Airbnb Market Analytics, Statistics and Data in Harrisonburg, Virginia, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Harrisonburg? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Harrisonburg:
How much do Airbnb hosts make on average per month in Harrisonburg?
The short-term rental market in Harrisonburg shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $2,016 per month
- Strong performing properties (top 25%) make $2,996 or more
- Best-in-class properties (top 10%) achieve $4,295+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,240
Revenue Variations by Month
Occupancy Rates Throughout the Year in Harrisonburg
The market in Harrisonburg shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 45% occupancy rates
- Strong performing properties (top 25%) achieve 68% or higher
- Best-in-class properties (top 10%) reach 84%+occupancy
- Entry-level properties (bottom 25%) average around 26%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Harrisonburg
Daily rates in Harrisonburg vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $124 per night
- Strong performing properties (top 25%) secure $183 or more
- Best-in-class properties (top 10%) pull in $271+ per night
- Entry-level properties (bottom 25%) earn around $92
Daily Rate Variations by Month
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Seasonality patterns in Harrisonburg
Peak Season (October, June, November)
- Revenue peaks at $2856.01 per month
- Occupancy rates reach 55.96%
- Daily rates average $172.34
Shoulder Season
- Revenue averages $2376.86 per month
- Occupancy maintains 47.48%
- Daily rates hold at $156.72
Low Season (December, February, January)
- Revenue drops to $1692.07 per month
- Occupancy decreases to 33.57%
- Daily rates adjust to $141.11
Is it still profitable to do Airbnb in Harrisonburg in 2025?
Yes! Harrisonburg demonstrates moderate seasonality with good off-peak opportunities, featuring a healthy occupancy rate of 47% and solid monthly revenue averaging $2377 and The market's 123 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Harrisonburg
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Downtown Harrisonburg | The vibrant heart of Harrisonburg, featuring a mix of historic charm and modern amenities. It attracts visitors for its dining, shopping, and cultural experiences. | Court Square, Harrisonburg Farmers Market, The Artful Dodger, Explore More Discovery Museum, Harrisonburg-Rockingham Historical Society |
| James Madison University Area | Home to JMU, this area attracts students, parents, and university visitors. It offers a variety of accommodations catering to the educational community. | James Madison University, Bridgewater College, Duke Hall Gallery of Fine Art, Wilson Hall |
| East City | A growing residential area close to downtown, known for its family-friendly atmosphere and proximity to parks and schools, making it appealing for longer stays. | Rivernote Coffee, Heritage Oaks Golf Course, Piney Mountain, East Market Street |
| West Harrisonburg | A quieter suburban area that offers a more relaxed stay while still being a short drive from downtown. Attracts families and weekend visitors. | Westover Park, Harrisonburg Greenway, Rockingham Fairgrounds |
| Northend Neighborhood | A charming residential area with historic homes and a close-knit community feel, ideal for guests looking for a local experience. | Harrisonburg Farmers Market, Thomas Harrison Middle School, Local eateries and shops |
| Southside Neighborhood | An emerging neighborhood with a mix of new developments and older homes. It's attracting a younger demographic and offers unique local flair. | Mason Street, Local breweries, Parks and recreational areas |
| Shenandoah Valley | Offering beautiful natural scenery and outdoor activities, this area is perfect for nature lovers and those looking to explore the great outdoors. | Shenandoah National Park, George Washington National Forest, Hiking and biking trails |
| Broadway | Just a short drive from Harrisonburg, Broadway offers a quaint small-town feel with local shops and a community-centric atmosphere, appealing to peaceful getaways. | Historic downtown Broadway, Local festivals, Nearby wineries |
Do you need a license for Airbnb in Harrisonburg?
We recommend checking directly with Harrisonburg's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Harrisonburg
Steps from JMU Stadium & easy walk to Downtown
Entire Place • 4 bedrooms
The Martin Cottage
Entire Place • 3 bedrooms
The Hideaway on Mystic Lane
Entire Place • 4 bedrooms
Close to Harrisonburg and JMU!
