Airbnb Market Analytics, Statistics and Data in Roanoke, Virginia, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Roanoke? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Roanoke:
How much do Airbnb hosts make on average per month in Roanoke?
The short-term rental market in Roanoke shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,933 per month
- Strong performing properties (top 25%) make $2,880 or more
- Best-in-class properties (top 10%) achieve $4,013+ monthly
- Entry-level properties (bottom 25%) typically earn around $961
Revenue Variations by Month
Occupancy Rates Throughout the Year in Roanoke
The market in Roanoke shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 49% occupancy rates
- Strong performing properties (top 25%) achieve 69% or higher
- Best-in-class properties (top 10%) reach 82%+occupancy
- Entry-level properties (bottom 25%) average around 27%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Roanoke
Daily rates in Roanoke vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $101 per night
- Strong performing properties (top 25%) secure $143 or more
- Best-in-class properties (top 10%) pull in $208+ per night
- Entry-level properties (bottom 25%) earn around $70
Daily Rate Variations by Month
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Seasonality patterns in Roanoke
Peak Season (October, May, June)
- Revenue peaks at $2511.69 per month
- Occupancy rates reach 55.80%
- Daily rates average $128.25
Shoulder Season
- Revenue averages $2138.97 per month
- Occupancy maintains 48.40%
- Daily rates hold at $118.65
Low Season (December, February, January)
- Revenue drops to $1472.28 per month
- Occupancy decreases to 36.39%
- Daily rates adjust to $108.73
Is it still profitable to do Airbnb in Roanoke in 2025?
Yes! Roanoke demonstrates moderate seasonality with good off-peak opportunities, featuring a healthy occupancy rate of 48% and solid monthly revenue averaging $2139 and With 301 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Roanoke
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Downtown Roanoke | The heart of Roanoke with vibrant nightlife, dining, and shopping. Ideal for tourists seeking convenience and access to local events and festivals. | Roanoke City Market, Taubman Museum of Art, Berglund Center, Roanoke Pinball Museum, The Grandin Theatre |
| Old Southwest | Historic neighborhood known for its charming homes and proximity to downtown. Attracts guests wanting a quaint, residential feel with easy access to city amenities. | Staunton River Greenway, Roanoke Star, Virginia Museum of Transportation, Miller Park, Historic Roanoke City Market |
| Wasena | A trendy area with parks and outdoor activities, perfect for nature lovers and families. It's very close to the Greenway and offers scenic views of the river. | Wasena Park, Roanoke River Greenway, Peaks of Otter, Hollins University, The Green Heron |
| South Roanoke | A quiet, residential area that is popular with families and offers a peaceful atmosphere while still being near downtown attractions. | Mill Mountain Zoo, Carvins Cove Natural Reserve, Roanoke Mountain hiking trail, Lindenwood Park, Tinker Creek Greenway |
| Cave Spring | Suburban area with easy access to shopping and dining. Popular with families and those looking for more spacious accommodations. | Tanglewood Mall, Cave Spring Corners, Cave Spring Park, Roanoke Valley Horse Association, Tinker Creek |
| Grandin Village | A charming, small town feel with local shops, cafes, and restaurants. A favorite among locals and visitors for its unique character. | Grandin Theatre, Farmers Market, Local shops and boutiques, Restaurants and cafes, Green Spaces |
| North Roanoke | Emerging area attracting younger visitors looking for modern amenities and easy access to the city and outdoor activities. | Green Ridge Recreation Center, Roanoke River, Local breweries, Shopping centers, Parks and trails |
| Hollins | A peaceful suburb popular with students and families, close to Hollins University and various amenities, great for longer stays. | Hollins University, Wilderness Road Regional Museum, Local cafes and shops, Hollins Park, Natural trails |
Do you need a license for Airbnb in Roanoke?
