Williamsburg Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Virginia, United States
Is Airbnb profitable in Williamsburg in 2025? Explore comprehensive Airbnb analytics for Williamsburg, Virginia, United States to uncover income potential. This 2025 STR market report for Williamsburg, based on AirROI data from April 2024 to March 2025, reveals key trends in the bustling market of 1,167 active listings.
Whether you're considering an Airbnb investment in Williamsburg, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Williamsburg Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Williamsburg Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Williamsburg (2025)
Understanding the monthly revenue variations for Airbnb listings in Williamsburg is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Williamsburg is typically May, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Williamsburg across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,555+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,844 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,495 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $641, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Williamsburg
Williamsburg Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Williamsburg STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Aprilsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Williamsburg:
- Best-in-class properties (Top 10%) achieve 62%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 41% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 21%.
- Entry-level properties (Bottom 25%) average 11% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Williamsburg
Average Daily Rate (ADR) Airbnb Trends in Williamsburg (2025)
Effective short term rental pricing strategy in Williamsburg involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Williamsburg typically peaks in July and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $325+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $232 or more.
- Typical properties (Median) charge around $165 per night.
- Entry-level properties (Bottom 25%) earn around $121 per night.
Average Daily Rate (ADR) Trend by Month in Williamsburg
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Airbnb Seasonality Analysis & Trends in Williamsburg (2025)
Peak Season (May, June, April)
- Revenue averages $3,142 per month
- Occupancy rates average 33.8%
- Daily rates average $202
Shoulder Season
- Revenue averages $1,961 per month
- Occupancy maintains around 29.2%
- Daily rates hold near $199
Low Season (January, February, September)
- Revenue drops to average $1,259 per month
- Occupancy decreases to average 22.1%
- Daily rates adjust to average $186
Seasonality Insights for Williamsburg
- The Airbnb seasonality in Williamsburg shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Williamsburg's highest earning potential, with monthly revenues capable of climbing to $3,333, occupancy reaching a high of 35.5%, and ADRs peaking at $208.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,085, occupancy could drop to 20.2%, and ADRs may adjust down to $180.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Williamsburg.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Williamsburg seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Williamsburg (2025)
Exploring the top neighborhoods for short-term rentals in Williamsburg? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Historic District | Rich in colonial history with charming architecture and proximity to historical sites. This area attracts tourists visiting Jamestown and Colonial Williamsburg. | Colonial Williamsburg, Bruton Parish Church, Governor's Palace, Abigail Adams House, DeWitt Wallace Decorative Arts Museum |
| Lake Matoaka | A scenic area with access to a beautiful lake and outdoor activities. Popular among families and nature lovers seeking a peaceful retreat. | Lake Matoaka, William & Mary Campus, Matoaka Natural Area, Outdoor Recreation Trails, Bird Watching |
| New Town | A modern development that offers shopping, dining, and entertainment options. Attractive to families and vacationers looking for convenience and amenities. | New Town Williamsburg, Shopping Centers, Restaurants, Movie Theaters, Parks |
| High Street | A burgeoning area filled with restaurants, cafes, and shops that appeal to a younger demographic eager to explore local culture and cuisine. | Brickhouse Tavern, Cheese Shop, The College of William & Mary, Local Art Galleries, Food and Wine Events |
| York River State Park | Ideal for nature enthusiasts and outdoor lovers, this park offers hiking, birdwatching, and unparalleled views of the York River. | York River, Hiking Trails, Wildlife Viewing, Kayaking Opportunities, Picnic Areas |
| Jamestown | Home to the historic Jamestown Settlement, this area attracts history buffs and school groups. Ideal for rentals focused on education and family experiences. | Jamestown Settlement, Historic Jamestowne, Archaeological Sites, Virginia State Parks, Outdoor Exhibits |
| James City County | A residential area close to Williamsburg, perfect for families seeking a quiet atmosphere while still being near attractions. Good for long-term rentals. | Colonial Parkway, Natural Bridge, Local Parks, Family-Friendly Activities, Community Events |
| Busch Gardens | One of the top tourist destinations in the area, appealing to families and thrill-seekers in the peak tourist season. | Busch Gardens Williamsburg, Water Country USA, Amusement Rides, Live Entertainment, Seasonal Events |
Understanding Airbnb License Requirements & STR Laws in Williamsburg (2025)
While Williamsburg, Virginia, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Williamsburg to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 0% licensed listings)
Top Performing Airbnb Properties in Williamsburg (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Williamsburgbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
8BDR/8BA sleeps 24! More BANG for your buck!
Entire Place • 8 bedrooms
8BDR/8BA Family package that sleeps 24!
Entire Place • 8 bedrooms
Sleeps 12 • 3.9 Miles to Colonial Williamsburg
Entire Place • 6 bedrooms
History Art and Nature-110 Acres of Ancient Forest
Entire Place • 5 bedrooms
Williamsburg 4 Bedroom Suite!
