Purcellville Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Virginia, United States
Is Airbnb profitable in Purcellville in 2025? Explore comprehensive Airbnb analytics for Purcellville, Virginia, United States to uncover income potential. This 2025 STR market report for Purcellville, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 74 active listings.
Whether you're considering an Airbnb investment in Purcellville, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Purcellville Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Purcellville Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Purcellville (2025)
Understanding the monthly revenue variations for Airbnb listings in Purcellville is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Purcellville is typically June, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Purcellville across different performance tiers:
- Best-in-class properties (Top 10%) achieve $10,906+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $6,614 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $3,330 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,646, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Purcellville
Purcellville Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Purcellville STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Purcellville:
- Best-in-class properties (Top 10%) achieve 76%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 59% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 39%.
- Entry-level properties (Bottom 25%) average 21% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Purcellville
Average Daily Rate (ADR) Airbnb Trends in Purcellville (2025)
Effective short term rental pricing strategy in Purcellville involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Purcellville typically peaks in December and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $755+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $378 or more.
- Typical properties (Median) charge around $224 per night.
- Entry-level properties (Bottom 25%) earn around $164 per night.
Average Daily Rate (ADR) Trend by Month in Purcellville
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Airbnb Seasonality Analysis & Trends in Purcellville (2025)
Peak Season (June, May, April)
- Revenue averages $6,265 per month
- Occupancy rates average 43.0%
- Daily rates average $326
Shoulder Season
- Revenue averages $5,026 per month
- Occupancy maintains around 44.5%
- Daily rates hold near $354
Low Season (February, March, September)
- Revenue drops to average $3,634 per month
- Occupancy decreases to average 34.6%
- Daily rates adjust to average $354
Seasonality Insights for Purcellville
- The Airbnb seasonality in Purcellville shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Purcellville's highest earning potential, with monthly revenues capable of climbing to $6,715, occupancy reaching a high of 49.3%, and ADRs peaking at $391.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $3,014, occupancy could drop to 28.8%, and ADRs may adjust down to $323.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Purcellville.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Purcellville seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Purcellville (2025)
Exploring the top neighborhoods for short-term rentals in Purcellville? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Historic Downtown Purcellville | Charming historic area filled with unique shops, restaurants, and a vibrant local culture. Attracts tourists interested in exploring local history and quaint town life. | Purcellville Historic District, Riverside Park, Tasting Room at Loudoun Brewing Company, Market Station, Bush Tabernacle |
| Breweries and Vineyards | Located in the heart of Virginia wine country, this area is perfect for wine enthusiasts and brewery visitors. Opportunities for guests to explore local vintages and brews. | Loudoun Valley Vineyards, Catoctin Breeze Vineyard, Dirt Farm Brewing, Bluemont Vineyard, Briar Patch Bed & Breakfast Inn |
| Local Parks | Beautiful green spaces ideal for outdoor activities and relaxation. Appeals to families and nature lovers looking for scenic getaways. | Banshee Reeks Nature Preserve, John Johnson Park, Hillsboro City Park |
| Near W&OD Trail | The W&OD Trail offers a recreational path that's great for cycling and walking, drawing in outdoor enthusiasts and those who enjoy an active lifestyle. | W&OD Trail, Historical markers, Nature walks |
| Catoctin Mountains | A short drive from Purcellville, the Catoctin Mountains offer stunning natural beauty and hiking opportunities, attracting nature lovers and adventure seekers. | Catoctin Mountain Park, Maryland's Camp David, Hiking trails |
| Agricultural Area | Known for its farms and picturesque landscapes. Ideal for guests looking for a rural experience and agritourism opportunities. | Local Farms, Farmers Markets, Scenic Drives |
| Wine Country Tours | The area is famous for wine tours, making it a desirable location for wine enthusiasts seeking to experience Virginia's vineyards. | Virginia Wine Country, Wine Tasting Tours, Scenic Vineyards |
| Family-Friendly Neighborhoods | Safe, quiet neighborhoods ideal for families visiting with children. Close proximity to parks and family-friendly attractions. | Community Parks, Local Schools, Family Restaurants |
Understanding Airbnb License Requirements & STR Laws in Purcellville (2025)
While Purcellville, Virginia, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Purcellville to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Purcellville (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Purcellvillebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Amazing 11200sf-Indoor spa pool-Hot tub/wine area
Entire Place • 9 bedrooms
Spacious Log Villa6700sf Hot tub-wine country-19ac
Entire Place • 8 bedrooms
The Manor at Harpers Ferry for Family Celebrations
Entire Place • 6 bedrooms
Restoration Farmware Indoor Pool 5500sqft Hot Tub
Entire Place • 4 bedrooms
50-Acre Farmhouse Getaway Oasis in VA Wine Country
Entire Place • 5 bedrooms
Vineyard View Chalet
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Purcellville (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Purcellville based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Paul | 2 | $410,932 | 395 | 4.89/5.0 |
| Tamara | 3 | $348,161 | 205 | 4.98/5.0 |
| Anna | 1 | $176,163 | 75 | 4.99/5.0 |
| Christina | 1 | $171,890 | 122 | 4.98/5.0 |
| Keri | 1 | $159,966 | 86 | 4.98/5.0 |
| Mountain Mama | 1 | $108,937 | 18 | 4.89/5.0 |
| Terri | 3 | $102,282 | 509 | 4.99/5.0 |
| Tom | 1 | $94,759 | 62 | 5.00/5.0 |
| Evolve | 1 | $93,147 | 30 | 4.90/5.0 |
| Laure | 1 | $86,702 | 136 | 4.93/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Purcellville.
