Montross Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Virginia, United States
Is Airbnb profitable in Montross in 2025? Explore comprehensive Airbnb analytics for Montross, Virginia, United States to uncover income potential. This 2025 STR market report for Montross, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 33 active listings.
Whether you're considering an Airbnb investment in Montross, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Montross Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Montross Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Montross (2025)
Understanding the monthly revenue variations for Airbnb listings in Montross is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Montross is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Montross across different performance tiers:
- Best-in-class properties (Top 10%) achieve $7,327+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $5,125 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $3,515 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $2,122, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Montross
Montross Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Montross STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Montross:
- Best-in-class properties (Top 10%) achieve 77%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 64% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 40%.
- Entry-level properties (Bottom 25%) average 25% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Montross
Average Daily Rate (ADR) Airbnb Trends in Montross (2025)
Effective short term rental pricing strategy in Montross involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Montross typically peaks in June and dips lowest during January. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $430+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $321 or more.
- Typical properties (Median) charge around $229 per night.
- Entry-level properties (Bottom 25%) earn around $193 per night.
Average Daily Rate (ADR) Trend by Month in Montross
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Airbnb Seasonality Analysis & Trends in Montross (2025)
Peak Season (July, August, May)
- Revenue averages $5,960 per month
- Occupancy rates average 61.4%
- Daily rates average $287
Shoulder Season
- Revenue averages $3,957 per month
- Occupancy maintains around 43.6%
- Daily rates hold near $269
Low Season (January, February, December)
- Revenue drops to average $2,275 per month
- Occupancy decreases to average 29.2%
- Daily rates adjust to average $254
Seasonality Insights for Montross
- The Airbnb seasonality in Montross shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Montross's highest earning potential, with monthly revenues capable of climbing to $6,684, occupancy reaching a high of 69.5%, and ADRs peaking at $300.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,981, occupancy could drop to 23.2%, and ADRs may adjust down to $251.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Montross.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Montross seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Montross (2025)
Exploring the top neighborhoods for short-term rentals in Montross? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Colonial Beach | A charming waterfront town known for its beach community and local events. It's ideal for families and groups looking for a relaxing getaway by the water. | Colonial Beach Boardwalk, Westmoreland State Park, Historical Society Museum, Potomac River, Local seafood restaurants |
| Stratford Hall | Historic plantation home of the Lee family, offering insight into Virginia's history. Attracts history buffs and those interested in American heritage. | Stratford Hall Historic Site, Lee Family Plantation, Nature trails, Visitor center, Historical reenactments |
| Westmoreland State Park | A beautiful state park along the Potomac River, great for outdoor enthusiasts and nature lovers. Perfect for guests seeking hiking, camping, and picturesque views. | Hiking trails, Swimming beach, Fishing, Picnic areas, Birdwatching |
| The Northern Neck | A region with stunning waterfront views, wineries, and a laid-back atmosphere. Great for couples and families looking to escape to nature and quiet spaces. | Numerous wineries, Chesapeake Bay, Local craft shops, Festivals, Scenic drives |
| Montross Historic District | A quaint area filled with historic charm, perfect for visitors wanting to explore local shops and culture. Serves as a good base for regional attractions. | Historic buildings, Local cafes, Art galleries, Montross Theater, Community events |
| Kinsale | A small, picturesque village with a waterfront, popular for fishing and boating activities. Attracts outdoor lovers and those interested in a peaceful retreat. | Kinsale Harbor, Fishing spots, Local dining, Scenic views, Outdoor activities |
| Reedville | Famous for its fishing industry, this charming village draws visitors interested in maritime culture and seafood cuisine. | Reedville Fishermen's Museum, Local seafood markets, Historic homes, Fishing charters, Scenic views of the bay |
| Tangier Island | A unique and isolated island community, accessible by boat, known for its crabbing and stunning sunsets. A unique getaway experience for adventurous travelers. | Crabbing experiences, Historic sites, Island hospitality, Natural beauty, Outdoor dining on the water |
Understanding Airbnb License Requirements & STR Laws in Montross (2025)
While Montross, Virginia, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Montross to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Montross (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Montrossbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Stunning Lake House Retreat on the Potomac River
Entire Place • 6 bedrooms
Tranquil Waterfront Escape: Game room-Dogs & EV OK
Entire Place • 3 bedrooms
Winter sale!Game Themed~Fish+Boat+King bd+EV Chrgr
Entire Place • 4 bedrooms
Waterfront Dock, Hot Tub, Beach, Pool, Kayaks, SUP
Entire Place • 5 bedrooms
The Glebe
Entire Place • 3 bedrooms
Idyllic Montross Vacation Rental Home w/ Views
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Montross (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Montross based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Silvana | 1 | $169,448 | 240 | 4.95/5.0 |
| Connie | 1 | $89,602 | 84 | 5.00/5.0 |
| Mike & Rebecca | 2 | $75,956 | 304 | 4.91/5.0 |
| Abbie | 1 | $74,844 | 35 | 4.97/5.0 |
| Andrea | 1 | $65,678 | 85 | 4.96/5.0 |
| Sharon | 2 | $61,455 | 117 | 4.94/5.0 |
| Leigh | 1 | $58,412 | 193 | 4.94/5.0 |
| Evolve | 2 | $54,001 | 31 | 4.83/5.0 |
| Joseph | 1 | $50,226 | 132 | 4.84/5.0 |
| A.J. | 1 | $49,522 | 140 | 4.98/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Montross.
