Airbnb Market Analytics, Statistics and Data in Lexington, Virginia, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Lexington? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Lexington:
How much do Airbnb hosts make on average per month in Lexington?
The short-term rental market in Lexington shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $2,944 per month
- Strong performing properties (top 25%) make $4,742 or more
- Best-in-class properties (top 10%) achieve $7,486+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,587
Revenue Variations by Month
Occupancy Rates Throughout the Year in Lexington
The market in Lexington shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 36% occupancy rates
- Strong performing properties (top 25%) achieve 56% or higher
- Best-in-class properties (top 10%) reach 74%+occupancy
- Entry-level properties (bottom 25%) average around 22%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Lexington
Daily rates in Lexington vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $225 per night
- Strong performing properties (top 25%) secure $334 or more
- Best-in-class properties (top 10%) pull in $544+ per night
- Entry-level properties (bottom 25%) earn around $169
Daily Rate Variations by Month
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Seasonality patterns in Lexington
Peak Season (May, October, June)
- Revenue peaks at $5505.38 per month
- Occupancy rates reach 54.31%
- Daily rates average $307.98
Shoulder Season
- Revenue averages $3719.38 per month
- Occupancy maintains 39.82%
- Daily rates hold at $295.32
Low Season (December, February, January)
- Revenue drops to $2106.84 per month
- Occupancy decreases to 28.48%
- Daily rates adjust to $277.47
Is it still profitable to do Airbnb in Lexington in 2025?
Yes! Lexington demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 40% and strong monthly revenue averaging $3719 and The market's 123 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Lexington
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Historic Downtown | Charming historic district with beautiful architecture, unique shops, and restaurants. Prime location for visitors interested in history and local culture, with easy access to outdoor activities. | Bushnell Theatre, Lexington Historical Museum, Stonewall Jackson House, Virginia Military Institute, Washington and Lee University, Natural Bridge |
| Virginia Military Institute Area | Close to the prestigious Virginia Military Institute, attracting families of cadets and military history enthusiasts. Offers a blend of academic and historic experiences. | Virginia Military Institute, Lee Chapel and Museum, The VMI Museum, Washington and Lee University, Lexington Cemetery |
| Lexington Golf and Country Club | Lush green golf courses and a serene environment, appealing to golf enthusiasts and families seeking leisure activities. | Lexington Golf and Country Club, Natural Bridge State Park, Hiking trails, Local wineries |
| Rockbridge Vineyard | Picturesque countryside with stunning views, popular for wine tours and outdoor events. Appeals to nature lovers and wine enthusiasts. | Rockbridge Vineyard, Buffalo Springs Preserve, Hiking trails, Local farms, Scenic vistas |
| Cedar Creek | Quiet residential area with scenic beauty, popular for nature lovers and those seeking tranquility while still being close to attractions. | Cedar Creek Park, Hiking trails, Local parks, Nearby horseback riding |
| South Lexington | Growing neighborhood with local shops and restaurants. Attracts families and visitors looking for a more laid-back experience with essential amenities. | Local cafes, Parks, Farmers Market, Historic sites |
| Natural Bridge | Famous natural landmark attracting tourists year-round, suitable for those seeking adventures in nature and outdoor activities. | Natural Bridge, Caverns at Natural Bridge, Hiking trails, Wildlife viewing, Historic homes |
| Brownsburg | Quaint village atmosphere offering a rural getaway. Perfect for visitors seeking peace and nature with easy access to Lexington. | Historic homes, Local artisan shops, Nearby hiking areas, Natural beauty |
Do you need a license for Airbnb in Lexington?
