Louisa Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Virginia, United States
Is Airbnb profitable in Louisa in 2025? Explore comprehensive Airbnb analytics for Louisa, Virginia, United States to uncover income potential. This 2025 STR market report for Louisa, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 42 active listings.
Whether you're considering an Airbnb investment in Louisa, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Louisa Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Louisa Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Louisa (2025)
Understanding the monthly revenue variations for Airbnb listings in Louisa is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Louisa is typically June, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Louisa across different performance tiers:
- Best-in-class properties (Top 10%) achieve $7,918+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,388 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,922 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $948, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Louisa
Louisa Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Louisa STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Maysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Louisa:
- Best-in-class properties (Top 10%) achieve 73%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 54% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 33%.
- Entry-level properties (Bottom 25%) average 21% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Louisa
Average Daily Rate (ADR) Airbnb Trends in Louisa (2025)
Effective short term rental pricing strategy in Louisa involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Louisa typically peaks in November and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $435+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $301 or more.
- Typical properties (Median) charge around $207 per night.
- Entry-level properties (Bottom 25%) earn around $135 per night.
Average Daily Rate (ADR) Trend by Month in Louisa
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Airbnb Seasonality Analysis & Trends in Louisa (2025)
Peak Season (June, July, May)
- Revenue averages $4,758 per month
- Occupancy rates average 47.9%
- Daily rates average $263
Shoulder Season
- Revenue averages $3,105 per month
- Occupancy maintains around 37.6%
- Daily rates hold near $257
Low Season (January, February, March)
- Revenue drops to average $2,161 per month
- Occupancy decreases to average 28.8%
- Daily rates adjust to average $250
Seasonality Insights for Louisa
- The Airbnb seasonality in Louisa shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Louisa's highest earning potential, with monthly revenues capable of climbing to $5,198, occupancy reaching a high of 48.8%, and ADRs peaking at $269.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,869, occupancy could drop to 27.4%, and ADRs may adjust down to $247.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Louisa.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Louisa seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Louisa (2025)
Exploring the top neighborhoods for short-term rentals in Louisa? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Lake Anna | A popular destination for water recreational activities such as boating, fishing, and swimming. Lake Anna attracts families and outdoor enthusiasts, making it ideal for vacation rentals. | Lake Anna State Park, Lake Anna Winery, The Cove, Lake Anna Marina, Local dining options |
| Historic Downtown Louisa | Charming historic district with quaint shops, restaurants, and local culture. It offers a cozy atmosphere for visitors interested in exploring local history and community. | Louisa Railroad Museum, Louisa Arts Center, Local boutiques, Restaurants like The Fancy Fork, Historic architecture |
| Cunningham Mountain | Close to the Blue Ridge Mountains, this area offers stunning views and outdoor activities such as hiking and nature exploration, attracting those who love the outdoors. | Cunningham Falls, Blue Ridge Parkway, Hiking trails, Scenic viewpoints, Natural beauty |
| Thomas Jefferson's Poplar Forest | A historical site and former retreat of Thomas Jefferson, this location offers history enthusiasts a chance to learn and explore a significant part of American history. | Poplar Forest, Historic gardens, Guided tours, Antique exhibits, Educational programs |
| Bumpass | A small community near Lake Anna that serves as a convenient base for visitors looking to enjoy the lake and surrounding nature. | Lake Anna access points, Local eateries, Community events, Nature trails, Fishing spots |
| Mineral | A small town with a tight-knit community, it serves visitors looking to get away from the bustle and enjoy a peaceful stay with a rural feel. | Local parks, Quaint shops, Community gatherings, Proximity to Lake Anna, Rural landscapes |
| Montpelier | The estate of James Madison, there's rich historical significance and beautiful landscapes that are appealing to tourists interested in early American history. | James Madison's Montpelier, Historical tours, Gardens, Nature trails, Cultural events |
| Zion Crossroads | A growing area with new developments and easy access to Highway 64, it attracts visitors looking for convenience while exploring the greater Louisa area. | Shops and restaurants, Local hotels, Golf courses, Accessibility to nearby attractions, Local farmers markets |
Understanding Airbnb License Requirements & STR Laws in Louisa (2025)
While Louisa, Virginia, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Louisa to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Louisa (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Louisabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Entire Farmhouse on 250 Acres Near Charlottesville
Entire Place • 5 bedrooms
Quiet 5 Acre Lake House Getaway in Lake Anna
Entire Place • 5 bedrooms
Unique OASIS - Silo Barn - Swim Pond- 5 Miles Trai
Entire Place • 3 bedrooms
Family-sized Lakehouse | Hot Tub, Sauna, Game room
Entire Place • 5 bedrooms
Lakefront 3BR+Loft | Dock | Firepit | Kayaks
Entire Place • 4 bedrooms
Pet-Friendly Country Farm House on Pond
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Louisa (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Louisa based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Ashleigh & Mike | 5 | $283,621 | 814 | 3.99/5.0 |
| Elizabeth | 1 | $124,959 | 64 | 5.00/5.0 |
| Host #35231200 | 1 | $108,219 | 1 | 0.00/5.0 |
| Tristan | 1 | $79,145 | 11 | 4.91/5.0 |
| Joe And Joanne | 1 | $75,651 | 39 | 5.00/5.0 |
| Richard | 1 | $70,232 | 142 | 4.99/5.0 |
| The Boxley Place Inn | 5 | $65,746 | 21 | 3.00/5.0 |
| Vacasa Virginia | 2 | $53,323 | 82 | 4.71/5.0 |
| Jenny | 1 | $48,702 | 84 | 4.76/5.0 |
| Lee | 2 | $48,325 | 247 | 4.88/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Louisa.
