Charlottesville Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Virginia, United States
Is Airbnb profitable in Charlottesville in 2025? Explore comprehensive Airbnb analytics for Charlottesville, Virginia, United States to uncover income potential. This 2025 STR market report for Charlottesville, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 601 active listings.
Whether you're considering an Airbnb investment in Charlottesville, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Charlottesville Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Charlottesville Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Charlottesville (2025)
Understanding the monthly revenue variations for Airbnb listings in Charlottesville is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Charlottesville is typically May, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Charlottesville across different performance tiers:
- Best-in-class properties (Top 10%) achieve $7,859+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,641 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,803 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,544, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Charlottesville
Charlottesville Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Charlottesville STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Octobersees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Charlottesville:
- Best-in-class properties (Top 10%) achieve 83%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 66% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 45%.
- Entry-level properties (Bottom 25%) average 26% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Charlottesville
Average Daily Rate (ADR) Airbnb Trends in Charlottesville (2025)
Effective short term rental pricing strategy in Charlottesville involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Charlottesville typically peaks in May and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $574+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $311 or more.
- Typical properties (Median) charge around $182 per night.
- Entry-level properties (Bottom 25%) earn around $118 per night.
Average Daily Rate (ADR) Trend by Month in Charlottesville
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Airbnb Seasonality Analysis & Trends in Charlottesville (2025)
Peak Season (May, October, April)
- Revenue averages $4,990 per month
- Occupancy rates average 52.5%
- Daily rates average $296
Shoulder Season
- Revenue averages $3,987 per month
- Occupancy maintains around 48.1%
- Daily rates hold near $291
Low Season (January, February, March)
- Revenue drops to average $2,562 per month
- Occupancy decreases to average 37.6%
- Daily rates adjust to average $274
Seasonality Insights for Charlottesville
- The Airbnb seasonality in Charlottesville shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Charlottesville's highest earning potential, with monthly revenues capable of climbing to $5,343, occupancy reaching a high of 55.8%, and ADRs peaking at $304.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,253, occupancy could drop to 37.4%, and ADRs may adjust down to $268.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Charlottesville.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Charlottesville seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Charlottesville (2025)
Exploring the top neighborhoods for short-term rentals in Charlottesville? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Charlottesville | The vibrant heart of Charlottesville, filled with shops, restaurants, and cultural attractions. Ideal for tourists looking to experience local dining and history within a walkable area. | Historic Court Square, The Paramount Theater, Downtown Mall, Virginia Discovery Museum, Samuel Miller's Tavern |
| University of Virginia | Home to the prestigious university, this area attracts students, faculty, and visitors year-round. A prime location for short-term rentals catering to university-related events and activities. | University of Virginia Grounds, The Rotunda, Scott Stadium, Fralin Museum of Art, Marshall Rosenwald School |
| Monticello | Famous for Thomas Jefferson's historic estate, this area draws history enthusiasts and tourists interested in American heritage. An appealing locale for those wanting to explore early American history. | Monticello, Thomas Jefferson Visitor Center, Michie Tavern, Carter Mountain Orchard, Jefferson Vineyards |
| Vineyard Estates | Located outside the main city, this area offers a picturesque setting with local wineries and vineyards. Attracts wine enthusiasts wanting a countryside escape with beautiful views. | Blenheim Vineyards, Pippin Hill Farm & Vineyard, King Family Vineyard, Trump Winery, Cardinal Point Winery |
| Belmont | A charming neighborhood known for its historic homes and local dining scene. Offers a laid-back vibe with easy access to downtown and local parks. | Belmont Park, The Local Restaurant, The Brick Oven Pizzeria, Brewed by Hand Coffee, Guitar & Granola |
| Scott Stadium Area | Proximity to the stadium makes this area popular during football season and university events. Ideal for short-term rentals catering to sports fans and visitors. | Scott Stadium, UVA Athletic Hall of Fame, Klockner Stadium, Crispin Hall, U-Hall |
| The IX Art Park | An emerging cultural space featuring public art and community events, attracting a creative crowd. Ideal for unique stays close to art installations and local events. | IX Art Park, Charlottesville Arts, Pavilion on the Park, Live Arts Theater, Candlelight Concerts |
| North Downtown | A growing area with new developments and easy access to the downtown scene. Popular for young professionals and families looking for modern living close to amenities. | N. Downtown Park, Coffee shops, Local breweries, Grocery stores, Art galleries |
Understanding Airbnb License Requirements & STR Laws in Charlottesville (2025)
While Charlottesville, Virginia, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Charlottesville to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 0% licensed listings)
Top Performing Airbnb Properties in Charlottesville (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Charlottesvillebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
The Large Group Gathering Home by Downtown
Entire Place • 6 bedrooms
Belmont Farmhouse | Huge, New, Walk to Everything!
Entire Place • 6 bedrooms
Ivy Retreat | Heated Saltwater Pool & Hot Tub
Entire Place • 5 bedrooms
Rugby Road Retreat - walking distance to UVA.
