Waynesboro Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Virginia, United States
Is Airbnb profitable in Waynesboro in 2025? Explore comprehensive Airbnb analytics for Waynesboro, Virginia, United States to uncover income potential. This 2025 STR market report for Waynesboro, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 86 active listings.
Whether you're considering an Airbnb investment in Waynesboro, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Waynesboro Airbnb data is crucial. Understanding the local regulations is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Waynesboro Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Waynesboro (2025)
Understanding the monthly revenue variations for Airbnb listings in Waynesboro is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Waynesboro is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Waynesboro across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,365+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,893 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,702 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $908, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Waynesboro
Waynesboro Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Waynesboro STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Octobersees the highest demand (peak season occupancy), while December experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Waynesboro:
- Best-in-class properties (Top 10%) achieve 78%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 58% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 38%.
- Entry-level properties (Bottom 25%) average 21% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Waynesboro
Average Daily Rate (ADR) Airbnb Trends in Waynesboro (2025)
Effective short term rental pricing strategy in Waynesboro involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Waynesboro typically peaks in July and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $658+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $213 or more.
- Typical properties (Median) charge around $144 per night.
- Entry-level properties (Bottom 25%) earn around $98 per night.
Average Daily Rate (ADR) Trend by Month in Waynesboro
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Airbnb Seasonality Analysis & Trends in Waynesboro (2025)
Peak Season (July, October, August)
- Revenue averages $3,209 per month
- Occupancy rates average 48.8%
- Daily rates average $248
Shoulder Season
- Revenue averages $2,540 per month
- Occupancy maintains around 40.5%
- Daily rates hold near $220
Low Season (February, November, December)
- Revenue drops to average $1,869 per month
- Occupancy decreases to average 34.7%
- Daily rates adjust to average $229
Seasonality Insights for Waynesboro
- The Airbnb seasonality in Waynesboro shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Waynesboro's highest earning potential, with monthly revenues capable of climbing to $3,444, occupancy reaching a high of 52.2%, and ADRs peaking at $250.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,762, occupancy could drop to 33.4%, and ADRs may adjust down to $192.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Waynesboro.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Waynesboro seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Waynesboro (2025)
Exploring the top neighborhoods for short-term rentals in Waynesboro? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Waynesboro | The heart of Waynesboro with a charming small-town vibe and close proximity to shops, eateries, and cultural events. Great for guests wanting to experience local life. | Waynesboro Heritage Museum, The P. Buckley Moss Museum, Local coffee shops and restaurants, Waynesboro's Main Street, Loop Trail for walking and biking |
| Fishersville | A suburban area that provides easy access to the I-64, making it convenient for travelers. It’s also near various healthcare facilities and amenities. | Augusta Health, Shopping centers, Restaurants, Parks and recreational areas nearby, Easy access to outdoor activities |
| Stuarts Draft | A quiet community known for its rural charm and family-friendly atmosphere. Attracts visitors who appreciate a slower pace and nearby natural attractions. | Lake Thomas, Buffalo Gap Natural Area, Nearby hiking trails, Family farms and orchards, Community events |
| Waynesboro's Historic District | Known for its historic homes and buildings, this area offers a glimpse into the past and is popular among history enthusiasts and families. | Historic sites and landmarks, Local art galleries, Annual festivals, Parks and recreational areas, Walking tours |
| Skyline Drive | Famous for its breathtaking views of Shenandoah National Park, this area attracts nature lovers, hikers, and outdoor enthusiasts. | Shenandoah National Park, Hiking trails, Scenic overlooks, Wildlife viewing, Autumn foliage views |
| Shenandoah Valley | A stunning region known for its mountainous landscapes, wineries, and outdoor adventures. Ideal for guests looking for a retreat away from the city. | Wineries and vineyards, Hiking in the mountains, Fishing and camping spots, Local farmer's markets, Historical sites |
| North Waynesboro | A developing area with new housing and proximity to amenities, ideal for families and business travelers seeking easy access to the greater Waynesboro area. | Parks and playgrounds, Shopping centers, Restaurants, Recreational activities, Business facilities |
| Mount Sidney | A small community with a friendly atmosphere, close to outdoor activities and local attractions, appealing to those looking for a peaceful getaway. | Local farms, Trails and nature paths, Community parks, Dining options, Nearby historical landmarks |
Understanding Airbnb License Requirements & STR Laws in Waynesboro (2025)
With 10% of listings showing registration in 2025, understanding potential Airbnb license requirements is crucial in Waynesboro. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Waynesboro to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 10% licensed listings)
Top Performing Airbnb Properties in Waynesboro (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Waynesborobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Downtown Riverview Castle with hot-tub & pool
Entire Place • 6 bedrooms
Large historic home on 7+ acres.
Entire Place • 5 bedrooms
Cheerful 2 bd bungalow with HOT TUB! Pet friendly!
