Martinsville Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Virginia, United States
Is Airbnb profitable in Martinsville in 2025? Explore comprehensive Airbnb analytics for Martinsville, Virginia, United States to uncover income potential. This 2025 STR market report for Martinsville, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 68 active listings.
Whether you're considering an Airbnb investment in Martinsville, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Martinsville Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Martinsville Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Martinsville (2025)
Understanding the monthly revenue variations for Airbnb listings in Martinsville is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Martinsville is typically June, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Martinsville across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,691+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,683 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,477 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $683, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Martinsville
Martinsville Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Martinsville STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Martinsville:
- Best-in-class properties (Top 10%) achieve 75%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 59% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 34%.
- Entry-level properties (Bottom 25%) average 17% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Martinsville
Average Daily Rate (ADR) Airbnb Trends in Martinsville (2025)
Effective short term rental pricing strategy in Martinsville involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Martinsville typically peaks in July and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $225+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $155 or more.
- Typical properties (Median) charge around $117 per night.
- Entry-level properties (Bottom 25%) earn around $88 per night.
Average Daily Rate (ADR) Trend by Month in Martinsville
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Airbnb Seasonality Analysis & Trends in Martinsville (2025)
Peak Season (June, May, April)
- Revenue averages $2,400 per month
- Occupancy rates average 37.6%
- Daily rates average $142
Shoulder Season
- Revenue averages $1,886 per month
- Occupancy maintains around 43.1%
- Daily rates hold near $141
Low Season (January, February, March)
- Revenue drops to average $1,265 per month
- Occupancy decreases to average 32.7%
- Daily rates adjust to average $139
Seasonality Insights for Martinsville
- The Airbnb seasonality in Martinsville shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Martinsville's highest earning potential, with monthly revenues capable of climbing to $2,468, occupancy reaching a high of 46.8%, and ADRs peaking at $143.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,125, occupancy could drop to 28.2%, and ADRs may adjust down to $138.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Martinsville.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Martinsville seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Martinsville (2025)
Exploring the top neighborhoods for short-term rentals in Martinsville? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Historic Downtown Martinsville | Charming area known for its historical architecture and local shops. Ideal for those wanting to experience the culture and history of Martinsville. | Martinsville-Henry County Historical Society, Martinsville Arts and Cultural Center, Southside Virginia Event Center |
| Lake Lanier | Beautiful lake area offering recreational activities and scenic views. Popular with families and outdoor enthusiasts seeking a relaxing getaway. | Lake Lanier, Fishing and boating, Picnic areas, Walking trails |
| Smith River | Picturesque riverside location perfect for those interested in fishing, kayaking, and nature walks. Attracts outdoor lovers and families. | Smith River, Wildlife Viewing, Parks and picnic areas |
| Chateau Morrisette | Located near the well-known winery, this area caters to wine lovers and romantic getaways. Ideal for couples and small groups. | Chateau Morrisette Winery, Wine tastings, Beautiful winery grounds |
| Martinsville Speedway | Famous for hosting NASCAR races, this area attracts racing fans and tourists during the race season. A unique location with a lively atmosphere. | Martinsville Speedway, NASCAR events, Racing-related attractions |
| Philpott Lake | A serene lake area offering camping, fishing, and boating activities. Perfect for those looking for a nature retreat close to Martinsville. | Philpott Lake, Outdoor recreation, Nature trails |
| New Castle | A quaint small town atmosphere with unique local shops and a relaxing environment. Suitable for visitors seeking a slower pace. | Local shops, Community events, Historical sites |
| Henry County | A diverse area with a mix of suburban and rural attractions. Good for families and those wanting to explore the surrounding countryside. | Parks, Historical landmarks, Family-friendly activities |
Understanding Airbnb License Requirements & STR Laws in Martinsville (2025)
While Martinsville, Virginia, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Martinsville to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Martinsville (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Martinsvillebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
The Oakdale Inn - perfect for family or business.
Entire Place • 6 bedrooms
Vaca Oasis, Pool, Fire-Pit, Grill, Private, Relax!
Entire Place • 1 bedroom
Starling Place - Entire House
Entire Place • 4 bedrooms
The Uptown Belle: Spacious 4BR Home w Fire Pit
Entire Place • 4 bedrooms
Perfect Private Luxurious Home 5 beds
Entire Place • 4 bedrooms
Corn Tassel House
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Martinsville (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Martinsville based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Leeland | 6 | $154,380 | 124 | 4.96/5.0 |
| Ed & Kitty | 4 | $67,600 | 181 | 4.99/5.0 |
| Linc | 2 | $50,501 | 13 | 4.95/5.0 |
| Francis Michael | 1 | $48,109 | 221 | 4.94/5.0 |
| Julie | 1 | $47,286 | 386 | 4.98/5.0 |
| Rebecca | 1 | $44,457 | 33 | 4.97/5.0 |
| Stephanie | 1 | $43,445 | 24 | 5.00/5.0 |
| Wayne | 3 | $42,400 | 16 | 3.33/5.0 |
| Evolve | 2 | $37,394 | 6 | 1.88/5.0 |
| Cynthia | 4 | $36,576 | 88 | 4.89/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Martinsville.
