Midlothian Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Virginia, United States
Is Airbnb profitable in Midlothian in 2025? Explore comprehensive Airbnb analytics for Midlothian, Virginia, United States to uncover income potential. This 2025 STR market report for Midlothian, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 38 active listings.
Whether you're considering an Airbnb investment in Midlothian, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Midlothian Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Midlothian Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Midlothian (2025)
Understanding the monthly revenue variations for Airbnb listings in Midlothian is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Midlothian is typically May, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Midlothian across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,445+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,275 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,562 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,425, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Midlothian
Midlothian Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Midlothian STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Maysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Midlothian:
- Best-in-class properties (Top 10%) achieve 89%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 76% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 50%.
- Entry-level properties (Bottom 25%) average 29% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Midlothian
Average Daily Rate (ADR) Airbnb Trends in Midlothian (2025)
Effective short term rental pricing strategy in Midlothian involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Midlothian typically peaks in November and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $285+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $212 or more.
- Typical properties (Median) charge around $128 per night.
- Entry-level properties (Bottom 25%) earn around $87 per night.
Average Daily Rate (ADR) Trend by Month in Midlothian
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Airbnb Seasonality Analysis & Trends in Midlothian (2025)
Peak Season (May, June, September)
- Revenue averages $4,517 per month
- Occupancy rates average 55.0%
- Daily rates average $179
Shoulder Season
- Revenue averages $3,663 per month
- Occupancy maintains around 53.2%
- Daily rates hold near $185
Low Season (January, February, March)
- Revenue drops to average $2,585 per month
- Occupancy decreases to average 45.6%
- Daily rates adjust to average $186
Seasonality Insights for Midlothian
- The Airbnb seasonality in Midlothian shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Midlothian's highest earning potential, with monthly revenues capable of climbing to $5,442, occupancy reaching a high of 59.2%, and ADRs peaking at $199.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,418, occupancy could drop to 43.7%, and ADRs may adjust down to $177.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Midlothian.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Midlothian seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Midlothian (2025)
Exploring the top neighborhoods for short-term rentals in Midlothian? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Short Pump | A suburban area known for its upscale shopping, dining, and family-friendly environment. It's a popular destination for visitors looking for a comfortable stay with access to amenities. | Short Pump Town Center, Crump Park, The Country Club of Virginia, Westbiergarten, Boulder Park |
| Chesterfield | A family-oriented community that offers a blend of suburban living and outdoor activities. It's great for families visiting around the Richmond area. | Stonebridge Recreation Center, Chesterfield Historical Society, Lake Chesdin, Dutch Gap Conservation Area, Robious Landing Park |
| Scott’s Addition | A rapidly developing urban neighborhood known for its craft breweries and vibrant arts scene, attracting both young professionals and visitors looking for a modern experience. | The Veil Brewing Co., Scott's Addition Brewery, National RVA, Richmond Arts Center, Virginia Museum of Fine Arts |
| Henrico | A diverse area with a mix of suburban and urban elements, offering historical attractions and modern conveniences, suitable for tourists of all kinds. | Virginia Randolph Museum, Deep Run Park, Libby Hill Park, Short Pump Park, Cultural Arts Center at Glen Allen |
| Downtown Richmond | Richmond’s bustling downtown area, filled with historic sites, fine dining, and cultural attractions. Perfect for tourists wanting to experience the city's history and nightlife. | Virginia State Capitol, Main Street Station, The National, Brown's Island, Canal Walk |
| The Fan District | Known for its historic homes, trees, and vibrant arts culture. A favorite among locals and visitors alike, with proximity to parks and galleries. | Maymont Park, Virginia Museum of Fine Arts, Broad Street, Byrd Theatre, The Fan間fine dining establishments |
| Midloathian Mines Park | A location rich in history with trails and educational opportunities. Ideal for nature lovers and families wanting outdoor activities. | Midloathian Mines Park Trails, Historic Site, Picnic Areas, Scenic Views, Wildlife Watching |
| Robious Corridor | Home to upscale neighborhoods and excellent schools, this area offers a more suburban feel with easy access to nearby urban amenities and attractions. | Robious Landing Park, Tuckahoe Creek Park, The Shops at White Oak Village, Meadow Farm Museum, Local Golf Courses |
Understanding Airbnb License Requirements & STR Laws in Midlothian (2025)
While Midlothian, Virginia, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Midlothian to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Midlothian (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Midlothianbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Corporate/Family Friendly Lux Home w/ Heated Pool
Entire Place • 5 bedrooms
The Cottage on Bernard's Creek
Entire Place • 4 bedrooms
Renovated, Quiet, Comfy Getaway in Heart of Midlo
Entire Place • 4 bedrooms
Spacious Peaceful Getaway
Entire Place • 6 bedrooms
The Greenhouse 'n the Heart of Midlothian, VA
Entire Place • 3 bedrooms
Sheffield Cottage -Charming and Cozy 4BR Cottage
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Midlothian (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Midlothian based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Terry | 1 | $230,796 | 10 | 5.00/5.0 |
| Kay | 1 | $109,655 | 146 | 5.00/5.0 |
| Jeff | 4 | $106,455 | 414 | 4.92/5.0 |
| Cameron | 1 | $77,672 | 28 | 4.93/5.0 |
| Host #275860083 | 1 | $75,185 | 11 | 5.00/5.0 |
| Megan | 3 | $69,362 | 19 | 4.41/5.0 |
| James | 1 | $58,731 | 73 | 4.99/5.0 |
| Evolve | 2 | $54,458 | 64 | 4.81/5.0 |
| Melissa | 1 | $47,623 | 207 | 4.99/5.0 |
| Chelsea | 2 | $45,454 | 695 | 4.85/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Midlothian.
