Staunton Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Virginia, United States
Is Airbnb profitable in Staunton in 2025? Explore comprehensive Airbnb analytics for Staunton, Virginia, United States to uncover income potential. This 2025 STR market report for Staunton, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 144 active listings.
Whether you're considering an Airbnb investment in Staunton, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Staunton Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Staunton Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Staunton (2025)
Understanding the monthly revenue variations for Airbnb listings in Staunton is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Staunton is typically June, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Staunton across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,518+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,178 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,144 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,322, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Staunton
Staunton Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Staunton STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Octobersees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Staunton:
- Best-in-class properties (Top 10%) achieve 75%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 58% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 38%.
- Entry-level properties (Bottom 25%) average 24% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Staunton
Average Daily Rate (ADR) Airbnb Trends in Staunton (2025)
Effective short term rental pricing strategy in Staunton involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Staunton typically peaks in May and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $288+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $215 or more.
- Typical properties (Median) charge around $157 per night.
- Entry-level properties (Bottom 25%) earn around $124 per night.
Average Daily Rate (ADR) Trend by Month in Staunton
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Airbnb Seasonality Analysis & Trends in Staunton (2025)
Peak Season (June, May, October)
- Revenue averages $3,191 per month
- Occupancy rates average 49.0%
- Daily rates average $192
Shoulder Season
- Revenue averages $2,505 per month
- Occupancy maintains around 42.5%
- Daily rates hold near $188
Low Season (January, February, March)
- Revenue drops to average $1,651 per month
- Occupancy decreases to average 31.7%
- Daily rates adjust to average $171
Seasonality Insights for Staunton
- The Airbnb seasonality in Staunton shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Staunton's highest earning potential, with monthly revenues capable of climbing to $3,277, occupancy reaching a high of 50.8%, and ADRs peaking at $193.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,511, occupancy could drop to 30.8%, and ADRs may adjust down to $169.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Staunton.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Staunton seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Staunton (2025)
Exploring the top neighborhoods for short-term rentals in Staunton? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Staunton | The heart of Staunton featuring historic sites, restaurants, and shops. It attracts both tourists and business travelers who want to explore the area's rich history and culture. | Blackfriars Playhouse, The Wharf, Staunton Farmers Market, Augusta County Historical Society, The Sparta Theatre |
| Gypsy Hill Park | A large park offering various recreational activities, including trails, sports fields, and picnic areas. Great for families and those looking for outdoor relaxation close to the city. | Gypsy Hill Park, Statues and Monuments, Walking Trails, Gypsy Hill Golf Course |
| Historic District | Known for its beautifully preserved 19th-century architecture and charming streets, this area attracts history enthusiasts and those looking for a quaint atmosphere. | Museum of Frontier Culture, Stonewall Jackson Hotel, American Shakespeare Center, The Categories of the Arts District |
| Ridgeview Park | A residential area with access to parks and local amenities, appealing to families and visitors wanting a quieter experience while still being close to downtown. | Ridgeview Park, Sports Facilities, Playgrounds, Walking Trails |
| Woodrow Wilson Presidential Library | A significant cultural site dedicated to the 28th President of the United States, attracting history buffs and tourists interested in American politics. | Woodrow Wilson Presidential Library, Historic Train Station, Mary Baldwin University |
| Trinity Episcopal Church | Known for its stunning architecture and serene grounds, this location is ideal for visitors seeking a peaceful retreat in the heart of Staunton. | Trinity Episcopal Church, Historic Architecture, Cultural Events |
| Staunton Art Center | The hub for local arts and crafts, attracting artists and visitors interested in the arts and cultural events in the community. | Staunton Art Center, Local Art Galleries, Craft Shows, Art Classes |
| Cedar Hill Cemetery | A historic cemetery with beautiful landscapes and unique monuments, attracting those interested in history and photography. | Cedar Hill Cemetery, Historical Tours, Photography Opportunities |
Understanding Airbnb License Requirements & STR Laws in Staunton (2025)
While Staunton, Virginia, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Staunton to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Staunton (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Stauntonbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
* Award-Winning Renovation * Ideal Location *
Entire Place • 3 bedrooms
Hilltop Hideaway: Trendy, Downtown + Mtn Views
Entire Place • 4 bedrooms
Luxury 6-Bedroom House in Downtown Staunton
Entire Place • 6 bedrooms
Ridgeview Retreat: Mountain Views and Pet Friendly
Entire Place • 3 bedrooms
Life is better at the Cabin
Entire Place • 3 bedrooms
Whistling Ridge Farm-Whole House 5 bedroom 3 bath
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Staunton (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Staunton based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Jamie | 26 | $882,743 | 2941 | 4.91/5.0 |
| Chris | 4 | $238,426 | 246 | 4.98/5.0 |
| Hoover And Co Hospitality | 10 | $233,726 | 137 | 4.38/5.0 |
| The Historic Berkeley Place | 8 | $181,201 | 32 | 3.75/5.0 |
| Oakdene | 8 | $168,181 | 12 | 1.88/5.0 |
| Sue | 3 | $95,695 | 110 | 3.20/5.0 |
| Jeff | 3 | $78,638 | 298 | 4.97/5.0 |
| Anna | 2 | $72,558 | 391 | 4.88/5.0 |
| Valorie | 2 | $68,616 | 84 | 4.97/5.0 |
| Susan | 3 | $56,616 | 495 | 4.91/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Staunton.
