Middleburg Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Virginia, United States
Is Airbnb profitable in Middleburg in 2025? Explore comprehensive Airbnb analytics for Middleburg, Virginia, United States to uncover income potential. This 2025 STR market report for Middleburg, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 40 active listings.
Whether you're considering an Airbnb investment in Middleburg, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Middleburg Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Middleburg Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Middleburg (2025)
Understanding the monthly revenue variations for Airbnb listings in Middleburg is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Middleburg is typically June, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Middleburg across different performance tiers:
- Best-in-class properties (Top 10%) achieve $11,954+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $7,061 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $4,450 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $2,670, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Middleburg
Middleburg Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Middleburg STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Junesees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Middleburg:
- Best-in-class properties (Top 10%) achieve 73%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 56% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 38%.
- Entry-level properties (Bottom 25%) average 25% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Middleburg
Average Daily Rate (ADR) Airbnb Trends in Middleburg (2025)
Effective short term rental pricing strategy in Middleburg involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Middleburg typically peaks in November and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $686+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $464 or more.
- Typical properties (Median) charge around $300 per night.
- Entry-level properties (Bottom 25%) earn around $244 per night.
Average Daily Rate (ADR) Trend by Month in Middleburg
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Airbnb Seasonality Analysis & Trends in Middleburg (2025)
Peak Season (June, May, September)
- Revenue averages $8,193 per month
- Occupancy rates average 47.9%
- Daily rates average $415
Shoulder Season
- Revenue averages $5,713 per month
- Occupancy maintains around 43.0%
- Daily rates hold near $427
Low Season (January, February, March)
- Revenue drops to average $3,887 per month
- Occupancy decreases to average 31.6%
- Daily rates adjust to average $433
Seasonality Insights for Middleburg
- The Airbnb seasonality in Middleburg shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Middleburg's highest earning potential, with monthly revenues capable of climbing to $10,352, occupancy reaching a high of 55.5%, and ADRs peaking at $471.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $3,328, occupancy could drop to 29.2%, and ADRs may adjust down to $407.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Middleburg.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Middleburg seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Middleburg (2025)
Exploring the top neighborhoods for short-term rentals in Middleburg? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Historic Downtown Middleburg | Charming area with beautiful historic buildings, boutiques, and fine dining. It draws visitors looking for a quaint stay with access to local culture and events. | National Sporting Library & Museum, Middleburg Museum, Local shops and galleries, Dining at The Red Fox Inn, Harris Teeter Marketplace |
| Bluemont | Scenic countryside area known for its wineries and stunning views. Popular for those seeking a peaceful retreat in nature, with plenty of outdoor activities. | Bluemont Vineyard, Woodgrove Market, Hiking on the Appalachian Trail, Sky Meadows State Park, Breweries such as Dirt Farm Brewing |
| Salamander Resort & Spa | Luxury resort known for its upscale amenities and beautiful grounds. Great for visitors looking for a high-end getaway with excellent services and activities. | Salamander Resort's Spa and Dining, Horseback riding, Cooking classes at the resort, Nature trails, Wine and cheese tastings |
| Mount Weather | A tranquil area nestled in the mountains, ideal for nature lovers and those looking to escape the city. Close to hiking trails and offers a serene environment. | Hiking routes, Nature photography, Nearby farms, Local wineries, Quiet retreats |
| Middleburg's Vineyards | Richly endowed with vineyards offering wine tastings and tours. Attracts wine enthusiasts and those looking for leisure activities. | Boxerwood Nature Center & Woodland Garden, Glen Gordon Manor, Vineyard tours, Wine festivals, Scenic drives through vineyards |
| Upperville | A small village atmosphere with equestrian culture and access to horse-related activities. Attracts those interested in riding, competitions, and country life. | Upperville Horse Show, Local equestrian shops, Wineries nearby, Outdoor trails for riding, Community events |
| Loudoun County Wine Region | Region known for its exquisite wines and beautiful landscapes. Perfect for wine tourism and attracting couples and groups looking for winery tours and tastings. | Stone Tower Winery, Breaux Vineyards, Rust Manor House, Wine festivals, Scenic countryside views |
| Local Farm Stays | Rural stays on working farms offer unique experiences such as farm-to-table meals and direct engagement with agriculture. Ideal for families and educational trips. | Visiting local farms, Agritourism activities, Workshops on farming, Relaxing in nature, Farm animals |
Understanding Airbnb License Requirements & STR Laws in Middleburg (2025)
While Middleburg, Virginia, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Middleburg to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Middleburg (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Middleburgbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Historic Middleburg Equestrian Estate
Entire Place • 5 bedrooms
Welbourne - A Step Back In Time
Entire Place • 7 bedrooms
Mortgage Hall Estate
Entire Place • 10 bedrooms
Charming Guest House & Beautiful Farm Views
Entire Place • 3 bedrooms
Salamander/Downtown Middleburg.
