Franconia Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Virginia, United States

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Franconia in 2025? Explore comprehensive Airbnb analytics for Franconia, Virginia, United States to uncover income potential. This 2025 STR market report for Franconia, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 30 active listings.

Whether you're considering an Airbnb investment in Franconia, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Franconia Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Franconia Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$132
The average rental revenue earned for an occupied room per day in Franconia.
Occupancy Rate(?)
41.3%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$16,067
Typical annual income for an Airbnb listing in Franconia. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
29.9%
Strong growth (29.9%) vs. last year.
Peak Revenue Month(?)
July
The month with the highest average earnings, indicating peak season in Franconia.
Lowest Revenue Month(?)
September
The month with the lowest average earnings, indicating the low season in Franconia.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
30
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Franconia (2025)

Understanding the monthly revenue variations for Airbnb listings in Franconia is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Franconia is typically July, while September often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Franconia across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $4,285+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $2,972 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $1,477 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $782, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Franconia

Franconia Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Franconia STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while December experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Franconia:

  • Best-in-class properties (Top 10%) achieve 82%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 65% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 42%.
  • Entry-level properties (Bottom 25%) average 21% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Franconia

Average Daily Rate (ADR) Airbnb Trends in Franconia (2025)

Effective short term rental pricing strategy in Franconia involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Franconia typically peaks in January and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $231+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $163 or more.
  • Typical properties (Median) charge around $95 per night.
  • Entry-level properties (Bottom 25%) earn around $66 per night.

Average Daily Rate (ADR) Trend by Month in Franconia

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Airbnb Seasonality Analysis & Trends in Franconia (2025)

Peak Season (July, May, June)
  • Revenue averages $2,809 per month
  • Occupancy rates average 50.5%
  • Daily rates average $117
Shoulder Season
  • Revenue averages $1,843 per month
  • Occupancy maintains around 43.9%
  • Daily rates hold near $125
Low Season (January, February, September)
  • Revenue drops to average $1,544 per month
  • Occupancy decreases to average 43.4%
  • Daily rates adjust to average $129

Seasonality Insights for Franconia

  • The Airbnb seasonality in Franconia shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Franconia's highest earning potential, with monthly revenues capable of climbing to $3,203, occupancy reaching a high of 65.4%, and ADRs peaking at $138.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,519, occupancy could drop to 31.5%, and ADRs may adjust down to $115.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Franconia.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Franconia seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Franconia (2025)

Exploring the top neighborhoods for short-term rentals in Franconia? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Historic Old Town
Charming and picturesque area known for its cobblestone streets, historic buildings, and waterfront views. Ideal for visitors looking for dining options, boutique shopping, and cultural experiences nearby.
George Washington Masonic National Memorial, Torpedo Factory Art Center, Carlyle House Historic Park, Old Town Waterfront, King Street
Huntington
A suburban community with easy access to the metro, making it a convenient option for travelers visiting Washington, D.C. Offers a more residential feel while still being close to urban attractions.
Huntington Park, Huntington Metro Station, Cameron Station, Scenic views of the Potomac River
Franconia
A family-friendly area with parks and schools. A good choice for families visiting the area, offering spacious accommodations and community feel.
Franconia Park, Lee District Park, Fort Belvoir, North Hill Park
Kingstowne
Mixed-use development with shopping centers and residential areas, popular among families and business travelers. Offers a variety of dining and entertainment options.
Kingstowne Center, Cinemark Movies 12, Local parks and recreational areas
Alexandria waterfront
Attractive waterfront area with beautiful views of the Potomac River, restaurants, and shops. Popular for its scenic walkways and cultural events.
Torpedo Factory Art Center, Alexandria Marina, Waterfront Park, Fitzgerald Square
Fort Belvoir
Military base area offering unique accommodations for visitors attending events at the base. Close to D.C. attractions as well.
Fort Belvoir Community Center, Old Fort Belvoir, Local parks in the area
Springfield
Suburban area with access to public transport and local amenities, suitable for families seeking long-term stays. Quiet neighborhoods.
Lake Accotink Park, Springfield Town Center, Shopping and dining options
Mount Vernon
Historic area known for George Washington's plantation. Suitable for tourists interested in history and outdoor activities with great views of the Potomac River.
George Washington's Mount Vernon, Mount Vernon Trail, Historic parks and sites

