Clarksville Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Virginia, United States
Is Airbnb profitable in Clarksville in 2025? Explore comprehensive Airbnb analytics for Clarksville, Virginia, United States to uncover income potential. This 2025 STR market report for Clarksville, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 56 active listings.
Whether you're considering an Airbnb investment in Clarksville, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Clarksville Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Clarksville Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Clarksville (2025)
Understanding the monthly revenue variations for Airbnb listings in Clarksville is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Clarksville is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Clarksville across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,913+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,129 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,545 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,418, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Clarksville
Clarksville Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Clarksville STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Clarksville:
- Best-in-class properties (Top 10%) achieve 78%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 59% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 38%.
- Entry-level properties (Bottom 25%) average 19% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Clarksville
Average Daily Rate (ADR) Airbnb Trends in Clarksville (2025)
Effective short term rental pricing strategy in Clarksville involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Clarksville typically peaks in July and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $394+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $293 or more.
- Typical properties (Median) charge around $194 per night.
- Entry-level properties (Bottom 25%) earn around $147 per night.
Average Daily Rate (ADR) Trend by Month in Clarksville
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Airbnb Seasonality Analysis & Trends in Clarksville (2025)
Peak Season (July, May, June)
- Revenue averages $4,306 per month
- Occupancy rates average 49.2%
- Daily rates average $249
Shoulder Season
- Revenue averages $2,959 per month
- Occupancy maintains around 42.5%
- Daily rates hold near $235
Low Season (January, February, March)
- Revenue drops to average $1,920 per month
- Occupancy decreases to average 29.8%
- Daily rates adjust to average $220
Seasonality Insights for Clarksville
- The Airbnb seasonality in Clarksville shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Clarksville's highest earning potential, with monthly revenues capable of climbing to $4,487, occupancy reaching a high of 58.6%, and ADRs peaking at $253.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,800, occupancy could drop to 26.8%, and ADRs may adjust down to $219.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Clarksville.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Clarksville seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Clarksville (2025)
Exploring the top neighborhoods for short-term rentals in Clarksville? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Clarksville | The heart of the city with a mix of historical sites, local shops, and restaurants. Attracts visitors looking for a central location for both leisure and business. | Historic Courthouse, Clarksville Regional Museum, Local Restaurants, Shopping, Festivals in the town square |
| Lake Gaston | A popular recreational area known for its beautiful lake, ideal for water sports and relaxation. Great for families and outdoor enthusiasts. | Lake Gaston, Fishing, Boating, Beaches, Parks |
| Virginia Avenue | A vibrant neighborhood with a variety of local eateries and cultural spots. Appeals to those who enjoy a local lifestyle. | Local Cafés, Art Studios, Cultural Events, Live Music Venues |
| Sandy River | A scenic area perfect for nature lovers, featuring trails and opportunities for fishing and hiking. Great for getaway cabins. | Sandy River Reservoir, Outdoor Recreational Areas, Trailheads, Wildlife Viewing |
| Clarksville State Park | A beautiful state park offering stunning views and outdoor activities. Welcomes nature enthusiasts and those looking for an escape. | Hiking Trails, Picnic Areas, Campsites, Wildlife Viewing |
| Historic District | This area features charming parks and historical landmarks, providing a glimpse into the past. Attracts history buffs and tourists eager to explore. | Historic Landmarks, Parks, Walking Tours, Local History Attractions |
| Main Street | A bustling area filled with shops and local businesses, great for those looking for a lively atmosphere and easy access to amenities. | Shopping, Dining, Local Artisans, Community Events |
| Waterfront | A picturesque area along the lake, perfect for those looking to relax by the water and enjoy scenic views. | Waterfront Parks, Boating Docks, Picnic Areas, Walking Paths |
Understanding Airbnb License Requirements & STR Laws in Clarksville (2025)
While Clarksville, Virginia, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Clarksville to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Clarksville (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Clarksvillebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Luxury waterfront oasis with hot tub
Entire Place • 5 bedrooms
Lakefront - Private dock/beach - king beds
Entire Place • 4 bedrooms
Kerr Lake/Buggs Island Lakefront Amazing View
Entire Place • 4 bedrooms
Bring your BOAT-Waterfront-Private Dock-Gameroom
Entire Place • 5 bedrooms
Iron Gate Lakefront Getaway
Entire Place • 3 bedrooms
Kerr Lake Log Cabin on calm cove
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Clarksville (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Clarksville based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Nichol | 6 | $106,018 | 181 | 4.71/5.0 |
| Robert | 1 | $105,246 | 30 | 4.90/5.0 |
| Margo | 2 | $83,211 | 95 | 4.99/5.0 |
| Virginia Vacation Rentals | 1 | $78,580 | 72 | 4.86/5.0 |
| Susan | 1 | $67,490 | 11 | 5.00/5.0 |
| Brooke | 1 | $67,480 | 37 | 4.92/5.0 |
| Jennifer | 1 | $59,267 | 15 | 5.00/5.0 |
| Jennifer | 1 | $58,193 | 200 | 4.95/5.0 |
| Martijn | 5 | $54,045 | 4 | 1.00/5.0 |
| Shelley | 1 | $52,123 | 8 | 4.88/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Clarksville.
