Luray Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Virginia, United States
Is Airbnb profitable in Luray in 2025? Explore comprehensive Airbnb analytics for Luray, Virginia, United States to uncover income potential. This 2025 STR market report for Luray, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 328 active listings.
Whether you're considering an Airbnb investment in Luray, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Luray Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Luray Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Luray (2025)
Understanding the monthly revenue variations for Airbnb listings in Luray is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Luray is typically June, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Luray across different performance tiers:
- Best-in-class properties (Top 10%) achieve $7,259+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $5,069 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $3,081 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,690, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Luray
Luray Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Luray STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Octobersees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Luray:
- Best-in-class properties (Top 10%) achieve 80%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 62% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 40%.
- Entry-level properties (Bottom 25%) average 23% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Luray
Average Daily Rate (ADR) Airbnb Trends in Luray (2025)
Effective short term rental pricing strategy in Luray involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Luray typically peaks in July and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $413+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $290 or more.
- Typical properties (Median) charge around $228 per night.
- Entry-level properties (Bottom 25%) earn around $180 per night.
Average Daily Rate (ADR) Trend by Month in Luray
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Airbnb Seasonality Analysis & Trends in Luray (2025)
Peak Season (June, July, May)
- Revenue averages $4,621 per month
- Occupancy rates average 46.0%
- Daily rates average $268
Shoulder Season
- Revenue averages $3,891 per month
- Occupancy maintains around 45.9%
- Daily rates hold near $260
Low Season (January, February, March)
- Revenue drops to average $2,528 per month
- Occupancy decreases to average 35.3%
- Daily rates adjust to average $241
Seasonality Insights for Luray
- The Airbnb seasonality in Luray shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Luray's highest earning potential, with monthly revenues capable of climbing to $4,820, occupancy reaching a high of 53.7%, and ADRs peaking at $271.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,084, occupancy could drop to 32.3%, and ADRs may adjust down to $238.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Luray.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Luray seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Luray (2025)
Exploring the top neighborhoods for short-term rentals in Luray? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Luray Caverns | The largest caverns in the East, offering stunning geological formations and year-round tours. A major draw for visitors, making it ideal for short-term rentals. | Luray Caverns, Shenandoah National Park, Luray Valley Museum, Lake Arrowhead, Meadow Spring Park |
| Shenandoah National Park | A major national park with breathtaking vistas, hiking trails, and wildlife. Ideal for nature lovers and outdoor enthusiasts, perfect for Airbnb hosting. | Old Rag Mountain, Skyline Drive, Hawksbill Mountain, Dark Hollow Falls, Bearfence Mountain |
| Historic Downtown Luray | Charming downtown area with local shops, restaurants, and cultural sites. Attracts tourists exploring the town's history and heritage. | Luray Museum, The Car and Carriage Caravan Museum, local dining establishments, art galleries, annual events like the Luray Shenandoah Arts and Crafts Festival |
| Lake Arrowhead | A beautiful lake area offering recreational activities such as fishing, boating, and hiking, appealing to families and groups. | Lake Arrowhead, Picnic Areas, Hiking Trails, Wildlife Viewing, Scenic Views |
| Riverton | A quaint community near Luray, providing a relaxing atmosphere close to nature, perfect for weekend getaways. | Virginia River Campground, Local vineyards, Nature trails, Quaint local shops, Scenic river views |
| New Market Battlefield State Historical Park | A historical site that draws history buffs and Civil War enthusiasts, ideal for Airbnb stays nearby. | New Market Battlefield, Virginia Museum of the Civil War, Reenactments, Outdoor history tours, Visitor Center |
| Harrisonburg | Nearby city with a vibrant arts scene, university presence, and cultural events, attracting both tourists and students. | James Madison University, Explore More Discovery Museum, Downtown Harrisonburg, Farmers Market, local breweries |
| Luray Zoo | The only rescue zoo in Virginia, providing a unique family-friendly attraction that can boost tourist stays in Luray. | Luray Zoo, Animal Rescue Programs, Family Events, Educational Programs, Interactive Experiences |
Understanding Airbnb License Requirements & STR Laws in Luray (2025)
While Luray, Virginia, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Luray to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Luray (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Luraybased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Golden Ridge Manor, 8 Acre, 8000 sqft home/hot tub
Entire Place • 5 bedrooms
Westcott House- Privacy, amenities and space all i
Entire Place • 8 bedrooms
3 Luxe SNP Cabins~MountainSide~HotTubs~GameRooms
Entire Place • 7 bedrooms
Shawnee Farms Estate
Entire Place • 8 bedrooms
NEW• Movie & Game Room• Hot Tub• Fire Pit• Dogs OK
Entire Place • 5 bedrooms
The Barn at Evermore: riverfront retreat w/hot tub
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Luray (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Luray based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Shenandoah | 22 | $867,804 | 1155 | 4.72/5.0 |
| Culin | 6 | $506,978 | 3002 | 4.87/5.0 |
| Albert | 6 | $452,693 | 494 | 4.88/5.0 |
| Giselle | 5 | $380,684 | 330 | 4.95/5.0 |
| Allstar | 18 | $298,431 | 950 | 4.45/5.0 |
| Hannah | 2 | $278,343 | 452 | 4.98/5.0 |
| Robert | 3 | $236,614 | 601 | 4.99/5.0 |
| Stacey | 3 | $232,287 | 520 | 4.95/5.0 |
| Lindsey | 5 | $231,410 | 433 | 4.90/5.0 |
| Nancy | 9 | $223,050 | 252 | 4.21/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Luray.
