Nellysford Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Virginia, United States
Is Airbnb profitable in Nellysford in 2025? Explore comprehensive Airbnb analytics for Nellysford, Virginia, United States to uncover income potential. This 2025 STR market report for Nellysford, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 63 active listings.
Whether you're considering an Airbnb investment in Nellysford, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Nellysford Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Nellysford Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Nellysford (2025)
Understanding the monthly revenue variations for Airbnb listings in Nellysford is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Nellysford is typically July, while September often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Nellysford across different performance tiers:
- Best-in-class properties (Top 10%) achieve $11,783+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $7,111 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $3,913 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,868, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Nellysford
Nellysford Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Nellysford STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Nellysford:
- Best-in-class properties (Top 10%) achieve 71%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 55% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 35%.
- Entry-level properties (Bottom 25%) average 20% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Nellysford
Average Daily Rate (ADR) Airbnb Trends in Nellysford (2025)
Effective short term rental pricing strategy in Nellysford involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Nellysford typically peaks in December and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $848+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $461 or more.
- Typical properties (Median) charge around $278 per night.
- Entry-level properties (Bottom 25%) earn around $209 per night.
Average Daily Rate (ADR) Trend by Month in Nellysford
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Airbnb Seasonality Analysis & Trends in Nellysford (2025)
Peak Season (July, June, October)
- Revenue averages $7,338 per month
- Occupancy rates average 49.9%
- Daily rates average $379
Shoulder Season
- Revenue averages $5,664 per month
- Occupancy maintains around 38.7%
- Daily rates hold near $386
Low Season (February, March, September)
- Revenue drops to average $3,768 per month
- Occupancy decreases to average 30.5%
- Daily rates adjust to average $374
Seasonality Insights for Nellysford
- The Airbnb seasonality in Nellysford shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Nellysford's highest earning potential, with monthly revenues capable of climbing to $8,249, occupancy reaching a high of 52.8%, and ADRs peaking at $397.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $3,484, occupancy could drop to 30.1%, and ADRs may adjust down to $369.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Nellysford.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Nellysford seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Nellysford (2025)
Exploring the top neighborhoods for short-term rentals in Nellysford? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Wintergreen Resort | Renowned for its year-round recreational activities including skiing, snowboarding, hiking, and mountain biking. Attracts outdoor enthusiasts and families. | Blue Ridge Parkway, Wintergreen Ski Resort, Sherando Lake, Stoney Creek Golf Course, Hiking Trails |
| Nellysford Village | Charming village known for its local community, restaurants, and proximity to vineyards. Ideal for travelers wanting a quaint rural escape. | Bold Rock Hard Cider, Virginia Distillery Company, Raven's Roost Winery, Nellysford Market, Local Farms |
| Blue Ridge Mountains | Scenic mountain range offering breathtaking views and ample outdoor activities. Perfect for nature lovers and adventure seekers. | Humpback Rocks, Crabtree Falls, Appalachian Trail, Skyline Drive, Parks and Wildlife Areas |
| Waynesboro | Nearby city featuring historical sites and access to the Blue Ridge Parkway. Good for visitors wanting city conveniences with nature close by. | Waynesboro Historic District, P. Buckley Moss Gallery, South River, Waynesboro Parks, Killary Falls |
| Charlottesville | Lively university town with rich history, vibrant cultural scene, and dining options. Attracts visitors year-round for its events and attractions. | University of Virginia, Monticello, Downtown Mall, Charlottesville Farmers Market, Historic Sites |
| Fishersville | Growing area with a small-town feel, close to larger amenities. Good for visitors seeking a quieter, yet convenient stay. | Woodrow Wilson Presidential Library, Augusta County Government Center, Local Shops, Parks, Restaurants |
| Lexington | Historic town known for its Civil War history and beautiful landscapes. Popular with history buffs and outdoor adventurers alike. | Washington and Lee University, Virginia Military Institute, Stonewall Jackson House, Historic Downtown, Natural Bridge |
| Massanutten Resort | Known for both winter and summer fun, offering skiing, a water park, and various outdoor activities. Attracts tourists year-round. | Massanutten Ski Resort, Indoor Water Park, Hiking and Biking Trails, Golf Course, Spa and Wellness Center |
Understanding Airbnb License Requirements & STR Laws in Nellysford (2025)
While Nellysford, Virginia, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Nellysford to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Nellysford (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Nellysfordbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Everett Estate | 11 Bedrooms, 14 Baths, Sleeps 30
Entire Place • 11 bedrooms
Dream Big in the Blue Ridge Mountains
Entire Place • 10 bedrooms
3 King Suites | 2 Homes | Sleeps 18 | Game Rooms
Entire Place • 6 bedrooms
Lakeside Manor ~ With Private Pool and Hot Tub!
