Stanardsville Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Virginia, United States

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Stanardsville in 2025? Explore comprehensive Airbnb analytics for Stanardsville, Virginia, United States to uncover income potential. This 2025 STR market report for Stanardsville, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 167 active listings.

Whether you're considering an Airbnb investment in Stanardsville, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Stanardsville Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Stanardsville Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$208
The average rental revenue earned for an occupied room per day in Stanardsville.
Occupancy Rate(?)
41.6%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$29,144
Typical annual income for an Airbnb listing in Stanardsville. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
-6.5%
Slight decrease (-6.5%) vs. last year.
Peak Revenue Month(?)
June
The month with the highest average earnings, indicating peak season in Stanardsville.
Lowest Revenue Month(?)
February
The month with the lowest average earnings, indicating the low season in Stanardsville.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
167
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Stanardsville (2025)

Understanding the monthly revenue variations for Airbnb listings in Stanardsville is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Stanardsville is typically June, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Stanardsville across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $5,638+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $3,899 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $2,298 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $1,379, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Stanardsville

Stanardsville Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Stanardsville STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Junesees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Stanardsville:

  • Best-in-class properties (Top 10%) achieve 77%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 60% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 39%.
  • Entry-level properties (Bottom 25%) average 24% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Stanardsville

Average Daily Rate (ADR) Airbnb Trends in Stanardsville (2025)

Effective short term rental pricing strategy in Stanardsville involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Stanardsville typically peaks in November and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $316+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $265 or more.
  • Typical properties (Median) charge around $187 per night.
  • Entry-level properties (Bottom 25%) earn around $145 per night.

Average Daily Rate (ADR) Trend by Month in Stanardsville

Get Live Stanardsville Market Intelligence 👇

Discover Stanardsville Airbnb Analytics
🏠
🏠
🏠

Explore Real-time Analytics

Airbnb Seasonality Analysis & Trends in Stanardsville (2025)

Peak Season (June, May, April)
  • Revenue averages $3,777 per month
  • Occupancy rates average 47.5%
  • Daily rates average $204
Shoulder Season
  • Revenue averages $2,871 per month
  • Occupancy maintains around 45.6%
  • Daily rates hold near $206
Low Season (January, February, March)
  • Revenue drops to average $1,974 per month
  • Occupancy decreases to average 32.3%
  • Daily rates adjust to average $204

Seasonality Insights for Stanardsville

  • The Airbnb seasonality in Stanardsville shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Stanardsville's highest earning potential, with monthly revenues capable of climbing to $3,998, occupancy reaching a high of 52.1%, and ADRs peaking at $212.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,780, occupancy could drop to 30.9%, and ADRs may adjust down to $202.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Stanardsville.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Stanardsville seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Stanardsville (2025)

Exploring the top neighborhoods for short-term rentals in Stanardsville? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Shenandoah National Park
A major attraction for outdoor enthusiasts, offering stunning views, hiking trails, and wildlife. It's perfect for nature lovers looking for a getaway in the beauty of Virginia's landscape.
Skyline Drive, Old Rag Mountain, Dark Hollow Falls, Hawksbill Mountain, Big Meadows
Historic Downtown Stanardsville
Charming small-town atmosphere with historic buildings and local shops. This area provides a quaint experience for visitors looking to explore local culture and history.
Greene County Historical Society, Stanardsville Town Square, Local Artisan Shops, Nearby wineries, Culinary tours
Lake Anna
A popular destination for water activities and relaxation, offering cabin rentals and scenic views over the lake. Draws family gatherings and vacationers, especially in summer.
Lake Anna State Park, Fishing and boating, Campgrounds and picnic areas, Wine tastings at local wineries, Scenic hiking trails
Charlottesville
Nearby city known for its vibrant arts scene, university atmosphere, and historical significance. It attracts tourists and students year-round, providing diverse hosting opportunities.
University of Virginia, Monticello, Historic Downtown Mall, Virginia Discovery Museum, Various festivals and events
Wintergreen Resort
A year-round resort area offering skiing in winter and hiking in summer. It's ideal for adventure seekers and families looking for outdoor activities.
Ski slopes, Golf courses, Hiking trails, Spa and wellness centers, Scenic chairlift rides
Meadowcreek Golf Course
A lovely location for golf enthusiasts and visitors seeking relaxation and leisure activities in a scenic environment, contributing to a peaceful retreat option.
Golfing, Walking trails, Scenic views, Nearby dining options, Community events
Blue Ridge Parkway
World-renowned scenic drive with breathtaking views and access to hiking trails. Perfect for those looking to connect with nature and experience Virginia's beauty.
Scenic overlooks, Hiking trails, Visitor centers, Wildflower viewing, Photography opportunities
Ruckersville
A growing area with mix of rural charm and suburban amenities, providing a convenient location for visitors to access nearby attractions while enjoying a quieter stay.
Shopping centers, Rural landscapes, Local events and fairs, Nearby restaurants, Antique shops