Entire Place • 3 bedrooms
Renovated Log House in Harrisonburg
Entire Place • 4 bedrooms
The Farmhouse
Entire Place • 4 bedrooms
Top Performing Professional Hosts in Harrisonburg
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Anna | 10 | $198,400 | 33 | 1.99/5.0 |
| Laurinda | 1 | $152,460 | 72 | 5.00/5.0 |
| Becca | 4 | $123,221 | 1497 | 4.92/5.0 |
| Joshua Wilton | 5 | $114,470 | 98 | 4.91/5.0 |
| John | 10 | $96,393 | 320 | 4.84/5.0 |
| Cat | 2 | $65,655 | 143 | 4.87/5.0 |
| Eliot | 1 | $62,757 | 77 | 4.97/5.0 |
| Amanda & Beau | 2 | $59,213 | 90 | 4.91/5.0 |
| NathanSarah | 1 | $58,355 | 10 | 5.00/5.0 |
| Vianne | 1 | $56,732 | 11 | 5.00/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Harrisonburg
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (77.2%), with house and apartment & condo properties comprising 65.0% of inventory
- Strong specialty sector (20.3%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
Room Capacity Distribution
Analysis of 123 properties in Harrisonburg shows that 1 bedroom properties are most prevalent, making up 39.8% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 64.2% of all listings.
Key Insights
- Most common: 1 bedroom (39.8%)
- Least common: 5+ bedrooms (3.3%)
- Market concentration: 64.2% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 123 properties in Harrisonburg reveals that 2 guests properties dominate the market, representing 26% of all listings. The average property accommodates 3.9 guests, with a clear trend towards larger guest capacities. Properties accommodating 2 guests and 4 guests make up 48.8% of the market.
Key Insights
- Most common capacity: 2 guests (26% of market)
- Least common capacity: 1 guest (0.8% of market)
- Average guest capacity: 3.9 guests per property
- Market concentration: 48.8% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 123 properties in Harrisonburg, the most common availability pattern is 271-366 days (30.1% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (30.1% of properties).
Key Insights
- Most common availability window: 271-366 days (30.1%)
- Most common booking duration: 91-180 days (30.1%)
- Properties with high availability (180+ days): 59.3%
- Properties with long-term bookings (180+ days): 41.5%
Minimum Stay Distributions
1 Night
61 listings
54% of total
2 Nights
41 listings
36.3% of total
3 Nights
1 listings
0.9% of total
7-29 Nights
3 listings
2.7% of total
30+ Nights
7 listings
6.2% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 90.3%
- Mid-length stays (4-6 nights) represent 0% of listings
- Monthly+ stays (6.2%) suggest a stable extended-stay market
- High market flexibility with 91.2% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
23 listings
22.1% of total
Moderate
52 listings
50% of total
Firm
13 listings
12.5% of total
Strict
16 listings
15.4% of total
Key Insights
- Moderate is the preferred policy at 50.0% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 72.1% of the market
- Strong market consensus around Moderate policies
- Firm policies are least common at 12.5% of listings
Recommendations
- Consider starting with a Moderate policy to align with market preferences
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in May, Jun, Sep, averaging 63 days
- Shortest booking windows are in Mar, Jan, Feb, averaging 32 days
- Spring shows the longest average booking window at 53 days, while Winter has the shortest at 35 days
Recommendations
- Implement dynamic pricing strategies for Spring bookings at least 53 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Mar-Feb when lead times are shortest
Popular Airbnb Amenities in Harrisonburg
Below is the distribution of amenities across listings in Harrisonburg:
Traveler Demographics
Key Insights
- Domestic travelers make up 93.7% of total guests, indicating a dominant local market share.
- Primary international markets: DC (2.6%) and Canada (0.8%)
- English is the top language at 82.3%, followed by Spanish (10%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 7.5%
Recommendations
- Target marketing campaigns for Richmond and Virginia Beach markets
- Develop localized content for DC and Canada
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Harrisonburg. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Penhook | 18 | $6,008 | $575.60 | 36% |
| Castleton | 10 | $5,702 | $506.43 | 38% |
| Shannondale | 49 | $5,229 | $280.14 | 56% |
| Bentonville | 22 | $5,188 | $392.11 | 51% |
| Skyland Estates | 13 | $5,155 | $253.30 | 63% |
| Friendsville | 12 | $4,998 | $500.44 | 41% |
| Middleburg | 40 | $4,967 | $444.83 | 41% |
| Goodview | 25 | $4,898 | $367.44 | 49% |
| Nellysford | 64 | $4,796 | $371.69 | 40% |
| Haymarket | 11 | $4,794 | $298.13 | 38% |
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