Airbnb Market Analytics, Statistics and Data in Luray, Virginia, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Luray? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Luray:
How much do Airbnb hosts make on average per month in Luray?
The short-term rental market in Luray shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $3,187 per month
- Strong performing properties (top 25%) make $5,237 or more
- Best-in-class properties (top 10%) achieve $7,482+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,759
Revenue Variations by Month
Occupancy Rates Throughout the Year in Luray
The market in Luray shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 41% occupancy rates
- Strong performing properties (top 25%) achieve 63% or higher
- Best-in-class properties (top 10%) reach 81%+occupancy
- Entry-level properties (bottom 25%) average around 23%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Luray
Daily rates in Luray vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $223 per night
- Strong performing properties (top 25%) secure $285 or more
- Best-in-class properties (top 10%) pull in $406+ per night
- Entry-level properties (bottom 25%) earn around $178
Daily Rate Variations by Month
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Seasonality patterns in Luray
Peak Season (October, June, July)
- Revenue peaks at $4799.78 per month
- Occupancy rates reach 54.25%
- Daily rates average $264.79
Shoulder Season
- Revenue averages $3866.73 per month
- Occupancy maintains 43.86%
- Daily rates hold at $253.71
Low Season (September, February, January)
- Revenue drops to $2584.71 per month
- Occupancy decreases to 32.75%
- Daily rates adjust to $239.64
Is it still profitable to do Airbnb in Luray in 2025?
Yes! Luray demonstrates moderate seasonality with good off-peak opportunities, featuring a growing occupancy rate of 44% and strong monthly revenue averaging $3867 and With 333 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Luray
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Luray Caverns | A natural wonder and the largest caverns in the Eastern United States, attracting tourists year-round. It's an ideal spot for travelers interested in exploring breathtaking underground formations. | Luray Caverns, Caverns of Luray, Luray Valley Museum, Lake Arrowhead, Luray Zoo, River District Arts |
| Shenandoah National Park | A stunning national park that offers beautiful hiking trails, scenic drives, and wildlife viewing opportunities. Perfect for outdoor enthusiasts and nature lovers. | Skyline Drive, Old Rag Mountain, Hawksbill Mountain, Dark Hollow Falls, Raven Rocks, Thorton Gap |
| Historic Downtown Luray | Rich in history and charm, this area offers visitors a glimpse into the past with its quaint shops, restaurants, and historical sites. Appeals to those looking for culture and relaxation. | Luray Hometown Market, The Warehouse Art Gallery, Luray Singing Tower, Museum of the Shenandoah Valley, St. Mary’s Episcopal Church, Luray Valley Museum |
| Lake Arrowhead | A beautiful lakeside area that provides opportunities for fishing, boating, and picnicking. Ideal for families and water enthusiasts looking for fun outdoor activities. | Lake Arrowhead Beach, Fishing and boating, Picnic areas, Scenic walking trails, Wildlife viewing, Nearby camping areas |
| Skyline Drive | Offers breathtaking views of the Blue Ridge Mountains and is popular with tourists, especially during the fall foliage season. Ideal for scenic drives and photography. | Overlooks along Skyline Drive, Hiking trails, Wildflower viewing, Camping sites, Scenic picnic areas, Birdwatching opportunities |
| George Washington National Forest | A vast forest area great for outdoor activities such as camping, hiking, and hunting. Attracts nature lovers and adventure seekers. | Hiking trails, Camping areas, Wildlife watching, Fishing, Scenic drives, Picnic areas |
| Massanutten Resort | A popular four-season resort offering ski slopes, water parks, and golf courses. Attracts families and adventure seekers throughout the year. | Skiing and snowboarding, Indoor water park, Golf courses, Mountain biking, Hiking trails, Dining options |
| Local Wineries and Breweries | The Luray area is home to several local wineries and breweries, making it a great destination for wine and craft beer enthusiasts. Perfect for tasting experiences and tours. | Stone Mountain Vineyards, Wisteria Farm and Vineyard, Brewery at Riptide, Luray Caverns Winery, Wine tastings, Brew tours |
Do you need a license for Airbnb in Luray?
