spring shows the longest average booking window at 69 days, while Winter has the shortest at 35 days
Recommendations
- Implement dynamic pricing strategies for Spring bookings at least 69 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Dec-Jan when lead times are shortest
Popular Airbnb Amenities in Williamsburg
Below is the distribution of amenities across listings in Williamsburg:
Traveler Demographics
Key Insights
- Domestic travelers make up 95.5% of total guests, indicating a dominant local market share.
- Primary international markets: DC (2.3%) and United Kingdom (0.6%)
- English is the top language at 83.4%, followed by Spanish (11.1%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 6.1%
Recommendations
- Target marketing campaigns for Washington and Raleigh markets
- Develop localized content for DC and United Kingdom
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Williamsburg. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Mayo | 13 | $6,087 | $438.91 | 52% |
| Chester | 18 | $5,821 | $494.88 | 42% |
| Arundel on the Bay | 24 | $5,741 | $527.94 | 40% |
| Piney Point | 15 | $5,727 | $387.92 | 43% |
| Stevensville | 68 | $5,542 | $505.75 | 42% |
| Easton | 45 | $5,262 | $677.92 | 38% |
| Saint Michaels | 24 | $5,002 | $672.79 | 35% |
| Middleburg | 40 | $4,967 | $444.83 | 41% |
| Shady Side | 18 | $4,904 | $355.32 | 43% |
| Queenstown | 20 | $4,855 | $536.41 | 30% |
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