Oakton Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Virginia, United States
Is Airbnb profitable in Oakton in 2025? Explore comprehensive Airbnb analytics for Oakton, Virginia, United States to uncover income potential. This 2025 STR market report for Oakton, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 23 active listings.
Whether you're considering an Airbnb investment in Oakton, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Oakton Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Oakton Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Oakton (2025)
Understanding the monthly revenue variations for Airbnb listings in Oakton is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Oakton is typically May, while September often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Oakton across different performance tiers:
- Best-in-class properties (Top 10%) achieve $7,177+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,028 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,268 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $994, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Oakton
Oakton Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Oakton STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while April experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Oakton:
- Best-in-class properties (Top 10%) achieve 87%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 76% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 56%.
- Entry-level properties (Bottom 25%) average 31% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Oakton
Average Daily Rate (ADR) Airbnb Trends in Oakton (2025)
Effective short term rental pricing strategy in Oakton involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Oakton typically peaks in January and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $315+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $164 or more.
- Typical properties (Median) charge around $81 per night.
- Entry-level properties (Bottom 25%) earn around $45 per night.
Average Daily Rate (ADR) Trend by Month in Oakton
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Airbnb Seasonality Analysis & Trends in Oakton (2025)
Peak Season (May, February, July)
- Revenue averages $3,521 per month
- Occupancy rates average 58.9%
- Daily rates average $184
Shoulder Season
- Revenue averages $3,058 per month
- Occupancy maintains around 52.2%
- Daily rates hold near $193
Low Season (March, September, October)
- Revenue drops to average $2,551 per month
- Occupancy decreases to average 53.2%
- Daily rates adjust to average $185
Seasonality Insights for Oakton
- The Airbnb seasonality in Oakton shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Oakton's highest earning potential, with monthly revenues capable of climbing to $3,557, occupancy reaching a high of 66.9%, and ADRs peaking at $206.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,482, occupancy could drop to 42.7%, and ADRs may adjust down to $174.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Oakton.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Oakton seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Oakton (2025)
Exploring the top neighborhoods for short-term rentals in Oakton? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Oakton Town Center | The heart of Oakton, featuring community shops and eateries. It attracts visitors looking for a suburban experience close to urban amenities. | Oakton Library, Oakton Community Park, Local Cafes, Restaurants, Shops |
| Mason District | Near George Mason University, this area is popular for its proximity to campus events and activities, appealing to students and visitors alike. | George Mason University, Eagle Bank Arena, Local Dining, Parks and Recreation, Shenandoah National Park |
| Fairfax Circle | Conveniently located near major highways, this area is great for travelers looking to explore nearby attractions while enjoying a quiet neighborhood. | Fairfax Town Center, Restaurants, Parks, Shopping, Vienna Metro Station |
| Nottoway Park | A beautiful park area that attracts families and outdoor enthusiasts, making it ideal for hosting guests looking for recreational activities. | Nottoway Park, Bike Trails, Picnic Areas, Community Events, Outdoor Activities |
| Oakton High School District | This residential area is appealing for families visiting students or partaking in local schools' events, making it a cozy lodging option. | Oakton High School, Local Events, Community Parks, Family-friendly Facilities |
| Waples Mill | A close-knit community that offers tranquility and easy access to amenities and transportation, attracting visitors who desire a peaceful stay. | Waples Mill Park, Nearby Shopping Areas, Easy Access to Public Transport |
| Vienna | Just a short drive away, the charming town offers a vibrant food scene, boutique shopping, and cultural attractions, appealing to Airbnb guests. | Historic Vienna, Mason District Park, Local Breweries, Art Galleries, Shops |
| Mosby Woods | A residential area known for its spacious homes and family-friendly atmosphere, appealing to those looking for longer-term stays in a serene environment. | Local Parks, Community Events, Family-friendly Activities |
Understanding Airbnb License Requirements & STR Laws in Oakton (2025)
While Oakton, Virginia, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Oakton to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Oakton (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Oaktonbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Majestic D.C. Group Stay
Entire Place • 6 bedrooms
Spacious Townhouse in Oakton
Entire Place • 4 bedrooms
Charming | 4 BRs | 5 beds | 2.5 baths | 20min DC
Entire Place • 4 bedrooms
Beautiful Townhome walking distance to DC Metro
Entire Place • 4 bedrooms
Full Basement Apartment 2Bd2Ba Kitchen Laundry
Entire Place • 2 bedrooms
Private Basement in Oakton
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Oakton (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Oakton based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Ece | 2 | $118,027 | 54 | 4.93/5.0 |
| Nhi | 1 | $87,332 | 16 | 4.94/5.0 |
| Sarah | 1 | $63,362 | 76 | 4.87/5.0 |
| Sefwan | 1 | $56,360 | 112 | 4.88/5.0 |
| Hammad | 1 | $53,061 | 26 | 4.96/5.0 |
| Rohit | 1 | $37,349 | 16 | 5.00/5.0 |
| Sanjeev | 1 | $26,986 | 70 | 4.97/5.0 |
| Martha | 1 | $23,648 | 4 | 4.75/5.0 |
| Miluska | 1 | $23,559 | 98 | 4.92/5.0 |
| Rishat | 1 | $22,150 | 81 | 4.70/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Oakton.