We recommend checking directly with Luray's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Luray
Golden Ridge Manor, 8 Acre, 8000 sqft home/hot tub
Entire Place • 5 bedrooms
Westcott House- Privacy, amenities and space all i
Entire Place • 8 bedrooms
The Barn at Evermore: riverfront retreat w/hot tub
Entire Place • 4 bedrooms
Apex Heated Pool & Luxury Spa - Secluded Cabin New
Entire Place • 5 bedrooms
Shawnee Farms Estate
Entire Place • 8 bedrooms
NEW• Movie & Game Room• Hot Tub• Fire Pit• Dogs OK
Entire Place • 5 bedrooms
Top Performing Professional Hosts in Luray
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Shenandoah | 22 | $938,879 | 1155 | 4.72/5.0 |
| Culin | 6 | $508,995 | 3002 | 4.87/5.0 |
| Albert | 6 | $442,222 | 494 | 4.88/5.0 |
| Allstar | 20 | $338,390 | 1029 | 4.47/5.0 |
| Giselle | 5 | $338,363 | 330 | 4.95/5.0 |
| Hannah | 2 | $282,924 | 452 | 4.98/5.0 |
| Lindsey | 6 | $245,521 | 433 | 4.09/5.0 |
| Nancy | 9 | $241,534 | 252 | 4.21/5.0 |
| Robert | 3 | $239,686 | 601 | 4.99/5.0 |
| Ryanne And Jay | 4 | $225,884 | 1404 | 5.00/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Luray
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (95.5%), with outdoor & mobile and house properties comprising 92.8% of inventory
- Strong specialty sector (58.9%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in apartment & condo, boutique & hotels, unique stays, others segments (7.2% combined)
Room Capacity Distribution
Analysis of 333 properties in Luray shows that 2 bedrooms properties are most prevalent, making up 33.6% of the market. The market tends to favor larger properties, with 2 bedrooms and 3 bedrooms together representing 65.2% of all listings.
Key Insights
- Most common: 2 bedrooms (33.6%)
- Least common: 5+ bedrooms (6%)
- Market concentration: 65.2% in top 2 sizes
- Market skew: Favors larger properties
Guest Capacity Distribution
Analysis of 333 properties in Luray reveals that 6 guests properties dominate the market, representing 29.7% of all listings. The average property accommodates 5.7 guests, with a clear trend towards larger guest capacities. Properties accommodating 6 guests and 8+ guests make up 58.0% of the market.
Key Insights
- Most common capacity: 6 guests (29.7% of market)
- Least common capacity: 3 guests (1.5% of market)
- Average guest capacity: 5.7 guests per property
- Market concentration: 58.0% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 333 properties in Luray, the most common availability pattern is 181-270 days (32.7% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (33% of properties).
Key Insights
- Most common availability window: 181-270 days (32.7%)
- Most common booking duration: 91-180 days (33%)
- Properties with high availability (180+ days): 59.5%
- Properties with long-term bookings (180+ days): 42.3%
Minimum Stay Distributions
1 Night
68 listings
21.9% of total
2 Nights
182 listings
58.5% of total
3 Nights
7 listings
2.3% of total
4-6 Nights
2 listings
0.6% of total
30+ Nights
52 listings
16.7% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 80.4%
- Mid-length stays (4-6 nights) represent 0.6% of listings
- Monthly+ stays (16.7%) suggest a stable extended-stay market
- High market flexibility with 82.7% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
22 listings
6.9% of total
Super Strict 30 Days
23 listings
7.2% of total
Flexible
41 listings
12.8% of total
Moderate
71 listings
22.2% of total
Firm
84 listings
26.3% of total
Strict
79 listings
24.7% of total
Key Insights
- Firm is the preferred policy at 26.3% of listings
- The market shows a balanced distribution between guest-friendly (35.0%) and strict (51.0%) policies
- Strong market consensus around Firm policies
- Super Strict 60 Days policies are least common at 6.9% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Firm policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in May, Jun, Jul, averaging 65 days
- Shortest booking windows are in Mar, Jan, Feb, averaging 32 days
- Summer shows the longest average booking window at 58 days, while Winter has the shortest at 32 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 58 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Mar-Feb when lead times are shortest
Popular Airbnb Amenities in Luray
Below is the distribution of amenities across listings in Luray:
Traveler Demographics
Key Insights
- Domestic travelers make up 87.9% of total guests, indicating a dominant local market share.
- Primary international markets: DC (9.2%) and United Kingdom (0.8%)
- English is the top language at 79.4%, followed by Spanish (11.8%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 4.2%
Recommendations
- Target marketing campaigns for Washington and Richmond markets
- Develop localized content for DC and United Kingdom
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Luray. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Penhook | 18 | $6,008 | $575.60 | 36% |
| Castleton | 10 | $5,702 | $506.43 | 38% |
| Shannondale | 49 | $5,229 | $280.14 | 56% |
| Bentonville | 22 | $5,188 | $392.11 | 51% |
| Skyland Estates | 13 | $5,155 | $253.30 | 63% |
| Friendsville | 12 | $4,998 | $500.44 | 41% |
| Middleburg | 40 | $4,967 | $444.83 | 41% |
| Goodview | 25 | $4,898 | $367.44 | 49% |
| Nellysford | 64 | $4,796 | $371.69 | 40% |
| Haymarket | 11 | $4,794 | $298.13 | 38% |
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