Marion Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Virginia, United States
Is Airbnb profitable in Marion in 2025? Explore comprehensive Airbnb analytics for Marion, Virginia, United States to uncover income potential. This 2025 STR market report for Marion, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 25 active listings.
Whether you're considering an Airbnb investment in Marion, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Marion Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Marion Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Marion (2025)
Understanding the monthly revenue variations for Airbnb listings in Marion is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Marion is typically May, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Marion across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,843+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,493 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,135 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,026, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Marion
Marion Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Marion STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while April experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Marion:
- Best-in-class properties (Top 10%) achieve 69%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 52% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 34%.
- Entry-level properties (Bottom 25%) average 19% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Marion
Average Daily Rate (ADR) Airbnb Trends in Marion (2025)
Effective short term rental pricing strategy in Marion involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Marion typically peaks in December and dips lowest during August. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $288+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $183 or more.
- Typical properties (Median) charge around $150 per night.
- Entry-level properties (Bottom 25%) earn around $129 per night.
Average Daily Rate (ADR) Trend by Month in Marion
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Airbnb Seasonality Analysis & Trends in Marion (2025)
Peak Season (May, June, October)
- Revenue averages $3,336 per month
- Occupancy rates average 41.3%
- Daily rates average $166
Shoulder Season
- Revenue averages $2,605 per month
- Occupancy maintains around 40.8%
- Daily rates hold near $170
Low Season (January, February, March)
- Revenue drops to average $1,609 per month
- Occupancy decreases to average 27.0%
- Daily rates adjust to average $175
Seasonality Insights for Marion
- The Airbnb seasonality in Marion shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Marion's highest earning potential, with monthly revenues capable of climbing to $3,460, occupancy reaching a high of 54.6%, and ADRs peaking at $183.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,175, occupancy could drop to 20.8%, and ADRs may adjust down to $163.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Marion.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Marion seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Marion (2025)
Exploring the top neighborhoods for short-term rentals in Marion? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Marion | The vibrant heart of Marion featuring local shops, restaurants, and cultural attractions. A great location for tourists looking to explore the town's charm and history. | Historic 1908 Courthouse, Marion Community Building, Shopping on Main Street, Local cafes and diners |
| Hungry Mother State Park | A scenic state park known for its natural beauty, outdoor activities, and family-friendly environment. Perfect for nature lovers and adventure seekers looking for a getaway. | Hiking trails, Fishing, Swimming area, Picnic spots, Campsites |
| Marion Splash pad | A popular local attraction for families with children, offering a fun and safe water play experience. A great area to host families looking for a fun summer retreat. | Kids splash pad, Playground, Picnic areas, Community events |
| Crooked Road Music Trail | A cultural route that celebrates Virginia's music heritage, attracting music lovers and tourists eager to experience live performances and local traditions. | Live music venues, Cultural festivals, Local music shops |
| Appalachian Trail | Nearby sections of the Appalachian Trail offer hiking opportunities for outdoor enthusiasts, making it appealing to vacationers seeking adventure in the great outdoors. | Trailheads, Scenic viewpoints, Wildlife watching, Camping |
| Saltville | A nearby historic town known for its history and natural beauty. Great for those interested in local history and small-town charm. | Historic saltpeter cave, Museum of the Saltville Valley, Local artisans and crafts |
| Log Cabin | A charming area on the outskirts of Marion known for its rustic appeal and tranquility. Ideal for travelers looking for a peaceful escape in nature. | Nature walks, Cabin rentals, Star gazing |
| Local wineries | The region boasts several wineries and vineyards that attract wine enthusiasts and offer tours and tastings, making it a popular choice for visitors. | Wine tasting tours, Vineyard picnics, Wine festivals |
Understanding Airbnb License Requirements & STR Laws in Marion (2025)
While Marion, Virginia, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Marion to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Marion (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Marionbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Holston River Lodge - Hot tub, Fishing Paradise
Entire Place • 3 bedrooms
Dreamer’s Lodge
Entire Place • 2 bedrooms
Iris' Place
Entire Place • 4 bedrooms
Hungry Mother Island. A unique cabin retreat.
Entire Place • 3 bedrooms
Newly renovated home in Marion!
