Airbnb Market Analytics, Statistics and Data in Massanutten, Virginia, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Massanutten? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Massanutten:
How much do Airbnb hosts make on average per month in Massanutten?
The short-term rental market in Massanutten shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $3,752 per month
- Strong performing properties (top 25%) make $6,623 or more
- Best-in-class properties (top 10%) achieve $10,088+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,950
Revenue Variations by Month
Occupancy Rates Throughout the Year in Massanutten
The market in Massanutten shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 34% occupancy rates
- Strong performing properties (top 25%) achieve 53% or higher
- Best-in-class properties (top 10%) reach 70%+occupancy
- Entry-level properties (bottom 25%) average around 21%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Massanutten
Daily rates in Massanutten vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $263 per night
- Strong performing properties (top 25%) secure $356 or more
- Best-in-class properties (top 10%) pull in $495+ per night
- Entry-level properties (bottom 25%) earn around $192
Daily Rate Variations by Month
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Seasonality patterns in Massanutten
Peak Season (June, February, March)
- Revenue peaks at $5685.73 per month
- Occupancy rates reach 45.97%
- Daily rates average $351.21
Shoulder Season
- Revenue averages $4994.53 per month
- Occupancy maintains 38.34%
- Daily rates hold at $302.89
Low Season (November, April, September)
- Revenue drops to $3623.44 per month
- Occupancy decreases to 29.94%
- Daily rates adjust to $268.13
Is it still profitable to do Airbnb in Massanutten in 2025?
Yes! Massanutten demonstrates moderate seasonality with good off-peak opportunities, featuring a growing occupancy rate of 38% and strong monthly revenue averaging $4995 and With 355 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (spring breakers, nature enthusiasts, conference attendees, couples)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Massanutten
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Massanutten Resort | A premier year-round resort destination offering skiing in winter and water parks in summer. Popular for families and outdoor enthusiasts looking for both relaxation and adventure. | Massanutten Water Park, Ski Massanutten, Massanutten Scenic Chairlift, Mountain Bike Park, Golf at Massanutten, Appalachian Trail |
| Woodstock | Quaint town close to Massanutten, known for its small-town charm and access to Shenandoah National Park, appealing to nature lovers and those seeking tranquility. | Shenandoah National Park, Woodstock Tower, Edinburg Mill, New Market Battlefield, Meems Bottom Covered Bridge |
| Harrisonburg | Nearby university town bustling with culture, dining, and outdoor activities. Attractive for travelers visiting James Madison University and exploring the local scene. | James Madison University, Harrisonburg Farmers Market, Explore More Discovery Museum, Downtown Harrisonburg, Skyline Drive |
| Luray | Home to the famous Luray Caverns, a popular tourist attraction. Great for families and those exploring the natural beauty of the area. | Luray Caverns, Luray Valley Museum, Lake Arrowhead, George Washington National Forest, Luray Zoo |
| Front Royal | Known as the gateway to the Shenandoah National Park, popular for its outdoor activities and close proximity to natural attractions. | Shenandoah National Park, Front Royal Historic District, Skyline Drive, Cedar Creek and Belle Grove National Historical Park |
| Stanley | A small town near the park, perfect for visitors looking to explore the natural beauty of the Shenandoah Valley region. | Shenandoah Valley, Skyline Drive, Nearby hiking trails, Local wineries |
| Virginia's Wine Country | The region is renowned for its wineries and picturesque landscapes, drawing wine enthusiasts and tourists alike. | Local wineries, Wine tastings, Scenic drives, Historical sites |
| New Market | Historic town with charm, known for its historical significance and proximity to outdoor activities, ideal for history buffs and nature lovers. | New Market Battlefield, Virginia Museum of the Civil War, Local hiking trails, Cedar Creek |
Do you need a license for Airbnb in Massanutten?