We recommend checking directly with Roanoke's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Roanoke
Convenient Secluded Mountain Home
Entire Place • 6 bedrooms
The Stone House at Black Dog Salvage
Entire Place • 3 bedrooms
4 Bedroom Suite at the Historic Winona House
Entire Place • 4 bedrooms
Penthouse Apartment
Entire Place • 2 bedrooms
Creektop - Views, Privacy & Modern Conveniences
Entire Place • 2 bedrooms
Mirrored Glass
Entire Place • 5 bedrooms
Top Performing Professional Hosts in Roanoke
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Neil | 31 | $685,478 | 8019 | 4.92/5.0 |
| Aaron | 16 | $261,775 | 519 | 4.24/5.0 |
| Corey | 5 | $220,750 | 1594 | 4.97/5.0 |
| Jason | 8 | $211,240 | 574 | 4.91/5.0 |
| Sean | 5 | $204,227 | 132 | 3.91/5.0 |
| Seth | 6 | $195,685 | 125 | 4.81/5.0 |
| Matt & Catherine | 3 | $144,627 | 321 | 3.32/5.0 |
| Evolve | 4 | $143,561 | 52 | 4.69/5.0 |
| Remington | 3 | $111,797 | 801 | 4.90/5.0 |
| Jim | 6 | $109,178 | 377 | 4.86/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Roanoke
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (77.1%), with apartment & condo and house properties comprising 88.0% of inventory
- Untapped potential in outdoor & mobile, unique stays segments (1.6% combined)
Room Capacity Distribution
Analysis of 301 properties in Roanoke shows that 1 bedroom properties are most prevalent, making up 40.5% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 68.4% of all listings.
Key Insights
- Most common: 1 bedroom (40.5%)
- Least common: 5+ bedrooms (1.7%)
- Market concentration: 68.4% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 301 properties in Roanoke reveals that 2 guests properties dominate the market, representing 31.2% of all listings. The average property accommodates 3.2 guests, with a clear trend towards larger guest capacities. Properties accommodating 2 guests and 4 guests make up 59.1% of the market.
Key Insights
- Most common capacity: 2 guests (31.2% of market)
- Least common capacity: 7 guests (0.7% of market)
- Average guest capacity: 3.2 guests per property
- Market concentration: 59.1% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 301 properties in Roanoke, the most common availability pattern is 271-366 days (32.9% of properties). For actual bookings, properties most frequently secure bookings for 181-270 days (30.6% of properties).
Key Insights
- Most common availability window: 271-366 days (32.9%)
- Most common booking duration: 181-270 days (30.6%)
- Properties with high availability (180+ days): 62.8%
- Properties with long-term bookings (180+ days): 38.9%
Minimum Stay Distributions
1 Night
110 listings
38.3% of total
2 Nights
65 listings
22.6% of total
3 Nights
16 listings
5.6% of total
4-6 Nights
13 listings
4.5% of total
7-29 Nights
38 listings
13.2% of total
30+ Nights
45 listings
15.7% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 60.9%
- Mid-length stays (4-6 nights) represent 4.5% of listings
- Monthly+ stays (15.7%) suggest a stable extended-stay market
- High market flexibility with 66.5% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
30 listings
11.5% of total
Flexible
41 listings
15.7% of total
Moderate
69 listings
26.4% of total
Firm
49 listings
18.8% of total
Strict
72 listings
27.6% of total
Key Insights
- Strict is the preferred policy at 27.6% of listings
- The market shows a balanced distribution between guest-friendly (42.1%) and strict (46.4%) policies
- Super Strict 60 Days policies are least common at 11.5% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in May, Jun, Jul, averaging 45 days
- Shortest booking windows are in Aug, Feb, Jan, averaging 24 days
- Spring shows the longest average booking window at 41 days, while Winter has the shortest at 25 days
Recommendations
- Implement dynamic pricing strategies for Spring bookings at least 41 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Aug-Jan when lead times are shortest
Popular Airbnb Amenities in Roanoke
Below is the distribution of amenities across listings in Roanoke:
Traveler Demographics
Key Insights
- Domestic travelers make up 94.6% of total guests, indicating a dominant local market share.
- Primary international markets: DC (2.5%) and United Kingdom (0.6%)
- English is the top language at 83%, followed by Spanish (10.4%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 5.4%
Recommendations
- Target marketing campaigns for Richmond and Roanoke markets
- Develop localized content for DC and United Kingdom
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Roanoke. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Penhook | 18 | $6,008 | $575.60 | 36% |
| Castleton | 10 | $5,702 | $506.43 | 38% |
| Macon | 37 | $5,295 | $495.22 | 40% |
| Bentonville | 22 | $5,188 | $392.11 | 51% |
| Skyland Estates | 13 | $5,155 | $253.30 | 63% |
| Goodview | 25 | $4,898 | $367.44 | 49% |
| Nellysford | 64 | $4,796 | $371.69 | 40% |
| Bracey | 47 | $4,614 | $449.49 | 42% |
| Radford | 28 | $4,529 | $356.81 | 45% |
| Wintergreen Resort | 47 | $4,479 | $328.79 | 44% |
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