Understanding Airbnb License Requirements & STR Laws in Franconia (2025)

While Franconia, Virginia, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Franconia to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in Franconia (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Franconiabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Luxury contemporary modern home mins away from DC!

Luxury contemporary modern home mins away from DC!

Entire Place • 3 bedrooms

$50,130
Revenue
57.9%
Occupancy
$257.52
Daily Rate
Adorable town house 18 min DC/MGM/oldtown 4 beds

Adorable town house 18 min DC/MGM/oldtown 4 beds

Entire Place • 3 bedrooms

$49,540
Revenue
69.8%
Occupancy
$174.62
Daily Rate
Kingstown Alexandria

Kingstown Alexandria

Entire Place • 2 bedrooms

$48,854
Revenue
64.7%
Occupancy
$190.92
Daily Rate
Comfortable 3 bedroom townhouse with free parking

Comfortable 3 bedroom townhouse with free parking

Entire Place • 3 bedrooms

$37,559
Revenue
51.6%
Occupancy
$183.88
Daily Rate
Kingstowne 2 Bedroom Cozy Townhome

Kingstowne 2 Bedroom Cozy Townhome

Entire Place • 2 bedrooms

$32,671
Revenue
39.4%
Occupancy
$177.87
Daily Rate
Quiet Condo Near Alexandria ~ Ideal for long stays

Quiet Condo Near Alexandria ~ Ideal for long stays

Entire Place • 1 bedroom

$28,617
Revenue
52.5%
Occupancy
$140.17
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Franconia (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Franconia based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Ojak3$68,9381014.73/5.0
Tesfatsion1$49,540344.56/5.0
Virginia1$48,854114.91/5.0
Aloncio1$37,559154.93/5.0
Mekina Rentals1$32,671144.86/5.0
Megan1$28,617154.93/5.0
David2$27,057894.75/5.0
Gilbert4$24,572844.92/5.0
Billy1$24,095944.89/5.0
Meron1$22,252694.74/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Franconia.

Dive Deeper: Advanced Franconia STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Franconia. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Franconia Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Franconia

  • The Franconia Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 60% of the 30 active rentals. This indicates strong guest preference for privacy and space.
  • However, a notable 40% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
  • Looking at the property type distribution in Franconia, House properties are the most common (83.3%), reflecting the local real estate landscape.
  • Houses represent a significant 83.3% portion, catering likely to families or larger groups.
  • Smaller segments like hotel/boutique (combined 3.3%) offer potential for unique stay experiences.

Franconia Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Franconia

  • The dominant room capacity in Franconia is 3 bedrooms listings, making up 26.7% of the market. This suggests a strong demand for properties suitable for families or small groups.
  • Together, 3 bedrooms and 1 bedroom properties represent 50.0% of the active Airbnb listings in Franconia, indicating a high concentration in these sizes.
  • A significant 26.7% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Franconia.

Franconia Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Franconia

  • The most common guest capacity trend in Franconia vacation rentals is listings accommodating 2 guests (20%). This suggests the primary traveler segment is likely couples or solo travelers.
  • Properties designed for 2 guests and 4 guests dominate the Franconia STR market, accounting for 33.3% of listings.
  • 16.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Franconia.
  • On average, properties in Franconia are equipped to host 2.6 guests.

