Airbnb Market Analytics, Statistics and Data in Norfolk, Virginia, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Norfolk? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Norfolk:
How much do Airbnb hosts make on average per month in Norfolk?
The short-term rental market in Norfolk shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $2,386 per month
- Strong performing properties (top 25%) make $4,234 or more
- Best-in-class properties (top 10%) achieve $7,353+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,134
Revenue Variations by Month
Occupancy Rates Throughout the Year in Norfolk
The market in Norfolk shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 48% occupancy rates
- Strong performing properties (top 25%) achieve 71% or higher
- Best-in-class properties (top 10%) reach 87%+occupancy
- Entry-level properties (bottom 25%) average around 23%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Norfolk
Daily rates in Norfolk vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $126 per night
- Strong performing properties (top 25%) secure $219 or more
- Best-in-class properties (top 10%) pull in $352+ per night
- Entry-level properties (bottom 25%) earn around $85
Daily Rate Variations by Month
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Seasonality patterns in Norfolk
Peak Season (June, July, August)
- Revenue peaks at $4709.67 per month
- Occupancy rates reach 63.57%
- Daily rates average $194.87
Shoulder Season
- Revenue averages $3269.29 per month
- Occupancy maintains 47.83%
- Daily rates hold at $173.73
Low Season (November, December, January)
- Revenue drops to $1760.78 per month
- Occupancy decreases to 36.22%
- Daily rates adjust to $156.90
Is it still profitable to do Airbnb in Norfolk in 2025?
Yes! Norfolk demonstrates highly seasonal trends requiring strategic adaptation, featuring a healthy occupancy rate of 48% and strong monthly revenue averaging $3269 and As a mature market with 902 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Norfolk
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Ghent | Historic neighborhood known for its charming architecture, local shops, and vibrant cultural scene. Popular with visitors for its proximity to downtown Norfolk and cultural institutions. | Chrysler Museum of Art, Nauticus and the USS Wisconsin, Pertemps Network, The Diggs, The Neon District |
| Olde Towne Portsmouth | Quaint historic area with cobblestone streets, waterfront views, and a historic charm. Visitors appreciate the waterfront parks and dining options, making it an attractive spot for Airbnb hosting. | Portsmouth Naval Shipyard Museum, Children's Museum of Virginia, Olde Towne Farmers Market, Waterfront Park, The Olde Towne Historic District |
| Norfolk Waterfront | A lively area filled with attractions, restaurants, and scenic views of the Elizabeth River. Ideal for tourists who want to explore the city’s waterfront and cultural amenities. | Norfolk Scope Arena, MacArthur Center, Waterside District, Norfolk Botanical Garden, The USS Wisconsin |
| Larchmont | A peaceful residential neighborhood with parks and family-friendly amenities, ideal for visitors seeking a quiet stay while still being close to Norfolk's attractions. | Larchmont-Olde Ghent Historic District, Fort Norfolk, Lakewood Park, Larchmont Elementary School, Larchmont Hall |
| Freemason District | Known for its rich history and beautiful architecture, this area offers a mix of urban life and historical charm, attracting guests who enjoy culture and local dining. | St. Paul's Episcopal Church, Freemason Abbey Restaurant, The Chrysler Museum of Art, Granby Street, Town Point Park |
| East Beach | A beach community that offers a unique coastal experience along the Chesapeake Bay. Perfect for tourists looking for both relaxation and outdoor activities. | East Beach Park, The Bayfront Club, Chesapeake Bay beaches, The Ocean View Fishing Pier, Local seafood restaurants |
| South Norfolk | A growing area that combines residential charm with community spirit, appealing to visitors looking for local experiences and easy access to Norfolk’s attractions. | Bide-A-Wee Golf Course, Lake Drummond, South Norfolk Jordan Bridge, The Nansemond River, Local eateries |
| Military Highway | Conveniently located for travel and access to various parts of Norfolk, making it a practical choice for both leisure and business travelers. | Chesapeake Square Mall, Oakland Shopping Center, Gateway Theater, Local restaurants, Topgolf |
Do you need a license for Airbnb in Norfolk?
We recommend checking directly with Norfolk's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Norfolk
Elizabeth River Main Suite
Entire Place • 7 bedrooms
Oceanfront 3400 sq ft * Spacious-3 levels!
Entire Place • 4 bedrooms
EastBay Getaway 4 BR Pet Friendly Steps to Beach
Entire Place • 4 bedrooms
Sleeps 10! Family and Pet Friendly!
