Kilmarnock Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Virginia, United States
Is Airbnb profitable in Kilmarnock in 2025? Explore comprehensive Airbnb analytics for Kilmarnock, Virginia, United States to uncover income potential. This 2025 STR market report for Kilmarnock, based on AirROI data from August 2024 to July 2025, reveals key trends in the niche market of 28 active listings.
Whether you're considering an Airbnb investment in Kilmarnock, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Kilmarnock Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Kilmarnock Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Kilmarnock (2025)
Understanding the monthly revenue variations for Airbnb listings in Kilmarnock is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Kilmarnock is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Kilmarnock across different performance tiers:
- Best-in-class properties (Top 10%) achieve $7,970+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,168 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,724 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,574, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Kilmarnock
Kilmarnock Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Kilmarnock STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Kilmarnock:
- Best-in-class properties (Top 10%) achieve 77%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 61% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 38%.
- Entry-level properties (Bottom 25%) average 21% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Kilmarnock
Average Daily Rate (ADR) Airbnb Trends in Kilmarnock (2025)
Effective short term rental pricing strategy in Kilmarnock involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Kilmarnock typically peaks in June and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $611+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $312 or more.
- Typical properties (Median) charge around $200 per night.
- Entry-level properties (Bottom 25%) earn around $150 per night.
Average Daily Rate (ADR) Trend by Month in Kilmarnock
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Airbnb Seasonality Analysis & Trends in Kilmarnock (2025)
Peak Season (August, July, June)
- Revenue averages $5,245 per month
- Occupancy rates average 50.6%
- Daily rates average $309
Shoulder Season
- Revenue averages $3,200 per month
- Occupancy maintains around 41.9%
- Daily rates hold near $277
Low Season (January, February, December)
- Revenue drops to average $2,410 per month
- Occupancy decreases to average 34.5%
- Daily rates adjust to average $266
Seasonality Insights for Kilmarnock
- The Airbnb seasonality in Kilmarnock shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Kilmarnock's highest earning potential, with monthly revenues capable of climbing to $5,753, occupancy reaching a high of 55.9%, and ADRs peaking at $319.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,167, occupancy could drop to 32.5%, and ADRs may adjust down to $262.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Kilmarnock.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Kilmarnock seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Kilmarnock (2025)
Exploring the top neighborhoods for short-term rentals in Kilmarnock? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Historic Downtown Kilmarnock | Charming historic area with local shops, restaurants, and a vibrant community. Popular with visitors looking for a quaint and authentic experience. | Kilmarnock Museum, The Tides Inn, Local Art Galleries, Historic Landmarks, Chesapeake Bay |
| Irvington | Picturesque town nearby featuring beautiful waterfront and a relaxed atmosphere. Attractive to visitors wanting tranquility and nature. | Irvington Commons, White Stone and Irvington area beaches, Rappahannock River, Local seafood restaurants |
| Lancaster Court House | This area is rich in history and cultural significance, making it a great spot for those interested in Virginia's heritage. | Lancaster Court House, Historic Sites, Local Markets |
| Kilmarnock Marina | A perfect getaway for boating and fishing enthusiasts with access to the Rappahannock River and Chesapeake Bay. | Marina Activities, Fishing, Boating Tours, Dine at Waterfront Restaurants |
| The Corrotoman River | Scenic river area ideal for outdoor activities and relaxation, attracting nature lovers and adventure seekers. | Kayaking, Fishing, Scenic Walks, Wildlife Watching |
| Local Wineries | This region is home to several wineries, making it an excellent spot for tourists interested in wine tasting and vineyard tours. | Wine Tastings, Vineyard Tours, Wine Festivals, Scenic Vineyards |
| Nearby Nature Preserves | Surrounded by natural beauty, these preserves attract visitors who are interested in hiking, birdwatching, and nature photography. | Hiking Trails, Birdwatching, Nature Photography, Outdoor Activities |
| Middle Peninsula | A broader area that encompasses various attractions, ideal for guests exploring the region's coastal charm and outdoor recreation. | Coastal Activities, Historic Towns, Lighthouses, Nature Trails |
Understanding Airbnb License Requirements & STR Laws in Kilmarnock (2025)
While Kilmarnock, Virginia, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Kilmarnock to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Kilmarnock (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Kilmarnockbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Waterfront, Private Beach, Dock, HotTub, GameRoom
Entire Place • 4 bedrooms
Waterman's Waypoint
Entire Place • 3 bedrooms
Creeks End Farmhouse
Entire Place • 3 bedrooms
Lucky Dog: Luxury Waterfront w/ Private Pool, Dock
Entire Place • 5 bedrooms
Family-Friendly Waterfront Home w/Dock & Fire Pit
Entire Place • 3 bedrooms
Cottage on Prentice Creek, PA
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Kilmarnock (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Kilmarnock based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Gillian | 1 | $119,838 | 40 | 5.00/5.0 |
| John | 1 | $85,364 | 105 | 4.93/5.0 |
| Elizabeth | 1 | $60,642 | 96 | 4.93/5.0 |
| Amber | 2 | $60,270 | 129 | 4.97/5.0 |
| Host #392843604 | 1 | $53,308 | 19 | 5.00/5.0 |
| Nicky | 1 | $48,450 | 24 | 4.92/5.0 |
| Hanne | 1 | $48,240 | 90 | 5.00/5.0 |
| Teddy Properties | 2 | $45,583 | 76 | 4.76/5.0 |
| Belinda | 1 | $42,159 | 123 | 4.96/5.0 |
| Kelli | 1 | $41,046 | 18 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Kilmarnock.
