Roanoke Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Virginia, United States
Is Airbnb profitable in Roanoke in 2025? Explore comprehensive Airbnb analytics for Roanoke, Virginia, United States to uncover income potential. This 2025 STR market report for Roanoke, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 304 active listings.
Whether you're considering an Airbnb investment in Roanoke, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Roanoke Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Roanoke Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Roanoke (2025)
Understanding the monthly revenue variations for Airbnb listings in Roanoke is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Roanoke is typically May, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Roanoke across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,044+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,873 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,882 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $941, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Roanoke
Roanoke Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Roanoke STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Roanoke:
- Best-in-class properties (Top 10%) achieve 81%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 66% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 47%.
- Entry-level properties (Bottom 25%) average 26% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Roanoke
Average Daily Rate (ADR) Airbnb Trends in Roanoke (2025)
Effective short term rental pricing strategy in Roanoke involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Roanoke typically peaks in November and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $214+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $148 or more.
- Typical properties (Median) charge around $106 per night.
- Entry-level properties (Bottom 25%) earn around $75 per night.
Average Daily Rate (ADR) Trend by Month in Roanoke
Get Live Roanoke Market Intelligence 👇
Explore Real-time Analytics
Airbnb Seasonality Analysis & Trends in Roanoke (2025)
Peak Season (May, June, October)
- Revenue averages $2,561 per month
- Occupancy rates average 49.6%
- Daily rates average $122
Shoulder Season
- Revenue averages $2,174 per month
- Occupancy maintains around 49.1%
- Daily rates hold near $123
Low Season (January, February, March)
- Revenue drops to average $1,584 per month
- Occupancy decreases to average 38.9%
- Daily rates adjust to average $124
Seasonality Insights for Roanoke
- The Airbnb seasonality in Roanoke shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Roanoke's highest earning potential, with monthly revenues capable of climbing to $2,693, occupancy reaching a high of 55.7%, and ADRs peaking at $131.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,555, occupancy could drop to 37.4%, and ADRs may adjust down to $116.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Roanoke.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Roanoke seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Roanoke (2025)
Exploring the top neighborhoods for short-term rentals in Roanoke? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Roanoke | The heart of Roanoke, offering a vibrant mix of dining, shopping, and cultural attractions. Ideal for tourists and business travelers alike, with easy access to amenities and events. | Roanoke City Market, Taubman Museum of Art, Roanoke Star, Virginia Museum of Transportation, Elmwood Park |
| Mill Mountain | A scenic area known for its hiking trails and the iconic Mill Mountain Star. Great for nature lovers and those looking for outdoor activities close to the city. | Mill Mountain Park, Mill Mountain Zoo, Roanoke Valley Greenways |
| Old Southwest | A historic neighborhood with charming homes and tree-lined streets. This area attracts families and visitors who appreciate Roanoke's architectural heritage and community feel. | Virginia Tech Carilion School of Medicine, Historic Oakwood Cemetery, Arts & Culture District |
| Grandin Village | A trendy area with a local vibe, featuring unique shops and eateries. Great for visitors looking for a relaxed atmosphere with a small-town charm. | Grandin Theater, local boutiques and cafes, Roanoke River Greenway |
| West End | A residential area with a growing number of amenities and attractions. It appeals to visitors who want a quieter stay while still being near the city's offerings. | West End Center, local parks and trails, shopping and dining spots |
| Roanoke Valley | Surrounding the city, this area offers beautiful landscapes and outdoor activities. Perfect for those who enjoy outdoor adventures like hiking, biking, and skiing in the winter. | Blue Ridge Parkway, Carvins Cove, Appalachian Trail |
| Tanglewood Mall | An area known for retail shopping and family-friendly activities. Offers a diverse range of entertainment options for families and travelers. | Tanglewood Mall, Bowling Alleys, Restaurants and Cafes |
| Roanoke River | A picturesque area along the river, attracting visitors who enjoy water activities and scenic views. Great for those looking to experience outdoor recreation in an urban setting. | Roanoke River Greenway, riverboat tours, picnic areas along the river |
Understanding Airbnb License Requirements & STR Laws in Roanoke (2025)
While Roanoke, Virginia, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Roanoke to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Roanoke (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Roanokebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Downtown Urban Retreat~ 6 Beds ~Perfect for Groups
Entire Place • 6 bedrooms
Mirrored Glass
Entire Place • 5 bedrooms
The Stone House at Black Dog Salvage
Entire Place • 3 bedrooms
Convenient Secluded Mountain Home
Entire Place • 6 bedrooms
Penthouse Apartment
Entire Place • 2 bedrooms
The Carriage House
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Roanoke (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Roanoke based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Neil | 31 | $669,009 | 8019 | 4.92/5.0 |
| Aaron | 16 | $259,595 | 519 | 4.24/5.0 |
| Sean | 5 | $227,453 | 132 | 3.91/5.0 |
| Corey | 5 | $225,655 | 1594 | 4.97/5.0 |
| Jason | 8 | $199,499 | 574 | 4.91/5.0 |
| Seth | 6 | $198,892 | 125 | 4.81/5.0 |
| Matt & Catherine | 5 | $193,903 | 326 | 2.99/5.0 |
| Evolve | 4 | $143,158 | 52 | 4.69/5.0 |
| Jessie | 4 | $115,736 | 32 | 2.48/5.0 |
| Stephen | 5 | $109,735 | 1108 | 3.99/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Roanoke.
