Keswick Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Virginia, United States
Is Airbnb profitable in Keswick in 2025? Explore comprehensive Airbnb analytics for Keswick, Virginia, United States to uncover income potential. This 2025 STR market report for Keswick, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 21 active listings.
Whether you're considering an Airbnb investment in Keswick, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Keswick Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Keswick Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Keswick (2025)
Understanding the monthly revenue variations for Airbnb listings in Keswick is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Keswick is typically August, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Keswick across different performance tiers:
- Best-in-class properties (Top 10%) achieve $9,696+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $5,600 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $3,469 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $2,302, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Keswick
Keswick Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Keswick STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Octobersees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Keswick:
- Best-in-class properties (Top 10%) achieve 69%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 54% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 40%.
- Entry-level properties (Bottom 25%) average 27% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Keswick
Average Daily Rate (ADR) Airbnb Trends in Keswick (2025)
Effective short term rental pricing strategy in Keswick involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Keswick typically peaks in August and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $918+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $443 or more.
- Typical properties (Median) charge around $236 per night.
- Entry-level properties (Bottom 25%) earn around $171 per night.
Average Daily Rate (ADR) Trend by Month in Keswick
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Airbnb Seasonality Analysis & Trends in Keswick (2025)
Peak Season (August, October, November)
- Revenue averages $6,505 per month
- Occupancy rates average 51.3%
- Daily rates average $443
Shoulder Season
- Revenue averages $5,236 per month
- Occupancy maintains around 44.2%
- Daily rates hold near $460
Low Season (January, February, March)
- Revenue drops to average $2,193 per month
- Occupancy decreases to average 25.0%
- Daily rates adjust to average $337
Seasonality Insights for Keswick
- The Airbnb seasonality in Keswick shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Keswick's highest earning potential, with monthly revenues capable of climbing to $7,172, occupancy reaching a high of 54.8%, and ADRs peaking at $485.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,142, occupancy could drop to 23.0%, and ADRs may adjust down to $326.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Keswick.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Keswick seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Keswick (2025)
Exploring the top neighborhoods for short-term rentals in Keswick? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Lakefront District | A beautiful area known for its stunning views of Lake Monocan and access to outdoor activities. Ideal for nature lovers and families looking for a peaceful getaway. | Lake Monocan, Hiking Trails, Picnic Areas, Fishing Spots |
| Downtown Keswick | The heart of Keswick with charming shops, restaurants, and a strong community vibe. Attracts visitors wanting a local experience and convenience to amenities. | Keswick Hall, Local Art Galleries, Cafes and Restaurants, Historic Sites |
| Wine Country | Surrounded by beautiful vineyards and wineries, this area is perfect for wine enthusiasts and those looking for scenic views and tastings. | Wine Tastings, Vineyard Tours, Scenic Drives |
| Golf Course Area | Home to picturesque golf courses and recreational activities. Great for tourists looking to relax and enjoy outdoor sports. | Keswick Golf Club, Outdoor Recreation, Garden Views |
| Historic Keswick | Features historic homes and rich cultural heritage, appealing to visitors who are interested in history and architecture. | Historic Homes, Cultural And Art Events, Local History Tours |
| Rivanna River | A beautiful area that offers various water activities and peaceful scenery. Perfect for kayaking and nature enthusiasts. | Kayaking, Fishing, Wildlife Watching |
| Blue Ridge Mountains | Proximity to the Blue Ridge Mountains offers stunning landscapes and outdoor adventures, attracting those who love hiking and nature retreats. | Hiking Trails, Scenic Overlooks, Mountain Biking |
| Keswick Vineyards | An inviting area filled with vineyards and stunning landscapes, perfect for romantic getaways and vineyard tours. | Vineyard Tours, Local Art Exhibits, Wine Festivals |
Understanding Airbnb License Requirements & STR Laws in Keswick (2025)
While Keswick, Virginia, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Keswick to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Keswick (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Keswickbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Modern Farmhouse in Keswick 4BR/4BA
Entire Place • 4 bedrooms
3 Cottages on luxurious Keswick estate with pool
Entire Place • 3 bedrooms
Beautiful Newly Renovated 2 BR cottage w/pool
Entire Place • 2 bedrooms
Angel Nest Bed & Breakfast
Entire Place • 6 bedrooms
Stonemont Farm Cottage in Keswick near Vineyards!