Dive Deeper: Advanced Midlothian STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Midlothian. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMidlothian Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Midlothian
- The Midlothian Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 81.6% of the 38 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Midlothian, House properties are the most common (78.9%), reflecting the local real estate landscape.
- Houses represent a significant 78.9% portion, catering likely to families or larger groups.
- The presence of 5.3% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique (combined 2.6%) offer potential for unique stay experiences.
Midlothian Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Midlothian
- The dominant room capacity in Midlothian is 3 bedrooms listings, making up 21.1% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 1 bedroom properties represent 39.5% of the active Airbnb listings in Midlothian, indicating a high concentration in these sizes.
- A significant 42.2% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Midlothian.
Midlothian Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Midlothian
- The most common guest capacity trend in Midlothian vacation rentals is listings accommodating 8+ guests (23.7%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 4 guests dominate the Midlothian STR market, accounting for 39.5% of listings.
- 36.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Midlothian.
- On average, properties in Midlothian are equipped to host 4.2 guests.
Midlothian Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Midlothian
- The most common availability pattern in Midlothian falls within the 181-270 days range, representing 36.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 65.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Midlothian (39.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 36.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Midlothian Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
12 listings
35.3% of total
2 Nights
10 listings
29.4% of total
3 Nights
1 listings
2.9% of total
4-6 Nights
1 listings
2.9% of total
7-29 Nights
3 listings
8.8% of total
30+ Nights
7 listings
20.6% of total
Key Insights
- The most prevalent minimum stay requirement in Midlothian is 1 Night, adopted by 35.3% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (64.7%) of the Midlothian Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (20.6%) caters to monthly stays (30+ nights) in Midlothian, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 35.3% of Midlothian hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 20.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Midlothian.
Midlothian Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
6 listings
17.6% of total
Moderate
6 listings
17.6% of total
Firm
5 listings
14.7% of total
Strict
17 listings
50% of total
Cancellation Policy Insights for Midlothian
- The prevailing Airbnb cancellation policy trend in Midlothian is Strict, used by 50% of listings.
- A majority (64.7%) of hosts in Midlothian utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 50% market standard in Midlothian.
- With 50% using Strict terms, this is a viable option in Midlothian, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Midlothian.
Midlothian STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Midlothian
- The overall average booking lead time for vacation rentals in Midlothian is 39 days.
- Guests book furthest in advance for stays during May (average 49 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 23 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (40 days avg.) sees the longest lead times, while Winter (32 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (39 days) as a baseline for your pricing and availability strategy in Midlothian.
- Target marketing efforts for the Spring season well in advance (at least 40 days) to capture early planners.
- Monitor your own booking lead times against these Midlothian averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Midlothian (2025)
Amenity Prevalence
Amenity Insights for Midlothian
- Essential amenities in Midlothian that guests expect include: Air conditioning, Wifi, Smoke alarm, Free parking on premises, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Kitchen, Dishes and silverware, Essentials are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Midlothian: Air conditioning, Wifi, Smoke alarm, Free parking on premises, TV.
- Prioritize adding missing essentials: TV.
- Consider adding popular differentiators like Kitchen or Dishes and silverware to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Midlothian to stay competitive.
Midlothian Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Midlothian
- The typical guest profile for Airbnb in Midlothian consists of primarily domestic travelers (95%), often arriving from nearby Richmond, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 95.4% of guests.
- Key international markets include United States (95.4%) and DC (2.9%).
- Top languages spoken are English (82.1%) followed by Spanish (9.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Richmond and Washington.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Midlothian Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Castleton | 10 | $6,255 | $523.55 | 39% |
| Mayo | 13 | $5,786 | $439.15 | 52% |
| Stevensville | 70 | $5,476 | $499.46 | 43% |
| Chester | 17 | $5,299 | $437.72 | 43% |
| Arundel on the Bay | 25 | $5,285 | $509.37 | 39% |
| Bentonville | 22 | $5,235 | $405.46 | 51% |
| Skyland Estates | 13 | $5,151 | $253.99 | 63% |
| Middleburg | 40 | $4,976 | $454.58 | 41% |
| Haymarket | 10 | $4,965 | $335.50 | 42% |
| Easton | 46 | $4,818 | $650.75 | 37% |