Vienna Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Virginia, United States
Is Airbnb profitable in Vienna in 2025? Explore comprehensive Airbnb analytics for Vienna, Virginia, United States to uncover income potential. This 2025 STR market report for Vienna, based on AirROI data from November 2024 to October 2025, reveals key trends in the niche market of 23 active listings.
Whether you're considering an Airbnb investment in Vienna, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Vienna Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Vienna Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Vienna (2025)
Understanding the monthly revenue variations for Airbnb listings in Vienna is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Vienna is typically July, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Vienna across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,185+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,921 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,114 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $480, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Vienna
Vienna Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Vienna STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while April experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Vienna:
- Best-in-class properties (Top 10%) achieve 77%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 61% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 30%.
- Entry-level properties (Bottom 25%) average 12% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Vienna
Average Daily Rate (ADR) Airbnb Trends in Vienna (2025)
Effective short term rental pricing strategy in Vienna involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Vienna typically peaks in January and dips lowest during June. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $292+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $164 or more.
- Typical properties (Median) charge around $123 per night.
- Entry-level properties (Bottom 25%) earn around $77 per night.
Average Daily Rate (ADR) Trend by Month in Vienna
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Airbnb Seasonality Analysis & Trends in Vienna (2025)
Peak Season (July, October, September)
- Revenue averages $2,783 per month
- Occupancy rates average 44.4%
- Daily rates average $141
Shoulder Season
- Revenue averages $1,872 per month
- Occupancy maintains around 37.1%
- Daily rates hold near $146
Low Season (February, November, December)
- Revenue drops to average $1,201 per month
- Occupancy decreases to average 30.4%
- Daily rates adjust to average $150
Seasonality Insights for Vienna
- The Airbnb seasonality in Vienna shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Vienna's highest earning potential, with monthly revenues capable of climbing to $3,201, occupancy reaching a high of 52.5%, and ADRs peaking at $169.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,072, occupancy could drop to 25.0%, and ADRs may adjust down to $124.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Vienna.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Vienna seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Vienna (2025)
Exploring the top neighborhoods for short-term rentals in Vienna? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Old Town | Historic area with charming architecture, boutiques, and restaurants. Popular among tourists for its quaint streets and proximity to attractions. | George Washington's Mount Vernon, Carlyle House, Torpedo Factory Art Center, King Street, Old Town Waterfront |
| Lake Accotink | Beautiful natural park with trails and a lake. Attracts families and nature enthusiasts. | Lake Accotink Park, Biking and hiking trails, Picnic areas |
| Vienna Town Center | Centrally located with shops, dining, and community events. Appeals to visitors looking to experience local culture. | W&OD Trail, Vineyard Park, Historic Vienna, Local Farmer's Market |
| Wolf Trap National Park | Unique national park known for outdoor concerts and natural beauty. Great for visitors interested in arts and nature. | Wolf Trap National Park for the Performing Arts, Meadowlark Botanical Gardens, Concerts Under the Stars |
| Nightingale Park | Family-friendly neighborhood with plenty of recreational options. Suitable for those looking for a quieter atmosphere. | Dinosaur Park, Local sports fields, Playgrounds |
| Unity Park | Community-focused area with a friendly atmosphere, ideal for families and gatherings. | Community events, Playgrounds, Public sports courts |
| Bready Park | Scenic park with sports facilities and green spaces. Attracts active visitors. | Baseball fields, Walking trails, Picnic areas |
| Sugarland Run Trail | Scenic trail that draws outdoor enthusiasts. Great for those who appreciate nature and exercise. | Biking and hiking trails, Natural settings, Wildlife viewing |
Understanding Airbnb License Requirements & STR Laws in Vienna (2025)
While Vienna, Virginia, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Vienna to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Vienna (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Viennabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Stylish 1BR Near Tysons, Wolf Trap & Metro Access
Entire Place • 1 bedroom
Entire Home_Peaceful Nature
Entire Place • 1 bedroom
Cheerful 3-Bedroom house in heart of Vienna
Entire Place • 3 bedrooms
Newly renovated 2 bedroom home in Tysons
Entire Place • 2 bedrooms
Gorgeous 4 Bedroom House!
Entire Place • 4 bedrooms
Tysons Corner Suites
Private Room • N/A
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Vienna (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Vienna based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Tysons Corner | 9 | $45,918 | 113 | 4.35/5.0 |
| Kelly | 1 | $35,659 | 31 | 4.84/5.0 |
| Mila | 1 | $34,815 | 25 | 5.00/5.0 |
| Sayed | 1 | $22,484 | 27 | 4.59/5.0 |
| Sousan | 1 | $20,273 | 13 | 4.69/5.0 |
| Guy | 1 | $19,339 | 1 | Not Rated |
| Zohal | 1 | $10,728 | 5 | 5.00/5.0 |
| Zach | 2 | $9,832 | 45 | 4.98/5.0 |
| Marcelo | 1 | $8,205 | 22 | 4.86/5.0 |
| Tysons Corner | 1 | $8,055 | 130 | 4.84/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Vienna.