Entire Place • 3 bedrooms
The Berry Cabin
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Marion (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Marion based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Mariann | 4 | $117,819 | 189 | 4.99/5.0 |
| Matthew | 1 | $97,310 | 28 | 5.00/5.0 |
| Wesley | 2 | $45,760 | 119 | 4.98/5.0 |
| Carrie | 2 | $44,470 | 160 | 4.86/5.0 |
| Courtney | 1 | $42,807 | 81 | 4.95/5.0 |
| Margaret | 1 | $35,748 | 50 | 5.00/5.0 |
| Liliana | 3 | $34,898 | 58 | 4.89/5.0 |
| Melissa | 1 | $30,352 | 37 | 4.84/5.0 |
| Sharon | 1 | $29,371 | 39 | 5.00/5.0 |
| Host #20581608 | 1 | $24,439 | 10 | 4.40/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Marion.
Dive Deeper: Advanced Marion STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Marion. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMarion Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Marion
- The Marion Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 25 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Marion, House properties are the most common (44%), reflecting the local real estate landscape.
- Houses represent a significant 44% portion, catering likely to families or larger groups.
Marion Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Marion
- The dominant room capacity in Marion is 3 bedrooms listings, making up 36% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 2 bedrooms properties represent 68.0% of the active Airbnb listings in Marion, indicating a high concentration in these sizes.
- A significant 44.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Marion.
Marion Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Marion
- The most common guest capacity trend in Marion vacation rentals is listings accommodating 6 guests (52%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 4 guests dominate the Marion STR market, accounting for 76.0% of listings.
- 60.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Marion.
- On average, properties in Marion are equipped to host 5.0 guests.
Marion Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Marion
- The most common availability pattern in Marion falls within the 181-270 days range, representing 40% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 76.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Marion (40%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 24.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Marion Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
7 listings
31.8% of total
2 Nights
10 listings
45.5% of total
30+ Nights
5 listings
22.7% of total
Key Insights
- The most prevalent minimum stay requirement in Marion is 2 Nights, adopted by 45.5% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (77.3%) of the Marion Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (22.7%) caters to monthly stays (30+ nights) in Marion, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 45.5% of Marion hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 22.7% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Marion.
Marion Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
8 listings
36.4% of total
Moderate
2 listings
9.1% of total
Firm
6 listings
27.3% of total
Strict
6 listings
27.3% of total
Cancellation Policy Insights for Marion
- The prevailing Airbnb cancellation policy trend in Marion is Flexible, used by 36.4% of listings.
- A majority (54.6%) of hosts in Marion utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 36.4% market standard in Marion.
- Regularly review your cancellation policy against competitors and market demand shifts in Marion.
Marion STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Marion
- The overall average booking lead time for vacation rentals in Marion is 34 days.
- Guests book furthest in advance for stays during July (average 74 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in October (average 20 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (60 days avg.) sees the longest lead times, while Spring (29 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (34 days) as a baseline for your pricing and availability strategy in Marion.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 74 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 60 days) to capture early planners.
- Monitor your own booking lead times against these Marion averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Marion (2025)
Amenity Prevalence
Amenity Insights for Marion
- Essential amenities in Marion that guests expect include: Cooking basics, Air conditioning, Hot water, Dishes and silverware, Free parking on premises, Essentials, Smoke alarm, TV, Kitchen, Wifi. Lacking these (any) could significantly impact bookings.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Marion: Cooking basics, Air conditioning, Hot water, Dishes and silverware, Free parking on premises, Essentials, Smoke alarm, TV, Kitchen, Wifi.
- Prioritize adding missing essentials: Kitchen, Wifi.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Marion to stay competitive.
Marion Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Marion
- The typical guest profile for Airbnb in Marion consists of primarily domestic travelers (99%), often arriving from nearby Roanoke, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 99.1% of guests.
- Key international markets include United States (99.1%) and DC (0.9%).
- Top languages spoken are English (82.4%) followed by Spanish (11.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Roanoke and Durham.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Marion Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Catawba | 10 | $8,207 | $620.29 | 46% |
| Lake Norman of Catawba | 25 | $6,235 | $467.96 | 46% |
| Union Mills | 14 | $5,934 | $458.57 | 43% |
| Denver | 84 | $5,893 | $495.69 | 46% |
| Mooresville | 322 | $5,133 | $466.36 | 44% |
| Sherrills Ford | 117 | $5,032 | $515.48 | 39% |
| Troutman | 36 | $4,849 | $350.00 | 50% |
| State Road | 14 | $4,430 | $252.14 | 47% |
| Radford | 29 | $4,276 | $381.36 | 44% |
| Blacksburg | 284 | $3,990 | $475.43 | 40% |