Entire Place • 3 bedrooms
Country Home, 15 Mins to Downtown Mall + UVA
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Keswick (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Keswick based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Leah | 4 | $244,047 | 131 | 4.93/5.0 |
| Blue Ridge BnB | 1 | $167,505 | 5 | 5.00/5.0 |
| Guesthouses | 3 | $145,417 | 69 | 3.16/5.0 |
| Jeff | 1 | $79,418 | 5 | 5.00/5.0 |
| Liz And Jim | 2 | $73,917 | 55 | 4.94/5.0 |
| Angela | 1 | $64,794 | 179 | 4.91/5.0 |
| Patricia | 1 | $40,971 | 808 | 4.99/5.0 |
| Host #127032137 | 1 | $35,490 | 31 | 4.97/5.0 |
| Laurie | 1 | $33,080 | 76 | 4.89/5.0 |
| Guy | 1 | $31,709 | 77 | 4.96/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Keswick.
Dive Deeper: Advanced Keswick STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Keswick. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsKeswick Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Keswick
- The Keswick Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 21 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Keswick, House properties are the most common (42.9%), reflecting the local real estate landscape.
- Houses represent a significant 42.9% portion, catering likely to families or larger groups.
- The presence of 33.3% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others (combined 4.8%) offer potential for unique stay experiences.
Keswick Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Keswick
- The dominant room capacity in Keswick is 1 bedroom listings, making up 28.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 52.4% of the active Airbnb listings in Keswick, indicating a high concentration in these sizes.
- A significant 47.6% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Keswick.
Keswick Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Keswick
- The most common guest capacity trend in Keswick vacation rentals is listings accommodating 8+ guests (47.6%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 4 guests dominate the Keswick STR market, accounting for 76.2% of listings.
- 52.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Keswick.
- On average, properties in Keswick are equipped to host 5.9 guests.
Keswick Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Keswick
- The most common availability pattern in Keswick falls within the 181-270 days range, representing 52.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 81.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Keswick (57.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 19.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Keswick Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
8 listings
44.4% of total
2 Nights
7 listings
38.9% of total
7-29 Nights
2 listings
11.1% of total
30+ Nights
1 listings
5.6% of total
Key Insights
- The most prevalent minimum stay requirement in Keswick is 1 Night, adopted by 44.4% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (83.3%) of the Keswick Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 44.4% of Keswick hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 5.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Keswick.
Keswick Airbnb Cancellation Policy Trends Analysis (2025)
Moderate
5 listings
27.8% of total
Firm
8 listings
44.4% of total
Strict
5 listings
27.8% of total
Cancellation Policy Insights for Keswick
- The prevailing Airbnb cancellation policy trend in Keswick is Firm, used by 44.4% of listings.
- A majority (72.2%) of hosts in Keswick utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 44.4% market standard in Keswick.
- Regularly review your cancellation policy against competitors and market demand shifts in Keswick.
Keswick STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Keswick
- The overall average booking lead time for vacation rentals in Keswick is 54 days.
- Guests book furthest in advance for stays during May (average 100 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 34 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (76 days avg.) sees the longest lead times, while Winter (50 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (54 days) as a baseline for your pricing and availability strategy in Keswick.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 100 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 76 days) to capture early planners.
- Monitor your own booking lead times against these Keswick averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Keswick (2025)
Amenity Prevalence
Amenity Insights for Keswick
- Essential amenities in Keswick that guests expect include: Wifi, Free parking on premises, Kitchen, Smoke alarm, Air conditioning, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, Dishes and silverware, Carbon monoxide alarm are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Keswick: Wifi, Free parking on premises, Kitchen, Smoke alarm, Air conditioning, TV.
- Prioritize adding missing essentials: Air conditioning, TV.
- Consider adding popular differentiators like Hot water or Dishes and silverware to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Keswick to stay competitive.
Keswick Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Keswick
- The typical guest profile for Airbnb in Keswick consists of primarily domestic travelers (90%), often arriving from nearby Washington, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 90.1% of guests.
- Key international markets include United States (90.1%) and DC (7.6%).
- Top languages spoken are English (63.6%) followed by French (12.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Washington and Richmond.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Keswick Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Castleton | 10 | $6,255 | $523.55 | 39% |
| Penhook | 19 | $5,435 | $545.46 | 37% |
| Shannondale | 47 | $5,288 | $292.94 | 56% |
| Bentonville | 22 | $5,235 | $405.46 | 51% |
| Skyland Estates | 13 | $5,151 | $253.99 | 63% |
| Friendsville | 12 | $5,012 | $493.24 | 39% |
| Middleburg | 40 | $4,976 | $454.58 | 41% |
| Haymarket | 10 | $4,965 | $335.50 | 42% |
| Travilah | 10 | $4,650 | $414.77 | 47% |
| Nellysford | 63 | $4,632 | $377.70 | 38% |