Gloucester Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Virginia, United States
Is Airbnb profitable in Gloucester in 2025? Explore comprehensive Airbnb analytics for Gloucester, Virginia, United States to uncover income potential. This 2025 STR market report for Gloucester, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 29 active listings.
Whether you're considering an Airbnb investment in Gloucester, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Gloucester Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Gloucester Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Gloucester (2025)
Understanding the monthly revenue variations for Airbnb listings in Gloucester is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Gloucester is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Gloucester across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,360+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,483 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $3,104 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,910, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Gloucester
Gloucester Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Gloucester STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Gloucester:
- Best-in-class properties (Top 10%) achieve 79%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 64% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 48%.
- Entry-level properties (Bottom 25%) average 30% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Gloucester
Average Daily Rate (ADR) Airbnb Trends in Gloucester (2025)
Effective short term rental pricing strategy in Gloucester involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Gloucester typically peaks in June and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $334+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $253 or more.
- Typical properties (Median) charge around $192 per night.
- Entry-level properties (Bottom 25%) earn around $149 per night.
Average Daily Rate (ADR) Trend by Month in Gloucester
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Airbnb Seasonality Analysis & Trends in Gloucester (2025)
Peak Season (July, August, June)
- Revenue averages $4,965 per month
- Occupancy rates average 65.2%
- Daily rates average $237
Shoulder Season
- Revenue averages $3,456 per month
- Occupancy maintains around 47.5%
- Daily rates hold near $222
Low Season (January, February, March)
- Revenue drops to average $2,275 per month
- Occupancy decreases to average 31.4%
- Daily rates adjust to average $222
Seasonality Insights for Gloucester
- The Airbnb seasonality in Gloucester shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Gloucester's highest earning potential, with monthly revenues capable of climbing to $5,118, occupancy reaching a high of 71.2%, and ADRs peaking at $239.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,994, occupancy could drop to 28.8%, and ADRs may adjust down to $207.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Gloucester.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Gloucester seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Gloucester (2025)
Exploring the top neighborhoods for short-term rentals in Gloucester? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Historic Downtown Gloucester | Charming area with rich history and beautiful colonial architecture, attracting visitors interested in historical tours and local culture. | Gloucester Museum of History, The Courthouse, Colonial Courthouse, Gloucester Main Street, Roberts Park |
| York River | Scenic waterfront area offering a serene environment with views of the York River, perfect for guests looking for relaxation and outdoor activities. | York River State Park, Beaches, Fishing and boating, Charming waterfront restaurants |
| Gloucester Point | Popular for its waterfront access and beaches, Gloucester Point is an appealing choice for families and water enthusiasts seeking fun and sun. | Gloucester Point Beach, York River Beach, Fishing piers, Local dining, Picnic areas |
| Ware Neck | Quaint residential area known for its waterways and family-friendly environment, ideal for guests seeking a quiet retreat with outdoor experiences. | Ware Neck Beach, Kayaking, Outdoor adventures, Nearby restaurants, Nature trails |
| Bena | Scenic village surrounded by nature that provides a peaceful escape from the city. Perfect for guests looking to enjoy tranquility and natural beauty. | Bena Beach, Nature walks, Scenic views, Local wildlife, Community events |
| Achilles | A small community with a sense of rural charm, great for visitors who want a break from urban life while still being close to Gloucester's amenities. | Achilles Beach, Local parks, Farmers markets, Rural landscapes, Fishing spots |
| Mathews County | Adjacent to Gloucester, this area offers beautiful coastal scenery and is perfect for guests interested in exploring Virginia's natural beauty. | Mathews Courthouse, Historic points, Local seafood markets, Scenic drives, Water sports |
| Northern Gloucester | A rapidly growing area with new developments and amenities, attracting both tourists and business travelers looking for modern conveniences in a tranquil setting. | New shopping centers, Parks and recreational areas, Community events, Dining options |
Understanding Airbnb License Requirements & STR Laws in Gloucester (2025)
While Gloucester, Virginia, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Gloucester to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Gloucester (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Gloucesterbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Waterfront Gloucester Cottage w/ Private Boat Dock
Entire Place • 3 bedrooms
L'Hermione
Entire Place • 4 bedrooms
Severnly Pointe Cottage Waterfront Retreat
Entire Place • 4 bedrooms
Colonial Farmhouse on 14 serene acres w/ huge pool
Entire Place • 3 bedrooms
Waterfront Golden River Watch
Entire Place • 3 bedrooms
Beach Heron Retreat
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Gloucester (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Gloucester based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Evolve | 4 | $201,634 | 97 | 4.70/5.0 |
| Ashley | 2 | $79,383 | 177 | 4.93/5.0 |
| David | 1 | $77,748 | 20 | 4.85/5.0 |
| Shannon | 2 | $58,196 | 385 | 4.96/5.0 |
| Tamara | 1 | $56,482 | 86 | 4.90/5.0 |
| Babs | 1 | $49,528 | 28 | 5.00/5.0 |
| Amy | 1 | $47,667 | 99 | 4.91/5.0 |
| One Lap | 1 | $41,872 | 133 | 5.00/5.0 |
| Cheryl | 1 | $39,646 | 44 | 4.95/5.0 |
| Jay | 1 | $39,292 | 87 | 4.75/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Gloucester.
