Manassas Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Virginia, United States
Is Airbnb profitable in Manassas in 2025? Explore comprehensive Airbnb analytics for Manassas, Virginia, United States to uncover income potential. This 2025 STR market report for Manassas, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 52 active listings.
Whether you're considering an Airbnb investment in Manassas, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Manassas Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Manassas Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Manassas (2025)
Understanding the monthly revenue variations for Airbnb listings in Manassas is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Manassas is typically May, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Manassas across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,249+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,463 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,367 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $813, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Manassas
Manassas Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Manassas STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while November experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Manassas:
- Best-in-class properties (Top 10%) achieve 86%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 71% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 53%.
- Entry-level properties (Bottom 25%) average 27% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Manassas
Average Daily Rate (ADR) Airbnb Trends in Manassas (2025)
Effective short term rental pricing strategy in Manassas involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Manassas typically peaks in January and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $255+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $134 or more.
- Typical properties (Median) charge around $77 per night.
- Entry-level properties (Bottom 25%) earn around $50 per night.
Average Daily Rate (ADR) Trend by Month in Manassas
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Airbnb Seasonality Analysis & Trends in Manassas (2025)
Peak Season (May, June, April)
- Revenue averages $2,499 per month
- Occupancy rates average 50.1%
- Daily rates average $114
Shoulder Season
- Revenue averages $1,839 per month
- Occupancy maintains around 53.1%
- Daily rates hold near $118
Low Season (January, February, November)
- Revenue drops to average $1,577 per month
- Occupancy decreases to average 47.6%
- Daily rates adjust to average $121
Seasonality Insights for Manassas
- The Airbnb seasonality in Manassas shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Manassas's highest earning potential, with monthly revenues capable of climbing to $2,767, occupancy reaching a high of 61.5%, and ADRs peaking at $123.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,546, occupancy could drop to 42.6%, and ADRs may adjust down to $114.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Manassas.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Manassas seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Manassas (2025)
Exploring the top neighborhoods for short-term rentals in Manassas? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Historic Manassas | Charming downtown area with historic significance, known for its Civil War history and local events. Ideal for tourists interested in history and local culture. | Manassas National Battlefield Park, Old Town Manassas, Manassas Museum, The Hylton Performing Arts Center, Virginia Railway Express (VRE) |
| Stonewall Jackson High School Area | Residential area with schools and parks, appealing to families visiting for events or graduations. | Stonewall Jackson High School, Local parks, Community events |
| West Manassas | Growing suburban area with easy access to major highways, great for those seeking convenience and modern amenities. | Shopping centers, Restaurants, Parks |
| Manassas Park | A small city within the Manassas area that offers a more affordable lodging option, close to schools and community facilities. | Manassas Park Community Center, Local parks, Small shopping areas |
| Winter Haven | Family-friendly neighborhood with parks and recreational activities, appealing to visitors with children. | Winter Haven Lake, Local playgrounds, Community events |
| Parks at Piedmont | A serene residential area with access to nature trails and outdoor activities, attracting nature lovers. | Piedmont Environmental Council, Nature trails, Local parks |
| Sudley | Historic area with some Civil War landmarks and close proximity to shopping and dining, catering to history buffs and foodies. | Sudley Church, Wellington Road, Local dining options |
| Cedar Ridge | Suburban community with family-oriented amenities, ideal for longer stays for guests looking for a home-like environment. | Local parks, Family-friendly activities, Cedar Ridge shopping |
Understanding Airbnb License Requirements & STR Laws in Manassas (2025)
While Manassas, Virginia, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Manassas to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 2% licensed listings)
Top Performing Airbnb Properties in Manassas (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Manassasbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Newly updated Wooded Estate 4BR/3BA in Manassas,VA
Entire Place • 5 bedrooms
Entire Lakehouse property / Private DOCK (DC/DMV )
Entire Place • 5 bedrooms
Elegant suite in a Home !
Entire Place • 3 bedrooms
Luxury Condo
Entire Place • 1 bedroom
Single family home 4 bedrooms
Entire Place • 4 bedrooms
Modern Colonial Charm
Entire Place • 6 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Manassas (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Manassas based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Prince William Realty | 1 | $71,522 | 99 | 4.77/5.0 |
| David | 1 | $66,540 | 65 | 4.74/5.0 |
| Rhina | 1 | $47,081 | 62 | 4.89/5.0 |
| Anggie | 1 | $40,447 | 50 | 4.96/5.0 |
| Host #490754274 | 1 | $39,747 | 27 | 4.59/5.0 |
| Host #4633201 | 1 | $39,040 | 2 | 0.00/5.0 |
| Jacqui | 3 | $36,488 | 473 | 4.91/5.0 |
| Twentty | 1 | $27,703 | 10 | 5.00/5.0 |
| Val | 1 | $26,949 | 34 | 5.00/5.0 |
| Monica | 1 | $25,176 | 96 | 4.95/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Manassas.