Dive Deeper: Advanced Montross STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Montross. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMontross Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Montross
- The Montross Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 97% of the 33 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Montross, House properties are the most common (93.9%), reflecting the local real estate landscape.
- Houses represent a significant 93.9% portion, catering likely to families or larger groups.
- Smaller segments like others, outdoor/unique (combined 6.0%) offer potential for unique stay experiences.
Montross Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Montross
- The dominant room capacity in Montross is 3 bedrooms listings, making up 39.4% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 4 bedrooms properties represent 66.7% of the active Airbnb listings in Montross, indicating a high concentration in these sizes.
- A significant 75.8% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Montross.
Montross Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Montross
- The most common guest capacity trend in Montross vacation rentals is listings accommodating 8+ guests (60.6%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Montross STR market, accounting for 78.8% of listings.
- 84.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Montross.
- On average, properties in Montross are equipped to host 6.8 guests.
Montross Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Montross
- The most common availability pattern in Montross falls within the 181-270 days range, representing 45.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 60.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Montross (45.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 39.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Montross Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
4 listings
12.1% of total
2 Nights
21 listings
63.6% of total
3 Nights
6 listings
18.2% of total
30+ Nights
2 listings
6.1% of total
Key Insights
- The most prevalent minimum stay requirement in Montross is 2 Nights, adopted by 63.6% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (75.7%) of the Montross Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 63.6% of Montross hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 12.1% currently do.
- A 2-night minimum appears standard (63.6%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 6.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Montross.
Montross Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
4 listings
12.9% of total
Moderate
9 listings
29% of total
Firm
10 listings
32.3% of total
Strict
8 listings
25.8% of total
Cancellation Policy Insights for Montross
- The prevailing Airbnb cancellation policy trend in Montross is Firm, used by 32.3% of listings.
- A majority (58.1%) of hosts in Montross utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 32.3% market standard in Montross.
- Regularly review your cancellation policy against competitors and market demand shifts in Montross.
Montross STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Montross
- The overall average booking lead time for vacation rentals in Montross is 48 days.
- Guests book furthest in advance for stays during July (average 91 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 23 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (81 days avg.) sees the longest lead times, while Winter (35 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (48 days) as a baseline for your pricing and availability strategy in Montross.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 91 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 81 days) to capture early planners.
- Monitor your own booking lead times against these Montross averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Montross (2025)
Amenity Prevalence
Amenity Insights for Montross
- Essential amenities in Montross that guests expect include: Smoke alarm, Microwave, Coffee maker, Hot water, First aid kit, Heating, Air conditioning, Free parking on premises, Dishes and silverware, Kitchen. Lacking these (any) could significantly impact bookings.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Montross: Smoke alarm, Microwave, Coffee maker, Hot water, First aid kit, Heating, Air conditioning, Free parking on premises, Dishes and silverware, Kitchen.
- Prioritize adding missing essentials: Dishes and silverware, Kitchen.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Montross to stay competitive.
Montross Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Montross
- The typical guest profile for Airbnb in Montross consists of primarily domestic travelers (87%), often arriving from nearby Washington, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 87.2% of guests.
- Key international markets include United States (87.2%) and DC (10.1%).
- Top languages spoken are English (71%) followed by Spanish (12.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Washington and Richmond.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Montross Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Centreville | 15 | $6,205 | $510.77 | 47% |
| Mayo | 13 | $5,786 | $439.15 | 52% |
| Stevensville | 70 | $5,476 | $499.46 | 43% |
| Chester | 17 | $5,299 | $437.72 | 43% |
| Shannondale | 47 | $5,288 | $292.94 | 56% |
| Arundel on the Bay | 25 | $5,285 | $509.37 | 39% |
| Middletown Township | 10 | $5,208 | $392.83 | 53% |
| Lower Windsor Township | 15 | $5,190 | $348.51 | 45% |
| Middleburg | 40 | $4,976 | $454.58 | 41% |
| Haymarket | 10 | $4,965 | $335.50 | 42% |