Norfolk Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Virginia, United States
Is Airbnb profitable in Norfolk in 2025? Explore comprehensive Airbnb analytics for Norfolk, Virginia, United States to uncover income potential. This 2025 STR market report for Norfolk, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 895 active listings.
Whether you're considering an Airbnb investment in Norfolk, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Norfolk Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Norfolk Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Norfolk (2025)
Understanding the monthly revenue variations for Airbnb listings in Norfolk is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Norfolk is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Norfolk across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,413+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,967 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,224 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,066, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Norfolk
Norfolk Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Norfolk STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Norfolk:
- Best-in-class properties (Top 10%) achieve 87%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 70% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 46%.
- Entry-level properties (Bottom 25%) average 23% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Norfolk
Average Daily Rate (ADR) Airbnb Trends in Norfolk (2025)
Effective short term rental pricing strategy in Norfolk involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Norfolk typically peaks in July and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $339+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $211 or more.
- Typical properties (Median) charge around $124 per night.
- Entry-level properties (Bottom 25%) earn around $84 per night.
Average Daily Rate (ADR) Trend by Month in Norfolk
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Airbnb Seasonality Analysis & Trends in Norfolk (2025)
Peak Season (July, June, May)
- Revenue averages $4,346 per month
- Occupancy rates average 54.1%
- Daily rates average $180
Shoulder Season
- Revenue averages $2,820 per month
- Occupancy maintains around 46.7%
- Daily rates hold near $168
Low Season (January, February, March)
- Revenue drops to average $1,952 per month
- Occupancy decreases to average 40.3%
- Daily rates adjust to average $161
Seasonality Insights for Norfolk
- The Airbnb seasonality in Norfolk shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Norfolk's highest earning potential, with monthly revenues capable of climbing to $4,513, occupancy reaching a high of 63.4%, and ADRs peaking at $185.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,675, occupancy could drop to 39.1%, and ADRs may adjust down to $156.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Norfolk.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Norfolk seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Norfolk (2025)
Exploring the top neighborhoods for short-term rentals in Norfolk? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Ghent | Historic neighborhood known for its charming streets, trendy shops, and proximity to the downtown area. Popular among those looking for a mix of culture, dining, and nightlife. | Norfolk Botanical Garden, Chrysler Museum of Art, Granby Street, Young Terrace Park, Neighborhood Coffee Shop |
| Oceanview | Beachfront community attracting visitors for its stunning waterfront views and access to outdoor activities. Ideal for those looking for a relaxing beach getaway. | Oceanview Beach, Norfolk Fishing Pier, Dixon Park, East Ocean View Avenue |
| Downtown Norfolk | Central business district offering a vibrant nightlife, dining, and cultural experiences. Great for business travelers and tourists alike. | Nauticus, Battleship Wisconsin, Norfolk Waterside District, MacArthur Center, Attucks Theatre |
| Larchmont | Family-friendly neighborhood with beautiful tree-lined streets and parks, appealing to families and travelers looking for a quiet atmosphere. | Larchmont Library, Norfolk Academy, Larchmont Park |
| West Ghent | Artsy area with a mix of historic and modern homes, popular with young professionals and creatives. Close to the amenities of Ghent. | Selden Market, Hunter House Victorian Museum, Virginia Zoo |
| Norfolk Waterfront | Scenic area along the Elizabeth River with beautiful views, dining, and cultural venues. A great place for both leisure and relaxation. | Elizabeth River Trail, Waterside District, Norfolk Admirals, Tidewater Park |
| East Beach | Private beach community known for its stunning homes and peaceful atmosphere. Perfect for vacationers seeking a quiet, upscale beach experience. | East Beach, Kiptopeke State Park, Chick's Beach |
| Norfolk Naval Base | One of the largest naval bases in the world, attracting military families and tourists interested in naval history and culture. | Naval Station Norfolk, Dismal Swamp Canal, Hermitage Museum and Gardens |
Understanding Airbnb License Requirements & STR Laws in Norfolk (2025)
While Norfolk, Virginia, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Norfolk to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 0% licensed listings)
Top Performing Airbnb Properties in Norfolk (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Norfolkbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Elizabeth River Main Suite
Entire Place • 7 bedrooms
New Beach Home on the Chesapeake Bay
Entire Place • 3 bedrooms
Private Beach Access at The OV Beach House
Entire Place • 3 bedrooms
Oceanfront 3400 sq ft * Spacious-3 levels!
Entire Place • 4 bedrooms
Sleeps 10! Family and Pet Friendly!
Entire Place • 5 bedrooms
East Beach Bungalow, 1 block to the beach!