Dive Deeper: Advanced Oakton STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Oakton. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsOakton Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Oakton
- The Oakton Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 56.5% of the 23 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 43.5% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Oakton, House properties are the most common (73.9%), reflecting the local real estate landscape.
- Houses represent a significant 73.9% portion, catering likely to families or larger groups.
Oakton Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Oakton
- The dominant room capacity in Oakton is 1 bedroom listings, making up 21.7% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 4 bedrooms properties represent 39.1% of the active Airbnb listings in Oakton, indicating a high concentration in these sizes.
- A significant 30.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Oakton.
Oakton Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Oakton
- The most common guest capacity trend in Oakton vacation rentals is listings accommodating 8+ guests (17.4%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 2 guests dominate the Oakton STR market, accounting for 34.8% of listings.
- 21.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Oakton.
- On average, properties in Oakton are equipped to host 3.0 guests.
Oakton Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Oakton
- The most common availability pattern in Oakton falls within the 271-366 days range, representing 34.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 52.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Oakton (34.8%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 47.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Oakton Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
4 listings
20% of total
2 Nights
7 listings
35% of total
3 Nights
2 listings
10% of total
4-6 Nights
2 listings
10% of total
7-29 Nights
3 listings
15% of total
30+ Nights
2 listings
10% of total
Key Insights
- The most prevalent minimum stay requirement in Oakton is 2 Nights, adopted by 35% of listings. This highlights the market's preference for shorter, flexible bookings.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 35% of Oakton hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 20% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 10% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Oakton.
Oakton Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
2 listings
10% of total
Moderate
10 listings
50% of total
Firm
3 listings
15% of total
Strict
5 listings
25% of total
Cancellation Policy Insights for Oakton
- The prevailing Airbnb cancellation policy trend in Oakton is Moderate, used by 50% of listings.
- There's a relatively balanced mix between guest-friendly (60.0%) and stricter (40.0%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 50% market standard in Oakton.
- Regularly review your cancellation policy against competitors and market demand shifts in Oakton.
Oakton STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Oakton
- The overall average booking lead time for vacation rentals in Oakton is 42 days.
- Guests book furthest in advance for stays during July (average 64 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 19 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (53 days avg.) sees the longest lead times, while Winter (34 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (42 days) as a baseline for your pricing and availability strategy in Oakton.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 64 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 53 days) to capture early planners.
- Monitor your own booking lead times against these Oakton averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Oakton (2025)
Amenity Prevalence
Amenity Insights for Oakton
- Essential amenities in Oakton that guests expect include: Air conditioning, Smoke alarm, Wifi, Hot water, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Essentials, Dryer, Carbon monoxide alarm are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Oakton: Air conditioning, Smoke alarm, Wifi, Hot water, Heating.
- Prioritize adding missing essentials: Wifi, Hot water, Heating.
- Consider adding popular differentiators like Essentials or Dryer to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Oakton to stay competitive.
Oakton Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Oakton
- The typical guest profile for Airbnb in Oakton consists of primarily domestic travelers (87%), often arriving from nearby New York, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 87.0% of guests.
- Key international markets include United States (87%) and DC (4.3%).
- Top languages spoken are English (52.5%) followed by Spanish (10.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from New York and Washington.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Oakton Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Castleton | 10 | $6,255 | $523.55 | 39% |
| Centreville | 15 | $6,205 | $510.77 | 47% |
| Mayo | 13 | $5,786 | $439.15 | 52% |
| Stevensville | 70 | $5,476 | $499.46 | 43% |
| Chester | 17 | $5,299 | $437.72 | 43% |
| Shannondale | 47 | $5,288 | $292.94 | 56% |
| Arundel on the Bay | 25 | $5,285 | $509.37 | 39% |
| Bentonville | 22 | $5,235 | $405.46 | 51% |
| Lower Windsor Township | 15 | $5,190 | $348.51 | 45% |
| Skyland Estates | 13 | $5,151 | $253.99 | 63% |