Floyd Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Virginia, United States
Is Airbnb profitable in Floyd in 2025? Explore comprehensive Airbnb analytics for Floyd, Virginia, United States to uncover income potential. This 2025 STR market report for Floyd, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 75 active listings.
Whether you're considering an Airbnb investment in Floyd, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Floyd Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Floyd Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Floyd (2025)
Understanding the monthly revenue variations for Airbnb listings in Floyd is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Floyd is typically October, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Floyd across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,928+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,651 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,667 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $988, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Floyd
Floyd Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Floyd STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Octobersees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Floyd:
- Best-in-class properties (Top 10%) achieve 74%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 57% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 39%.
- Entry-level properties (Bottom 25%) average 25% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Floyd
Average Daily Rate (ADR) Airbnb Trends in Floyd (2025)
Effective short term rental pricing strategy in Floyd involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Floyd typically peaks in July and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $242+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $172 or more.
- Typical properties (Median) charge around $127 per night.
- Entry-level properties (Bottom 25%) earn around $97 per night.
Average Daily Rate (ADR) Trend by Month in Floyd
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Airbnb Seasonality Analysis & Trends in Floyd (2025)
Peak Season (October, July, May)
- Revenue averages $2,474 per month
- Occupancy rates average 49.8%
- Daily rates average $149
Shoulder Season
- Revenue averages $2,143 per month
- Occupancy maintains around 42.5%
- Daily rates hold near $148
Low Season (January, February, March)
- Revenue drops to average $1,449 per month
- Occupancy decreases to average 32.5%
- Daily rates adjust to average $147
Seasonality Insights for Floyd
- The Airbnb seasonality in Floyd shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Floyd's highest earning potential, with monthly revenues capable of climbing to $2,573, occupancy reaching a high of 57.6%, and ADRs peaking at $152.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,215, occupancy could drop to 29.7%, and ADRs may adjust down to $146.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Floyd.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Floyd seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Floyd (2025)
Exploring the top neighborhoods for short-term rentals in Floyd? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Floyd | The central hub of Floyd, offering a charming small-town atmosphere with local shops, cafes, and art galleries. Ideal for visitors wanting to explore local culture and events. | Floyd Country Store, Old Church Gallery, Floyd Farmers Market, Dogwood Restaurant, Blue Ridge Parkway |
| The Blue Ridge Parkway | Known for its stunning natural beauty, this scenic route attracts nature lovers and outdoor enthusiasts. Perfect for guests seeking hiking, photography, and stunning landscapes. | Hiking Trails, Scenic Overlooks, Snowden Bridge, Mabry Mill, Natural Bridge State Park |
| Floyd Fest Grounds | Home to the popular Floyd Fest, this area is vibrant during festival season and attracts music lovers and travelers seeking a unique festival experience. | Floyd Fest, Live Music Venues, Local Craft Vendors, Camping Experiences, Food Trucks |
| The Crooked Road | This heritage music trail is a great draw for music lovers interested in traditional Appalachian music and culture, providing a unique experience for visitors. | Music Venues, Cultural Events, Heritage Music Sites, Local Jam Sessions, Traditional Dance Halls |
| Warm Springs | A relaxing area known for its natural hot springs and spa resorts, attracting visitors looking for wellness and relaxation experiences. | Warm Springs Pools, Spa Treatments, Hiking Trails, Local History Museums, Natural Wildlife |
| Red Oak Mountain | A lesser-known location that offers breathtaking views and peace, attracting those looking for solitude and nature retreats. | Hiking Trails, Bird Watching, Picnic Areas, Campsites, Scenic Views |
| Bland County | A tranquil area with stunning mountain landscapes, perfect for those who seek a quiet escape amidst nature and local wildlife. | Jefferson National Forest, Camping Spots, Fishing Areas, Hiking Trails, Nature Walks |
| Floyd County Vineyards | Home to several boutique wineries, this area attracts wine enthusiasts and those looking to enjoy local vineyards and tasting experiences. | Local Wineries, Wine Tastings, Vineyard Tours, Scenic Views, Food Pairing Events |
Understanding Airbnb License Requirements & STR Laws in Floyd (2025)
While Floyd, Virginia, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Floyd to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Floyd (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Floydbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
RidgeTop Lodge
Entire Place • 4 bedrooms
*•*The Chantal Verdugo House*•*
Entire Place • 4 bedrooms
Sunflower: A Unique Nature Sanctuary!
Entire Place • 3 bedrooms
Sweet Mountaintop on the Parkway | Pups' Favorite!