We recommend checking directly with Massanutten's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Massanutten
Brand New w/Indoor Pool Fireplaces Views Hottubs
Entire Place • 6 bedrooms
25% Off ~ Mountain Retreat Haven~Hot Tub~Game Room
Entire Place • 5 bedrooms
Payton's Peak Mansion Massanutten Mountain Resort
Entire Place • 10 bedrooms
Exceptional Backyard Hottub Billiards Sleeps 20
Entire Place • 8 bedrooms
Luxe Lodge Designer Decorated Hot Tub Slope Views
Entire Place • 6 bedrooms
5BR Private Mountain Game Cabin! Hot Tub, Fire Pit
Entire Place • 5 bedrooms
Top Performing Professional Hosts in Massanutten
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Brian And Sara | 14 | $1,608,697 | 897 | 3.36/5.0 |
| Evolve | 31 | $1,400,158 | 1220 | 4.69/5.0 |
| Vacation Properties Made Simpl | 24 | $1,294,229 | 921 | 4.85/5.0 |
| Jeremy | 40 | $1,061,465 | 723 | 3.46/5.0 |
| Sabrina | 6 | $922,940 | 418 | 4.79/5.0 |
| Chris | 3 | $479,511 | 185 | 4.89/5.0 |
| Kevin | 22 | $458,688 | 44 | 1.49/5.0 |
| Bridget And Preston | 2 | $408,488 | 149 | 4.88/5.0 |
| Erika | 2 | $332,523 | 142 | 4.99/5.0 |
| Kim | 1 | $280,469 | 35 | 4.94/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Massanutten
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (100%), with house and outdoor & mobile properties comprising 89.0% of inventory
- Strong specialty sector (15.2%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in others segments (0.3% combined)
Room Capacity Distribution
Analysis of 355 properties in Massanutten shows that 5+ bedrooms properties are most prevalent, making up 28.2% of the market. The market tends to favor larger properties, with 5+ bedrooms and 4 bedrooms together representing 55.2% of all listings.
Key Insights
- Most common: 5+ bedrooms (28.2%)
- Least common: 1 bedroom (5.9%)
- Market concentration: 55.2% in top 2 sizes
- Market skew: Favors larger properties
Guest Capacity Distribution
Analysis of 355 properties in Massanutten reveals that 8+ guests properties dominate the market, representing 75.5% of all listings. The average property accommodates 7.4 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 6 guests make up 89.0% of the market.
Key Insights
- Most common capacity: 8+ guests (75.5% of market)
- Least common capacity: 3 guests (0.3% of market)
- Average guest capacity: 7.4 guests per property
- Market concentration: 89.0% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 355 properties in Massanutten, the most common availability pattern is 181-270 days (35.2% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (36.9% of properties).
Key Insights
- Most common availability window: 181-270 days (35.2%)
- Most common booking duration: 91-180 days (36.9%)
- Properties with high availability (180+ days): 69.6%
- Properties with long-term bookings (180+ days): 31.3%
Minimum Stay Distributions
1 Night
19 listings
5.8% of total
2 Nights
163 listings
49.7% of total
3 Nights
49 listings
14.9% of total
4-6 Nights
17 listings
5.2% of total
7-29 Nights
1 listings
0.3% of total
30+ Nights
79 listings
24.1% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 55.5%
- Mid-length stays (4-6 nights) represent 5.2% of listings
- Monthly+ stays (24.1%) suggest a stable extended-stay market
- High market flexibility with 70.4% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
12 listings
4.1% of total
Super Strict 60 Days
7 listings
2.4% of total
Flexible
15 listings
5.1% of total
Moderate
46 listings
15.6% of total
Firm
93 listings
31.6% of total
Strict
121 listings
41.2% of total
Key Insights
- Strict is the preferred policy at 41.2% of listings
- Stricter policies (Firm & Strict) dominate at 72.8% of the market
- Strong market consensus around Strict policies
- Super Strict 60 Days policies are least common at 2.4% of listings
Recommendations
- The market supports stricter policies, with 72.8% using Firm or Strict terms
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in May, Jul, Jun, averaging 82 days
- Shortest booking windows are in Mar, Oct, Aug, averaging 44 days
- Spring shows the longest average booking window at 70 days, while Fall has the shortest at 49 days
Recommendations
- Implement dynamic pricing strategies for Spring bookings at least 70 days in advance
- Consider early bird discounts during Fall to encourage longer lead times
- Focus on last-minute booking promotions during Mar-Aug when lead times are shortest
Popular Airbnb Amenities in Massanutten
Every property in Massanutten comes standard with Wifi, TV, and Air conditioning. Below shows the distribution of other amenities:
Traveler Demographics
Key Insights
- Domestic travelers make up 91% of total guests, indicating a dominant local market share.
- Primary international markets: DC (7.2%) and Canada (0.5%)
- English is the top language at 82.1%, followed by Spanish (11.5%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 4.2%
Recommendations
- Target marketing campaigns for Washington and Richmond markets
- Develop localized content for DC and Canada
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Massanutten. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Penhook | 18 | $6,008 | $575.60 | 36% |
| Castleton | 10 | $5,702 | $506.43 | 38% |
| Shannondale | 49 | $5,229 | $280.14 | 56% |
| Bentonville | 22 | $5,188 | $392.11 | 51% |
| Skyland Estates | 13 | $5,155 | $253.30 | 63% |
| Friendsville | 12 | $4,998 | $500.44 | 41% |
| Middleburg | 40 | $4,967 | $444.83 | 41% |
| Goodview | 25 | $4,898 | $367.44 | 49% |
| Nellysford | 64 | $4,796 | $371.69 | 40% |
| Haymarket | 11 | $4,794 | $298.13 | 38% |
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