Heathsville Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Virginia, United States
Is Airbnb profitable in Heathsville in 2025? Explore comprehensive Airbnb analytics for Heathsville, Virginia, United States to uncover income potential. This 2025 STR market report for Heathsville, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 35 active listings.
Whether you're considering an Airbnb investment in Heathsville, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Heathsville Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Heathsville Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Heathsville (2025)
Understanding the monthly revenue variations for Airbnb listings in Heathsville is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Heathsville is typically July, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Heathsville across different performance tiers:
- Best-in-class properties (Top 10%) achieve $7,005+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $5,065 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $3,106 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,909, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Heathsville
Heathsville Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Heathsville STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Heathsville:
- Best-in-class properties (Top 10%) achieve 66%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 50% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 35%.
- Entry-level properties (Bottom 25%) average 22% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Heathsville
Average Daily Rate (ADR) Airbnb Trends in Heathsville (2025)
Effective short term rental pricing strategy in Heathsville involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Heathsville typically peaks in May and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $522+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $398 or more.
- Typical properties (Median) charge around $277 per night.
- Entry-level properties (Bottom 25%) earn around $216 per night.
Average Daily Rate (ADR) Trend by Month in Heathsville
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Airbnb Seasonality Analysis & Trends in Heathsville (2025)
Peak Season (July, August, June)
- Revenue averages $6,876 per month
- Occupancy rates average 60.3%
- Daily rates average $325
Shoulder Season
- Revenue averages $3,301 per month
- Occupancy maintains around 34.3%
- Daily rates hold near $316
Low Season (January, March, December)
- Revenue drops to average $1,822 per month
- Occupancy decreases to average 20.2%
- Daily rates adjust to average $307
Seasonality Insights for Heathsville
- The Airbnb seasonality in Heathsville shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Heathsville's highest earning potential, with monthly revenues capable of climbing to $7,088, occupancy reaching a high of 61.4%, and ADRs peaking at $368.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,399, occupancy could drop to 14.5%, and ADRs may adjust down to $285.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Heathsville.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Heathsville seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Heathsville (2025)
Exploring the top neighborhoods for short-term rentals in Heathsville? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Northumberland County | N/A | |
| Hughlett Point Natural Area | N/A | |
| Rice's Hotel/Hughlett's Tavern | N/A | |
| The Chesapeake Bay | N/A | |
| Reedville | N/A | |
| Kinsale | N/A | |
| Cedar Point | N/A | |
| Stratford Hall | N/A |
Understanding Airbnb License Requirements & STR Laws in Heathsville (2025)
While Heathsville, Virginia, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Heathsville to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Heathsville (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Heathsvillebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Private Beach Oasis, Arcade & Theater
Entire Place • 5 bedrooms
Holidays at Waterfront Home - Gourmet Kitchen
Entire Place • 4 bedrooms
Tranquil Beachfront Getaway on the Chesapeake Bay!
Entire Place • 2 bedrooms
Million dollar view on the Chesapeake Bay w/dock!
Entire Place • 5 bedrooms
Family & Pet Friendly Private Beach Retreat
Entire Place • 5 bedrooms
Waterfront Cottage w Hot Tub, Kayak, Fishing
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Heathsville (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Heathsville based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Nicholas And Dana | 1 | $146,378 | 59 | 4.92/5.0 |
| Prop Mgmt | 4 | $123,550 | 232 | 4.96/5.0 |
| Evolve | 3 | $89,905 | 103 | 4.90/5.0 |
| Larry And Mary | 1 | $66,218 | 110 | 4.99/5.0 |
| Kassandra | 1 | $64,422 | 68 | 5.00/5.0 |
| Ck | 1 | $59,738 | 93 | 4.96/5.0 |
| Morgan | 1 | $56,494 | 35 | 4.94/5.0 |
| Marla & Will | 1 | $54,246 | 103 | 4.91/5.0 |
| Pamela | 1 | $46,487 | 31 | 4.94/5.0 |
| Kav And Snoop | 1 | $45,009 | 75 | 4.83/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Heathsville.
