Moneta Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Virginia, United States

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Moneta in 2025? Explore comprehensive Airbnb analytics for Moneta, Virginia, United States to uncover income potential. This 2025 STR market report for Moneta, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 131 active listings.

Whether you're considering an Airbnb investment in Moneta, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Moneta Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Moneta Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$340
The average rental revenue earned for an occupied room per day in Moneta.
Occupancy Rate(?)
39.8%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$35,297
Typical annual income for an Airbnb listing in Moneta. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
-21.9%
Significant decrease (-21.9%) vs. last year.
Peak Revenue Month(?)
July
The month with the highest average earnings, indicating peak season in Moneta.
Lowest Revenue Month(?)
February
The month with the lowest average earnings, indicating the low season in Moneta.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
131
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Moneta (2025)

Understanding the monthly revenue variations for Airbnb listings in Moneta is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Moneta is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Moneta across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $8,635+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $5,436 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $3,090 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $1,494, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Moneta

Moneta Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Moneta STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Moneta:

  • Best-in-class properties (Top 10%) achieve 69%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 54% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 35%.
  • Entry-level properties (Bottom 25%) average 17% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Moneta

Average Daily Rate (ADR) Airbnb Trends in Moneta (2025)

Effective short term rental pricing strategy in Moneta involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Moneta typically peaks in July and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $608+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $448 or more.
  • Typical properties (Median) charge around $316 per night.
  • Entry-level properties (Bottom 25%) earn around $202 per night.

Average Daily Rate (ADR) Trend by Month in Moneta

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Airbnb Seasonality Analysis & Trends in Moneta (2025)

Peak Season (July, June, August)
  • Revenue averages $6,966 per month
  • Occupancy rates average 53.3%
  • Daily rates average $396
Shoulder Season
  • Revenue averages $3,653 per month
  • Occupancy maintains around 34.5%
  • Daily rates hold near $343
Low Season (January, February, March)
  • Revenue drops to average $1,712 per month
  • Occupancy decreases to average 25.1%
  • Daily rates adjust to average $312

Seasonality Insights for Moneta

  • The Airbnb seasonality in Moneta shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Moneta's highest earning potential, with monthly revenues capable of climbing to $7,826, occupancy reaching a high of 60.4%, and ADRs peaking at $403.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,522, occupancy could drop to 23.3%, and ADRs may adjust down to $309.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Moneta.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Moneta seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Moneta (2025)

Exploring the top neighborhoods for short-term rentals in Moneta? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Smith Mountain Lake
A scenic and popular destination for outdoor enthusiasts, known for boating, fishing, and lake activities. Ideal for guests looking for a relaxing getaway.
Smith Mountain Lake State Park, Hollins University, Parkway Marina, Lake Access Points, Local wineries, Scenic hiking trails
Moneta
Moneta is a charming community near Smith Mountain Lake, appealing to families and couples looking for peaceful retreats.
The National D-Day Memorial, Smith Mountain Lake, Local restaurants and shops, Fishing spots, Nature trails
Bedford
A historic town with a rich history and beautiful landscapes. Perfect for those interested in history and small-town charm.
Bedford Museum & Genealogical Library, National D-Day Memorial, Peaks of Otter, Blue Ridge Parkway, Local boutiques
Roanoke
A vibrant city known for its arts scene and outdoor activities. Attracts both tourists and business travelers.
Roanoke City Market, Mill Mountain Star, Taubman Museum of Art, Roanoke Valley Greenways, Local breweries and eateries
Lynchburg
A historic city with a scenic riverfront, offering a mix of culture and university town atmosphere.
Liberty University, Percival's Isle Natural Area, Historic Downtown Lynchburg, Great Alleghany Passage, Local restaurants
Botetourt County
Known for its natural beauty and outdoor activities, appealing to visitors wanting adventure and scenery.
Jefferson National Forest, Blue Ridge Parkway, Nature hiking trails, Catawba Valley, Scenic overlooks
Fincastle
A small, charming town with historical significance and a close-knit community feel, ideal for peaceful escapes.
Fincastle Historic District, Botetourt County Historical Society and Museum, Local parks, Scenic countryside
Vinton
A small town near Roanoke, offering a family-friendly atmosphere and local community events, great for short stays.
Frog Pond Park, Vinton Farmer's Market, Local shops, Cultural events like the Vinton Dogwood Festival

