Madison Heights Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Virginia, United States

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Madison Heights in 2025? Explore comprehensive Airbnb analytics for Madison Heights, Virginia, United States to uncover income potential. This 2025 STR market report for Madison Heights, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 24 active listings.

Whether you're considering an Airbnb investment in Madison Heights, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Madison Heights Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Madison Heights Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$217
The average rental revenue earned for an occupied room per day in Madison Heights.
Occupancy Rate(?)
41.5%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$27,690
Typical annual income for an Airbnb listing in Madison Heights. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
4.4%
Positive growth (4.4%) vs. last year.
Peak Revenue Month(?)
June
The month with the highest average earnings, indicating peak season in Madison Heights.
Lowest Revenue Month(?)
February
The month with the lowest average earnings, indicating the low season in Madison Heights.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
24
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Madison Heights (2025)

Understanding the monthly revenue variations for Airbnb listings in Madison Heights is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Madison Heights is typically June, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Madison Heights across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $6,148+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $3,860 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $2,071 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $1,076, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Madison Heights

Madison Heights Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Madison Heights STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Madison Heights:

  • Best-in-class properties (Top 10%) achieve 81%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 64% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 34%.
  • Entry-level properties (Bottom 25%) average 19% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Madison Heights

Average Daily Rate (ADR) Airbnb Trends in Madison Heights (2025)

Effective short term rental pricing strategy in Madison Heights involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Madison Heights typically peaks in November and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $475+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $260 or more.
  • Typical properties (Median) charge around $167 per night.
  • Entry-level properties (Bottom 25%) earn around $104 per night.

Average Daily Rate (ADR) Trend by Month in Madison Heights

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Airbnb Seasonality Analysis & Trends in Madison Heights (2025)

Peak Season (June, April, November)
  • Revenue averages $3,550 per month
  • Occupancy rates average 44.6%
  • Daily rates average $219
Shoulder Season
  • Revenue averages $3,126 per month
  • Occupancy maintains around 44.8%
  • Daily rates hold near $222
Low Season (January, February, September)
  • Revenue drops to average $2,297 per month
  • Occupancy decreases to average 36.0%
  • Daily rates adjust to average $219

Seasonality Insights for Madison Heights

  • The Airbnb seasonality in Madison Heights shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Madison Heights's highest earning potential, with monthly revenues capable of climbing to $3,870, occupancy reaching a high of 51.3%, and ADRs peaking at $232.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,929, occupancy could drop to 29.8%, and ADRs may adjust down to $207.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Madison Heights.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Madison Heights seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Madison Heights (2025)

Exploring the top neighborhoods for short-term rentals in Madison Heights? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
South Madison Heights
A tranquil suburban neighborhood with easy access to downtown Lynchburg and the James River. Ideal for families and nature lovers with local parks and outdoor activities.
James River, Point of Honor, Lynchburg Museum, Twin Lakes Park, Riverfront Park
North Madison Heights
Family-friendly area known for its excellent schools and community vibe. Great for hosting families visiting the area.
Madison Heights Community Center, Amelon Park, Natural Bridge Zoo, Heritage Park
Woods Edge
A quiet residential community popular among young professionals. Close to shopping and dining options.
Woods Edge Park, Lynchburg City Center, Lynchburg Grows, River Ridge Mall
Madison Heights Historical District
Rich in history with charming architecture and close to attractions. Attracts tourists interested in the history of the area.
Historic Buildings Tour, Madison Heights Museum, Old City Cemetery, Appomattox Court House
James River Front
Scenic area along the James River, perfect for outdoor enthusiasts. Offers beautiful views and hiking opportunities.
James River Fishing, Hiking Trails, Parks along the river, Biking Trails
Lakewood Park
Family-oriented community with access to parks and recreational activities. Great for weekend getaways.
Lakewood Park, Community Sports Fields, Kids Play Area, Pavilion
Poplar Forest
Close to Thomas Jefferson's Poplar Forest estate, attracting history buffs and those seeking a unique stay.
Poplar Forest, Jefferson's Retreat, Museum Tours, Natural Areas
Spencer Mountain
A quiet hillside area with picturesque views and outdoor activities. Great for an escape from the city life.
Hiking Trails, Scenic Overlooks, Picnic Areas, Local Wildlife

Understanding Airbnb License Requirements & STR Laws in Madison Heights (2025)

While Madison Heights, Virginia, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Madison Heights to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in Madison Heights (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Madison Heightsbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Sleeps 20 | Family-friendly | Near DT LYH & LU

Sleeps 20 | Family-friendly | Near DT LYH & LU

Entire Place • 6 bedrooms

$143,266
Revenue
87.1%
Occupancy
$426.66
Daily Rate
Family Friendly Getaway Near Downtown LYH

Family Friendly Getaway Near Downtown LYH

Entire Place • 3 bedrooms

$73,515
Revenue
73.8%
Occupancy
$264.69
Daily Rate
The Madison | Near LU & DT LYH | Family-friendly

The Madison | Near LU & DT LYH | Family-friendly

Entire Place • 3 bedrooms

$48,547
Revenue
70.0%
Occupancy
$167.58
Daily Rate
Family Friendly Retreat Near Downtown Lynchburg

Family Friendly Retreat Near Downtown Lynchburg

Entire Place • 4 bedrooms

$46,287
Revenue
23.9%
Occupancy
$675.57
Daily Rate
Mountain View

Mountain View

Entire Place • 3 bedrooms

$44,356
Revenue
53.1%
Occupancy
$197.35
Daily Rate
Reynolds’ Retreat House

Reynolds’ Retreat House

Entire Place • 3 bedrooms

$35,969
Revenue
65.1%
Occupancy
$133.42
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Madison Heights (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Madison Heights based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Leisr Stays2$191,813834.99/5.0
Seth1$73,5151344.99/5.0
Host #4886442425$68,46520.00/5.0
Tobi1$46,287414.98/5.0
Mc1$44,356555.00/5.0
Verna1$35,969335.00/5.0
Gina1$30,601215.00/5.0
Jennifer1$30,1572644.97/5.0
Tammy3$28,391484.97/5.0
Matthew1$25,257284.89/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Madison Heights.

