Independence Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Virginia, United States
Is Airbnb profitable in Independence in 2025? Explore comprehensive Airbnb analytics for Independence, Virginia, United States to uncover income potential. This 2025 STR market report for Independence, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 28 active listings.
Whether you're considering an Airbnb investment in Independence, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Independence Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Independence Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Independence (2025)
Understanding the monthly revenue variations for Airbnb listings in Independence is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Independence is typically January, while June often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Independence across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,684+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,426 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,246 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $581, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Independence
Independence Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Independence STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Independence:
- Best-in-class properties (Top 10%) achieve 67%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 48% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 27%.
- Entry-level properties (Bottom 25%) average 12% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Independence
Average Daily Rate (ADR) Airbnb Trends in Independence (2025)
Effective short term rental pricing strategy in Independence involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Independence typically peaks in May and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $253+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $200 or more.
- Typical properties (Median) charge around $120 per night.
- Entry-level properties (Bottom 25%) earn around $97 per night.
Average Daily Rate (ADR) Trend by Month in Independence
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Airbnb Seasonality Analysis & Trends in Independence (2025)
Peak Season (January, December, August)
- Revenue averages $2,193 per month
- Occupancy rates average 33.5%
- Daily rates average $167
Shoulder Season
- Revenue averages $1,708 per month
- Occupancy maintains around 32.9%
- Daily rates hold near $170
Low Season (March, June, September)
- Revenue drops to average $1,443 per month
- Occupancy decreases to average 28.7%
- Daily rates adjust to average $166
Seasonality Insights for Independence
- The Airbnb seasonality in Independence shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Independence's highest earning potential, with monthly revenues capable of climbing to $2,628, occupancy reaching a high of 39.5%, and ADRs peaking at $182.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,310, occupancy could drop to 25.3%, and ADRs may adjust down to $163.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Independence.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Independence seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Independence (2025)
Exploring the top neighborhoods for short-term rentals in Independence? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Historic Downtown Independence | The charming heart of Independence featuring historic buildings and a strong sense of community. Attracts visitors interested in local history, shops, and eateries. | Independence Courthouse, Harry S. Truman Presidential Library and Museum, Local Art Galleries, Independence Square, Historic District |
| Lake Jacomo | A scenic area perfect for nature lovers, with outdoor activities like fishing, boating, and hiking. Ideal for families and outdoor enthusiasts looking for lakeside retreats. | Lake Jacomo, Waterfall Park, Fishing and boating, Hiking trails, Picnic areas |
| Burr Oak Woods Conservation Area | A beautiful conservation area offering trails and wildlife watching, great for visitors seeking a nature escape while still being close to town. | Nature trails, Wildlife observation, Educational programs, Picnic spots |
| Independence Events Center | A significant venue for events and concerts, attracting visitors year-round. Great for hosting guests attending events or conferences. | Independence Events Center, Concerts, Local sports events, Community gatherings |
| Truman Sports Complex | Home to the Kansas City Royals and Kansas City Chiefs, this area attracts sports fans and those attending events at the stadiums throughout the year. | Kauffman Stadium, Arrowhead Stadium, Tailgating experiences, Sporting events |
| Nearby Kansas City | Just a short drive away, Kansas City offers a vibrant urban experience with cultural attractions, dining, and nightlife, making it appealing for those wanting a city escape. | Kansas City Zoo, Nelson-Atkins Museum of Art, Power and Light District, Union Station, The Country Club Plaza |
| Independence Center | A major shopping hub featuring a variety of stores and restaurants. Perfect for guests looking to enjoy shopping and dining options without venturing far. | Independence Center Mall, Dining options, Shopping outlets, Seasonal events |
| Local Vineyards and Wineries | Independence is near several vineyards and wineries, appealing for wine enthusiasts and groups looking for a relaxing getaway in a beautiful setting. | Local vineyards, Wine tastings, Scenic countryside, Picnic areas |
Understanding Airbnb License Requirements & STR Laws in Independence (2025)
While Independence, Virginia, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Independence to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Independence (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Independencebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Buck Mountain Ranch Retreat
Entire Place • 6 bedrooms
Healing Water Falls
Entire Place • 1 bedroom
Cozy Cabin in the Woods
Entire Place • 4 bedrooms
Whitetail Spur - Panoramic Valley View!