Entire Place • 4 bedrooms
Glass House | Mountain & Water Views @ Wintergreen
Entire Place • 3 bedrooms
Twin Ponds | King Beds, Hot tub, Game Room, 75" TV
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Nellysford (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Nellysford based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Sarah | 3 | $473,442 | 213 | 4.94/5.0 |
| Becky | 11 | $468,833 | 34 | 2.73/5.0 |
| Daniel | 3 | $293,771 | 161 | 4.91/5.0 |
| Chris | 2 | $207,256 | 181 | 4.97/5.0 |
| Zee | 1 | $165,616 | 49 | 4.94/5.0 |
| Elise | 2 | $164,116 | 614 | 4.96/5.0 |
| Melissa | 1 | $155,193 | 130 | 4.98/5.0 |
| Jamie | 3 | $121,619 | 83 | 4.94/5.0 |
| Stephanie | 1 | $99,499 | 99 | 4.99/5.0 |
| Robert Paul | 1 | $93,115 | 56 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Nellysford.
Dive Deeper: Advanced Nellysford STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Nellysford. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsNellysford Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Nellysford
- The Nellysford Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 74.6% of the 63 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Nellysford, House properties are the most common (54%), reflecting the local real estate landscape.
- Houses represent a significant 54% portion, catering likely to families or larger groups.
- The presence of 25.4% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like unique stays, others (combined 3.2%) offer potential for unique stay experiences.
Nellysford Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Nellysford
- The dominant room capacity in Nellysford is 4 bedrooms listings, making up 27% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 4 bedrooms and 1 bedroom properties represent 49.2% of the active Airbnb listings in Nellysford, indicating a high concentration in these sizes.
- A significant 62.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Nellysford.
Nellysford Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Nellysford
- The most common guest capacity trend in Nellysford vacation rentals is listings accommodating 8+ guests (52.4%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 2 guests dominate the Nellysford STR market, accounting for 66.7% of listings.
- 65.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Nellysford.
- On average, properties in Nellysford are equipped to host 5.8 guests.
Nellysford Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Nellysford
- The most common availability pattern in Nellysford falls within the 181-270 days range, representing 49.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 77.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Nellysford (46%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 25.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Nellysford Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
10 listings
16.1% of total
2 Nights
42 listings
67.7% of total
3 Nights
2 listings
3.2% of total
30+ Nights
8 listings
12.9% of total
Key Insights
- The most prevalent minimum stay requirement in Nellysford is 2 Nights, adopted by 67.7% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (83.8%) of the Nellysford Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (12.9%) caters to monthly stays (30+ nights) in Nellysford, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 67.7% of Nellysford hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 16.1% currently do.
- A 2-night minimum appears standard (67.7%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 12.9% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Nellysford.
Nellysford Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
1 listings
1.8% of total
Super Strict 60 Days
1 listings
1.8% of total
Flexible
11 listings
19.3% of total
Moderate
11 listings
19.3% of total
Firm
17 listings
29.8% of total
Strict
16 listings
28.1% of total
Cancellation Policy Insights for Nellysford
- The prevailing Airbnb cancellation policy trend in Nellysford is Firm, used by 29.8% of listings.
- A majority (57.9%) of hosts in Nellysford utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 29.8% market standard in Nellysford.
- Regularly review your cancellation policy against competitors and market demand shifts in Nellysford.
Nellysford STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Nellysford
- The overall average booking lead time for vacation rentals in Nellysford is 50 days.
- Guests book furthest in advance for stays during May (average 85 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 36 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (64 days avg.) sees the longest lead times, while Winter (46 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (50 days) as a baseline for your pricing and availability strategy in Nellysford.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 85 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 64 days) to capture early planners.
- Monitor your own booking lead times against these Nellysford averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Nellysford (2025)
Amenity Prevalence
Amenity Insights for Nellysford
- Essential amenities in Nellysford that guests expect include: Heating, Smoke alarm, Free parking on premises, Refrigerator, Wifi, Essentials, Air conditioning, TV, Coffee maker, Fire extinguisher. Lacking these (any) could significantly impact bookings.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Nellysford: Heating, Smoke alarm, Free parking on premises, Refrigerator, Wifi, Essentials, Air conditioning, TV, Coffee maker, Fire extinguisher.
- Prioritize adding missing essentials: Smoke alarm, Free parking on premises, Refrigerator, Wifi, Essentials, Air conditioning, TV, Coffee maker, Fire extinguisher.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Nellysford to stay competitive.
Nellysford Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Nellysford
- The typical guest profile for Airbnb in Nellysford consists of primarily domestic travelers (93%), often arriving from nearby Richmond, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 93.2% of guests.
- Key international markets include United States (93.2%) and DC (5%).
- Top languages spoken are English (79.6%) followed by Spanish (10.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Richmond and Virginia Beach.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Nellysford Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Castleton | 10 | $6,255 | $523.55 | 39% |
| Penhook | 19 | $5,435 | $545.46 | 37% |
| Bentonville | 22 | $5,235 | $405.46 | 51% |
| Skyland Estates | 13 | $5,151 | $253.99 | 63% |
| Middleburg | 40 | $4,976 | $454.58 | 41% |
| Haymarket | 10 | $4,965 | $335.50 | 42% |
| Littleton | 102 | $4,581 | $434.92 | 45% |
| Shenandoah Shores | 15 | $4,548 | $391.92 | 44% |
| Afton | 134 | $4,491 | $330.72 | 41% |
| Goodview | 24 | $4,485 | $367.02 | 51% |