Dive Deeper: Advanced Manassas STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Manassas. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsManassas Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Manassas
- The Manassas Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 51.9% of the 52 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 48.1% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Manassas, House properties are the most common (73.1%), reflecting the local real estate landscape.
- Houses represent a significant 73.1% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique (combined 1.9%) offer potential for unique stay experiences.
Manassas Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Manassas
- The dominant room capacity in Manassas is 1 bedroom listings, making up 34.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 50.0% of the active Airbnb listings in Manassas, indicating a high concentration in these sizes.
Manassas Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Manassas
- The most common guest capacity trend in Manassas vacation rentals is listings accommodating 2 guests (23.1%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 8+ guests dominate the Manassas STR market, accounting for 38.5% of listings.
- 25.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Manassas.
- On average, properties in Manassas are equipped to host 2.9 guests.
Manassas Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Manassas
- The most common availability pattern in Manassas falls within the 271-366 days range, representing 42.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 59.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Manassas (36.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 44.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Manassas Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
22 listings
50% of total
2 Nights
10 listings
22.7% of total
4-6 Nights
6 listings
13.6% of total
7-29 Nights
3 listings
6.8% of total
30+ Nights
3 listings
6.8% of total
Key Insights
- The most prevalent minimum stay requirement in Manassas is 1 Night, adopted by 50% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (72.7%) of the Manassas Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 50% of Manassas hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 6.8% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Manassas.
Manassas Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
19 listings
45.2% of total
Moderate
12 listings
28.6% of total
Firm
5 listings
11.9% of total
Strict
6 listings
14.3% of total
Cancellation Policy Insights for Manassas
- The prevailing Airbnb cancellation policy trend in Manassas is Flexible, used by 45.2% of listings.
- The market strongly favors guest-friendly terms, with 73.8% of listings offering Flexible or Moderate policies. This suggests guests in Manassas may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 45.2% market standard in Manassas.
- Using a Strict policy might deter some guests, as only 14.3% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Manassas.
Manassas STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Manassas
- The overall average booking lead time for vacation rentals in Manassas is 28 days.
- Guests book furthest in advance for stays during September (average 67 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 14 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (49 days avg.) sees the longest lead times, while Winter (29 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (28 days) as a baseline for your pricing and availability strategy in Manassas.
- For September stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 67 days out to capitalize on advance planning.
- During March, focus on last-minute booking availability and promotions, as guests book with very short notice (14 days avg.).
- Target marketing efforts for the Fall season well in advance (at least 49 days) to capture early planners.
- Monitor your own booking lead times against these Manassas averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Manassas (2025)
Amenity Prevalence
Amenity Insights for Manassas
- Essential amenities in Manassas that guests expect include: Smoke alarm, Wifi, Air conditioning. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, TV, Free parking on premises are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Manassas: Smoke alarm, Wifi, Air conditioning.
- Prioritize adding missing essentials: Wifi, Air conditioning.
- Consider adding popular differentiators like Hot water or TV to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Manassas to stay competitive.
Manassas Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Manassas
- The typical guest profile for Airbnb in Manassas consists of primarily domestic travelers (93%), often arriving from nearby Virginia Beach, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 93.3% of guests.
- Key international markets include United States (93.3%) and DC (2.6%).
- Top languages spoken are English (67%) followed by Spanish (12.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Virginia Beach and Washington.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Manassas Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Castleton | 10 | $6,255 | $523.55 | 39% |
| Centreville | 15 | $6,205 | $510.77 | 47% |
| Mayo | 13 | $5,786 | $439.15 | 52% |
| Stevensville | 70 | $5,476 | $499.46 | 43% |
| Chester | 17 | $5,299 | $437.72 | 43% |
| Shannondale | 47 | $5,288 | $292.94 | 56% |
| Arundel on the Bay | 25 | $5,285 | $509.37 | 39% |
| Bentonville | 22 | $5,235 | $405.46 | 51% |
| Lower Windsor Township | 15 | $5,190 | $348.51 | 45% |
| Skyland Estates | 13 | $5,151 | $253.99 | 63% |