Sperryville Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Virginia, United States
Is Airbnb profitable in Sperryville in 2025? Explore comprehensive Airbnb analytics for Sperryville, Virginia, United States to uncover income potential. This 2025 STR market report for Sperryville, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 27 active listings.
Whether you're considering an Airbnb investment in Sperryville, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Sperryville Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Sperryville Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Sperryville (2025)
Understanding the monthly revenue variations for Airbnb listings in Sperryville is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Sperryville is typically June, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Sperryville across different performance tiers:
- Best-in-class properties (Top 10%) achieve $7,042+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,562 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,749 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,559, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Sperryville
Sperryville Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Sperryville STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Octobersees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Sperryville:
- Best-in-class properties (Top 10%) achieve 61%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 46% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 32%.
- Entry-level properties (Bottom 25%) average 18% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Sperryville
Average Daily Rate (ADR) Airbnb Trends in Sperryville (2025)
Effective short term rental pricing strategy in Sperryville involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Sperryville typically peaks in July and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $516+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $427 or more.
- Typical properties (Median) charge around $323 per night.
- Entry-level properties (Bottom 25%) earn around $215 per night.
Average Daily Rate (ADR) Trend by Month in Sperryville
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Airbnb Seasonality Analysis & Trends in Sperryville (2025)
Peak Season (June, July, May)
- Revenue averages $4,888 per month
- Occupancy rates average 37.9%
- Daily rates average $386
Shoulder Season
- Revenue averages $3,763 per month
- Occupancy maintains around 36.5%
- Daily rates hold near $367
Low Season (January, February, March)
- Revenue drops to average $2,154 per month
- Occupancy decreases to average 27.0%
- Daily rates adjust to average $326
Seasonality Insights for Sperryville
- The Airbnb seasonality in Sperryville shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Sperryville's highest earning potential, with monthly revenues capable of climbing to $5,391, occupancy reaching a high of 44.2%, and ADRs peaking at $389.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,806, occupancy could drop to 25.2%, and ADRs may adjust down to $324.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Sperryville.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Sperryville seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Sperryville (2025)
Exploring the top neighborhoods for short-term rentals in Sperryville? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Sperryville Main Street | Charming area with local shops, restaurants, and historic architecture. A great starting point for visitors exploring the larger Rappahannock County. | Rappahannock Cellars, Thoroughfare Mountain, Old Rag Mountain, Skyline Drive, Great Meadows, Sharp Rock Vineyards |
| Shenandoah National Park | Located nearby, this national park offers stunning views, hiking, and outdoor activities, attracting nature lovers and adventure seekers. | Skyline Drive, Old Rag Mountain, Hawksbill Mountain, Dark Hollow Falls, White Oak Canyon, Bearfence Mountain |
| Hiking Trails | Sperryville is a gateway for various hiking trails and outdoor enthusiasts, making it a prime location for those looking to enjoy the outdoors while staying close to town. | Old Rag Trailhead, White Oak Canyon, Appalachian Trail access, Skyline Drive access, Hiking at Graves Mill |
| Local Vineyards | The area is known for its numerous vineyards and wine tasting events, attracting wine enthusiasts and couples seeking romantic getaways. | Rappahannock Cellars, Sharp Rock Vineyards, Chateau O'Brien, Passed Times Winery, Locke Store |
| Historic Rappahannock County | Rich in history and culture, this area offers visitors a glimpse into the past with various historical sites and events. | Rappahannock County Courthouse, Old Rappahannock Church, Local Art and Craft shops, Annual Festivals and Fairs, Civil War Historical Sites |
| Lake at Lake of the Woods | A beautiful recreational area offering water activities and access to nature, perfect for families and those looking for a serene getaway. | Fishing, Boating, Swimming, Kayaking, Beach area |
| Culpeper | A nearby charming town that offers additional dining and shopping experiences as well as historical attractions, serving as a great complement to Sperryville. | Culpeper Historic District, The Museum of Culpeper History, Old Jail Museum, Culpeper County Courthouse, Culpeper Community Theatre |
| Skyline Drive | Famous for its stunning views, especially during the fall foliage season, it attracts tourists looking for scenic drives and photography opportunities. | Skyline Drive overlooks, Hiking trails along the drive, Wildlife viewing, Fall Color Tours, Picnic areas |
Understanding Airbnb License Requirements & STR Laws in Sperryville (2025)
While Sperryville, Virginia, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Sperryville to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Sperryville (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Sperryvillebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Revel Farm: A Magical Country Getaway
Entire Place • 2 bedrooms
Breathtaking views of Shenandoah w/ Swimming Pool
Entire Place • 4 bedrooms
Walk to Old Rag/Shenandoah*Hot tub* dogs welcome
Entire Place • 4 bedrooms
The Roost at Upper Nonesuch - Entire house
Entire Place • 4 bedrooms
Nonesuch Farm and guest house~Shenandoah escape
Entire Place • 3 bedrooms
Walk to Old Rag* hot tub* 360 mountain views
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Sperryville (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Sperryville based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Jacqueline | 2 | $151,962 | 407 | 4.98/5.0 |
| Elena | 2 | $123,324 | 139 | 4.97/5.0 |
| Patricia | 1 | $109,246 | 40 | 4.98/5.0 |
| Laura | 2 | $81,576 | 157 | 4.99/5.0 |
| Theresa Marie | 2 | $70,140 | 95 | 4.79/5.0 |
| Huda | 2 | $58,796 | 82 | 4.79/5.0 |
| Peter | 1 | $54,786 | 17 | 5.00/5.0 |
| Elena | 2 | $51,117 | 744 | 4.96/5.0 |
| David | 1 | $51,035 | 266 | 4.98/5.0 |
| Host #185051086 | 1 | $49,647 | 25 | 4.96/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Sperryville.