Dive Deeper: Advanced Vienna STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Vienna. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsVienna Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Vienna
- The Vienna Airbnb market composition is heavily skewed towards Private Room listings, which make up 69.6% of the 23 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Vienna, House properties are the most common (52.2%), reflecting the local real estate landscape.
- Houses represent a significant 52.2% portion, catering likely to families or larger groups.
- The presence of 43.5% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others (combined 4.3%) offer potential for unique stay experiences.
Vienna Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Vienna
- The dominant room capacity in Vienna is 1 bedroom listings, making up 26.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 30.4% of the active Airbnb listings in Vienna, indicating a high concentration in these sizes.
- Listings with 3+ bedrooms (8.6%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Vienna.
Vienna Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Vienna
- The most common guest capacity trend in Vienna vacation rentals is listings accommodating 2 guests (39.1%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Vienna STR market, accounting for 56.5% of listings.
- A significant 43.4% of listings cater specifically to 1-2 guests, highlighting strong demand from couples and solo travelers in Vienna.
- 13.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Vienna.
- On average, properties in Vienna are equipped to host 2.5 guests.
Vienna Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Vienna
- The most common availability pattern in Vienna falls within the 271-366 days range, representing 73.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 91.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Vienna (43.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 8.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Vienna Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
11 listings
47.8% of total
4-6 Nights
1 listings
4.3% of total
7-29 Nights
7 listings
30.4% of total
30+ Nights
4 listings
17.4% of total
Key Insights
- The most prevalent minimum stay requirement in Vienna is 1 Night, adopted by 47.8% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (17.4%) caters to monthly stays (30+ nights) in Vienna, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 47.8% of Vienna hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 17.4% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Vienna.
Vienna Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
9 listings
39.1% of total
Moderate
5 listings
21.7% of total
Firm
2 listings
8.7% of total
Strict
7 listings
30.4% of total
Cancellation Policy Insights for Vienna
- The prevailing Airbnb cancellation policy trend in Vienna is Flexible, used by 39.1% of listings.
- There's a relatively balanced mix between guest-friendly (60.8%) and stricter (39.1%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 39.1% market standard in Vienna.
- With 30.4% using Strict terms, this is a viable option in Vienna, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Vienna.
Vienna STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Vienna
- The overall average booking lead time for vacation rentals in Vienna is 24 days.
- Guests book furthest in advance for stays during June (average 65 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in December (average 10 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (49 days avg.) sees the longest lead times, while Winter (13 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (24 days) as a baseline for your pricing and availability strategy in Vienna.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 65 days out to capitalize on advance planning.
- During December, focus on last-minute booking availability and promotions, as guests book with very short notice (10 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 49 days) to capture early planners.
- Monitor your own booking lead times against these Vienna averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Vienna (2025)
Amenity Prevalence
Amenity Insights for Vienna
- Essential amenities in Vienna that guests expect include: Smoke alarm, Wifi, TV, Air conditioning. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, Dishes and silverware, Free parking on premises are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Vienna: Smoke alarm, Wifi, TV, Air conditioning.
- Prioritize adding missing essentials: TV, Air conditioning.
- Consider adding popular differentiators like Hot water or Dishes and silverware to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Vienna to stay competitive.
Vienna Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Vienna
- The typical guest profile for Airbnb in Vienna consists of primarily domestic travelers (93%), often arriving from nearby Richmond, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 92.8% of guests.
- Key international markets include United States (92.8%) and DC (1.6%).
- Top languages spoken are English (64%) followed by Spanish (18%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Richmond and Raleigh.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Vienna Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Centreville | 16 | $6,145 | $599.99 | 42% |
| Bentonville | 22 | $6,044 | $430.17 | 51% |
| Mayo | 14 | $5,935 | $459.51 | 47% |
| Stevensville | 78 | $5,817 | $572.74 | 40% |
| Castleton | 10 | $5,802 | $559.63 | 34% |
| McGaheysville | 63 | $5,718 | $424.50 | 44% |
| Shannondale | 48 | $5,591 | $328.04 | 56% |
| Nellysford | 60 | $5,309 | $442.37 | 39% |
| Lower Windsor Township | 14 | $5,163 | $436.59 | 47% |
| Arundel on the Bay | 31 | $5,161 | $502.88 | 39% |