Dive Deeper: Advanced Gloucester STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Gloucester. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsGloucester Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Gloucester
- The Gloucester Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 29 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Gloucester, House properties are the most common (79.3%), reflecting the local real estate landscape.
- Houses represent a significant 79.3% portion, catering likely to families or larger groups.
- The presence of 6.9% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others, apartment/condo (combined 6.8%) offer potential for unique stay experiences.
Gloucester Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Gloucester
- The dominant room capacity in Gloucester is 3 bedrooms listings, making up 37.9% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 2 bedrooms properties represent 72.4% of the active Airbnb listings in Gloucester, indicating a high concentration in these sizes.
- A significant 55.1% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Gloucester.
Gloucester Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Gloucester
- The most common guest capacity trend in Gloucester vacation rentals is listings accommodating 8+ guests (31%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Gloucester STR market, accounting for 55.1% of listings.
- 58.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Gloucester.
- On average, properties in Gloucester are equipped to host 5.8 guests.
Gloucester Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Gloucester
- The most common availability pattern in Gloucester falls within the 181-270 days range, representing 44.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 65.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Gloucester (44.8%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 34.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Gloucester Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
1 listings
4% of total
2 Nights
17 listings
68% of total
3 Nights
4 listings
16% of total
4-6 Nights
2 listings
8% of total
30+ Nights
1 listings
4% of total
Key Insights
- The most prevalent minimum stay requirement in Gloucester is 2 Nights, adopted by 68% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (72.0%) of the Gloucester Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 68% of Gloucester hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 4% currently do.
- A 2-night minimum appears standard (68%). Consider this for weekends or peak periods.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Gloucester.
Gloucester Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
3 listings
11.1% of total
Moderate
7 listings
25.9% of total
Firm
9 listings
33.3% of total
Strict
8 listings
29.6% of total
Cancellation Policy Insights for Gloucester
- The prevailing Airbnb cancellation policy trend in Gloucester is Firm, used by 33.3% of listings.
- A majority (62.9%) of hosts in Gloucester utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 33.3% market standard in Gloucester.
- Regularly review your cancellation policy against competitors and market demand shifts in Gloucester.
Gloucester STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Gloucester
- The overall average booking lead time for vacation rentals in Gloucester is 51 days.
- Guests book furthest in advance for stays during June (average 99 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 28 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (84 days avg.) sees the longest lead times, while Winter (37 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (51 days) as a baseline for your pricing and availability strategy in Gloucester.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 99 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 84 days) to capture early planners.
- Monitor your own booking lead times against these Gloucester averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Gloucester (2025)
Amenity Prevalence
Amenity Insights for Gloucester
- Essential amenities in Gloucester that guests expect include: Smoke alarm, Free parking on premises, Air conditioning, Essentials, Hot water, Bed linens, Fire extinguisher, Coffee maker, Dishes and silverware, Wifi. Lacking these (any) could significantly impact bookings.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Gloucester: Smoke alarm, Free parking on premises, Air conditioning, Essentials, Hot water, Bed linens, Fire extinguisher, Coffee maker, Dishes and silverware, Wifi.
- Prioritize adding missing essentials: Bed linens, Fire extinguisher, Coffee maker, Dishes and silverware, Wifi.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Gloucester to stay competitive.
Gloucester Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Gloucester
- The typical guest profile for Airbnb in Gloucester consists of primarily domestic travelers (96%), often arriving from nearby Richmond, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 95.8% of guests.
- Key international markets include United States (95.8%) and DC (2.8%).
- Top languages spoken are English (69.5%) followed by Spanish (10.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Richmond and Washington.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Gloucester Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Mayo | 13 | $5,786 | $439.15 | 52% |
| Stevensville | 70 | $5,476 | $499.46 | 43% |
| Chester | 17 | $5,299 | $437.72 | 43% |
| Arundel on the Bay | 25 | $5,285 | $509.37 | 39% |
| Middleburg | 40 | $4,976 | $454.58 | 41% |
| Haymarket | 10 | $4,965 | $335.50 | 42% |
| Easton | 46 | $4,818 | $650.75 | 37% |
| Piney Point | 14 | $4,799 | $370.29 | 41% |
| Queenstown | 19 | $4,699 | $535.73 | 30% |
| Riva | 15 | $4,643 | $405.47 | 51% |