Suffolk Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Virginia, United States
Is Airbnb profitable in Suffolk in 2025? Explore comprehensive Airbnb analytics for Suffolk, Virginia, United States to uncover income potential. This 2025 STR market report for Suffolk, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 33 active listings.
Whether you're considering an Airbnb investment in Suffolk, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Suffolk Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Suffolk Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Suffolk (2025)
Understanding the monthly revenue variations for Airbnb listings in Suffolk is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Suffolk is typically June, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Suffolk across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,629+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,296 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,775 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $784, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Suffolk
Suffolk Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Suffolk STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Suffolk:
- Best-in-class properties (Top 10%) achieve 80%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 59% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 37%.
- Entry-level properties (Bottom 25%) average 20% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Suffolk
Average Daily Rate (ADR) Airbnb Trends in Suffolk (2025)
Effective short term rental pricing strategy in Suffolk involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Suffolk typically peaks in July and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $260+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $218 or more.
- Typical properties (Median) charge around $134 per night.
- Entry-level properties (Bottom 25%) earn around $59 per night.
Average Daily Rate (ADR) Trend by Month in Suffolk
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Airbnb Seasonality Analysis & Trends in Suffolk (2025)
Peak Season (June, July, May)
- Revenue averages $3,056 per month
- Occupancy rates average 45.7%
- Daily rates average $170
Shoulder Season
- Revenue averages $2,253 per month
- Occupancy maintains around 43.5%
- Daily rates hold near $162
Low Season (January, February, March)
- Revenue drops to average $1,509 per month
- Occupancy decreases to average 34.9%
- Daily rates adjust to average $139
Seasonality Insights for Suffolk
- The Airbnb seasonality in Suffolk shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Suffolk's highest earning potential, with monthly revenues capable of climbing to $3,274, occupancy reaching a high of 59.0%, and ADRs peaking at $171.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,398, occupancy could drop to 32.7%, and ADRs may adjust down to $137.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Suffolk.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Suffolk seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Suffolk (2025)
Exploring the top neighborhoods for short-term rentals in Suffolk? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Suffolk | A vibrant area known for its historical charm and evolving urban scene. Attracts both business travelers and tourists seeking local culture and amenities. | Suffolk Seaboard Station Railroad Museum, Planters Peanut Center, The Great Dismal Swamp, Suffolk Art Gallery, Nansemond River |
| Lake Meade | A picturesque neighborhood offering lakeside views and recreational activities. Appeals to families and nature lovers looking for a peaceful getaway. | Lake Meade, Suffolk Parks, Outdoor Sports, Nature Trails, Fishing Spots |
| Batten Road | A quiet suburban area ideal for families and longer-term rentals. Its close-knit community feel is appealing for those wanting to escape the hustle and bustle. | Nearby parks, Friendly community, Close to shopping districts, Dining options |
| North Suffolk | A growing area that's developing rapidly, attracting families and professionals. Offers a mix of urban and suburban living with easy access to amenities. | Suffolk Riverfront, Shopping centers, Parks, Schools |
| East Suffolk | Known for its proximity to the Dismal Swamp, this area offers scenic beauty and outdoor activities. Great for those who enjoy nature and wildlife. | Dismal Swamp State Park, Hiking trails, Bird watching, Fishing areas |
| Kings Fork | An affordable suburban neighborhood that appeals to families and offers a good quality of life. It’s well connected to schools and local amenities. | Local schools, Community centers, Parks, Grocery stores |
| Whaleyville | A quaint, historical part of Suffolk that offers a glimpse into the area's past. Perfect for those seeking a unique and charming experience. | Whaleyville Historic District, Local shops, Community events, Nature trails |
| Suffolk City Center | The central business district with various shops, eateries, and entertainment options. Ideal for tourists who want to be in the heart of the action. | Dining options, Shopping, Cultural events, Local festivals |
Understanding Airbnb License Requirements & STR Laws in Suffolk (2025)
While Suffolk, Virginia, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Suffolk to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Suffolk (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Suffolkbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Perfect Getaway!
Entire Place • 3 bedrooms
Unique 1 Bedroom Apartment in Bridgeport
Entire Place • 1 bedroom
Luxury Vacation Living!
Entire Place • 4 bedrooms
Riverview Retreat
Entire Place • 3 bedrooms
The Merganser Cottage
Entire Place • 1 bedroom
The Canvasback Cottage
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Suffolk (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Suffolk based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Randy | 4 | $128,905 | 44 | 4.76/5.0 |
| Chandler | 4 | $126,594 | 85 | 4.86/5.0 |
| Kris | 3 | $74,769 | 153 | 4.97/5.0 |
| Sabrina | 1 | $67,826 | 82 | 4.84/5.0 |
| Host #153045150 | 1 | $46,112 | 12 | 4.67/5.0 |
| Michael | 1 | $45,103 | 46 | 4.85/5.0 |
| Willis And Yvette | 1 | $36,036 | 106 | 4.98/5.0 |
| Belinda | 3 | $35,314 | 65 | 4.94/5.0 |
| Julie | 1 | $33,931 | 64 | 4.98/5.0 |
| Marlon | 1 | $27,615 | 95 | 4.92/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Suffolk.