Entire Place • 4 bedrooms
Stylish Cabin near wineries & parkway
Entire Place • 2 bedrooms
Historic Farmer's Supply Downtown 2bd/1.5bth #203
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Floyd (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Floyd based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Allegheny | 5 | $160,281 | 449 | 4.94/5.0 |
| Kathryn Ashera | 6 | $147,322 | 473 | 4.95/5.0 |
| Floyd EcoVillage | 10 | $122,379 | 709 | 4.82/5.0 |
| Eric | 1 | $71,352 | 124 | 4.99/5.0 |
| Mark | 1 | $63,865 | 35 | 4.97/5.0 |
| Berit | 1 | $56,611 | 87 | 4.91/5.0 |
| Shalene | 3 | $52,487 | 406 | 4.96/5.0 |
| Rebecca | 2 | $52,386 | 155 | 4.99/5.0 |
| Dustin | 2 | $47,354 | 36 | 4.93/5.0 |
| Curated Getaways Team | 1 | $43,260 | 239 | 4.93/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Floyd.
Dive Deeper: Advanced Floyd STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Floyd. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsFloyd Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Floyd
- The Floyd Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 89.3% of the 75 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Floyd, House properties are the most common (37.3%), reflecting the local real estate landscape.
- Houses represent a significant 37.3% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, others (combined 5.4%) offer potential for unique stay experiences.
Floyd Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Floyd
- The dominant room capacity in Floyd is 1 bedroom listings, making up 40% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 72.0% of the active Airbnb listings in Floyd, indicating a high concentration in these sizes.
- A significant 21.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Floyd.
Floyd Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Floyd
- The most common guest capacity trend in Floyd vacation rentals is listings accommodating 4 guests (33.3%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Floyd STR market, accounting for 60.0% of listings.
- 33.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Floyd.
- On average, properties in Floyd are equipped to host 4.5 guests.
Floyd Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Floyd
- The most common availability pattern in Floyd falls within the 181-270 days range, representing 40% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 64.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Floyd (40%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 38.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Floyd Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
45 listings
63.4% of total
2 Nights
25 listings
35.2% of total
30+ Nights
1 listings
1.4% of total
Key Insights
- The most prevalent minimum stay requirement in Floyd is 1 Night, adopted by 63.4% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (98.6%) of the Floyd Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- Dedicated monthly rentals (30+ nights) represent a small niche (1.4%), possibly an untapped area for hosts.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 63.4% of Floyd hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Floyd.
Floyd Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
27 listings
37% of total
Moderate
31 listings
42.5% of total
Firm
13 listings
17.8% of total
Strict
2 listings
2.7% of total
Cancellation Policy Insights for Floyd
- The prevailing Airbnb cancellation policy trend in Floyd is Moderate, used by 42.5% of listings.
- The market strongly favors guest-friendly terms, with 79.5% of listings offering Flexible or Moderate policies. This suggests guests in Floyd may expect booking flexibility.
- Strict cancellation policies are quite rare (2.7%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 42.5% market standard in Floyd.
- Using a Strict policy might deter some guests, as only 2.7% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Floyd.
Floyd STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Floyd
- The overall average booking lead time for vacation rentals in Floyd is 51 days.
- Guests book furthest in advance for stays during July (average 102 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 21 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (71 days avg.) sees the longest lead times, while Winter (28 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (51 days) as a baseline for your pricing and availability strategy in Floyd.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 102 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 71 days) to capture early planners.
- Monitor your own booking lead times against these Floyd averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Floyd (2025)
Amenity Prevalence
Amenity Insights for Floyd
- Essential amenities in Floyd that guests expect include: Heating. Lacking these (this) could significantly impact bookings.
- Popular amenities like Smoke alarm, Coffee maker, Wifi are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Floyd: Heating.
- Prioritize adding missing essentials: Heating.
- Consider adding popular differentiators like Smoke alarm or Coffee maker to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Floyd to stay competitive.
Floyd Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Floyd
- The typical guest profile for Airbnb in Floyd consists of primarily domestic travelers (95%), often arriving from nearby Richmond, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 95.4% of guests.
- Key international markets include United States (95.4%) and DC (1.6%).
- Top languages spoken are English (78.8%) followed by Spanish (8.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Richmond and Roanoke.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Floyd Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Catawba | 10 | $8,207 | $620.29 | 46% |
| Lake Norman of Catawba | 25 | $6,235 | $467.96 | 46% |
| Denver | 84 | $5,893 | $495.69 | 46% |
| Penhook | 19 | $5,435 | $545.46 | 37% |
| Mooresville | 322 | $5,133 | $466.36 | 44% |
| Sherrills Ford | 117 | $5,032 | $515.48 | 39% |
| Troutman | 36 | $4,849 | $350.00 | 50% |
| Goodview | 24 | $4,485 | $367.02 | 51% |
| State Road | 14 | $4,430 | $252.14 | 47% |
| Rockbridge Baths | 11 | $4,352 | $286.42 | 45% |