Airbnb Market Analytics, Statistics and Data in Reston, Virginia, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Reston? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Reston:
How much do Airbnb hosts make on average per month in Reston?
The short-term rental market in Reston shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,770 per month
- Strong performing properties (top 25%) make $3,501 or more
- Best-in-class properties (top 10%) achieve $6,258+ monthly
- Entry-level properties (bottom 25%) typically earn around $872
Revenue Variations by Month
Occupancy Rates Throughout the Year in Reston
The market in Reston shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 29% occupancy rates
- Strong performing properties (top 25%) achieve 56% or higher
- Best-in-class properties (top 10%) reach 84%+occupancy
- Entry-level properties (bottom 25%) average around 14%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Reston
Daily rates in Reston vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $209 per night
- Strong performing properties (top 25%) secure $309 or more
- Best-in-class properties (top 10%) pull in $415+ per night
- Entry-level properties (bottom 25%) earn around $91
Daily Rate Variations by Month
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Seasonality patterns in Reston
Peak Season (April, June, May)
- Revenue peaks at $3546.29 per month
- Occupancy rates reach 45.57%
- Daily rates average $358.26
Shoulder Season
- Revenue averages $2763.30 per month
- Occupancy maintains 37.37%
- Daily rates hold at $249.10
Low Season (February, September, August)
- Revenue drops to $2010.06 per month
- Occupancy decreases to 27.23%
- Daily rates adjust to $216.86
Is it still profitable to do Airbnb in Reston in 2025?
Yes! Reston demonstrates moderate seasonality with good off-peak opportunities, featuring a growing occupancy rate of 37% and strong monthly revenue averaging $2763 and The market's 165 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Reston
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| South Lakes | A serene suburban neighborhood with proximity to South Lakes High School and shopping centers. Ideal for families and visitors looking for a quiet stay with easy access to local amenities. | South Lakes Village Center, Lake Thoreau, Woody's Golf Range, South Lakes High School, Reston Skate Park |
| Lake Anne | Historic area featuring a beautiful lake and unique architecture. Great for visitors who enjoy scenic views and a relaxed atmosphere, with access to community events and local shops. | Lake Anne Plaza, Reston Farmers Market, Lake Anne Dam, Rust Library, Lake Anne Brew House |
| Reston Town Center | The vibrant heart of Reston with shops, restaurants, and entertainment. Perfect for urban travelers seeking a modern lifestyle with easy access to public transportation. | Reston Town Center Pavilion, Bow Tie Cinemas, Reston Community Center, Multiple dining options, Art Gallery of Reston |
| North Point | A residential area with parks, and local shops, it's ideal for families and travelers who appreciate a suburban feel while being close to urban amenities. | North Point Village Center, Lake Newport Park, Reston Regional Library, North Point Park, Golf Course |
| Tall Oaks | A charming neighborhood with easy access to walking trails and parks. Offers a peaceful retreat for guests looking to enjoy nature while still being close to Reston’s attractions. | Tall Oaks Village Center, Dogwood Trail, Lake Fairfax Park, Pinecrest School, Reston Association Trails |
| Herndon | Close to Reston, Herndon provides a mix of suburban comfort with various attractions, making it a good option for visitors looking for a quaint yet connected experience. | Herndon Community Center, Historic Herndon Depot, Herndon Arts Center, Dulles Airport, Bready Park |
| Colvin Run | A residential area known for its spacious homes and green spaces. Attracts families and couples looking for a quiet getaway near nature and parks. | Colvin Run Mill Park, Meadowlark Botanical Gardens, Reston Zoo, Lake Anne, Local hiking trails |
| Reston Station | A convenient location with modern facilities and direct access to the Washington Metro. Attracts business travelers and commuters looking for accessibility and comfort. | Reston Metro Station, Plaza America, Park Place at Reston, Eateries at Reston Station, Walking trails and parks nearby |
Do you need a license for Airbnb in Reston?
We recommend checking directly with Reston's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (1% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Reston
King Size Bed - Reston Metro Apt
Entire Place • 1 bedroom
King Size Bed w/ Home Office
Entire Place • 1 bedroom
Remodeled, spacious, and quiet.
