Portsmouth Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Virginia, United States
Is Airbnb profitable in Portsmouth in 2025? Explore comprehensive Airbnb analytics for Portsmouth, Virginia, United States to uncover income potential. This 2025 STR market report for Portsmouth, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 176 active listings.
Whether you're considering an Airbnb investment in Portsmouth, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Portsmouth Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Portsmouth Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Portsmouth (2025)
Understanding the monthly revenue variations for Airbnb listings in Portsmouth is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Portsmouth is typically June, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Portsmouth across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,948+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,459 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,092 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,106, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Portsmouth
Portsmouth Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Portsmouth STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Portsmouth:
- Best-in-class properties (Top 10%) achieve 84%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 71% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 49%.
- Entry-level properties (Bottom 25%) average 27% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Portsmouth
Average Daily Rate (ADR) Airbnb Trends in Portsmouth (2025)
Effective short term rental pricing strategy in Portsmouth involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Portsmouth typically peaks in December and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $255+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $174 or more.
- Typical properties (Median) charge around $122 per night.
- Entry-level properties (Bottom 25%) earn around $84 per night.
Average Daily Rate (ADR) Trend by Month in Portsmouth
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Airbnb Seasonality Analysis & Trends in Portsmouth (2025)
Peak Season (June, July, May)
- Revenue averages $3,767 per month
- Occupancy rates average 57.2%
- Daily rates average $147
Shoulder Season
- Revenue averages $2,554 per month
- Occupancy maintains around 48.9%
- Daily rates hold near $149
Low Season (January, February, March)
- Revenue drops to average $1,785 per month
- Occupancy decreases to average 39.9%
- Daily rates adjust to average $154
Seasonality Insights for Portsmouth
- The Airbnb seasonality in Portsmouth shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Portsmouth's highest earning potential, with monthly revenues capable of climbing to $3,817, occupancy reaching a high of 67.9%, and ADRs peaking at $159.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,735, occupancy could drop to 38.9%, and ADRs may adjust down to $142.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Portsmouth.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Portsmouth seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Portsmouth (2025)
Exploring the top neighborhoods for short-term rentals in Portsmouth? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Olde Towne | Historic district with beautiful colonial architecture, waterfront views, and proximity to cultural attractions. Ideal for guests interested in history and charm. | Nauticus, Virginia Sports Hall of Fame, Portsmouth Museum, Waterfront Park, Scottish Rite Temple |
| Portsmouth Naval Shipyard Museum | Attracts visitors interested in maritime history and military heritage. Great locale for history buffs and families educational trips. | Portsmouth Naval Shipyard Museum, Victory Monument, Historic Church, Children's Museum of Virginia |
| Churchland | Suburban area with family-friendly neighborhoods and access to local parks and schools. Attractive for families and longer-term stays. | Churchland Park, Portsmouth City Park, Western Branch Park, Hoffler Creek Wildlife Preserve |
| Highland Biltmore | A quiet and scenic neighborhood with parks and local amenities. Perfect for guests seeking a calm retreat close to urban conveniences. | Bayside Park, Bennett's Creek Park, Riverside Business Park |
| Craney Island | A unique area close to industrial and shipping activities, attracting a niche market for workers and short-term stays. | Craney Island Dredged Material Management Area, Industrial sites, Port of Virginia |
| Portsmouth City Center | Hosts a vibrant atmosphere with dining, shopping, and entertainment options. Ideal for tourists who wish to explore local culture and nightlife. | Portsmouth's Historic Old Towne, Restaurants and shops, Cultural events at the city center |
| Seaboard Coastline Railroad Historic Area | Rich in railway history, appealing to those interested in railroads and local heritage. A quirky spot for an interesting stay. | Railroad Museum, Historic train stations, Train watching viewpoints |
| Towne Point Park | A beautiful park area along the waterfront, perfect for nature lovers and families. Provides hosts with a relaxing and scenic environment for guests. | Towne Point Park, Waterfront views, Picnic areas, Walking trails |
Understanding Airbnb License Requirements & STR Laws in Portsmouth (2025)
While Portsmouth, Virginia, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Portsmouth to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Portsmouth (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Portsmouthbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Luxury Lakefront Estate & Guest House w/ Pool
Entire Place • 6 bedrooms
Cavalier Manor: Pool, Luxury Home, & Scenic Views
Entire Place • 5 bedrooms
Daffodil Estate-Weddings, Retreats, Family Reunion
Entire Place • 7 bedrooms
Waterfront/Arcade/Fishing Fun
Entire Place • 3 bedrooms
YES Queen! The Bridgerton House
Entire Place • 4 bedrooms
Beautiful Design Waterfront Home 12 min to Casino!