Understanding Airbnb License Requirements & STR Laws in Moneta (2025)

While Moneta, Virginia, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Moneta to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in Moneta (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Monetabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Lakefront, Hot tub Dock, kayaks, fire pit, 12 beds

Lakefront, Hot tub Dock, kayaks, fire pit, 12 beds

Entire Place • 6 bedrooms

$166,261
Revenue
42.7%
Occupancy
$871.45
Daily Rate
A Morning Mist: 7-BR Home on Smith Mountain Lake

A Morning Mist: 7-BR Home on Smith Mountain Lake

Entire Place • 7 bedrooms

$122,570
Revenue
52.3%
Occupancy
$781.03
Daily Rate
LAKEside Sunsets: Lakehouse w/ Private Dock

LAKEside Sunsets: Lakehouse w/ Private Dock

Entire Place • 3 bedrooms

$107,275
Revenue
47.4%
Occupancy
$512.74
Daily Rate
Spacious Waterfront House for the perfect getaway

Spacious Waterfront House for the perfect getaway

Entire Place • 3 bedrooms

$87,527
Revenue
47.6%
Occupancy
$423.23
Daily Rate
Sweet Virginia Blue Smith Mtn Lake

Sweet Virginia Blue Smith Mtn Lake

Entire Place • 7 bedrooms

$83,613
Revenue
54.9%
Occupancy
$549.98
Daily Rate
RelAxin’ Hard SML-Flat Lot/beach, Kayaks WiFi,Dock

RelAxin’ Hard SML-Flat Lot/beach, Kayaks WiFi,Dock

Entire Place • 3 bedrooms

$83,076
Revenue
40.5%
Occupancy
$474.93
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Moneta (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Moneta based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Casago SML8$421,640744.89/5.0
Vacasa Virginia22$321,1351893.77/5.0
Jessica6$232,055372.46/5.0
Evolve4$183,111534.71/5.0
Blue Ridge Escapes3$172,2651934.78/5.0
Cody1$166,261115.00/5.0
Joe1$122,570335.00/5.0
Taylor2$118,0771344.97/5.0
John3$104,1684574.78/5.0
Sean1$87,527984.91/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Moneta.

Dive Deeper: Advanced Moneta STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Moneta. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Moneta Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Moneta

  • The Moneta Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 99.2% of the 131 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Moneta, House properties are the most common (73.3%), reflecting the local real estate landscape.
  • Houses represent a significant 73.3% portion, catering likely to families or larger groups.
  • Smaller segments like others, hotel/boutique (combined 2.3%) offer potential for unique stay experiences.

Moneta Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Moneta

  • The dominant room capacity in Moneta is 3 bedrooms listings, making up 36.6% of the market. This suggests a strong demand for properties suitable for families or small groups.
  • Together, 3 bedrooms and 4 bedrooms properties represent 58.0% of the active Airbnb listings in Moneta, indicating a high concentration in these sizes.
  • A significant 67.9% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Moneta.

Moneta Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Moneta

  • The most common guest capacity trend in Moneta vacation rentals is listings accommodating 6 guests (46.6%). This suggests the primary traveler segment is likely larger groups.
  • Properties designed for 6 guests and 8+ guests dominate the Moneta STR market, accounting for 68.7% of listings.
  • 69.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Moneta.
  • On average, properties in Moneta are equipped to host 5.7 guests.