Dive Deeper: Advanced Kilmarnock STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Kilmarnock. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsKilmarnock Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Kilmarnock
- The Kilmarnock Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 82.1% of the 28 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Kilmarnock, House properties are the most common (82.1%), reflecting the local real estate landscape.
- Houses represent a significant 82.1% portion, catering likely to families or larger groups.
- The presence of 14.3% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like apartment/condo (combined 3.6%) offer potential for unique stay experiences.
Kilmarnock Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Kilmarnock
- The dominant room capacity in Kilmarnock is 3 bedrooms listings, making up 32.1% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 4 bedrooms properties represent 53.5% of the active Airbnb listings in Kilmarnock, indicating a high concentration in these sizes.
- A significant 57.1% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Kilmarnock.
Kilmarnock Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Kilmarnock
- The most common guest capacity trend in Kilmarnock vacation rentals is listings accommodating 8+ guests (32.1%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Kilmarnock STR market, accounting for 60.7% of listings.
- 60.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Kilmarnock.
- On average, properties in Kilmarnock are equipped to host 5.0 guests.
Kilmarnock Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Kilmarnock
- The most common availability pattern in Kilmarnock falls within the 271-366 days range, representing 46.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 78.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Kilmarnock (32.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 25.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Kilmarnock Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
7 listings
25.9% of total
2 Nights
14 listings
51.9% of total
4-6 Nights
1 listings
3.7% of total
30+ Nights
5 listings
18.5% of total
Key Insights
- The most prevalent minimum stay requirement in Kilmarnock is 2 Nights, adopted by 51.9% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (77.8%) of the Kilmarnock Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (18.5%) caters to monthly stays (30+ nights) in Kilmarnock, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 51.9% of Kilmarnock hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 25.9% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 18.5% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Kilmarnock.
Kilmarnock Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
3 listings
11.1% of total
Moderate
9 listings
33.3% of total
Firm
3 listings
11.1% of total
Strict
12 listings
44.4% of total
Cancellation Policy Insights for Kilmarnock
- The prevailing Airbnb cancellation policy trend in Kilmarnock is Strict, used by 44.4% of listings.
- A majority (55.5%) of hosts in Kilmarnock utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 44.4% market standard in Kilmarnock.
- With 44.4% using Strict terms, this is a viable option in Kilmarnock, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Kilmarnock.
Kilmarnock STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Kilmarnock
- The overall average booking lead time for vacation rentals in Kilmarnock is 46 days.
- Guests book furthest in advance for stays during May (average 63 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 24 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (51 days avg.) sees the longest lead times, while Winter (32 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (46 days) as a baseline for your pricing and availability strategy in Kilmarnock.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 63 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 51 days) to capture early planners.
- Monitor your own booking lead times against these Kilmarnock averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Kilmarnock (2025)
Amenity Prevalence
Amenity Insights for Kilmarnock
- Essential amenities in Kilmarnock that guests expect include: Air conditioning, Wifi, Heating, Smoke alarm, Free parking on premises. Lacking these (any) could significantly impact bookings.
- Popular amenities like Fire extinguisher, TV, Hair dryer are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Kilmarnock: Air conditioning, Wifi, Heating, Smoke alarm, Free parking on premises.
- Prioritize adding missing essentials: Free parking on premises.
- Consider adding popular differentiators like Fire extinguisher or TV to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Kilmarnock to stay competitive.
Kilmarnock Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Kilmarnock
- The typical guest profile for Airbnb in Kilmarnock consists of primarily domestic travelers (95%), often arriving from nearby Richmond, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 95.1% of guests.
- Key international markets include United States (95.1%) and DC (3.1%).
- Top languages spoken are English (78.9%) followed by French (4.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Richmond and Washington.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Kilmarnock Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Woodlake | 10 | $7,644 | $837.76 | 38% |
| Mayo | 15 | $5,602 | $443.45 | 49% |
| Stevensville | 79 | $5,228 | $528.01 | 40% |
| Easton | 41 | $5,147 | $617.06 | 38% |
| Arundel on the Bay | 33 | $4,437 | $489.44 | 37% |
| Chester | 18 | $4,395 | $508.69 | 41% |
| Haymarket | 12 | $4,391 | $353.58 | 42% |
| Middleburg | 42 | $4,358 | $471.80 | 42% |
| Saint Michaels | 24 | $4,342 | $544.44 | 37% |
| Queenstown | 22 | $4,321 | $578.82 | 32% |