Dive Deeper: Advanced Heathsville STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Heathsville. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsHeathsville Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Heathsville
- The Heathsville Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 35 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Heathsville, House properties are the most common (94.3%), reflecting the local real estate landscape.
- Houses represent a significant 94.3% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, apartment/condo (combined 5.8%) offer potential for unique stay experiences.
Heathsville Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Heathsville
- The dominant room capacity in Heathsville is 3 bedrooms listings, making up 40% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 4 bedrooms properties represent 65.7% of the active Airbnb listings in Heathsville, indicating a high concentration in these sizes.
- A significant 80.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Heathsville.
Heathsville Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Heathsville
- The most common guest capacity trend in Heathsville vacation rentals is listings accommodating 8+ guests (62.9%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Heathsville STR market, accounting for 82.9% of listings.
- 88.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Heathsville.
- On average, properties in Heathsville are equipped to host 7.1 guests.
Heathsville Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Heathsville
- The most common availability pattern in Heathsville falls within the 271-366 days range, representing 45.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 91.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Heathsville (54.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 11.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Heathsville Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
1 listings
2.9% of total
2 Nights
20 listings
58.8% of total
3 Nights
6 listings
17.6% of total
4-6 Nights
1 listings
2.9% of total
30+ Nights
6 listings
17.6% of total
Key Insights
- The most prevalent minimum stay requirement in Heathsville is 2 Nights, adopted by 58.8% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (61.7%) of the Heathsville Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (17.6%) caters to monthly stays (30+ nights) in Heathsville, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 58.8% of Heathsville hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 2.9% currently do.
- A 2-night minimum appears standard (58.8%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 17.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Heathsville.
Heathsville Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
8 listings
25% of total
Moderate
4 listings
12.5% of total
Firm
11 listings
34.4% of total
Strict
9 listings
28.1% of total
Cancellation Policy Insights for Heathsville
- The prevailing Airbnb cancellation policy trend in Heathsville is Firm, used by 34.4% of listings.
- A majority (62.5%) of hosts in Heathsville utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 34.4% market standard in Heathsville.
- Regularly review your cancellation policy against competitors and market demand shifts in Heathsville.
Heathsville STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Heathsville
- The overall average booking lead time for vacation rentals in Heathsville is 56 days.
- Guests book furthest in advance for stays during June (average 78 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in October (average 38 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (65 days avg.) sees the longest lead times, while Winter (46 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (56 days) as a baseline for your pricing and availability strategy in Heathsville.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 78 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 65 days) to capture early planners.
- Monitor your own booking lead times against these Heathsville averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Heathsville (2025)
Amenity Prevalence
Amenity Insights for Heathsville
- Essential amenities in Heathsville that guests expect include: Air conditioning, Microwave, Dishes and silverware, Heating, TV, Coffee maker, Smoke alarm, Hot water, Kitchen, Washer. Lacking these (any) could significantly impact bookings.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Heathsville: Air conditioning, Microwave, Dishes and silverware, Heating, TV, Coffee maker, Smoke alarm, Hot water, Kitchen, Washer.
- Prioritize adding missing essentials: Washer.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Heathsville to stay competitive.
Heathsville Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Heathsville
- The typical guest profile for Airbnb in Heathsville consists of primarily domestic travelers (88%), often arriving from nearby Washington, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 88.1% of guests.
- Key international markets include United States (88.1%) and DC (9.8%).
- Top languages spoken are English (64.5%) followed by Spanish (11.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Washington and Richmond.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Heathsville Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Mayo | 14 | $5,419 | $442.29 | 51% |
| Stevensville | 78 | $4,629 | $500.41 | 40% |
| Chester | 16 | $4,577 | $442.32 | 41% |
| Easton | 49 | $4,456 | $688.13 | 35% |
| Middleburg | 42 | $4,221 | $520.12 | 39% |
| Cobbs Creek | 10 | $4,128 | $315.08 | 47% |
| Dewey Beach | 201 | $4,125 | $463.16 | 41% |
| Pimmit Hills | 12 | $4,098 | $252.38 | 58% |
| St. Michaels | 38 | $4,049 | $446.99 | 40% |
| Queenstown | 21 | $4,030 | $568.25 | 28% |