Dive Deeper: Advanced Sperryville STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Sperryville. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSperryville Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Sperryville
- The Sperryville Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 96.3% of the 27 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Sperryville, House properties are the most common (51.9%), reflecting the local real estate landscape.
- Houses represent a significant 51.9% portion, catering likely to families or larger groups.
- Smaller segments like others, hotel/boutique (combined 7.4%) offer potential for unique stay experiences.
Sperryville Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Sperryville
- The dominant room capacity in Sperryville is 2 bedrooms listings, making up 29.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 51.8% of the active Airbnb listings in Sperryville, indicating a high concentration in these sizes.
- A significant 37.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Sperryville.
Sperryville Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Sperryville
- The most common guest capacity trend in Sperryville vacation rentals is listings accommodating 4 guests (25.9%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Sperryville STR market, accounting for 51.8% of listings.
- 37.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Sperryville.
- On average, properties in Sperryville are equipped to host 4.7 guests.
Sperryville Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Sperryville
- The most common availability pattern in Sperryville falls within the 181-270 days range, representing 66.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 92.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Sperryville (66.7%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 7.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Sperryville Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
12 listings
46.2% of total
2 Nights
12 listings
46.2% of total
3 Nights
1 listings
3.8% of total
30+ Nights
1 listings
3.8% of total
Key Insights
- The most prevalent minimum stay requirement in Sperryville is 1 Night, adopted by 46.2% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (92.4%) of the Sperryville Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 46.2% of Sperryville hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Sperryville.
Sperryville Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
4 listings
15.4% of total
Moderate
6 listings
23.1% of total
Firm
11 listings
42.3% of total
Strict
5 listings
19.2% of total
Cancellation Policy Insights for Sperryville
- The prevailing Airbnb cancellation policy trend in Sperryville is Firm, used by 42.3% of listings.
- A majority (61.5%) of hosts in Sperryville utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 42.3% market standard in Sperryville.
- Regularly review your cancellation policy against competitors and market demand shifts in Sperryville.
Sperryville STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Sperryville
- The overall average booking lead time for vacation rentals in Sperryville is 54 days.
- Guests book furthest in advance for stays during June (average 105 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 44 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (73 days avg.) sees the longest lead times, while Winter (48 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (54 days) as a baseline for your pricing and availability strategy in Sperryville.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 105 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 73 days) to capture early planners.
- Monitor your own booking lead times against these Sperryville averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Sperryville (2025)
Amenity Prevalence
Amenity Insights for Sperryville
- Essential amenities in Sperryville that guests expect include: Refrigerator, Wifi, Heating, Free parking on premises, Air conditioning, Smoke alarm, Dishes and silverware, Hot water, Coffee maker, Essentials. Lacking these (any) could significantly impact bookings.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Sperryville: Refrigerator, Wifi, Heating, Free parking on premises, Air conditioning, Smoke alarm, Dishes and silverware, Hot water, Coffee maker, Essentials.
- Prioritize adding missing essentials: Dishes and silverware, Hot water, Coffee maker, Essentials.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Sperryville to stay competitive.
Sperryville Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Sperryville
- The typical guest profile for Airbnb in Sperryville consists of primarily domestic travelers (75%), often arriving from nearby Washington, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 74.9% of guests.
- Key international markets include United States (74.9%) and DC (23.7%).
- Top languages spoken are English (66.3%) followed by Spanish (12.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Washington and Alexandria.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Sperryville Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Castleton | 10 | $6,255 | $523.55 | 39% |
| Penhook | 19 | $5,435 | $545.46 | 37% |
| Shannondale | 47 | $5,288 | $292.94 | 56% |
| Bentonville | 22 | $5,235 | $405.46 | 51% |
| Skyland Estates | 13 | $5,151 | $253.99 | 63% |
| Friendsville | 12 | $5,012 | $493.24 | 39% |
| Middleburg | 40 | $4,976 | $454.58 | 41% |
| Haymarket | 10 | $4,965 | $335.50 | 42% |
| Travilah | 10 | $4,650 | $414.77 | 47% |
| Nellysford | 63 | $4,632 | $377.70 | 38% |