Dive Deeper: Advanced Luray STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Luray. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsLuray Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Luray
- The Luray Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 95.4% of the 328 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Luray, Outdoor/Unique properties are the most common (54.9%), reflecting the local real estate landscape.
- Houses represent a significant 38.1% portion, catering likely to families or larger groups.
- Smaller segments like apartment/condo, hotel/boutique, unique stays, others (combined 6.9%) offer potential for unique stay experiences.
Luray Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Luray
- The dominant room capacity in Luray is 2 bedrooms listings, making up 32.9% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 64.9% of the active Airbnb listings in Luray, indicating a high concentration in these sizes.
- A significant 48.8% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Luray.
Luray Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Luray
- The most common guest capacity trend in Luray vacation rentals is listings accommodating 6 guests (29.3%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 8+ guests dominate the Luray STR market, accounting for 57.3% of listings.
- 61.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Luray.
- On average, properties in Luray are equipped to host 5.6 guests.
Luray Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Luray
- The most common availability pattern in Luray falls within the 181-270 days range, representing 35.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 63.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Luray (36.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 37.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Luray Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
66 listings
21.1% of total
2 Nights
174 listings
55.6% of total
3 Nights
5 listings
1.6% of total
4-6 Nights
2 listings
0.6% of total
30+ Nights
66 listings
21.1% of total
Key Insights
- The most prevalent minimum stay requirement in Luray is 2 Nights, adopted by 55.6% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (76.7%) of the Luray Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (21.1%) caters to monthly stays (30+ nights) in Luray, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 55.6% of Luray hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 21.1% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 21.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Luray.
Luray Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
22 listings
7% of total
Super Strict 30 Days
21 listings
6.6% of total
Flexible
41 listings
13% of total
Moderate
71 listings
22.5% of total
Firm
84 listings
26.6% of total
Strict
77 listings
24.4% of total
Cancellation Policy Insights for Luray
- The prevailing Airbnb cancellation policy trend in Luray is Firm, used by 26.6% of listings.
- A majority (51.0%) of hosts in Luray utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 26.6% market standard in Luray.
- Regularly review your cancellation policy against competitors and market demand shifts in Luray.
Luray STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Luray
- The overall average booking lead time for vacation rentals in Luray is 42 days.
- Guests book furthest in advance for stays during May (average 70 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 30 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (58 days avg.) sees the longest lead times, while Winter (32 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (42 days) as a baseline for your pricing and availability strategy in Luray.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 70 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 58 days) to capture early planners.
- Monitor your own booking lead times against these Luray averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Luray (2025)
Amenity Prevalence
Amenity Insights for Luray
- Essential amenities in Luray that guests expect include: Air conditioning, Smoke alarm, Free parking on premises, Heating, Coffee maker, TV, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, Fire extinguisher, Dishes and silverware are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Luray: Air conditioning, Smoke alarm, Free parking on premises, Heating, Coffee maker, TV, Kitchen.
- Prioritize adding missing essentials: Air conditioning, Smoke alarm, Free parking on premises, Heating, Coffee maker, TV, Kitchen.
- Consider adding popular differentiators like Hot water or Fire extinguisher to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Luray to stay competitive.
Luray Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Luray
- The typical guest profile for Airbnb in Luray consists of primarily domestic travelers (87%), often arriving from nearby Washington, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 87.2% of guests.
- Key international markets include United States (87.2%) and DC (9.7%).
- Top languages spoken are English (70.7%) followed by Spanish (10.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Washington and Richmond.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Luray Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Castleton | 10 | $6,255 | $523.55 | 39% |
| Penhook | 19 | $5,435 | $545.46 | 37% |
| Shannondale | 47 | $5,288 | $292.94 | 56% |
| Bentonville | 22 | $5,235 | $405.46 | 51% |
| Skyland Estates | 13 | $5,151 | $253.99 | 63% |
| Friendsville | 12 | $5,012 | $493.24 | 39% |
| Middleburg | 40 | $4,976 | $454.58 | 41% |
| Haymarket | 10 | $4,965 | $335.50 | 42% |
| Travilah | 10 | $4,650 | $414.77 | 47% |
| Nellysford | 63 | $4,632 | $377.70 | 38% |