Dive Deeper: Advanced Madison Heights STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Madison Heights. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Madison Heights Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Madison Heights

  • The Madison Heights Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 75% of the 24 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Madison Heights, House properties are the most common (54.2%), reflecting the local real estate landscape.
  • Houses represent a significant 54.2% portion, catering likely to families or larger groups.
  • The presence of 20.8% Hotel/Boutique listings indicates integration with traditional hospitality.
  • Smaller segments like others, apartment/condo (combined 8.4%) offer potential for unique stay experiences.

Madison Heights Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Madison Heights

  • The dominant room capacity in Madison Heights is 1 bedroom listings, making up 29.2% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 3 bedrooms properties represent 54.2% of the active Airbnb listings in Madison Heights, indicating a high concentration in these sizes.
  • A significant 41.7% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Madison Heights.

Madison Heights Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Madison Heights

  • The most common guest capacity trend in Madison Heights vacation rentals is listings accommodating 8+ guests (37.5%). This suggests the primary traveler segment is likely larger groups.
  • Properties designed for 8+ guests and 2 guests dominate the Madison Heights STR market, accounting for 62.5% of listings.
  • 54.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Madison Heights.
  • On average, properties in Madison Heights are equipped to host 5.4 guests.

Madison Heights Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Madison Heights

  • The most common availability pattern in Madison Heights falls within the 271-366 days range, representing 41.7% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 70.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 31-90 days range is most frequent in Madison Heights (33.3%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 29.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Madison Heights Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (41.7%)

1 Night

10 listings

41.7% of total

2 Nights (41.7%)

2 Nights

10 listings

41.7% of total

4-6 Nights (4.2%)

4-6 Nights

1 listings

4.2% of total

7-29 Nights (4.2%)

7-29 Nights

1 listings

4.2% of total

30+ Nights (8.3%)

30+ Nights

2 listings

8.3% of total

Key Insights

  • The most prevalent minimum stay requirement in Madison Heights is 1 Night, adopted by 41.7% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (83.4%) of the Madison Heights Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.

Recommendations

  • Align with the market by considering a 1 Night minimum stay, as 41.7% of Madison Heights hosts use this setting.
  • Explore offering discounts for stays of 30+ nights to attract the 8.3% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Madison Heights.

Madison Heights Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (16.7%)

Flexible

3 listings

16.7% of total

Moderate (27.8%)

Moderate

5 listings

27.8% of total

Firm (27.8%)

Firm

5 listings

27.8% of total

Strict (27.8%)

Strict

5 listings

27.8% of total

Cancellation Policy Insights for Madison Heights

  • The prevailing Airbnb cancellation policy trend in Madison Heights is Moderate, used by 27.8% of listings.
  • A majority (55.6%) of hosts in Madison Heights utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.

Recommendations for Hosts

  • Consider adopting a Moderate policy to align with the 27.8% market standard in Madison Heights.
  • Regularly review your cancellation policy against competitors and market demand shifts in Madison Heights.

Madison Heights STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Madison Heights

  • The overall average booking lead time for vacation rentals in Madison Heights is 34 days.
  • Guests book furthest in advance for stays during May (average 105 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in August (average 19 days), indicating more last-minute travel plans during this time.
  • Seasonally, Spring (63 days avg.) sees the longest lead times, while Fall (35 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (34 days) as a baseline for your pricing and availability strategy in Madison Heights.
  • For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 105 days out to capitalize on advance planning.
  • Target marketing efforts for the Spring season well in advance (at least 63 days) to capture early planners.
  • Monitor your own booking lead times against these Madison Heights averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Madison Heights (2025)

Amenity Prevalence

Amenity Insights for Madison Heights

  • Essential amenities in Madison Heights that guests expect include: Free parking on premises. Lacking these (this) could significantly impact bookings.
  • Popular amenities like Air conditioning, Hot water, Heating are common but not universal. Offering these can provide a competitive edge.
  • Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Madison Heights: Free parking on premises.
  • Prioritize adding missing essentials: Free parking on premises.
  • Consider adding popular differentiators like Air conditioning or Hot water to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Madison Heights to stay competitive.

Madison Heights Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Madison Heights

  • The typical guest profile for Airbnb in Madison Heights consists of primarily domestic travelers (97%), often arriving from nearby Richmond, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
  • Domestic travelers account for 96.5% of guests.
  • Key international markets include United States (96.5%) and France (1%).
  • Top languages spoken are English (76.8%) followed by Spanish (11.6%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Richmond and Lynchburg.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Madison Heights Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Castleton10$6,255$523.5539%
Penhook19$5,435$545.4637%
Bentonville22$5,235$405.4651%
Skyland Estates13$5,151$253.9963%
Nellysford63$4,632$377.7038%
Shenandoah Shores15$4,548$391.9244%
Afton134$4,491$330.7241%
Goodview24$4,485$367.0251%
Washington11$4,465$387.0045%
Macon39$4,459$470.5437%

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