Harrisonburg Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Virginia, United States
Is Airbnb profitable in Harrisonburg in 2025? Explore comprehensive Airbnb analytics for Harrisonburg, Virginia, United States to uncover income potential. This 2025 STR market report for Harrisonburg, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 121 active listings.
Whether you're considering an Airbnb investment in Harrisonburg, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Harrisonburg Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Harrisonburg Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Harrisonburg (2025)
Understanding the monthly revenue variations for Airbnb listings in Harrisonburg is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Harrisonburg is typically June, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Harrisonburg across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,146+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,958 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,977 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,205, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Harrisonburg
Harrisonburg Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Harrisonburg STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Harrisonburg:
- Best-in-class properties (Top 10%) achieve 83%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 66% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 44%.
- Entry-level properties (Bottom 25%) average 25% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Harrisonburg
Average Daily Rate (ADR) Airbnb Trends in Harrisonburg (2025)
Effective short term rental pricing strategy in Harrisonburg involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Harrisonburg typically peaks in December and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $276+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $189 or more.
- Typical properties (Median) charge around $129 per night.
- Entry-level properties (Bottom 25%) earn around $96 per night.
Average Daily Rate (ADR) Trend by Month in Harrisonburg
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Airbnb Seasonality Analysis & Trends in Harrisonburg (2025)
Peak Season (June, May, October)
- Revenue averages $2,849 per month
- Occupancy rates average 51.4%
- Daily rates average $155
Shoulder Season
- Revenue averages $2,435 per month
- Occupancy maintains around 49.3%
- Daily rates hold near $159
Low Season (January, February, March)
- Revenue drops to average $1,719 per month
- Occupancy decreases to average 35.4%
- Daily rates adjust to average $173
Seasonality Insights for Harrisonburg
- The Airbnb seasonality in Harrisonburg shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Harrisonburg's highest earning potential, with monthly revenues capable of climbing to $2,943, occupancy reaching a high of 55.6%, and ADRs peaking at $176.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,642, occupancy could drop to 34.8%, and ADRs may adjust down to $150.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Harrisonburg.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Harrisonburg seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Harrisonburg (2025)
Exploring the top neighborhoods for short-term rentals in Harrisonburg? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Historic Downtown | The heart of Harrisonburg with a charming historical ambiance, perfect for visitors wanting to explore local shops, restaurants, and attractions. Ideal for cultural tourists and families. | Woodson Estate, Harrisonburg Farmers Market, Court Square Theatre, Virginia Quilt Museum, Return to the Past Antiques |
| James Madison University Area | Popular with students, faculty, and visiting families, this area offers convenient access to the campus and surrounding amenities, making it a great choice for short-term rentals. | James Madison University, Duke Hall Gallery, Harrisonburg ice rink, University Park, Baldwin Park |
| Parker Heights | A quiet, residential neighborhood offering scenic views and a suburban feel, attractive to families and those seeking a peaceful stay close to nature and parks. | Parker Field, Harrisonburg City Park, Riven Rock Park, Harrisonburg Skatepark, Eastover Park |
| West Harrisonburg | A growing area with new developments and a mix of shopping and dining options, great for visitors wanting modern conveniences and proximity to outdoor activities. | Harrisonburg Crossing, Valley Mall, Skyline View Park, Kaylor Park, Harrisonburg Rockingham Chamber of Commerce |
| South Main Street | Home to a variety of eateries and coffee shops, this vibrant area attracts foodies and casual visitors looking to explore local cuisine and culture. | Restaurants and Cafes, The Hardesty-Higgins House, Smith's Orchard, Harrisonburg Community Health Center, Explore More Discovery Museum |
| Northend Neighborhood | A quaint neighborhood with historic homes and a close-knit community feel, perfect for guests who appreciate charm and tranquility while being near the city center. | Old Town, Harrisonburg Historical Society, Barker Park, Harrisonburg Farmers Market, The Artful Dodger Cafe and Theater |
| Harrisonburg City Park Area | Great for families and outdoor enthusiasts, with easy access to parks and recreational activities, making it a desirable place for travelers looking for an active vacation. | Harrisonburg City Park, Splash Park, Disc Golf Course, Nature Trails, Playgrounds |
| Ridgeview Park | A family-friendly neighborhood with parks and proximity to schools, ideal for those visiting relatives or seeking a nurturing environment for their stay. | Ridgeview Park, Community Recreation Center, Parks and walking trails, Sports fields, Nearby shopping areas |
Understanding Airbnb License Requirements & STR Laws in Harrisonburg (2025)
While Harrisonburg, Virginia, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Harrisonburg to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Harrisonburg (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Harrisonburgbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Steps from JMU Stadium & easy walk to Downtown
Entire Place • 4 bedrooms
The Martin Cottage
Entire Place • 3 bedrooms
Close to Harrisonburg and JMU!