Entire Place • 3 bedrooms
Private Oasis on Goose Creek
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Middleburg (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Middleburg based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Kristiane | 2 | $325,616 | 204 | 4.97/5.0 |
| Natascha | 3 | $226,370 | 320 | 4.89/5.0 |
| Rebecca | 1 | $154,468 | 17 | 5.00/5.0 |
| Host #414289740 | 1 | $150,950 | 2 | 0.00/5.0 |
| Finnway | 2 | $148,310 | 35 | 5.00/5.0 |
| Daree | 1 | $111,600 | 23 | 5.00/5.0 |
| Dawood | 3 | $101,856 | 287 | 4.95/5.0 |
| Constance | 2 | $87,796 | 112 | 4.96/5.0 |
| Daisy | 1 | $79,894 | 26 | 4.96/5.0 |
| Lindsay | 3 | $78,644 | 61 | 4.68/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Middleburg.
Dive Deeper: Advanced Middleburg STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Middleburg. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMiddleburg Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Middleburg
- The Middleburg Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 97.5% of the 40 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Middleburg, House properties are the most common (57.5%), reflecting the local real estate landscape.
- Houses represent a significant 57.5% portion, catering likely to families or larger groups.
- The presence of 7.5% Hotel/Boutique listings indicates integration with traditional hospitality.
Middleburg Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Middleburg
- The dominant room capacity in Middleburg is 3 bedrooms listings, making up 32.5% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 1 bedroom properties represent 65.0% of the active Airbnb listings in Middleburg, indicating a high concentration in these sizes.
- A significant 47.5% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Middleburg.
Middleburg Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Middleburg
- The most common guest capacity trend in Middleburg vacation rentals is listings accommodating 6 guests (27.5%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 8+ guests dominate the Middleburg STR market, accounting for 45.0% of listings.
- 45.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Middleburg.
- On average, properties in Middleburg are equipped to host 4.7 guests.
Middleburg Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Middleburg
- The most common availability pattern in Middleburg falls within the 181-270 days range, representing 45% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 72.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Middleburg (45%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 30.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Middleburg Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
9 listings
25% of total
2 Nights
20 listings
55.6% of total
3 Nights
3 listings
8.3% of total
30+ Nights
4 listings
11.1% of total
Key Insights
- The most prevalent minimum stay requirement in Middleburg is 2 Nights, adopted by 55.6% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (80.6%) of the Middleburg Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (11.1%) caters to monthly stays (30+ nights) in Middleburg, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 55.6% of Middleburg hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 25% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 11.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Middleburg.
Middleburg Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
3 listings
8.6% of total
Moderate
7 listings
20% of total
Firm
17 listings
48.6% of total
Strict
8 listings
22.9% of total
Cancellation Policy Insights for Middleburg
- The prevailing Airbnb cancellation policy trend in Middleburg is Firm, used by 48.6% of listings.
- A majority (71.5%) of hosts in Middleburg utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 48.6% market standard in Middleburg.
- Regularly review your cancellation policy against competitors and market demand shifts in Middleburg.
Middleburg STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Middleburg
- The overall average booking lead time for vacation rentals in Middleburg is 49 days.
- Guests book furthest in advance for stays during June (average 79 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 34 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (64 days avg.) sees the longest lead times, while Winter (41 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (49 days) as a baseline for your pricing and availability strategy in Middleburg.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 79 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 64 days) to capture early planners.
- Monitor your own booking lead times against these Middleburg averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Middleburg (2025)
Amenity Prevalence
Amenity Insights for Middleburg
- Essential amenities in Middleburg that guests expect include: Free parking on premises, Smoke alarm, Wifi, Air conditioning, Heating, Hot water, Essentials. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hair dryer, Hangers, Coffee maker are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Middleburg: Free parking on premises, Smoke alarm, Wifi, Air conditioning, Heating, Hot water, Essentials.
- Prioritize adding missing essentials: Hot water, Essentials.
- Consider adding popular differentiators like Hair dryer or Hangers to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Middleburg to stay competitive.
Middleburg Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Middleburg
- The typical guest profile for Airbnb in Middleburg consists of primarily domestic travelers (84%), often arriving from nearby Washington, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 83.7% of guests.
- Key international markets include United States (83.7%) and DC (13.5%).
- Top languages spoken are English (78.9%) followed by Spanish (11.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Washington and Arlington.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Middleburg Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Castleton | 10 | $6,255 | $523.55 | 39% |
| Centreville | 15 | $6,205 | $510.77 | 47% |
| Mayo | 13 | $5,786 | $439.15 | 52% |
| Stevensville | 70 | $5,476 | $499.46 | 43% |
| Chester | 17 | $5,299 | $437.72 | 43% |
| Shannondale | 47 | $5,288 | $292.94 | 56% |
| Arundel on the Bay | 25 | $5,285 | $509.37 | 39% |
| Bentonville | 22 | $5,235 | $405.46 | 51% |
| Lower Windsor Township | 15 | $5,190 | $348.51 | 45% |
| Skyland Estates | 13 | $5,151 | $253.99 | 63% |