Dive Deeper: Advanced Roanoke STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Roanoke. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsRoanoke Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Roanoke
- The Roanoke Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 78% of the 304 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Roanoke, Apartment/Condo properties are the most common (47.4%), reflecting the local real estate landscape.
- Houses represent a significant 40.5% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, outdoor/unique, unique stays (combined 6.5%) offer potential for unique stay experiences.
Roanoke Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Roanoke
- The dominant room capacity in Roanoke is 1 bedroom listings, making up 39.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 68.4% of the active Airbnb listings in Roanoke, indicating a high concentration in these sizes.
Roanoke Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Roanoke
- The most common guest capacity trend in Roanoke vacation rentals is listings accommodating 2 guests (30.9%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Roanoke STR market, accounting for 59.2% of listings.
- 16.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Roanoke.
- On average, properties in Roanoke are equipped to host 3.2 guests.
Roanoke Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Roanoke
- The most common availability pattern in Roanoke falls within the 271-366 days range, representing 35.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 66.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Roanoke (30.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 34.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Roanoke Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
111 listings
38% of total
2 Nights
64 listings
21.9% of total
3 Nights
14 listings
4.8% of total
4-6 Nights
11 listings
3.8% of total
7-29 Nights
47 listings
16.1% of total
30+ Nights
45 listings
15.4% of total
Key Insights
- The most prevalent minimum stay requirement in Roanoke is 1 Night, adopted by 38% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (15.4%) caters to monthly stays (30+ nights) in Roanoke, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 38% of Roanoke hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 15.4% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Roanoke.
Roanoke Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
30 listings
11.4% of total
Flexible
42 listings
16% of total
Moderate
70 listings
26.6% of total
Firm
50 listings
19% of total
Strict
71 listings
27% of total
Cancellation Policy Insights for Roanoke
- The prevailing Airbnb cancellation policy trend in Roanoke is Strict, used by 27% of listings.
- There's a relatively balanced mix between guest-friendly (42.6%) and stricter (46.0%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 27% market standard in Roanoke.
- Regularly review your cancellation policy against competitors and market demand shifts in Roanoke.
Roanoke STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Roanoke
- The overall average booking lead time for vacation rentals in Roanoke is 30 days.
- Guests book furthest in advance for stays during May (average 55 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 20 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (38 days avg.) sees the longest lead times, while Winter (24 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (30 days) as a baseline for your pricing and availability strategy in Roanoke.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 55 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 38 days) to capture early planners.
- Monitor your own booking lead times against these Roanoke averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Roanoke (2025)
Amenity Prevalence
Amenity Insights for Roanoke
- Essential amenities in Roanoke that guests expect include: Wifi, Air conditioning, Smoke alarm, Heating, Hot water. Lacking these (any) could significantly impact bookings.
- Popular amenities like Essentials, Coffee maker, TV are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Roanoke: Wifi, Air conditioning, Smoke alarm, Heating, Hot water.
- Prioritize adding missing essentials: Wifi, Air conditioning, Smoke alarm, Heating, Hot water.
- Consider adding popular differentiators like Essentials or Coffee maker to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Roanoke to stay competitive.
Roanoke Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Roanoke
- The typical guest profile for Airbnb in Roanoke consists of primarily domestic travelers (94%), often arriving from nearby Richmond, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 94.4% of guests.
- Key international markets include United States (94.4%) and DC (2.5%).
- Top languages spoken are English (77.2%) followed by Spanish (9.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Richmond and Roanoke.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Roanoke Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Castleton | 10 | $6,255 | $523.55 | 39% |
| Penhook | 19 | $5,435 | $545.46 | 37% |
| Bentonville | 22 | $5,235 | $405.46 | 51% |
| Skyland Estates | 13 | $5,151 | $253.99 | 63% |
| Nellysford | 63 | $4,632 | $377.70 | 38% |
| Shenandoah Shores | 15 | $4,548 | $391.92 | 44% |
| Afton | 134 | $4,491 | $330.72 | 41% |
| Goodview | 24 | $4,485 | $367.02 | 51% |
| Washington | 11 | $4,465 | $387.00 | 45% |
| Macon | 39 | $4,459 | $470.54 | 37% |