Airbnb Market Analytics, Statistics and Data in Staunton, Virginia, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Staunton? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Staunton:
How much do Airbnb hosts make on average per month in Staunton?
The short-term rental market in Staunton shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $2,179 per month
- Strong performing properties (top 25%) make $3,296 or more
- Best-in-class properties (top 10%) achieve $4,761+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,386
Revenue Variations by Month
Occupancy Rates Throughout the Year in Staunton
The market in Staunton shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 38% occupancy rates
- Strong performing properties (top 25%) achieve 59% or higher
- Best-in-class properties (top 10%) reach 77%+occupancy
- Entry-level properties (bottom 25%) average around 25%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Staunton
Daily rates in Staunton vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $157 per night
- Strong performing properties (top 25%) secure $215 or more
- Best-in-class properties (top 10%) pull in $286+ per night
- Entry-level properties (bottom 25%) earn around $119
Daily Rate Variations by Month
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Seasonality patterns in Staunton
Peak Season (October, June, May)
- Revenue peaks at $3249.58 per month
- Occupancy rates reach 53.92%
- Daily rates average $190.80
Shoulder Season
- Revenue averages $2560.01 per month
- Occupancy maintains 42.66%
- Daily rates hold at $182.04
Low Season (April, February, January)
- Revenue drops to $1843.84 per month
- Occupancy decreases to 32.40%
- Daily rates adjust to $172.17
Is it still profitable to do Airbnb in Staunton in 2025?
Yes! Staunton demonstrates moderate seasonality with good off-peak opportunities, featuring a growing occupancy rate of 43% and strong monthly revenue averaging $2560 and The market's 144 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Staunton
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Downtown Staunton | The vibrant heart of Staunton, featuring historical architecture, shops, and restaurants. Ideal for visitors wanting to explore local culture and enjoy live performances at the Blackfriars Playhouse. | Blackfriars Playhouse, Augusta County Historical Society, Woodrow Wilson Presidential Library, Mutual Assurance Society Building |
| Gypsy Hill Park | A beautiful park area offering scenic views, walking trails, and recreational activities. Attracts families and nature lovers looking for a peaceful retreat in nature. | Gypsy Hill Park, Staunton Nature Trails, The Lake, Gypsy Hill Park Pool |
| Stoever's Park | A community park close to the city center with playgrounds and sports facilities. Great for families and visitors engaging in outdoor activities. | Stoever's Park Playground, Baseball and Soccer Fields, Walking Trails |
| Fishers Hill | A picturesque neighborhood offering views and quiet surroundings, appealing to visitors looking for a peaceful getaway within reach of Staunton's amenities. | Historic homes, Scenic vistas, Nearby hiking trails |
| Frontier Culture Museum Area | Home to the Frontier Culture Museum that showcases early American life. Attracts history buffs and families interested in educational experiences. | Frontier Culture Museum, Farm exhibits, Historic buildings |
| Old Town | A historic district known for its charming streets, boutiques, and eateries. Popular with visitors who appreciate local art and unique shopping experiences. | Local shops, Restaurants, Art galleries, Historic sites |
| Shenandoah Valley | The surrounding Shenandoah Valley offers breathtaking views, hiking, and outdoor activities. Great for visitors looking for adventure in nature and relaxation. | Shenandoah National Park, Hiking trails, Scenic drives |
| Waynesboro | A nearby city with access to local wineries and outdoor recreation. Attracts tourists looking to explore more of the Virginia countryside and its wine culture. | Wineries, Hiking in the Blue Ridge Mountains, Waynesboro Historic District |
Do you need a license for Airbnb in Staunton?
