Forest Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Virginia, United States

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Forest in 2025? Explore comprehensive Airbnb analytics for Forest, Virginia, United States to uncover income potential. This 2025 STR market report for Forest, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 65 active listings.

Whether you're considering an Airbnb investment in Forest, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Forest Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Forest Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$236
The average rental revenue earned for an occupied room per day in Forest.
Occupancy Rate(?)
45.0%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$24,674
Typical annual income for an Airbnb listing in Forest. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
20.0%
Strong growth (20.0%) vs. last year.
Peak Revenue Month(?)
May
The month with the highest average earnings, indicating peak season in Forest.
Lowest Revenue Month(?)
January
The month with the lowest average earnings, indicating the low season in Forest.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
65
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Forest (2025)

Understanding the monthly revenue variations for Airbnb listings in Forest is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Forest is typically May, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Forest across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $5,755+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $3,211 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $1,630 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $903, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Forest

Forest Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Forest STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Forest:

  • Best-in-class properties (Top 10%) achieve 81%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 61% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 43%.
  • Entry-level properties (Bottom 25%) average 25% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Forest

Average Daily Rate (ADR) Airbnb Trends in Forest (2025)

Effective short term rental pricing strategy in Forest involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Forest typically peaks in May and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $483+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $267 or more.
  • Typical properties (Median) charge around $145 per night.
  • Entry-level properties (Bottom 25%) earn around $81 per night.

Average Daily Rate (ADR) Trend by Month in Forest

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Airbnb Seasonality Analysis & Trends in Forest (2025)

Peak Season (May, April, June)
  • Revenue averages $4,150 per month
  • Occupancy rates average 44.2%
  • Daily rates average $252
Shoulder Season
  • Revenue averages $2,533 per month
  • Occupancy maintains around 49.0%
  • Daily rates hold near $250
Low Season (January, February, March)
  • Revenue drops to average $1,804 per month
  • Occupancy decreases to average 37.4%
  • Daily rates adjust to average $252

Seasonality Insights for Forest

  • The Airbnb seasonality in Forest shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Forest's highest earning potential, with monthly revenues capable of climbing to $4,827, occupancy reaching a high of 56.4%, and ADRs peaking at $260.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,728, occupancy could drop to 34.7%, and ADRs may adjust down to $240.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Forest.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Forest seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Forest (2025)

Exploring the top neighborhoods for short-term rentals in Forest? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Lakeside
A serene area near the beautiful Smith Mountain Lake, perfect for outdoor entertainment and water activities. It's popular among families and nature lovers, providing a peaceful retreat.
Smith Mountain Lake, Lakeside Park, Hollins University, Kayaking and fishing, Boating activities
Forest Park
A suburban community with family-friendly neighborhoods and easy access to local amenities. The area is well-suited for families and groups visiting the local attractions.
Centra Health, Forest Park Shopping Center, Nearby parks, Local restaurants, Historic sites
Luxury Estates
Exclusive residential area known for its upscale homes and quiet environment. Ideal for guests seeking luxury and tranquility during their stay.
Luxury homes tours, Golf courses, Fine dining, Nature trails, Local vineyards
Old Town Forest
Historic area with charming architecture and local shops. Attracts visitors looking for a unique experience with cultural history and local flair.
Historic forest landmarks, Art galleries, Local artisan shops, Community events, Forest Jazz Festival
Near Liberty University
Proximity to one of the largest universities in Virginia makes this area popular among students, visiting parents, and academics. Provides budget-friendly options for a diverse clientele.
Liberty University events, Campus tours, Nearby restaurants, Cultural festivals, College sports events
Davis Creek
Beautiful natural setting with proximity to hiking trails and outdoor activities. Great for nature enthusiasts looking for adventure and solitude.
Hiking trails, Scenic overlooks, Wildlife observation, Botanical gardens, Picnic areas
Chapman Park
Family-oriented neighborhood with parks and recreation options. It's ideal for groups traveling with children or those seeking a home-like atmosphere.
Chapman Park, Children’s playgrounds, Community sports, Local fairs, Family-friendly dining
Historic Downtown
A vibrant area with a mix of restaurants, shops, and cultural experiences. Attracts tourists interested in the historical aspects of Forest and its surrounding areas.
Local museums, Historical tours, Downtown events, Unique dining options, Art installations

Understanding Airbnb License Requirements & STR Laws in Forest (2025)

While Forest, Virginia, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Forest to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in Forest (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Forestbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

New Luxury Modern Farmhouse w/ Heated Pool!

New Luxury Modern Farmhouse w/ Heated Pool!

Entire Place • 5 bedrooms

$113,808
Revenue
44.8%
Occupancy
$595.42
Daily Rate
Beautiful 4 bed, 3.5 bath home!

Beautiful 4 bed, 3.5 bath home!