Entire Place • 4 bedrooms
Diamonds & Pearls of Williamsburg, VA
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Williamsburg (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Williamsburg based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| David | 91 | $1,504,251 | 795 | 2.95/5.0 |
| Christian | 26 | $1,140,262 | 451 | 4.27/5.0 |
| Brooke | 70 | $872,530 | 854 | 3.69/5.0 |
| Anna | 53 | $722,653 | 191 | 1.16/5.0 |
| Debbie | 24 | $721,866 | 222 | 2.79/5.0 |
| Emma | 54 | $720,928 | 543 | 3.54/5.0 |
| Scott | 58 | $536,837 | 1999 | 3.02/5.0 |
| Christina | 10 | $460,700 | 105 | 3.93/5.0 |
| Gayle | 11 | $422,782 | 780 | 4.98/5.0 |
| Madison | 16 | $341,954 | 261 | 3.54/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Williamsburg.
Dive Deeper: Advanced Williamsburg STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Williamsburg. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsWilliamsburg Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Williamsburg
- The Williamsburg Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 75.4% of the 1,167 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Williamsburg, Apartment/Condo properties are the most common (65.4%), reflecting the local real estate landscape.
- The presence of 23.5% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique, others (combined 1.8%) offer potential for unique stay experiences.
Williamsburg Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Williamsburg
- The dominant room capacity in Williamsburg is 2 bedrooms listings, making up 45% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 71.6% of the active Airbnb listings in Williamsburg, indicating a high concentration in these sizes.
- A significant 24.5% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Williamsburg.
Williamsburg Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Williamsburg
- The most common guest capacity trend in Williamsburg vacation rentals is listings accommodating 6 guests (34.2%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 8+ guests dominate the Williamsburg STR market, accounting for 67.6% of listings.
- 67.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Williamsburg.
- On average, properties in Williamsburg are equipped to host 5.8 guests.
Williamsburg Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Williamsburg
- The most common availability pattern in Williamsburg falls within the 271-366 days range, representing 68.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 91.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Williamsburg (39.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 9.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Williamsburg Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
100 listings
8.8% of total
2 Nights
701 listings
62% of total
3 Nights
155 listings
13.7% of total
4-6 Nights
58 listings
5.1% of total
7-29 Nights
43 listings
3.8% of total
30+ Nights
74 listings
6.5% of total
Key Insights
- The most prevalent minimum stay requirement in Williamsburg is 2 Nights, adopted by 62% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (70.8%) of the Williamsburg Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 62% of Williamsburg hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 8.8% currently do.
- A 2-night minimum appears standard (62%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 6.5% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Williamsburg.
Williamsburg Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
3 listings
0.4% of total
Super Strict 30 Days
35 listings
4.6% of total
Flexible
15 listings
2% of total
Moderate
131 listings
17.1% of total
Firm
96 listings
12.5% of total
Strict
488 listings
63.5% of total
Cancellation Policy Insights for Williamsburg
- The prevailing Airbnb cancellation policy trend in Williamsburg is Strict, used by 63.5% of listings.
- A majority (76.0%) of hosts in Williamsburg utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 63.5% market standard in Williamsburg.
- With 63.5% using Strict terms, this is a viable option in Williamsburg, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Williamsburg.
Williamsburg STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Williamsburg
- The overall average booking lead time for vacation rentals in Williamsburg is 32 days.
- Guests book furthest in advance for stays during May (average 98 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 29 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (64 days avg.) sees the longest lead times, while Winter (32 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (32 days) as a baseline for your pricing and availability strategy in Williamsburg.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 98 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 64 days) to capture early planners.
- Monitor your own booking lead times against these Williamsburg averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Williamsburg (2025)
Amenity Prevalence
Amenity Insights for Williamsburg
- Essential amenities in Williamsburg that guests expect include: Wifi, Air conditioning, TV, Smoke alarm, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Essentials, Kitchen, Washer are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Williamsburg: Wifi, Air conditioning, TV, Smoke alarm, Heating.
- Prioritize adding missing essentials: Wifi, Air conditioning, TV, Smoke alarm, Heating.
- Consider adding popular differentiators like Essentials or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Williamsburg to stay competitive.
Williamsburg Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Williamsburg
- The typical guest profile for Airbnb in Williamsburg consists of primarily domestic travelers (95%), often arriving from nearby Washington, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 95.4% of guests.
- Key international markets include United States (95.4%) and DC (2.3%).
- Top languages spoken are English (77.7%) followed by Spanish (9.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Washington and Raleigh.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Williamsburg Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Mayo | 13 | $5,786 | $439.15 | 52% |
| Stevensville | 70 | $5,476 | $499.46 | 43% |
| Chester | 17 | $5,299 | $437.72 | 43% |
| Arundel on the Bay | 25 | $5,285 | $509.37 | 39% |
| Middleburg | 40 | $4,976 | $454.58 | 41% |
| Haymarket | 10 | $4,965 | $335.50 | 42% |
| Easton | 46 | $4,818 | $650.75 | 37% |
| Piney Point | 14 | $4,799 | $370.29 | 41% |
| Queenstown | 19 | $4,699 | $535.73 | 30% |
| Riva | 15 | $4,643 | $405.47 | 51% |