We recommend checking directly with Lexington's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Lexington
Moments on the Maury River- Lexington VA VMI WLU
Entire Place • 4 bedrooms
The Farmhouse at Legacy Farm
Entire Place • 4 bedrooms
Spacious Lexington Home w/ Breathtaking Views
Entire Place • 5 bedrooms
Sunset Farm - Rent the Whole House! WLU VMI VAHC
Entire Place • 5 bedrooms
5B Blue Ridge Grandeur-VMI, VA Horse Center, W&L
Entire Place • 5 bedrooms
Camp Attowa on the Maury River
Entire Place • 3 bedrooms
Top Performing Professional Hosts in Lexington
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Tasha | 5 | $231,438 | 335 | 4.83/5.0 |
| Evolve | 3 | $225,657 | 93 | 4.76/5.0 |
| Sunset Farm | 4 | $217,078 | 123 | 4.97/5.0 |
| April | 3 | $194,497 | 606 | 3.33/5.0 |
| Curated Getaways Team | 4 | $178,509 | 307 | 4.97/5.0 |
| David And Amanda | 3 | $167,191 | 453 | 4.99/5.0 |
| Jennifer | 2 | $151,071 | 220 | 4.89/5.0 |
| Bill | 2 | $150,561 | 45 | 5.00/5.0 |
| Bernard And Carol | 2 | $142,575 | 214 | 4.92/5.0 |
| John | 2 | $140,548 | 268 | 4.97/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Lexington
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (82.9%), with house and outdoor & mobile properties comprising 67.5% of inventory
- Strong specialty sector (39.8%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in unique stays segments (2.4% combined)
Room Capacity Distribution
Analysis of 123 properties in Lexington shows that 2 bedrooms properties are most prevalent, making up 26% of the market. The market tends to favor smaller properties, with 2 bedrooms and 1 bedroom together representing 47.2% of all listings.
Key Insights
- Most common: 2 bedrooms (26%)
- Least common: 4 bedrooms (9.8%)
- Market concentration: 47.2% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 123 properties in Lexington reveals that 8+ guests properties dominate the market, representing 27.6% of all listings. The average property accommodates 4.7 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 4 guests make up 46.3% of the market.
Key Insights
- Most common capacity: 8+ guests (27.6% of market)
- Least common capacity: 3 guests (0.8% of market)
- Average guest capacity: 4.7 guests per property
- Market concentration: 46.3% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 123 properties in Lexington, the most common availability pattern is 181-270 days (38.2% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (39.8% of properties).
Key Insights
- Most common availability window: 181-270 days (38.2%)
- Most common booking duration: 91-180 days (39.8%)
- Properties with high availability (180+ days): 72.4%
- Properties with long-term bookings (180+ days): 28.5%
Minimum Stay Distributions
1 Night
42 listings
36.2% of total
2 Nights
58 listings
50% of total
3 Nights
6 listings
5.2% of total
7-29 Nights
2 listings
1.7% of total
30+ Nights
8 listings
6.9% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 86.2%
- Mid-length stays (4-6 nights) represent 0% of listings
- Monthly+ stays (6.9%) suggest a stable extended-stay market
- High market flexibility with 91.4% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
1 listings
0.9% of total
Flexible
13 listings
11.3% of total
Moderate
27 listings
23.5% of total
Firm
31 listings
27% of total
Strict
43 listings
37.4% of total
Key Insights
- Strict is the preferred policy at 37.4% of listings
- Stricter policies (Firm & Strict) dominate at 64.4% of the market
- Strong market consensus around Strict policies
- Super Strict 60 Days policies are least common at 0.9% of listings
Recommendations
- The market supports stricter policies, with 64.4% using Firm or Strict terms
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in May, Oct, Jun, averaging 113 days
- Shortest booking windows are in Feb, Dec, Jan, averaging 40 days
- Spring shows the longest average booking window at 89 days, while Winter has the shortest at 40 days
Recommendations
- Implement dynamic pricing strategies for Spring bookings at least 89 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Feb-Jan when lead times are shortest
Popular Airbnb Amenities in Lexington
Every property in Lexington comes standard with Smoke alarm, and Air conditioning. Below shows the distribution of other amenities:
Traveler Demographics
Key Insights
- Domestic travelers make up 94.1% of total guests, indicating a dominant local market share.
- Primary international markets: DC (4.5%) and United Kingdom (0.3%)
- English is the top language at 84.2%, followed by Spanish (9.2%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 5.2%
Recommendations
- Target marketing campaigns for Washington and Richmond markets
- Develop localized content for DC and United Kingdom
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Lexington. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Penhook | 18 | $6,008 | $575.60 | 36% |
| Castleton | 10 | $5,702 | $506.43 | 38% |
| Macon | 37 | $5,295 | $495.22 | 40% |
| Bentonville | 22 | $5,188 | $392.11 | 51% |
| Skyland Estates | 13 | $5,155 | $253.30 | 63% |
| Goodview | 25 | $4,898 | $367.44 | 49% |
| Nellysford | 64 | $4,796 | $371.69 | 40% |
| Bracey | 47 | $4,614 | $449.49 | 42% |
| Radford | 28 | $4,529 | $356.81 | 45% |
| Wintergreen Resort | 47 | $4,479 | $328.79 | 44% |
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