Entire Place • 4 bedrooms

$97,066
Revenue
63.8%
Occupancy
$1351.06
Daily Rate
Oak Grove Retreat | Hot-tub; pet friendly; LU

Oak Grove Retreat | Hot-tub; pet friendly; LU

Entire Place • 3 bedrooms

$79,754
Revenue
52.2%
Occupancy
$333.06
Daily Rate
Cheerful and bright 5 bedroom lake home

Cheerful and bright 5 bedroom lake home

Entire Place • 7 bedrooms

$74,659
Revenue
61.9%
Occupancy
$1018.72
Daily Rate
Modern 4BR Oasis - Main Level Master + 2 King Beds

Modern 4BR Oasis - Main Level Master + 2 King Beds

Entire Place • 4 bedrooms

$70,403
Revenue
57.1%
Occupancy
$278.59
Daily Rate
Beautiful Family Home near Liberty

Beautiful Family Home near Liberty

Entire Place • 5 bedrooms

$61,438
Revenue
22.2%
Occupancy
$1807.02
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Forest (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Forest based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Karen1$113,808255.00/5.0
Host #906446641$97,06610.00/5.0
Sarah2$85,995102.40/5.0
Lisa1$79,754315.00/5.0
Hallin And Co1$70,403295.00/5.0
Lauren1$61,43855.00/5.0
Amy1$51,027335.00/5.0
Jeff1$50,6631104.98/5.0
Roberto1$45,26765.00/5.0
Patricia1$44,309804.99/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Forest.

Dive Deeper: Advanced Forest STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Forest. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Forest Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Forest

  • The Forest Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 81.5% of the 65 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Forest, House properties are the most common (50.8%), reflecting the local real estate landscape.
  • Houses represent a significant 50.8% portion, catering likely to families or larger groups.
  • Smaller segments like hotel/boutique, outdoor/unique (combined 6.2%) offer potential for unique stay experiences.

Forest Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Forest

  • The dominant room capacity in Forest is 1 bedroom listings, making up 26.2% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 2 bedrooms properties represent 49.3% of the active Airbnb listings in Forest, indicating a high concentration in these sizes.
  • A significant 36.9% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Forest.

Forest Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Forest

  • The most common guest capacity trend in Forest vacation rentals is listings accommodating 8+ guests (24.6%). This suggests the primary traveler segment is likely larger groups.
  • Properties designed for 8+ guests and 4 guests dominate the Forest STR market, accounting for 47.7% of listings.
  • 46.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Forest.
  • On average, properties in Forest are equipped to host 4.7 guests.

Forest Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Forest

  • The most common availability pattern in Forest falls within the 181-270 days range, representing 40% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 70.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 91-180 days range is most frequent in Forest (33.8%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 35.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Forest Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (27.4%)

1 Night

17 listings

27.4% of total

2 Nights (51.6%)

2 Nights

32 listings

51.6% of total

3 Nights (12.9%)

3 Nights

8 listings

12.9% of total

7-29 Nights (1.6%)

7-29 Nights

1 listings

1.6% of total

30+ Nights (6.5%)

30+ Nights

4 listings

6.5% of total

Key Insights

  • The most prevalent minimum stay requirement in Forest is 2 Nights, adopted by 51.6% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (79.0%) of the Forest Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.

Recommendations

  • Align with the market by considering a 2 Nights minimum stay, as 51.6% of Forest hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 27.4% currently do.
  • Explore offering discounts for stays of 30+ nights to attract the 6.5% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Forest.

Forest Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (27.1%)

Flexible

16 listings

27.1% of total

Moderate (37.3%)

Moderate

22 listings

37.3% of total

Firm (16.9%)

Firm

10 listings

16.9% of total

Strict (18.6%)

Strict

11 listings

18.6% of total

Cancellation Policy Insights for Forest

  • The prevailing Airbnb cancellation policy trend in Forest is Moderate, used by 37.3% of listings.
  • There's a relatively balanced mix between guest-friendly (64.4%) and stricter (35.5%) policies, offering choices for different guest needs.

Recommendations for Hosts

  • Consider adopting a Moderate policy to align with the 37.3% market standard in Forest.
  • Regularly review your cancellation policy against competitors and market demand shifts in Forest.

Forest STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Forest

  • The overall average booking lead time for vacation rentals in Forest is 53 days.
  • Guests book furthest in advance for stays during May (average 78 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in February (average 30 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (59 days avg.) sees the longest lead times, while Winter (38 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (53 days) as a baseline for your pricing and availability strategy in Forest.
  • For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 78 days out to capitalize on advance planning.
  • Target marketing efforts for the Summer season well in advance (at least 59 days) to capture early planners.
  • Monitor your own booking lead times against these Forest averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Forest (2025)

Amenity Prevalence

Amenity Insights for Forest

  • Essential amenities in Forest that guests expect include: Air conditioning, Free parking on premises, TV, Wifi, Smoke alarm, Hot water, Heating. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Essentials, Coffee maker, Dishes and silverware are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Forest: Air conditioning, Free parking on premises, TV, Wifi, Smoke alarm, Hot water, Heating.
  • Prioritize adding missing essentials: TV, Wifi, Smoke alarm, Hot water, Heating.
  • Consider adding popular differentiators like Essentials or Coffee maker to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Forest to stay competitive.

Forest Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Forest

  • The typical guest profile for Airbnb in Forest consists of primarily domestic travelers (97%), often arriving from nearby Virginia Beach, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
  • Domestic travelers account for 96.7% of guests.
  • Key international markets include United States (96.7%) and DC (1.5%).
  • Top languages spoken are English (82.8%) followed by Spanish (8.8%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Virginia Beach and Lynchburg.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Forest Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Castleton10$6,255$523.5539%
Penhook19$5,435$545.4637%
Bentonville22$5,235$405.4651%
Skyland Estates13$5,151$253.9963%
Nellysford63$4,632$377.7038%
Shenandoah Shores15$4,548$391.9244%
Afton134$4,491$330.7241%
Goodview24$4,485$367.0251%
Washington11$4,465$387.0045%
Macon39$4,459$470.5437%

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