Entire Place • 3 bedrooms
Family Friendly C-ville Estate
Entire Place • 5 bedrooms
New Luxury Modern Farmhouse, Downtown C'Ville
Entire Place • 6 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Charlottesville (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Charlottesville based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Guesthouses | 41 | $1,314,031 | 1837 | 4.65/5.0 |
| Stay Charlottesville | 19 | $800,417 | 1461 | 4.74/5.0 |
| Becky | 6 | $534,990 | 333 | 4.97/5.0 |
| Blue Ridge BnB | 9 | $527,798 | 1316 | 4.38/5.0 |
| Jennifer | 2 | $364,901 | 542 | 4.99/5.0 |
| Miranda | 12 | $328,591 | 646 | 3.27/5.0 |
| Becca | 2 | $294,238 | 60 | 5.00/5.0 |
| Cville | 15 | $258,775 | 104 | 4.47/5.0 |
| Mark | 3 | $242,506 | 304 | 4.92/5.0 |
| Amy | 4 | $240,092 | 111 | 4.95/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Charlottesville.
Dive Deeper: Advanced Charlottesville STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Charlottesville. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsCharlottesville Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Charlottesville
- The Charlottesville Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 85.5% of the 601 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Charlottesville, House properties are the most common (56.7%), reflecting the local real estate landscape.
- Houses represent a significant 56.7% portion, catering likely to families or larger groups.
- The presence of 7.7% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique, unique stays (combined 4.3%) offer potential for unique stay experiences.
Charlottesville Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Charlottesville
- The dominant room capacity in Charlottesville is 1 bedroom listings, making up 31.9% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 56.7% of the active Airbnb listings in Charlottesville, indicating a high concentration in these sizes.
- A significant 31.2% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Charlottesville.
Charlottesville Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Charlottesville
- The most common guest capacity trend in Charlottesville vacation rentals is listings accommodating 4 guests (24.1%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Charlottesville STR market, accounting for 44.7% of listings.
- 34.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Charlottesville.
- On average, properties in Charlottesville are equipped to host 4.2 guests.
Charlottesville Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Charlottesville
- The most common availability pattern in Charlottesville falls within the 181-270 days range, representing 38.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 67.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Charlottesville (38.4%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 34.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Charlottesville Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
167 listings
29.1% of total
2 Nights
235 listings
40.9% of total
3 Nights
28 listings
4.9% of total
4-6 Nights
4 listings
0.7% of total
7-29 Nights
44 listings
7.7% of total
30+ Nights
96 listings
16.7% of total
Key Insights
- The most prevalent minimum stay requirement in Charlottesville is 2 Nights, adopted by 40.9% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (70.0%) of the Charlottesville Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (16.7%) caters to monthly stays (30+ nights) in Charlottesville, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 40.9% of Charlottesville hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 29.1% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 16.7% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Charlottesville.
Charlottesville Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
4 listings
0.7% of total
Super Strict 60 Days
3 listings
0.5% of total
Flexible
71 listings
12.8% of total
Moderate
129 listings
23.2% of total
Firm
142 listings
25.6% of total
Strict
206 listings
37.1% of total
Cancellation Policy Insights for Charlottesville
- The prevailing Airbnb cancellation policy trend in Charlottesville is Strict, used by 37.1% of listings.
- A majority (62.7%) of hosts in Charlottesville utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 37.1% market standard in Charlottesville.
- With 37.1% using Strict terms, this is a viable option in Charlottesville, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Charlottesville.
Charlottesville STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Charlottesville
- The overall average booking lead time for vacation rentals in Charlottesville is 53 days.
- Guests book furthest in advance for stays during May (average 95 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 29 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (69 days avg.) sees the longest lead times, while Winter (37 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (53 days) as a baseline for your pricing and availability strategy in Charlottesville.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 95 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 69 days) to capture early planners.
- Monitor your own booking lead times against these Charlottesville averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Charlottesville (2025)
Amenity Prevalence
Amenity Insights for Charlottesville
- Essential amenities in Charlottesville that guests expect include: Wifi, Air conditioning, Smoke alarm, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like TV, Hot water, Essentials are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Charlottesville: Wifi, Air conditioning, Smoke alarm, Heating.
- Prioritize adding missing essentials: Wifi, Air conditioning, Smoke alarm, Heating.
- Consider adding popular differentiators like TV or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Charlottesville to stay competitive.
Charlottesville Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Charlottesville
- The typical guest profile for Airbnb in Charlottesville consists of primarily domestic travelers (91%), often arriving from nearby Washington, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 90.8% of guests.
- Key international markets include United States (90.8%) and DC (5.8%).
- Top languages spoken are English (70.6%) followed by Spanish (10.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Washington and Richmond.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Charlottesville Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Castleton | 10 | $6,255 | $523.55 | 39% |
| Penhook | 19 | $5,435 | $545.46 | 37% |
| Shannondale | 47 | $5,288 | $292.94 | 56% |
| Bentonville | 22 | $5,235 | $405.46 | 51% |
| Skyland Estates | 13 | $5,151 | $253.99 | 63% |
| Friendsville | 12 | $5,012 | $493.24 | 39% |
| Middleburg | 40 | $4,976 | $454.58 | 41% |
| Haymarket | 10 | $4,965 | $335.50 | 42% |
| Travilah | 10 | $4,650 | $414.77 | 47% |
| Nellysford | 63 | $4,632 | $377.70 | 38% |