Airbnb Market Analytics, Statistics and Data in Portsmouth, Virginia, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Portsmouth? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Portsmouth:
How much do Airbnb hosts make on average per month in Portsmouth?
The short-term rental market in Portsmouth shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $2,162 per month
- Strong performing properties (top 25%) make $3,595 or more
- Best-in-class properties (top 10%) achieve $5,327+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,199
Revenue Variations by Month
Occupancy Rates Throughout the Year in Portsmouth
The market in Portsmouth shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 49% occupancy rates
- Strong performing properties (top 25%) achieve 71% or higher
- Best-in-class properties (top 10%) reach 85%+occupancy
- Entry-level properties (bottom 25%) average around 26%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Portsmouth
Daily rates in Portsmouth vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $117 per night
- Strong performing properties (top 25%) secure $172 or more
- Best-in-class properties (top 10%) pull in $253+ per night
- Entry-level properties (bottom 25%) earn around $79
Daily Rate Variations by Month
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Seasonality patterns in Portsmouth
Peak Season (June, July, August)
- Revenue peaks at $3915.73 per month
- Occupancy rates reach 68.04%
- Daily rates average $159.46
Shoulder Season
- Revenue averages $2825.98 per month
- Occupancy maintains 49.08%
- Daily rates hold at $145.95
Low Season (November, December, January)
- Revenue drops to $1548.73 per month
- Occupancy decreases to 37.24%
- Daily rates adjust to $133.99
Is it still profitable to do Airbnb in Portsmouth in 2025?
Yes! Portsmouth demonstrates highly seasonal trends requiring strategic adaptation, featuring a healthy occupancy rate of 49% and strong monthly revenue averaging $2826 and The market's 177 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Portsmouth
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Olde Towne | Historical district with charming streets and waterfront views. Popular for tourists interested in history and local culture, offering proximity to museums and restaurants. | Commodore Theatre, Children's Museum of Virginia, Isle of Wight Historic Courthouse, Portsmouth Art & Cultural Center |
| Portsmouth Naval Shipyard Museum | Located near the waterfront, this area is rich in naval history and attracts visitors eager to learn about maritime heritage. | Portsmouth Naval Shipyard Museum, Olde Towne Historic District, Waterfront park, Lightship Museum |
| Churchland | Quiet suburban area that offers a mix of residential and commercial spaces. Appeals to families and long-term travelers looking for a peaceful environment. | Churchland High School, Western Branch Park, Churchland Library |
| Cradock | A family-friendly neighborhood with a strong sense of community. Ideal for guests seeking a relaxed atmosphere away from the city's bustle. | Cradock Park, Local shops and eateries |
| Victory Crossing | A growing area with new developments, perfect for guests who want modern amenities and close proximity to shopping centers. | Victory Crossing shopping center, Multiple dining options, Close access to highways |
| Port Norfolk | A quaint neighborhood that showcases the beauty of the Elizabeth River. Good for guests looking for a picturesque yet quiet stay. | Port Norfolk Park, Historic homes |
| Waterview | A waterfront community known for its scenic views and outdoor activities. Great for travelers who enjoy nature and relaxation. | Waterview Beach, Hugh B. Cummings Park, Fishing and boating opportunities |
| Elm Avenue | An established neighborhood with a mix of local charm and accessibility to main roads. Popular for longer-term stays and families. | Local parks, Community events, Convenient access to downtown |
Do you need a license for Airbnb in Portsmouth?
We recommend checking directly with Portsmouth's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Portsmouth
Luxury Lakefront Estate & Guest House w/ Pool
Entire Place • 6 bedrooms
Cavalier Manor: Pool, Luxury Home, & Scenic Views
Entire Place • 5 bedrooms
Daffodil Estate-Weddings, Retreats, Family Reunion
Entire Place • 7 bedrooms
Waterfront/Arcade/Fishing Fun
Entire Place • 3 bedrooms
SpaciousComfortHome VaBch n30min Sleeps10 NearHosp
Entire Place • 4 bedrooms
YES Queen! The Bridgerton House
Entire Place • 4 bedrooms
Top Performing Professional Hosts in Portsmouth
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Brandon | 3 | $414,371 | 189 | 4.81/5.0 |
| Joseph | 2 | $161,355 | 115 | 4.93/5.0 |
| Carshena | 6 | $160,401 | 433 | 4.60/5.0 |
| Dawn | 5 | $145,164 | 197 | 4.97/5.0 |
| 398678224 | 1 | $137,419 | 44 | 4.86/5.0 |
| Ed | 3 | $103,286 | 194 | 4.64/5.0 |
| Joyce | 1 | $93,312 | 30 | 4.90/5.0 |
| Evolve | 3 | $91,704 | 34 | 4.80/5.0 |
| Monica | 5 | $91,366 | 282 | 4.93/5.0 |
| Eiesha | 3 | $84,432 | 240 | 4.91/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Portsmouth
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (82.5%), with house and apartment & condo properties comprising 91.6% of inventory
- Untapped potential in others, boutique & hotels, outdoor & mobile segments (8.5% combined)
Room Capacity Distribution
Analysis of 177 properties in Portsmouth shows that 3 bedrooms properties are most prevalent, making up 30.5% of the market. The market tends to favor smaller properties, with 3 bedrooms and 2 bedrooms together representing 58.2% of all listings.