Dive Deeper: Advanced Purcellville STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Purcellville. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsPurcellville Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Purcellville
- The Purcellville Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 87.8% of the 74 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Purcellville, House properties are the most common (56.8%), reflecting the local real estate landscape.
- Houses represent a significant 56.8% portion, catering likely to families or larger groups.
- The presence of 9.5% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others (combined 2.7%) offer potential for unique stay experiences.
Purcellville Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Purcellville
- The dominant room capacity in Purcellville is 3 bedrooms listings, making up 23% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 2 bedrooms properties represent 46.0% of the active Airbnb listings in Purcellville, indicating a high concentration in these sizes.
- A significant 48.7% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Purcellville.
Purcellville Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Purcellville
- The most common guest capacity trend in Purcellville vacation rentals is listings accommodating 8+ guests (29.7%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 4 guests dominate the Purcellville STR market, accounting for 52.7% of listings.
- 41.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Purcellville.
- On average, properties in Purcellville are equipped to host 4.9 guests.
Purcellville Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Purcellville
- The most common availability pattern in Purcellville falls within the 181-270 days range, representing 36.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 73.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Purcellville (35.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 28.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Purcellville Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
21 listings
29.6% of total
2 Nights
36 listings
50.7% of total
3 Nights
3 listings
4.2% of total
7-29 Nights
3 listings
4.2% of total
30+ Nights
8 listings
11.3% of total
Key Insights
- The most prevalent minimum stay requirement in Purcellville is 2 Nights, adopted by 50.7% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (80.3%) of the Purcellville Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (11.3%) caters to monthly stays (30+ nights) in Purcellville, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 50.7% of Purcellville hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 29.6% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 11.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Purcellville.
Purcellville Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
9 listings
13% of total
Moderate
25 listings
36.2% of total
Firm
18 listings
26.1% of total
Strict
17 listings
24.6% of total
Cancellation Policy Insights for Purcellville
- The prevailing Airbnb cancellation policy trend in Purcellville is Moderate, used by 36.2% of listings.
- A majority (50.7%) of hosts in Purcellville utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 36.2% market standard in Purcellville.
- Regularly review your cancellation policy against competitors and market demand shifts in Purcellville.
Purcellville STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Purcellville
- The overall average booking lead time for vacation rentals in Purcellville is 47 days.
- Guests book furthest in advance for stays during May (average 78 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 31 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (58 days avg.) sees the longest lead times, while Winter (39 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (47 days) as a baseline for your pricing and availability strategy in Purcellville.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 78 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 58 days) to capture early planners.
- Monitor your own booking lead times against these Purcellville averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Purcellville (2025)
Amenity Prevalence
Amenity Insights for Purcellville
- Essential amenities in Purcellville that guests expect include: Free parking on premises, Smoke alarm, Air conditioning, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Fire extinguisher, Hot water, Wifi are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Purcellville: Free parking on premises, Smoke alarm, Air conditioning, Heating.
- Prioritize adding missing essentials: Heating.
- Consider adding popular differentiators like Fire extinguisher or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Purcellville to stay competitive.
Purcellville Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Purcellville
- The typical guest profile for Airbnb in Purcellville consists of primarily domestic travelers (85%), often arriving from nearby Washington, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 85.2% of guests.
- Key international markets include United States (85.2%) and DC (12.7%).
- Top languages spoken are English (74.9%) followed by Spanish (8.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Washington and Arlington.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Purcellville Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Lemont | 22 | $8,558 | $812.80 | 42% |
| State College | 158 | $7,525 | $751.34 | 44% |
| Castleton | 10 | $6,255 | $523.55 | 39% |
| Centreville | 15 | $6,205 | $510.77 | 47% |
| Ferguson Township | 120 | $5,810 | $785.97 | 40% |
| Mayo | 13 | $5,786 | $439.15 | 52% |
| College Township | 65 | $5,752 | $809.46 | 40% |
| Stevensville | 70 | $5,476 | $499.46 | 43% |
| West Donegal Township | 13 | $5,399 | $450.85 | 39% |
| Chester | 17 | $5,299 | $437.72 | 43% |