Dive Deeper: Advanced Staunton STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Staunton. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsStaunton Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Staunton
- The Staunton Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 73.6% of the 144 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Staunton, Apartment/Condo properties are the most common (38.2%), reflecting the local real estate landscape.
- Houses represent a significant 34% portion, catering likely to families or larger groups.
- The presence of 20.1% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others, outdoor/unique, unique stays (combined 7.7%) offer potential for unique stay experiences.
Staunton Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Staunton
- The dominant room capacity in Staunton is 1 bedroom listings, making up 47.2% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 70.1% of the active Airbnb listings in Staunton, indicating a high concentration in these sizes.
- A significant 20.2% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Staunton.
Staunton Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Staunton
- The most common guest capacity trend in Staunton vacation rentals is listings accommodating 2 guests (35.4%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Staunton STR market, accounting for 58.3% of listings.
- 23.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Staunton.
- On average, properties in Staunton are equipped to host 3.6 guests.
Staunton Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Staunton
- The most common availability pattern in Staunton falls within the 181-270 days range, representing 33.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 62.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Staunton (35.4%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 39.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Staunton Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
73 listings
54.9% of total
2 Nights
50 listings
37.6% of total
4-6 Nights
2 listings
1.5% of total
7-29 Nights
2 listings
1.5% of total
30+ Nights
6 listings
4.5% of total
Key Insights
- The most prevalent minimum stay requirement in Staunton is 1 Night, adopted by 54.9% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (92.5%) of the Staunton Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 54.9% of Staunton hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Staunton.
Staunton Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
22 listings
17.3% of total
Moderate
49 listings
38.6% of total
Firm
36 listings
28.3% of total
Strict
20 listings
15.7% of total
Cancellation Policy Insights for Staunton
- The prevailing Airbnb cancellation policy trend in Staunton is Moderate, used by 38.6% of listings.
- There's a relatively balanced mix between guest-friendly (55.9%) and stricter (44.0%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 38.6% market standard in Staunton.
- Regularly review your cancellation policy against competitors and market demand shifts in Staunton.
Staunton STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Staunton
- The overall average booking lead time for vacation rentals in Staunton is 41 days.
- Guests book furthest in advance for stays during July (average 98 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 21 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (91 days avg.) sees the longest lead times, while Winter (31 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (41 days) as a baseline for your pricing and availability strategy in Staunton.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 98 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 91 days) to capture early planners.
- Monitor your own booking lead times against these Staunton averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Staunton (2025)
Amenity Prevalence
Amenity Insights for Staunton
- Essential amenities in Staunton that guests expect include: Air conditioning, Wifi, Heating, Smoke alarm, Hot water, TV, Essentials. Lacking these (any) could significantly impact bookings.
- Popular amenities like Bed linens, Coffee maker, Shampoo are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Staunton: Air conditioning, Wifi, Heating, Smoke alarm, Hot water, TV, Essentials.
- Prioritize adding missing essentials: Wifi, Heating, Smoke alarm, Hot water, TV, Essentials.
- Consider adding popular differentiators like Bed linens or Coffee maker to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Staunton to stay competitive.
Staunton Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Staunton
- The typical guest profile for Airbnb in Staunton consists of primarily domestic travelers (92%), often arriving from nearby Richmond, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 92.1% of guests.
- Key international markets include United States (92.1%) and DC (4.9%).
- Top languages spoken are English (74.9%) followed by Spanish (8.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Richmond and Washington.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Staunton Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Castleton | 10 | $6,255 | $523.55 | 39% |
| Penhook | 19 | $5,435 | $545.46 | 37% |
| Bentonville | 22 | $5,235 | $405.46 | 51% |
| Skyland Estates | 13 | $5,151 | $253.99 | 63% |
| Friendsville | 12 | $5,012 | $493.24 | 39% |
| Nellysford | 63 | $4,632 | $377.70 | 38% |
| Shenandoah Shores | 15 | $4,548 | $391.92 | 44% |
| Afton | 134 | $4,491 | $330.72 | 41% |
| Goodview | 24 | $4,485 | $367.02 | 51% |
| Washington | 11 | $4,465 | $387.00 | 45% |