Entire Place • 5 bedrooms
Private Beach Access at The OV Beach House
Entire Place • 3 bedrooms
New Beach Home on the Chesapeake Bay
Entire Place • 3 bedrooms
Top Performing Professional Hosts in Norfolk
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Sojourn | 77 | $1,272,624 | 613 | 2.91/5.0 |
| Tesseract | 50 | $804,427 | 802 | 2.22/5.0 |
| RedAwning | 25 | $748,556 | 139 | 2.55/5.0 |
| Sam | 11 | $671,743 | 1529 | 4.83/5.0 |
| Christine | 17 | $619,613 | 1089 | 3.85/5.0 |
| 462789247 | 34 | $561,686 | 184 | 1.80/5.0 |
| Cindy Lee | 39 | $464,169 | 590 | 3.46/5.0 |
| Evolve | 9 | $440,484 | 234 | 4.32/5.0 |
| Gerda | 38 | $426,903 | 726 | 2.28/5.0 |
| Martina | 15 | $348,261 | 4921 | 4.77/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Norfolk
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (87.7%), with house and apartment & condo properties comprising 96.9% of inventory
- Untapped potential in others, boutique & hotels, outdoor & mobile segments (3.1% combined)
Room Capacity Distribution
Analysis of 902 properties in Norfolk shows that 2 bedrooms properties are most prevalent, making up 32.2% of the market. The market tends to favor smaller properties, with 2 bedrooms and 1 bedroom together representing 58.4% of all listings.
Key Insights
- Most common: 2 bedrooms (32.2%)
- Least common: 5+ bedrooms (3%)
- Market concentration: 58.4% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 902 properties in Norfolk reveals that 4 guests properties dominate the market, representing 27.6% of all listings. The average property accommodates 4.4 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 8+ guests make up 48.3% of the market.
Key Insights
- Most common capacity: 4 guests (27.6% of market)
- Least common capacity: 7 guests (1.3% of market)
- Average guest capacity: 4.4 guests per property
- Market concentration: 48.3% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 902 properties in Norfolk, the most common availability pattern is 271-366 days (45.7% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (27.3% of properties).
Key Insights
- Most common availability window: 271-366 days (45.7%)
- Most common booking duration: 31-90 days (27.3%)
- Properties with high availability (180+ days): 72.4%
- Properties with long-term bookings (180+ days): 29.3%
Minimum Stay Distributions
1 Night
107 listings
15.7% of total
2 Nights
120 listings
17.6% of total
3 Nights
74 listings
10.8% of total
4-6 Nights
15 listings
2.2% of total
7-29 Nights
57 listings
8.3% of total
30+ Nights
310 listings
45.4% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 33.3%
- Mid-length stays (4-6 nights) represent 2.2% of listings
- Monthly+ stays (45.4%) suggest a stable extended-stay market
- High market flexibility with 44.1% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
1 listings
0.2% of total
Super Strict 60 Days
1 listings
0.2% of total
Flexible
103 listings
16.9% of total
Moderate
184 listings
30.3% of total
Firm
123 listings
20.2% of total
Strict
196 listings
32.2% of total
Key Insights
- Strict is the preferred policy at 32.2% of listings
- The market shows a balanced distribution between guest-friendly (47.2%) and strict (52.4%) policies
- Strong market consensus around Strict policies
- Super Strict 60 Days policies are least common at 0.2% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, Jun, May, averaging 56 days
- Shortest booking windows are in Dec, Jan, Feb, averaging 30 days
- Summer shows the longest average booking window at 54 days, while Winter has the shortest at 30 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 54 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Dec-Feb when lead times are shortest
Popular Airbnb Amenities in Norfolk
Below is the distribution of amenities across listings in Norfolk:
Traveler Demographics
Key Insights
- Domestic travelers make up 95% of total guests, indicating a dominant local market share.
- Primary international markets: DC (2.3%) and Canada (0.8%)
- English is the top language at 80.6%, followed by Spanish (13.3%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 7.0%
Recommendations
- Target marketing campaigns for Richmond and Norfolk markets
- Develop localized content for DC and Canada
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Norfolk. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Salvo | 88 | $4,862 | $446.22 | 39% |
| Littleton | 105 | $4,839 | $448.56 | 45% |
| Weems | 10 | $4,710 | $302.74 | 52% |
| White Stone | 38 | $4,444 | $368.95 | 45% |
| Lanexa | 13 | $4,263 | $279.54 | 50% |
| Corolla | 731 | $4,204 | $523.78 | 39% |
| Gloucester County | 11 | $4,169 | $226.33 | 50% |
| Irvington | 26 | $4,088 | $298.03 | 40% |
| Cobbs Creek | 11 | $4,083 | $290.83 | 46% |
| Rodanthe | 119 | $4,020 | $386.39 | 42% |
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