Entire Place • 3 bedrooms
The Hideaway on Mystic Lane
Entire Place • 4 bedrooms
In The Heart Of The Friendly City
Entire Place • 6 bedrooms
Renovated Log House in Harrisonburg
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Harrisonburg (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Harrisonburg based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Anna | 10 | $214,775 | 33 | 1.99/5.0 |
| Laurinda | 1 | $166,929 | 72 | 5.00/5.0 |
| Becca | 4 | $121,693 | 1497 | 4.92/5.0 |
| Joshua Wilton | 5 | $121,186 | 98 | 4.91/5.0 |
| John | 10 | $105,844 | 320 | 4.84/5.0 |
| Eliot | 1 | $61,950 | 77 | 4.97/5.0 |
| Vianne | 1 | $56,557 | 11 | 5.00/5.0 |
| Cat | 2 | $56,104 | 143 | 4.87/5.0 |
| Becky | 2 | $55,759 | 203 | 4.98/5.0 |
| NathanSarah | 1 | $55,053 | 10 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Harrisonburg.
Dive Deeper: Advanced Harrisonburg STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Harrisonburg. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsHarrisonburg Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Harrisonburg
- The Harrisonburg Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 76.9% of the 121 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Harrisonburg, House properties are the most common (46.3%), reflecting the local real estate landscape.
- Houses represent a significant 46.3% portion, catering likely to families or larger groups.
- The presence of 12.4% Hotel/Boutique listings indicates integration with traditional hospitality.
Harrisonburg Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Harrisonburg
- The dominant room capacity in Harrisonburg is 1 bedroom listings, making up 39.7% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 65.3% of the active Airbnb listings in Harrisonburg, indicating a high concentration in these sizes.
- A significant 21.5% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Harrisonburg.
Harrisonburg Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Harrisonburg
- The most common guest capacity trend in Harrisonburg vacation rentals is listings accommodating 2 guests (26.4%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Harrisonburg STR market, accounting for 48.7% of listings.
- 24.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Harrisonburg.
- On average, properties in Harrisonburg are equipped to host 3.8 guests.
Harrisonburg Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Harrisonburg
- The most common availability pattern in Harrisonburg falls within the 181-270 days range, representing 35.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 63.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Harrisonburg (36.4%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 37.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Harrisonburg Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
60 listings
52.6% of total
2 Nights
42 listings
36.8% of total
3 Nights
1 listings
0.9% of total
7-29 Nights
3 listings
2.6% of total
30+ Nights
8 listings
7% of total
Key Insights
- The most prevalent minimum stay requirement in Harrisonburg is 1 Night, adopted by 52.6% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (89.4%) of the Harrisonburg Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 52.6% of Harrisonburg hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 7% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Harrisonburg.
Harrisonburg Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
23 listings
22.5% of total
Moderate
53 listings
52% of total
Firm
13 listings
12.7% of total
Strict
13 listings
12.7% of total
Cancellation Policy Insights for Harrisonburg
- The prevailing Airbnb cancellation policy trend in Harrisonburg is Moderate, used by 52% of listings.
- The market strongly favors guest-friendly terms, with 74.5% of listings offering Flexible or Moderate policies. This suggests guests in Harrisonburg may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 52% market standard in Harrisonburg.
- Using a Strict policy might deter some guests, as only 12.7% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Harrisonburg.
Harrisonburg STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Harrisonburg
- The overall average booking lead time for vacation rentals in Harrisonburg is 41 days.
- Guests book furthest in advance for stays during May (average 76 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 29 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (52 days avg.) sees the longest lead times, while Winter (35 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (41 days) as a baseline for your pricing and availability strategy in Harrisonburg.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 76 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 52 days) to capture early planners.
- Monitor your own booking lead times against these Harrisonburg averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Harrisonburg (2025)
Amenity Prevalence
Amenity Insights for Harrisonburg
- Essential amenities in Harrisonburg that guests expect include: Smoke alarm, Heating, Wifi, Air conditioning, Free parking on premises. Lacking these (any) could significantly impact bookings.
- Popular amenities like TV, Hot water, Essentials are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Harrisonburg: Smoke alarm, Heating, Wifi, Air conditioning, Free parking on premises.
- Prioritize adding missing essentials: Smoke alarm, Heating, Wifi, Air conditioning, Free parking on premises.
- Consider adding popular differentiators like TV or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Harrisonburg to stay competitive.
Harrisonburg Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Harrisonburg
- The typical guest profile for Airbnb in Harrisonburg consists of primarily domestic travelers (94%), often arriving from nearby Richmond, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 93.6% of guests.
- Key international markets include United States (93.6%) and DC (2.8%).
- Top languages spoken are English (75.1%) followed by Spanish (9.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Richmond and Virginia Beach.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Harrisonburg Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Castleton | 10 | $6,255 | $523.55 | 39% |
| Penhook | 19 | $5,435 | $545.46 | 37% |
| Shannondale | 47 | $5,288 | $292.94 | 56% |
| Bentonville | 22 | $5,235 | $405.46 | 51% |
| Skyland Estates | 13 | $5,151 | $253.99 | 63% |
| Friendsville | 12 | $5,012 | $493.24 | 39% |
| Middleburg | 40 | $4,976 | $454.58 | 41% |
| Haymarket | 10 | $4,965 | $335.50 | 42% |
| Travilah | 10 | $4,650 | $414.77 | 47% |
| Nellysford | 63 | $4,632 | $377.70 | 38% |