Dive Deeper: Advanced Suffolk STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Suffolk. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSuffolk Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Suffolk
- The Suffolk Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 63.6% of the 33 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 36.4% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Suffolk, House properties are the most common (57.6%), reflecting the local real estate landscape.
- Houses represent a significant 57.6% portion, catering likely to families or larger groups.
- The presence of 21.2% Hotel/Boutique listings indicates integration with traditional hospitality.
Suffolk Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Suffolk
- The dominant room capacity in Suffolk is 1 bedroom listings, making up 57.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 72.8% of the active Airbnb listings in Suffolk, indicating a high concentration in these sizes.
- With over half the market (57.6%) consisting of studios or 1-bedroom units, Suffolk is particularly well-suited for individuals or couples.
Suffolk Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Suffolk
- The most common guest capacity trend in Suffolk vacation rentals is listings accommodating 2 guests (39.4%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 1 guest dominate the Suffolk STR market, accounting for 54.6% of listings.
- A significant 54.6% of listings cater specifically to 1-2 guests, highlighting strong demand from couples and solo travelers in Suffolk.
- 18.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Suffolk.
- On average, properties in Suffolk are equipped to host 2.5 guests.
Suffolk Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Suffolk
- The most common availability pattern in Suffolk falls within the 181-270 days range, representing 51.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 69.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Suffolk (51.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 30.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Suffolk Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
15 listings
55.6% of total
2 Nights
8 listings
29.6% of total
4-6 Nights
1 listings
3.7% of total
30+ Nights
3 listings
11.1% of total
Key Insights
- The most prevalent minimum stay requirement in Suffolk is 1 Night, adopted by 55.6% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (85.2%) of the Suffolk Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (11.1%) caters to monthly stays (30+ nights) in Suffolk, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 55.6% of Suffolk hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 11.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Suffolk.
Suffolk Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
12 listings
46.2% of total
Moderate
10 listings
38.5% of total
Firm
3 listings
11.5% of total
Strict
1 listings
3.8% of total
Cancellation Policy Insights for Suffolk
- The prevailing Airbnb cancellation policy trend in Suffolk is Flexible, used by 46.2% of listings.
- The market strongly favors guest-friendly terms, with 84.7% of listings offering Flexible or Moderate policies. This suggests guests in Suffolk may expect booking flexibility.
- Strict cancellation policies are quite rare (3.8%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 46.2% market standard in Suffolk.
- Using a Strict policy might deter some guests, as only 3.8% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Suffolk.
Suffolk STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Suffolk
- The overall average booking lead time for vacation rentals in Suffolk is 32 days.
- Guests book furthest in advance for stays during May (average 109 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 21 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (60 days avg.) sees the longest lead times, while Winter (29 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (32 days) as a baseline for your pricing and availability strategy in Suffolk.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 109 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 60 days) to capture early planners.
- Monitor your own booking lead times against these Suffolk averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Suffolk (2025)
Amenity Prevalence
Amenity Insights for Suffolk
- Essential amenities in Suffolk that guests expect include: Air conditioning, TV, Wifi, Smoke alarm, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Essentials, Free parking on premises, Hot water are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Suffolk: Air conditioning, TV, Wifi, Smoke alarm, Heating.
- Prioritize adding missing essentials: Heating.
- Consider adding popular differentiators like Essentials or Free parking on premises to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Suffolk to stay competitive.
Suffolk Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Suffolk
- The typical guest profile for Airbnb in Suffolk consists of primarily domestic travelers (97%), often arriving from nearby Virginia Beach, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 97.2% of guests.
- Key international markets include United States (97.2%) and DC (1.4%).
- Top languages spoken are English (81.4%) followed by Spanish (7.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Virginia Beach and Richmond.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Suffolk Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Littleton | 102 | $4,581 | $434.92 | 45% |
| Salvo | 86 | $4,434 | $438.60 | 40% |
| Weems | 10 | $4,181 | $292.24 | 51% |
| White Stone | 39 | $4,160 | $359.94 | 45% |
| Lanexa | 13 | $4,132 | $286.24 | 49% |
| Cobbs Creek | 11 | $3,910 | $294.28 | 45% |
| Henrico | 75 | $3,819 | $411.95 | 39% |
| Gloucester County | 11 | $3,725 | $219.31 | 49% |
| Cape Charles | 226 | $3,692 | $371.98 | 40% |
| Corolla | 775 | $3,626 | $445.01 | 40% |