Dive Deeper: Advanced Clarksville STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Clarksville. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsClarksville Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Clarksville
- The Clarksville Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 82.1% of the 56 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Clarksville, House properties are the most common (71.4%), reflecting the local real estate landscape.
- Houses represent a significant 71.4% portion, catering likely to families or larger groups.
- The presence of 14.3% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like apartment/condo, others (combined 5.4%) offer potential for unique stay experiences.
Clarksville Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Clarksville
- The dominant room capacity in Clarksville is 2 bedrooms listings, making up 32.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 57.1% of the active Airbnb listings in Clarksville, indicating a high concentration in these sizes.
- A significant 39.3% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Clarksville.
Clarksville Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Clarksville
- The most common guest capacity trend in Clarksville vacation rentals is listings accommodating 8+ guests (30.4%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 4 guests dominate the Clarksville STR market, accounting for 50.0% of listings.
- 51.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Clarksville.
- On average, properties in Clarksville are equipped to host 5.1 guests.
Clarksville Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Clarksville
- The most common availability pattern in Clarksville falls within the 181-270 days range, representing 37.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 73.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Clarksville (41.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 26.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Clarksville Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
20 listings
37.7% of total
2 Nights
21 listings
39.6% of total
3 Nights
8 listings
15.1% of total
4-6 Nights
1 listings
1.9% of total
30+ Nights
3 listings
5.7% of total
Key Insights
- The most prevalent minimum stay requirement in Clarksville is 2 Nights, adopted by 39.6% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (77.3%) of the Clarksville Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 39.6% of Clarksville hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 5.7% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Clarksville.
Clarksville Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
4 listings
8.5% of total
Moderate
14 listings
29.8% of total
Firm
12 listings
25.5% of total
Strict
17 listings
36.2% of total
Cancellation Policy Insights for Clarksville
- The prevailing Airbnb cancellation policy trend in Clarksville is Strict, used by 36.2% of listings.
- A majority (61.7%) of hosts in Clarksville utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 36.2% market standard in Clarksville.
- With 36.2% using Strict terms, this is a viable option in Clarksville, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Clarksville.
Clarksville STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Clarksville
- The overall average booking lead time for vacation rentals in Clarksville is 48 days.
- Guests book furthest in advance for stays during June (average 91 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 22 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (74 days avg.) sees the longest lead times, while Winter (33 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (48 days) as a baseline for your pricing and availability strategy in Clarksville.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 91 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 74 days) to capture early planners.
- Monitor your own booking lead times against these Clarksville averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Clarksville (2025)
Amenity Prevalence
Amenity Insights for Clarksville
- Essential amenities in Clarksville that guests expect include: Heating, TV, Air conditioning, Smoke alarm, Free parking on premises. Lacking these (any) could significantly impact bookings.
- Popular amenities like Wifi, Kitchen, Hot water are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Clarksville: Heating, TV, Air conditioning, Smoke alarm, Free parking on premises.
- Prioritize adding missing essentials: Free parking on premises.
- Consider adding popular differentiators like Wifi or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Clarksville to stay competitive.
Clarksville Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Clarksville
- The typical guest profile for Airbnb in Clarksville consists of primarily domestic travelers (98%), often arriving from nearby Richmond, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 97.6% of guests.
- Key international markets include United States (97.6%) and DC (1%).
- Top languages spoken are English (81%) followed by Spanish (11.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Richmond and Raleigh.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Clarksville Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Penhook | 19 | $5,435 | $545.46 | 37% |
| Nellysford | 63 | $4,632 | $377.70 | 38% |
| Littleton | 102 | $4,581 | $434.92 | 45% |
| Afton | 134 | $4,491 | $330.72 | 41% |
| Goodview | 24 | $4,485 | $367.02 | 51% |
| Macon | 39 | $4,459 | $470.54 | 37% |
| Wintergreen Resort | 46 | $4,436 | $333.11 | 43% |
| Rockbridge Baths | 11 | $4,352 | $286.42 | 45% |
| Bracey | 47 | $4,155 | $431.58 | 43% |
| Leasburg | 16 | $3,895 | $277.89 | 53% |