Moneta Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Moneta

  • The most common availability pattern in Moneta falls within the 271-366 days range, representing 44.3% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 83.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 91-180 days range is most frequent in Moneta (39.7%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 19.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Moneta Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (9.2%)

1 Night

11 listings

9.2% of total

2 Nights (46.2%)

2 Nights

55 listings

46.2% of total

3 Nights (21%)

3 Nights

25 listings

21% of total

4-6 Nights (5%)

4-6 Nights

6 listings

5% of total

7-29 Nights (3.4%)

7-29 Nights

4 listings

3.4% of total

30+ Nights (15.1%)

30+ Nights

18 listings

15.1% of total

Key Insights

  • The most prevalent minimum stay requirement in Moneta is 2 Nights, adopted by 46.2% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A significant segment (15.1%) caters to monthly stays (30+ nights) in Moneta, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 2 Nights minimum stay, as 46.2% of Moneta hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 9.2% currently do.
  • A 2-night minimum appears standard (46.2%). Consider this for weekends or peak periods.
  • Explore offering discounts for stays of 30+ nights to attract the 15.1% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Moneta.

Moneta Airbnb Cancellation Policy Trends Analysis (2025)

Super Strict 30 Days (17%)

Super Strict 30 Days

19 listings

17% of total

Flexible (5.4%)

Flexible

6 listings

5.4% of total

Moderate (18.8%)

Moderate

21 listings

18.8% of total

Firm (31.3%)

Firm

35 listings

31.3% of total

Strict (27.7%)

Strict

31 listings

27.7% of total

Cancellation Policy Insights for Moneta

  • The prevailing Airbnb cancellation policy trend in Moneta is Firm, used by 31.3% of listings.
  • A majority (59.0%) of hosts in Moneta utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.

Recommendations for Hosts

  • Consider adopting a Firm policy to align with the 31.3% market standard in Moneta.
  • Regularly review your cancellation policy against competitors and market demand shifts in Moneta.

Moneta STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Moneta

  • The overall average booking lead time for vacation rentals in Moneta is 52 days.
  • Guests book furthest in advance for stays during July (average 123 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in March (average 33 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (92 days avg.) sees the longest lead times, while Winter (37 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (52 days) as a baseline for your pricing and availability strategy in Moneta.
  • For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 123 days out to capitalize on advance planning.
  • Target marketing efforts for the Summer season well in advance (at least 92 days) to capture early planners.
  • Monitor your own booking lead times against these Moneta averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Moneta (2025)

Amenity Prevalence

Amenity Insights for Moneta

  • Essential amenities in Moneta that guests expect include: Smoke alarm, TV, Heating, Free parking on premises, Air conditioning, Kitchen, Hot water, Refrigerator. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Fire extinguisher, Dishes and silverware are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Moneta: Smoke alarm, TV, Heating, Free parking on premises, Air conditioning, Kitchen, Hot water, Refrigerator.
  • Prioritize adding missing essentials: TV, Heating, Free parking on premises, Air conditioning, Kitchen, Hot water, Refrigerator.
  • Consider adding popular differentiators like Fire extinguisher or Dishes and silverware to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Moneta to stay competitive.

Moneta Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Moneta

  • The typical guest profile for Airbnb in Moneta consists of primarily domestic travelers (96%), often arriving from nearby Richmond, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
  • Domestic travelers account for 96.2% of guests.
  • Key international markets include United States (96.2%) and DC (2.7%).
  • Top languages spoken are English (85.3%) followed by Spanish (6.1%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Richmond and Roanoke.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Moneta Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Castleton10$6,255$523.5539%
Penhook19$5,435$545.4637%
Bentonville22$5,235$405.4651%
Skyland Estates13$5,151$253.9963%
Nellysford63$4,632$377.7038%
Shenandoah Shores15$4,548$391.9244%
Afton134$4,491$330.7241%
Goodview24$4,485$367.0251%
Washington11$4,465$387.0045%
Macon39$4,459$470.5437%

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