Entire Place • 5 bedrooms
Large McLean/Old Dominion Home 2br/1ba
Private Room • 6 bedrooms
The Little Blue House | Fenced In | Pet Friendly
Entire Place • 3 bedrooms
Stylish 3BR | Full Kitchen | Laundry | Pool | Gym
Entire Place • 3 bedrooms
Top Performing Professional Hosts in Reston
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Global Luxury | 21 | $607,765 | 32 | 0.83/5.0 |
| Bluebird | 23 | $386,884 | 53 | 0.84/5.0 |
| Global Luxury Suites | 29 | $358,070 | 360 | 3.56/5.0 |
| Hassen | 2 | $190,576 | 89 | 4.86/5.0 |
| Sara | 5 | $124,474 | 643 | 4.62/5.0 |
| Churchill | 20 | $113,383 | 43 | 0.62/5.0 |
| Adrian | 1 | $93,109 | 16 | 4.56/5.0 |
| Andy | 1 | $76,647 | 109 | 4.88/5.0 |
| Tara | 1 | $76,450 | 20 | 5.00/5.0 |
| Janis | 1 | $67,952 | 41 | 4.98/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Reston
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (78.8%), with apartment & condo and house properties comprising 95.2% of inventory
- Untapped potential in others, boutique & hotels segments (4.8% combined)
Room Capacity Distribution
Analysis of 165 properties in Reston shows that 1 bedroom properties are most prevalent, making up 37.6% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 71.5% of all listings.
Key Insights
- Most common: 1 bedroom (37.6%)
- Least common: 4 bedrooms (1.8%)
- Market concentration: 71.5% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 165 properties in Reston reveals that 5 guests properties dominate the market, representing 33.9% of all listings. The average property accommodates 3.5 guests, with a clear trend towards larger guest capacities. Properties accommodating 5 guests and 3 guests make up 56.4% of the market.
Key Insights
- Most common capacity: 5 guests (33.9% of market)
- Least common capacity: 4 guests (3% of market)
- Average guest capacity: 3.5 guests per property
- Market concentration: 56.4% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 165 properties in Reston, the most common availability pattern is 271-366 days (66.1% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (35.8% of properties).
Key Insights
- Most common availability window: 271-366 days (66.1%)
- Most common booking duration: 31-90 days (35.8%)
- Properties with high availability (180+ days): 86.7%
- Properties with long-term bookings (180+ days): 13.9%
Minimum Stay Distributions
1 Night
75 listings
55.6% of total
2 Nights
10 listings
7.4% of total
3 Nights
11 listings
8.1% of total
4-6 Nights
7 listings
5.2% of total
7-29 Nights
10 listings
7.4% of total
30+ Nights
22 listings
16.3% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 63.0%
- Mid-length stays (4-6 nights) represent 5.2% of listings
- Monthly+ stays (16.3%) suggest a stable extended-stay market
- High market flexibility with 71.1% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
20 listings
19.6% of total
Moderate
51 listings
50% of total
Firm
12 listings
11.8% of total
Strict
19 listings
18.6% of total
Key Insights
- Moderate is the preferred policy at 50.0% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 69.6% of the market
- Strong market consensus around Moderate policies
- Firm policies are least common at 11.8% of listings
Recommendations
- Consider starting with a Moderate policy to align with market preferences
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, Aug, May, averaging 53 days
- Shortest booking windows are in Mar, Apr, Jan, averaging 30 days
- Summer shows the longest average booking window at 52 days, while Winter has the shortest at 34 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 52 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Mar-Jan when lead times are shortest
Popular Airbnb Amenities in Reston
Every property in Reston comes standard with Wifi, and Air conditioning. Below shows the distribution of other amenities:
Traveler Demographics
Key Insights
- Domestic travelers make up 89.7% of total guests, indicating a dominant local market share.
- Primary international markets: DC (3.8%) and United Kingdom (1.4%)
- English is the top language at 75.2%, followed by Spanish (13.4%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 6.3%
Recommendations
- Target marketing campaigns for Washington and New York markets
- Develop localized content for DC and United Kingdom
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Reston. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Centreville | 15 | $7,494 | $523.22 | 48% |
| Mayo | 13 | $6,087 | $438.91 | 52% |
| Lower Windsor Township | 12 | $5,880 | $350.59 | 44% |
| Chester | 18 | $5,821 | $494.88 | 42% |
| Arundel on the Bay | 24 | $5,741 | $527.94 | 40% |
| Piney Point | 15 | $5,727 | $387.92 | 43% |
| Castleton | 10 | $5,702 | $506.43 | 38% |
| Stevensville | 68 | $5,542 | $505.75 | 42% |
| Easton | 45 | $5,262 | $677.92 | 38% |
| Shannondale | 49 | $5,229 | $280.14 | 56% |
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