Key Insights
- Most common: 3 bedrooms (30.5%)
- Least common: 5+ bedrooms (3.4%)
- Market concentration: 58.2% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 177 properties in Portsmouth reveals that 8+ guests properties dominate the market, representing 19.8% of all listings. The average property accommodates 4.6 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 6 guests make up 39.0% of the market.
Key Insights
- Most common capacity: 8+ guests (19.8% of market)
- Least common capacity: 1 guest (2.3% of market)
- Average guest capacity: 4.6 guests per property
- Market concentration: 39.0% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 177 properties in Portsmouth, the most common availability pattern is 91-180 days (33.9% of properties). For actual bookings, properties most frequently secure bookings for 181-270 days (36.7% of properties).
Key Insights
- Most common availability window: 91-180 days (33.9%)
- Most common booking duration: 181-270 days (36.7%)
- Properties with high availability (180+ days): 55.9%
- Properties with long-term bookings (180+ days): 48.0%
Minimum Stay Distributions
1 Night
50 listings
30.7% of total
2 Nights
60 listings
36.8% of total
3 Nights
27 listings
16.6% of total
4-6 Nights
4 listings
2.5% of total
7-29 Nights
10 listings
6.1% of total
30+ Nights
12 listings
7.4% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 67.5%
- Mid-length stays (4-6 nights) represent 2.5% of listings
- Monthly+ stays (7.4%) suggest a stable extended-stay market
- High market flexibility with 84.1% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
1 listings
0.6% of total
Super Strict 60 Days
1 listings
0.6% of total
Flexible
37 listings
23.9% of total
Moderate
21 listings
13.5% of total
Firm
35 listings
22.6% of total
Strict
60 listings
38.7% of total
Key Insights
- Strict is the preferred policy at 38.7% of listings
- Stricter policies (Firm & Strict) dominate at 61.3% of the market
- Strong market consensus around Strict policies
- Super Strict 60 Days policies are least common at 0.6% of listings
Recommendations
- The market supports stricter policies, with 61.3% using Firm or Strict terms
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, Jun, May, averaging 49 days
- Shortest booking windows are in Mar, Sep, Jan, averaging 26 days
- Summer shows the longest average booking window at 45 days, while Fall has the shortest at 32 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 45 days in advance
- Consider early bird discounts during Fall to encourage longer lead times
- Focus on last-minute booking promotions during Mar-Jan when lead times are shortest
Popular Airbnb Amenities in Portsmouth
Below is the distribution of amenities across listings in Portsmouth:
Traveler Demographics
Key Insights
- Domestic travelers make up 95% of total guests, indicating a dominant local market share.
- Primary international markets: DC (2.2%) and Canada (0.5%)
- English is the top language at 82.4%, followed by Spanish (13.5%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 6.5%
Recommendations
- Target marketing campaigns for New York and Richmond markets
- Develop localized content for DC and Canada
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Portsmouth. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Salvo | 88 | $4,862 | $446.22 | 39% |
| Littleton | 105 | $4,839 | $448.56 | 45% |
| Weems | 10 | $4,710 | $302.74 | 52% |
| White Stone | 38 | $4,444 | $368.95 | 45% |
| Lanexa | 13 | $4,263 | $279.54 | 50% |
| Corolla | 731 | $4,204 | $523.78 | 39% |
| Gloucester County | 11 | $4,169 | $226.33 | 50% |
| Irvington | 26 | $4,088 | $298.03 | 40% |
| Cobbs Creek | 11 | $4,083 | $290.83 | 46% |
| Rodanthe | 119 | $4,020 | $386.39 | 42% |
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