We recommend checking directly with Staunton's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Staunton
* Award-Winning Renovation * Ideal Location *
Entire Place • 3 bedrooms
Life is better at the Cabin
Entire Place • 3 bedrooms
Welcome to The Sanctuary! Gorgeous Church Revival
Entire Place • 3 bedrooms
Hilltop Hideaway: Trendy, Downtown + Mtn Views
Entire Place • 4 bedrooms
Luxury 6-Bedroom House in Downtown Staunton
Entire Place • 6 bedrooms
Whistling Ridge Farm-Whole House 5 bedroom 3 bath
Entire Place • 5 bedrooms
Top Performing Professional Hosts in Staunton
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Jamie | 26 | $929,483 | 2941 | 4.91/5.0 |
| Chris | 4 | $244,961 | 246 | 4.98/5.0 |
| Hoover And Co Hospitality | 10 | $226,008 | 137 | 4.38/5.0 |
| The Historic Berkeley Place | 8 | $164,789 | 32 | 3.75/5.0 |
| Oakdene | 8 | $147,654 | 12 | 1.88/5.0 |
| Sue | 3 | $106,522 | 110 | 3.20/5.0 |
| Valorie | 2 | $84,505 | 84 | 4.97/5.0 |
| Jeff | 3 | $77,025 | 298 | 4.97/5.0 |
| Anna | 2 | $76,163 | 391 | 4.88/5.0 |
| Maryam | 1 | $68,860 | 32 | 4.94/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Staunton
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (74.3%), with apartment & condo and house properties comprising 72.2% of inventory
- Strong specialty sector (23.6%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in others, outdoor & mobile, unique stays segments (7.7% combined)
Room Capacity Distribution
Analysis of 144 properties in Staunton shows that 1 bedroom properties are most prevalent, making up 46.5% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 70.8% of all listings.
Key Insights
- Most common: 1 bedroom (46.5%)
- Least common: 5+ bedrooms (1.4%)
- Market concentration: 70.8% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 144 properties in Staunton reveals that 2 guests properties dominate the market, representing 34.7% of all listings. The average property accommodates 3.6 guests, with a clear trend towards larger guest capacities. Properties accommodating 2 guests and 4 guests make up 57.6% of the market.
Key Insights
- Most common capacity: 2 guests (34.7% of market)
- Least common capacity: 5 guests (1.4% of market)
- Average guest capacity: 3.6 guests per property
- Market concentration: 57.6% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 144 properties in Staunton, the most common availability pattern is 181-270 days (35.4% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (35.4% of properties).
Key Insights
- Most common availability window: 181-270 days (35.4%)
- Most common booking duration: 91-180 days (35.4%)
- Properties with high availability (180+ days): 59.7%
- Properties with long-term bookings (180+ days): 42.4%
Minimum Stay Distributions
1 Night
74 listings
55.6% of total
2 Nights
51 listings
38.3% of total
3 Nights
2 listings
1.5% of total
4-6 Nights
1 listings
0.8% of total
7-29 Nights
2 listings
1.5% of total
30+ Nights
3 listings
2.3% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 93.9%
- Mid-length stays (4-6 nights) represent 0.8% of listings
- Monthly+ stays (2.3%) suggest a stable extended-stay market
- High market flexibility with 95.4% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
24 listings
18.8% of total
Moderate
49 listings
38.3% of total
Firm
35 listings
27.3% of total
Strict
20 listings
15.6% of total
Key Insights
- Moderate is the preferred policy at 38.3% of listings
- The market shows a balanced distribution between guest-friendly (57.1%) and strict (42.9%) policies
- Strict policies are least common at 15.6% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, Jun, May, averaging 91 days
- Shortest booking windows are in Nov, Dec, Jan, averaging 36 days
- Summer shows the longest average booking window at 91 days, while Winter has the shortest at 37 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 91 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Nov-Jan when lead times are shortest
Popular Airbnb Amenities in Staunton
Every property in Staunton comes standard with Air conditioning. Below shows the distribution of other amenities:
Traveler Demographics
Key Insights
- Domestic travelers make up 91.8% of total guests, indicating a dominant local market share.
- Primary international markets: DC (5.2%) and United Kingdom (0.8%)
- English is the top language at 80%, followed by Spanish (9.4%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 6.9%
Recommendations
- Target marketing campaigns for Richmond and Washington markets
- Develop localized content for DC and United Kingdom
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Staunton. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Penhook | 18 | $6,008 | $575.60 | 36% |
| Castleton | 10 | $5,702 | $506.43 | 38% |
| Bentonville | 22 | $5,188 | $392.11 | 51% |
| Skyland Estates | 13 | $5,155 | $253.30 | 63% |
| Friendsville | 12 | $4,998 | $500.44 | 41% |
| Goodview | 25 | $4,898 | $367.44 | 49% |
| Nellysford | 64 | $4,796 | $371.69 | 40% |
| Radford | 28 | $4,529 | $356.81 | 45% |
| Wintergreen Resort | 47 | $4,479 | $328.79 | 44% |
| Shenandoah Shores | 15 | $4,464 | $349.92 | 47% |
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