Entire Place • 2 bedrooms
Hot Tub - Fire Pit - Game Room
Entire Place • 4 bedrooms
The Farmhouse at Wellington: Waynesboro, Sleeps 12
Entire Place • 4 bedrooms
Scenic Blue Ridge Sanctuary
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Waynesboro (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Waynesboro based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Caitlin And Luke | 2 | $314,554 | 495 | 4.89/5.0 |
| Dana | 4 | $178,056 | 182 | 5.00/5.0 |
| Jamie | 5 | $141,866 | 130 | 4.93/5.0 |
| Hoover And Co Hospitality | 19 | $135,429 | 130 | 4.85/5.0 |
| LaShonda | 1 | $46,035 | 273 | 4.90/5.0 |
| Mack | 1 | $45,278 | 112 | 4.83/5.0 |
| Karen | 1 | $41,546 | 158 | 4.92/5.0 |
| Arturo | 1 | $38,204 | 22 | 4.86/5.0 |
| Sheila | 1 | $37,526 | 49 | 4.98/5.0 |
| Margaret | 1 | $36,927 | 66 | 4.91/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Waynesboro.
Dive Deeper: Advanced Waynesboro STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Waynesboro. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsWaynesboro Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Waynesboro
- The Waynesboro Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 62.8% of the 86 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 37.2% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Waynesboro, House properties are the most common (47.7%), reflecting the local real estate landscape.
- Houses represent a significant 47.7% portion, catering likely to families or larger groups.
- The presence of 30.2% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique (combined 3.5%) offer potential for unique stay experiences.
Waynesboro Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Waynesboro
- The dominant room capacity in Waynesboro is 1 bedroom listings, making up 37.2% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 57.0% of the active Airbnb listings in Waynesboro, indicating a high concentration in these sizes.
- A significant 32.6% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Waynesboro.
Waynesboro Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Waynesboro
- The most common guest capacity trend in Waynesboro vacation rentals is listings accommodating 2 guests (24.4%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Waynesboro STR market, accounting for 44.2% of listings.
- 36.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Waynesboro.
- On average, properties in Waynesboro are equipped to host 4.2 guests.
Waynesboro Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Waynesboro
- The most common availability pattern in Waynesboro falls within the 271-366 days range, representing 55.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 87.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Waynesboro (38.4%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 13.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Waynesboro Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
47 listings
56% of total
2 Nights
19 listings
22.6% of total
3 Nights
4 listings
4.8% of total
4-6 Nights
4 listings
4.8% of total
7-29 Nights
3 listings
3.6% of total
30+ Nights
7 listings
8.3% of total
Key Insights
- The most prevalent minimum stay requirement in Waynesboro is 1 Night, adopted by 56% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (78.6%) of the Waynesboro Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 56% of Waynesboro hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 8.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Waynesboro.
Waynesboro Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
12 listings
15% of total
Moderate
36 listings
45% of total
Firm
14 listings
17.5% of total
Strict
18 listings
22.5% of total
Cancellation Policy Insights for Waynesboro
- The prevailing Airbnb cancellation policy trend in Waynesboro is Moderate, used by 45% of listings.
- There's a relatively balanced mix between guest-friendly (60.0%) and stricter (40.0%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 45% market standard in Waynesboro.
- Regularly review your cancellation policy against competitors and market demand shifts in Waynesboro.
Waynesboro STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Waynesboro
- The overall average booking lead time for vacation rentals in Waynesboro is 31 days.
- Guests book furthest in advance for stays during May (average 60 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 20 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (42 days avg.) sees the longest lead times, while Winter (24 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (31 days) as a baseline for your pricing and availability strategy in Waynesboro.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 60 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 42 days) to capture early planners.
- Monitor your own booking lead times against these Waynesboro averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Waynesboro (2025)
Amenity Prevalence
Amenity Insights for Waynesboro
- Essential amenities in Waynesboro that guests expect include: Air conditioning, Wifi, Heating, Smoke alarm, Hot water, TV, Essentials, Free parking on premises. Lacking these (any) could significantly impact bookings.
- Popular amenities like Microwave, Bed linens are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Waynesboro: Air conditioning, Wifi, Heating, Smoke alarm, Hot water, TV, Essentials, Free parking on premises.
- Prioritize adding missing essentials: Heating, Smoke alarm, Hot water, TV, Essentials, Free parking on premises.
- Consider adding popular differentiators like Microwave or Bed linens to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Waynesboro to stay competitive.
Waynesboro Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Waynesboro
- The typical guest profile for Airbnb in Waynesboro consists of primarily domestic travelers (96%), often arriving from nearby Richmond, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 95.9% of guests.
- Key international markets include United States (95.9%) and DC (1.8%).
- Top languages spoken are English (77.1%) followed by Spanish (10.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Richmond and Virginia Beach.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Waynesboro Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Castleton | 10 | $6,397 | $531.41 | 38% |
| Bentonville | 23 | $5,267 | $394.63 | 52% |
| Shannondale | 50 | $4,738 | $315.11 | 54% |
| Skyland Estates | 14 | $4,519 | $255.64 | 60% |
| Middleburg | 42 | $4,221 | $520.12 | 39% |
| Shenandoah Shores | 15 | $4,198 | $406.69 | 43% |
| Penhook | 19 | $4,147 | $561.34 | 37% |
| Afton | 137 | $4,130 | $349.42 | 41% |
| Nellysford | 70 | $4,099 | $389.04 | 38% |
| Pimmit Hills | 12 | $4,098 | $252.38 | 58% |