Dive Deeper: Advanced Martinsville STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Martinsville. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMartinsville Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Martinsville
- The Martinsville Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 58.8% of the 68 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 41.2% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Martinsville, House properties are the most common (60.3%), reflecting the local real estate landscape.
- Houses represent a significant 60.3% portion, catering likely to families or larger groups.
- The presence of 13.2% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others, outdoor/unique (combined 7.3%) offer potential for unique stay experiences.
Martinsville Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Martinsville
- The dominant room capacity in Martinsville is 2 bedrooms listings, making up 32.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 51.5% of the active Airbnb listings in Martinsville, indicating a high concentration in these sizes.
- A significant 20.6% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Martinsville.
Martinsville Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Martinsville
- The most common guest capacity trend in Martinsville vacation rentals is listings accommodating 6 guests (16.2%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 4 guests dominate the Martinsville STR market, accounting for 30.9% of listings.
- 25.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Martinsville.
- On average, properties in Martinsville are equipped to host 3.1 guests.
Martinsville Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Martinsville
- The most common availability pattern in Martinsville falls within the 271-366 days range, representing 45.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 75.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Martinsville (32.4%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 26.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Martinsville Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
31 listings
49.2% of total
2 Nights
16 listings
25.4% of total
3 Nights
7 listings
11.1% of total
7-29 Nights
4 listings
6.3% of total
30+ Nights
5 listings
7.9% of total
Key Insights
- The most prevalent minimum stay requirement in Martinsville is 1 Night, adopted by 49.2% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (74.6%) of the Martinsville Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 49.2% of Martinsville hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 7.9% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Martinsville.
Martinsville Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
21 listings
35% of total
Moderate
20 listings
33.3% of total
Firm
8 listings
13.3% of total
Strict
11 listings
18.3% of total
Cancellation Policy Insights for Martinsville
- The prevailing Airbnb cancellation policy trend in Martinsville is Flexible, used by 35% of listings.
- There's a relatively balanced mix between guest-friendly (68.3%) and stricter (31.6%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 35% market standard in Martinsville.
- Regularly review your cancellation policy against competitors and market demand shifts in Martinsville.
Martinsville STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Martinsville
- The overall average booking lead time for vacation rentals in Martinsville is 63 days.
- Guests book furthest in advance for stays during April (average 97 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 22 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (87 days avg.) sees the longest lead times, while Winter (27 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (63 days) as a baseline for your pricing and availability strategy in Martinsville.
- For April stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 97 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 87 days) to capture early planners.
- Monitor your own booking lead times against these Martinsville averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Martinsville (2025)
Amenity Prevalence
Amenity Insights for Martinsville
- Essential amenities in Martinsville that guests expect include: Air conditioning, Wifi, Smoke alarm, Free parking on premises. Lacking these (any) could significantly impact bookings.
- Popular amenities like Heating, Hot water, TV are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Martinsville: Air conditioning, Wifi, Smoke alarm, Free parking on premises.
- Prioritize adding missing essentials: Smoke alarm, Free parking on premises.
- Consider adding popular differentiators like Heating or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Martinsville to stay competitive.
Martinsville Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Martinsville
- The typical guest profile for Airbnb in Martinsville consists of primarily domestic travelers (96%), often arriving from nearby Richmond, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 95.8% of guests.
- Key international markets include United States (95.8%) and Canada (0.9%).
- Top languages spoken are English (77.8%) followed by Spanish (12%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Richmond and Virginia Beach.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Martinsville Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Catawba | 10 | $8,207 | $620.29 | 46% |
| Lake Norman of Catawba | 25 | $6,235 | $467.96 | 46% |
| Denver | 84 | $5,893 | $495.69 | 46% |
| Penhook | 19 | $5,435 | $545.46 | 37% |
| Mooresville | 322 | $5,133 | $466.36 | 44% |
| Sherrills Ford | 117 | $5,032 | $515.48 | 39% |
| Troutman | 36 | $4,849 | $350.00 | 50% |
| Nellysford | 63 | $4,632 | $377.70 | 38% |
| Afton | 134 | $4,491 | $330.72 | 41% |
| Goodview | 24 | $4,485 | $367.02 | 51% |