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Norfolk (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Norfolk based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Sojourn | 78 | $1,186,702 | 609 | 2.82/5.0 |
| Christine | 17 | $686,904 | 1089 | 3.85/5.0 |
| Tesseract | 45 | $612,371 | 605 | 2.07/5.0 |
| Cindy Lee | 43 | $606,785 | 604 | 3.47/5.0 |
| RedAwning | 26 | $600,933 | 140 | 2.46/5.0 |
| Sam | 11 | $502,552 | 1529 | 4.83/5.0 |
| Evolve | 11 | $461,281 | 291 | 3.98/5.0 |
| Host #462789247 | 35 | $440,977 | 167 | 1.61/5.0 |
| Gerda | 33 | $387,056 | 580 | 2.49/5.0 |
| Martina | 15 | $340,805 | 4921 | 4.77/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Norfolk.
Dive Deeper: Advanced Norfolk STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Norfolk. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsNorfolk Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Norfolk
- The Norfolk Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 87.2% of the 895 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Norfolk, House properties are the most common (53.5%), reflecting the local real estate landscape.
- Houses represent a significant 53.5% portion, catering likely to families or larger groups.
- Smaller segments like others, hotel/boutique, outdoor/unique (combined 2.9%) offer potential for unique stay experiences.
Norfolk Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Norfolk
- The dominant room capacity in Norfolk is 2 bedrooms listings, making up 32.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 59.1% of the active Airbnb listings in Norfolk, indicating a high concentration in these sizes.
- A significant 31.3% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Norfolk.
Norfolk Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Norfolk
- The most common guest capacity trend in Norfolk vacation rentals is listings accommodating 4 guests (28.4%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 8+ guests dominate the Norfolk STR market, accounting for 46.9% of listings.
- 32.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Norfolk.
- On average, properties in Norfolk are equipped to host 4.3 guests.
Norfolk Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Norfolk
- The most common availability pattern in Norfolk falls within the 271-366 days range, representing 44.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 76.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Norfolk (31.8%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 24.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Norfolk Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
100 listings
13.6% of total
2 Nights
104 listings
14.2% of total
3 Nights
72 listings
9.8% of total
4-6 Nights
16 listings
2.2% of total
7-29 Nights
96 listings
13.1% of total
30+ Nights
345 listings
47.1% of total
Key Insights
- The most prevalent minimum stay requirement in Norfolk is 30+ Nights, adopted by 47.1% of listings. This highlights the market's preference for longer commitments.
- A significant segment (47.1%) caters to monthly stays (30+ nights) in Norfolk, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 47.1% of Norfolk hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 13.6% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 47.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Norfolk.
Norfolk Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
1 listings
0.2% of total
Flexible
105 listings
17% of total
Moderate
188 listings
30.4% of total
Firm
130 listings
21% of total
Strict
195 listings
31.5% of total
Cancellation Policy Insights for Norfolk
- The prevailing Airbnb cancellation policy trend in Norfolk is Strict, used by 31.5% of listings.
- A majority (52.5%) of hosts in Norfolk utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 31.5% market standard in Norfolk.
- With 31.5% using Strict terms, this is a viable option in Norfolk, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Norfolk.
Norfolk STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Norfolk
- The overall average booking lead time for vacation rentals in Norfolk is 36 days.
- Guests book furthest in advance for stays during July (average 62 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 22 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (53 days avg.) sees the longest lead times, while Winter (28 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (36 days) as a baseline for your pricing and availability strategy in Norfolk.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 62 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 53 days) to capture early planners.
- Monitor your own booking lead times against these Norfolk averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Norfolk (2025)
Amenity Prevalence
Amenity Insights for Norfolk
- Essential amenities in Norfolk that guests expect include: Air conditioning, Wifi, Smoke alarm, Heating, TV, Kitchen, Free parking on premises. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, Essentials, Cooking basics are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Norfolk: Air conditioning, Wifi, Smoke alarm, Heating, TV, Kitchen, Free parking on premises.
- Prioritize adding missing essentials: Air conditioning, Wifi, Smoke alarm, Heating, TV, Kitchen, Free parking on premises.
- Consider adding popular differentiators like Hot water or Essentials to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Norfolk to stay competitive.
Norfolk Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Norfolk
- The typical guest profile for Airbnb in Norfolk consists of primarily domestic travelers (95%), often arriving from nearby Richmond, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 95.2% of guests.
- Key international markets include United States (95.2%) and DC (2.1%).
- Top languages spoken are English (74.9%) followed by Spanish (12.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Richmond and Norfolk.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Norfolk Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Littleton | 102 | $4,581 | $434.92 | 45% |
| Salvo | 86 | $4,434 | $438.60 | 40% |
| Weems | 10 | $4,181 | $292.24 | 51% |
| White Stone | 39 | $4,160 | $359.94 | 45% |
| Lanexa | 13 | $4,132 | $286.24 | 49% |
| Cobbs Creek | 11 | $3,910 | $294.28 | 45% |
| Henrico | 75 | $3,819 | $411.95 | 39% |
| Gloucester County | 11 | $3,725 | $219.31 | 49% |
| Cape Charles | 226 | $3,692 | $371.98 | 40% |
| Corolla | 775 | $3,626 | $445.01 | 40% |