Entire Place • 3 bedrooms
Mulligan's Retreat on The New River
Entire Place • 2 bedrooms
Dream Rock Silo - Independence, Virginia
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Independence (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Independence based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Kim | 1 | $52,590 | 4 | 5.00/5.0 |
| Caroline | 2 | $50,076 | 363 | 4.99/5.0 |
| Karen | 3 | $44,693 | 548 | 5.00/5.0 |
| Lori | 1 | $34,414 | 14 | 5.00/5.0 |
| Danielle | 2 | $30,571 | 189 | 4.93/5.0 |
| Clay & Kristen | 1 | $26,481 | 65 | 4.97/5.0 |
| Britt And Julie | 1 | $24,704 | 69 | 4.99/5.0 |
| Laura | 9 | $22,843 | 139 | 4.89/5.0 |
| Both Sides Now | 1 | $17,870 | 9 | 5.00/5.0 |
| Darin | 1 | $16,313 | 44 | 4.98/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Independence.
Dive Deeper: Advanced Independence STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Independence. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsIndependence Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Independence
- The Independence Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 82.1% of the 28 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Independence, Outdoor/Unique properties are the most common (50%), reflecting the local real estate landscape.
- Houses represent a significant 39.3% portion, catering likely to families or larger groups.
Independence Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Independence
- The dominant room capacity in Independence is 1 bedroom listings, making up 28.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 50.0% of the active Airbnb listings in Independence, indicating a high concentration in these sizes.
- A significant 32.2% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Independence.
Independence Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Independence
- The most common guest capacity trend in Independence vacation rentals is listings accommodating 4 guests (28.6%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Independence STR market, accounting for 50.0% of listings.
- 46.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Independence.
- On average, properties in Independence are equipped to host 5.0 guests.
Independence Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Independence
- The most common availability pattern in Independence falls within the 271-366 days range, representing 64.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 92.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Independence (32.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 7.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Independence Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
10 listings
35.7% of total
2 Nights
15 listings
53.6% of total
3 Nights
3 listings
10.7% of total
Key Insights
- The most prevalent minimum stay requirement in Independence is 2 Nights, adopted by 53.6% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (89.3%) of the Independence Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 53.6% of Independence hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Independence.
Independence Airbnb Cancellation Policy Trends Analysis (2025)
Moderate
20 listings
74.1% of total
Firm
3 listings
11.1% of total
Strict
4 listings
14.8% of total
Cancellation Policy Insights for Independence
- The prevailing Airbnb cancellation policy trend in Independence is Moderate, used by 74.1% of listings.
- The market strongly favors guest-friendly terms, with 74.1% of listings offering Flexible or Moderate policies. This suggests guests in Independence may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 74.1% market standard in Independence.
- Using a Strict policy might deter some guests, as only 14.8% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Independence.
Independence STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Independence
- The overall average booking lead time for vacation rentals in Independence is 37 days.
- Guests book furthest in advance for stays during March (average 61 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in April (average 17 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (41 days avg.) sees the longest lead times, while Winter (37 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (37 days) as a baseline for your pricing and availability strategy in Independence.
- For March stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 61 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 41 days) to capture early planners.
- Monitor your own booking lead times against these Independence averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Independence (2025)
Amenity Prevalence
Amenity Insights for Independence
- Essential amenities in Independence that guests expect include: BBQ grill, Kitchen, Free parking on premises, Hot water. Lacking these (any) could significantly impact bookings.
- Popular amenities like Refrigerator, Oven, Dishes and silverware are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Independence: BBQ grill, Kitchen, Free parking on premises, Hot water.
- Prioritize adding missing essentials: Hot water.
- Consider adding popular differentiators like Refrigerator or Oven to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Independence to stay competitive.
Independence Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Independence
- The typical guest profile for Airbnb in Independence consists of primarily domestic travelers (98%), often arriving from nearby Charlotte, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 97.5% of guests.
- Key international markets include United States (97.5%) and DC (1.3%).
- Top languages spoken are English (79.7%) followed by Spanish (5.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Charlotte and Durham.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Independence Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Catawba | 12 | $6,216 | $594.91 | 38% |
| Denver | 90 | $4,918 | $527.29 | 45% |
| Union Mills | 15 | $4,850 | $445.27 | 42% |
| Lake Norman of Catawba | 29 | $4,758 | $487.46 | 42% |
| Sherrills Ford | 117 | $4,517 | $536.52 | 39% |
| Mooresville | 344 | $4,416 | $474.48 | 42% |
| Troutman | 46 | $3,812 | $385.91 | 45% |
| Avery County | 10 | $3,700 | $549.64 | 30% |
| Blacksburg | 306 | $3,534 | $473.88 | 39% |
| Radford | 31 | $3,236 | $357.98 | 41% |