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Portsmouth (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Portsmouth based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Brandon | 3 | $395,099 | 189 | 4.81/5.0 |
| Carshena | 6 | $154,359 | 433 | 4.60/5.0 |
| Joseph | 2 | $135,306 | 115 | 4.93/5.0 |
| Dawn | 5 | $127,673 | 197 | 4.97/5.0 |
| Host #398678224 | 1 | $118,361 | 44 | 4.86/5.0 |
| Ed | 3 | $96,627 | 194 | 4.64/5.0 |
| Evolve | 3 | $93,921 | 34 | 4.80/5.0 |
| Lynn | 2 | $81,569 | 33 | 4.75/5.0 |
| David | 2 | $80,011 | 162 | 4.86/5.0 |
| Monica | 5 | $77,082 | 282 | 4.93/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Portsmouth.
Dive Deeper: Advanced Portsmouth STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Portsmouth. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsPortsmouth Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Portsmouth
- The Portsmouth Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 84.1% of the 176 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Portsmouth, House properties are the most common (65.9%), reflecting the local real estate landscape.
- Houses represent a significant 65.9% portion, catering likely to families or larger groups.
- Smaller segments like others, hotel/boutique, outdoor/unique (combined 9.1%) offer potential for unique stay experiences.
Portsmouth Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Portsmouth
- The dominant room capacity in Portsmouth is 3 bedrooms listings, making up 31.3% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 2 bedrooms properties represent 59.1% of the active Airbnb listings in Portsmouth, indicating a high concentration in these sizes.
- A significant 42.1% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Portsmouth.
Portsmouth Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Portsmouth
- The most common guest capacity trend in Portsmouth vacation rentals is listings accommodating 6 guests (20.5%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 8+ guests dominate the Portsmouth STR market, accounting for 39.8% of listings.
- 45.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Portsmouth.
- On average, properties in Portsmouth are equipped to host 4.6 guests.
Portsmouth Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Portsmouth
- The most common availability pattern in Portsmouth falls within the 91-180 days range, representing 33% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 60.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Portsmouth (34.7%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 42.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Portsmouth Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
50 listings
30.5% of total
2 Nights
59 listings
36% of total
3 Nights
25 listings
15.2% of total
4-6 Nights
3 listings
1.8% of total
7-29 Nights
12 listings
7.3% of total
30+ Nights
15 listings
9.1% of total
Key Insights
- The most prevalent minimum stay requirement in Portsmouth is 2 Nights, adopted by 36% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (66.5%) of the Portsmouth Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 36% of Portsmouth hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 9.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Portsmouth.
Portsmouth Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
1 listings
0.7% of total
Super Strict 30 Days
1 listings
0.7% of total
Flexible
36 listings
23.7% of total
Moderate
21 listings
13.8% of total
Firm
35 listings
23% of total
Strict
58 listings
38.2% of total
Cancellation Policy Insights for Portsmouth
- The prevailing Airbnb cancellation policy trend in Portsmouth is Strict, used by 38.2% of listings.
- A majority (61.2%) of hosts in Portsmouth utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 38.2% market standard in Portsmouth.
- With 38.2% using Strict terms, this is a viable option in Portsmouth, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Portsmouth.
Portsmouth STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Portsmouth
- The overall average booking lead time for vacation rentals in Portsmouth is 33 days.
- Guests book furthest in advance for stays during July (average 50 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 25 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (45 days avg.) sees the longest lead times, while Winter (31 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (33 days) as a baseline for your pricing and availability strategy in Portsmouth.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 50 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 45 days) to capture early planners.
- Monitor your own booking lead times against these Portsmouth averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Portsmouth (2025)
Amenity Prevalence
Amenity Insights for Portsmouth
- Essential amenities in Portsmouth that guests expect include: Smoke alarm, Air conditioning, Wifi, Heating, TV, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, Essentials, Dishes and silverware are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Portsmouth: Smoke alarm, Air conditioning, Wifi, Heating, TV, Kitchen.
- Prioritize adding missing essentials: Smoke alarm, Air conditioning, Wifi, Heating, TV, Kitchen.
- Consider adding popular differentiators like Hot water or Essentials to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Portsmouth to stay competitive.
Portsmouth Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Portsmouth
- The typical guest profile for Airbnb in Portsmouth consists of primarily domestic travelers (95%), often arriving from nearby New York, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 94.7% of guests.
- Key international markets include United States (94.7%) and DC (2.4%).
- Top languages spoken are English (76.1%) followed by Spanish (12.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from New York and Washington.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Portsmouth Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Littleton | 102 | $4,581 | $434.92 | 45% |
| Salvo | 86 | $4,434 | $438.60 | 40% |
| Weems | 10 | $4,181 | $292.24 | 51% |
| White Stone | 39 | $4,160 | $359.94 | 45% |
| Lanexa | 13 | $4,132 | $286.24 | 49% |
| Cobbs Creek | 11 | $3,910 | $294.28 | 45% |
| Henrico | 75 | $3,819 | $411.95 | 39% |
| Gloucester County | 11 | $3,725 | $219.31 | 49% |
| Cape Charles | 226 | $3,692 | $371.98 | 40% |
| Corolla | 775 | $3,626 | $445.01 | 40% |