Understanding Airbnb License Requirements & STR Laws in Stanardsville (2025)

While Stanardsville, Virginia, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Stanardsville to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in Stanardsville (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Stanardsvillebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Mountainside Retreat

Mountainside Retreat

Entire Place • 2 bedrooms

$102,877
Revenue
74.1%
Occupancy
$351.63
Daily Rate
Shenandoah Mountain Majesty I *Hot Tub*15 Acres*

Shenandoah Mountain Majesty I *Hot Tub*15 Acres*

Entire Place • 4 bedrooms

$89,766
Revenue
60.6%
Occupancy
$331.48
Daily Rate
Mountain View Hideaway

Mountain View Hideaway

Entire Place • 1 bedroom

$87,400
Revenue
78.0%
Occupancy
$286.87
Daily Rate
Mountain Views, Hot Tub, Fire Pit, Screened Porch

Mountain Views, Hot Tub, Fire Pit, Screened Porch

Entire Place • 4 bedrooms

$85,408
Revenue
55.3%
Occupancy
$505.97
Daily Rate
Mountain Mist

Mountain Mist

Entire Place • 2 bedrooms

$84,851
Revenue
67.5%
Occupancy
$309.85
Daily Rate
Private Luxury Cabin w/ Shenandoah Mountain Views

Private Luxury Cabin w/ Shenandoah Mountain Views

Entire Place • 2 bedrooms

$84,423
Revenue
78.0%
Occupancy
$294.95
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Stanardsville (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Stanardsville based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Tina62$1,662,6294732.68/5.0
David17$477,84283504.79/5.0
Cair Paravel Family4$164,58830494.94/5.0
Jeremy2$141,720464.89/5.0
Carrie2$116,403804.99/5.0
Bradley1$89,7661034.95/5.0
Judy1$84,423545.00/5.0
Judy2$82,8321334.93/5.0
Host #2355111386$81,23000.00/5.0
Sarah2$74,6893014.97/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Stanardsville.

Dive Deeper: Advanced Stanardsville STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Stanardsville. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Stanardsville Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Stanardsville

  • The Stanardsville Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 92.8% of the 167 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Stanardsville, Outdoor/Unique properties are the most common (48.5%), reflecting the local real estate landscape.
  • Houses represent a significant 34.7% portion, catering likely to families or larger groups.
  • The presence of 6% Hotel/Boutique listings indicates integration with traditional hospitality.
  • Smaller segments like unique stays, others (combined 4.2%) offer potential for unique stay experiences.

Stanardsville Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Stanardsville

  • The dominant room capacity in Stanardsville is 1 bedroom listings, making up 44.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 2 bedrooms properties represent 71.2% of the active Airbnb listings in Stanardsville, indicating a high concentration in these sizes.
  • A significant 21.6% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Stanardsville.

Stanardsville Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Stanardsville

  • The most common guest capacity trend in Stanardsville vacation rentals is listings accommodating 2 guests (32.9%). This suggests the primary traveler segment is likely couples or solo travelers.
  • Properties designed for 2 guests and 4 guests dominate the Stanardsville STR market, accounting for 63.4% of listings.
  • 28.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Stanardsville.
  • On average, properties in Stanardsville are equipped to host 4.2 guests.