Dive Deeper: Advanced Louisa STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Louisa. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsLouisa Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Louisa
- The Louisa Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 85.7% of the 42 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Louisa, House properties are the most common (42.9%), reflecting the local real estate landscape.
- Houses represent a significant 42.9% portion, catering likely to families or larger groups.
- The presence of 16.7% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like unique stays (combined 4.8%) offer potential for unique stay experiences.
Louisa Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Louisa
- The dominant room capacity in Louisa is 1 bedroom listings, making up 28.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 54.8% of the active Airbnb listings in Louisa, indicating a high concentration in these sizes.
- A significant 47.6% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Louisa.
Louisa Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Louisa
- The most common guest capacity trend in Louisa vacation rentals is listings accommodating 8+ guests (35.7%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Louisa STR market, accounting for 57.1% of listings.
- 59.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Louisa.
- On average, properties in Louisa are equipped to host 5.6 guests.
Louisa Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Louisa
- The most common availability pattern in Louisa falls within the 181-270 days range, representing 52.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 83.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Louisa (47.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 21.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Louisa Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
15 listings
37.5% of total
2 Nights
20 listings
50% of total
3 Nights
2 listings
5% of total
4-6 Nights
1 listings
2.5% of total
30+ Nights
2 listings
5% of total
Key Insights
- The most prevalent minimum stay requirement in Louisa is 2 Nights, adopted by 50% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (87.5%) of the Louisa Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 50% of Louisa hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Louisa.
Louisa Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
5 listings
13.5% of total
Flexible
16 listings
43.2% of total
Moderate
6 listings
16.2% of total
Firm
4 listings
10.8% of total
Strict
6 listings
16.2% of total
Cancellation Policy Insights for Louisa
- The prevailing Airbnb cancellation policy trend in Louisa is Flexible, used by 43.2% of listings.
- There's a relatively balanced mix between guest-friendly (59.4%) and stricter (27.0%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 43.2% market standard in Louisa.
- Regularly review your cancellation policy against competitors and market demand shifts in Louisa.
Louisa STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Louisa
- The overall average booking lead time for vacation rentals in Louisa is 37 days.
- Guests book furthest in advance for stays during July (average 74 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 23 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (59 days avg.) sees the longest lead times, while Winter (30 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (37 days) as a baseline for your pricing and availability strategy in Louisa.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 74 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 59 days) to capture early planners.
- Monitor your own booking lead times against these Louisa averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Louisa (2025)
Amenity Prevalence
Amenity Insights for Louisa
- Essential amenities in Louisa that guests expect include: Free parking on premises. Lacking these (this) could significantly impact bookings.
- Popular amenities like Smoke alarm, Air conditioning, TV are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Louisa: Free parking on premises.
- Consider adding popular differentiators like Smoke alarm or Air conditioning to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Louisa to stay competitive.
Louisa Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Louisa
- The typical guest profile for Airbnb in Louisa consists of primarily domestic travelers (93%), often arriving from nearby Richmond, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 92.8% of guests.
- Key international markets include United States (92.8%) and DC (5.4%).
- Top languages spoken are English (75.8%) followed by Spanish (10.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Richmond and Washington.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Louisa Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Castleton | 10 | $6,255 | $523.55 | 39% |
| Penhook | 19 | $5,435 | $545.46 | 37% |
| Shannondale | 47 | $5,288 | $292.94 | 56% |
| Bentonville | 22 | $5,235 | $405.46 | 51% |
| Skyland Estates | 13 | $5,151 | $253.99 | 63% |
| Friendsville | 12 | $5,012 | $493.24 | 39% |
| Middleburg | 40 | $4,976 | $454.58 | 41% |
| Haymarket | 10 | $4,965 | $335.50 | 42% |
| Travilah | 10 | $4,650 | $414.77 | 47% |
| Nellysford | 63 | $4,632 | $377.70 | 38% |