Franconia Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Franconia

  • The most common availability pattern in Franconia falls within the 271-366 days range, representing 43.3% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 63.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 181-270 days range is most frequent in Franconia (33.3%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 43.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Franconia Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (17.9%)

1 Night

5 listings

17.9% of total

2 Nights (46.4%)

2 Nights

13 listings

46.4% of total

3 Nights (7.1%)

3 Nights

2 listings

7.1% of total

4-6 Nights (10.7%)

4-6 Nights

3 listings

10.7% of total

7-29 Nights (7.1%)

7-29 Nights

2 listings

7.1% of total

30+ Nights (10.7%)

30+ Nights

3 listings

10.7% of total

Key Insights

  • The most prevalent minimum stay requirement in Franconia is 2 Nights, adopted by 46.4% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (64.3%) of the Franconia Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
  • A significant segment (10.7%) caters to monthly stays (30+ nights) in Franconia, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 2 Nights minimum stay, as 46.4% of Franconia hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 17.9% currently do.
  • A 2-night minimum appears standard (46.4%). Consider this for weekends or peak periods.
  • Explore offering discounts for stays of 30+ nights to attract the 10.7% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Franconia.

Franconia Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (14.8%)

Flexible

4 listings

14.8% of total

Moderate (40.7%)

Moderate

11 listings

40.7% of total

Firm (7.4%)

Firm

2 listings

7.4% of total

Strict (37%)

Strict

10 listings

37% of total

Cancellation Policy Insights for Franconia

  • The prevailing Airbnb cancellation policy trend in Franconia is Moderate, used by 40.7% of listings.
  • There's a relatively balanced mix between guest-friendly (55.5%) and stricter (44.4%) policies, offering choices for different guest needs.

Recommendations for Hosts

  • Consider adopting a Moderate policy to align with the 40.7% market standard in Franconia.
  • With 37% using Strict terms, this is a viable option in Franconia, particularly for high-value properties or during peak demand periods.
  • Regularly review your cancellation policy against competitors and market demand shifts in Franconia.

Franconia STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Franconia

  • The overall average booking lead time for vacation rentals in Franconia is 48 days.
  • Guests book furthest in advance for stays during November (average 75 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in February (average 10 days), indicating more last-minute travel plans during this time.
  • Seasonally, Fall (66 days avg.) sees the longest lead times, while Winter (25 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (48 days) as a baseline for your pricing and availability strategy in Franconia.
  • For November stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 75 days out to capitalize on advance planning.
  • During February, focus on last-minute booking availability and promotions, as guests book with very short notice (10 days avg.).
  • Target marketing efforts for the Fall season well in advance (at least 66 days) to capture early planners.
  • Monitor your own booking lead times against these Franconia averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Franconia (2025)

Amenity Prevalence

Amenity Insights for Franconia

  • Essential amenities in Franconia that guests expect include: Air conditioning, Wifi, Smoke alarm, Heating, TV. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Hot water, Essentials, Dishes and silverware are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Franconia: Air conditioning, Wifi, Smoke alarm, Heating, TV.
  • Prioritize adding missing essentials: Heating, TV.
  • Consider adding popular differentiators like Hot water or Essentials to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Franconia to stay competitive.

Franconia Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Franconia

  • The typical guest profile for Airbnb in Franconia consists of primarily domestic travelers (90%), often arriving from nearby Alexandria, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
  • Domestic travelers account for 89.9% of guests.
  • Key international markets include United States (89.9%) and DC (3%).
  • Top languages spoken are English (63.8%) followed by Spanish (13.5%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Alexandria and Washington.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Franconia Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Castleton10$6,255$523.5539%
Centreville15$6,205$510.7747%
Mayo13$5,786$439.1552%
Stevensville70$5,476$499.4643%
Chester17$5,299$437.7243%
Shannondale47$5,288$292.9456%
Arundel on the Bay25$5,285$509.3739%
Bentonville22$5,235$405.4651%
Lower Windsor Township15$5,190$348.5145%
Skyland Estates13$5,151$253.9963%

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