Stanardsville Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Stanardsville

  • The most common availability pattern in Stanardsville falls within the 271-366 days range, representing 37.7% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 68.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 91-180 days range is most frequent in Stanardsville (31.7%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 34.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Stanardsville Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (34.2%)

1 Night

55 listings

34.2% of total

2 Nights (49.7%)

2 Nights

80 listings

49.7% of total

3 Nights (5%)

3 Nights

8 listings

5% of total

7-29 Nights (1.9%)

7-29 Nights

3 listings

1.9% of total

30+ Nights (9.3%)

30+ Nights

15 listings

9.3% of total

Key Insights

  • The most prevalent minimum stay requirement in Stanardsville is 2 Nights, adopted by 49.7% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (83.9%) of the Stanardsville Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.

Recommendations

  • Align with the market by considering a 2 Nights minimum stay, as 49.7% of Stanardsville hosts use this setting.
  • Explore offering discounts for stays of 30+ nights to attract the 9.3% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Stanardsville.

Stanardsville Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (13.1%)

Flexible

17 listings

13.1% of total

Moderate (33.1%)

Moderate

43 listings

33.1% of total

Firm (36.9%)

Firm

48 listings

36.9% of total

Strict (16.9%)

Strict

22 listings

16.9% of total

Cancellation Policy Insights for Stanardsville

  • The prevailing Airbnb cancellation policy trend in Stanardsville is Firm, used by 36.9% of listings.
  • A majority (53.8%) of hosts in Stanardsville utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.

Recommendations for Hosts

  • Consider adopting a Firm policy to align with the 36.9% market standard in Stanardsville.
  • Regularly review your cancellation policy against competitors and market demand shifts in Stanardsville.

Stanardsville STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Stanardsville

  • The overall average booking lead time for vacation rentals in Stanardsville is 44 days.
  • Guests book furthest in advance for stays during May (average 75 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in March (average 34 days), indicating more last-minute travel plans during this time.
  • Seasonally, Spring (55 days avg.) sees the longest lead times, while Winter (42 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (44 days) as a baseline for your pricing and availability strategy in Stanardsville.
  • For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 75 days out to capitalize on advance planning.
  • Target marketing efforts for the Spring season well in advance (at least 55 days) to capture early planners.
  • Monitor your own booking lead times against these Stanardsville averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Stanardsville (2025)

Amenity Prevalence

Amenity Insights for Stanardsville

  • Essential amenities in Stanardsville that guests expect include: Air conditioning, Heating, Smoke alarm, Essentials, Hot water. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Kitchen, TV, Refrigerator are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Stanardsville: Air conditioning, Heating, Smoke alarm, Essentials, Hot water.
  • Prioritize adding missing essentials: Heating, Smoke alarm, Essentials, Hot water.
  • Consider adding popular differentiators like Kitchen or TV to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Stanardsville to stay competitive.

Stanardsville Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Stanardsville

  • The typical guest profile for Airbnb in Stanardsville consists of primarily domestic travelers (89%), often arriving from nearby Washington, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
  • Domestic travelers account for 88.7% of guests.
  • Key international markets include United States (88.7%) and DC (8.5%).
  • Top languages spoken are English (72.5%) followed by Spanish (10.6%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Washington and Richmond.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Stanardsville Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Castleton10$6,255$523.5539%
Penhook19$5,435$545.4637%
Shannondale47$5,288$292.9456%
Bentonville22$5,235$405.4651%
Skyland Estates13$5,151$253.9963%
Friendsville12$5,012$493.2439%
Middleburg40$4,976$454.5841%
Haymarket10$4,965$335.5042%
Travilah10$4,650$414.7747%
Nellysford63$4,632$377.7038%

Maximize Your Airbnb Income in Stanardsville

Access granular Airbnb data and short term rental analytics. Understand Airbnb occupancy rates, ADR trends, and revenue potential. Optimize your pricing strategy!

Discover Market Insights