Airbnb Market Analytics, Statistics and Data in Charlottesville, Virginia, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Charlottesville? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Charlottesville:
How much do Airbnb hosts make on average per month in Charlottesville?
The short-term rental market in Charlottesville shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $2,860 per month
- Strong performing properties (top 25%) make $4,736 or more
- Best-in-class properties (top 10%) achieve $8,056+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,593
Revenue Variations by Month
Occupancy Rates Throughout the Year in Charlottesville
The market in Charlottesville shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 46% occupancy rates
- Strong performing properties (top 25%) achieve 67% or higher
- Best-in-class properties (top 10%) reach 83%+occupancy
- Entry-level properties (bottom 25%) average around 27%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Charlottesville
Daily rates in Charlottesville vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $181 per night
- Strong performing properties (top 25%) secure $304 or more
- Best-in-class properties (top 10%) pull in $561+ per night
- Entry-level properties (bottom 25%) earn around $116
Daily Rate Variations by Month
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Seasonality patterns in Charlottesville
Peak Season (October, May, November)
- Revenue peaks at $5111.84 per month
- Occupancy rates reach 56.32%
- Daily rates average $300.82
Shoulder Season
- Revenue averages $3933.41 per month
- Occupancy maintains 47.07%
- Daily rates hold at $284.37
Low Season (December, February, January)
- Revenue drops to $2565.73 per month
- Occupancy decreases to 34.78%
- Daily rates adjust to $271.91
Is it still profitable to do Airbnb in Charlottesville in 2025?
Yes! Charlottesville demonstrates highly seasonal trends requiring strategic adaptation, featuring a healthy occupancy rate of 47% and strong monthly revenue averaging $3933 and As a mature market with 599 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Charlottesville
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Historic Downtown | The heart of Charlottesville, filled with shops, restaurants, and historical sites. It's a popular destination for tourists exploring the area's rich history and culture. | The Downtown Mall, Charlottesville Historic Court Square, Jefferson Theater, City Market, Virginia Discovery Museum |
| University of Virginia | Home to the prestigious UVA, this area attracts visiting families, students, and professors. Its charming campus and proximity to events make it a prime spot for short-term rentals. | University of Virginia, Monticello, The Rotunda, Academical Village, UVA Art Museum |
| Barracks Road | A bustling commercial area with numerous shops and restaurants, appealing to both locals and visitors. It offers a mix of convenience and leisure activities. | Barracks Road Shopping Center, New Dominion Bookshop, Champs Sports Bar, Albemarle County Courthouse |
| Woolen Mills | A quaint neighborhood just east of the city center known for its scenic views and outdoor activities. It's attracting more visitors looking for a relaxed atmosphere. | Rivanna River Trail, Darden Towe Park, Woolen Mills neighborhood parks, Historic Woolen Mills |
| North Grounds | Located near the University of Virginia, this area is highly sought after by students and visitors for its access to the university and local amenities. | North Grounds Entrance to UVA, UVA Intramural-Recreational Sports, North Grounds Park |
| Pantops | A suburban area with beautiful views and a growing number of amenities. It's ideal for families visiting the region or those seeking quiet, residential options. | Pantops Mountain, Pantops Shopping Center, Charlottesville Albemarle Airport |
| Belmont | A trendy neighborhood known for its vibrant dining scene and community atmosphere. It attracts young professionals and families for its charm and accessibility to downtown. | Belmont How Street, Vivace Restaurant, The Local, The Listening Room |
| Catoctin | A scenic area with numerous outdoor activities and beautiful landscapes. It's ideal for nature lovers seeking a peaceful retreat while staying near Charlottesville. | Blue Ridge Mountains, Hiking Trails, Catoctin Mountain Park |
Do you need a license for Airbnb in Charlottesville?
We recommend checking directly with Charlottesville's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Charlottesville
The Large Group Gathering Home by Downtown
Entire Place • 6 bedrooms
Belmont Farmhouse | Huge, New, Walk to Everything!
Entire Place • 6 bedrooms
Family Friendly C-ville Estate
Entire Place • 5 bedrooms
Ivy Retreat | Heated Saltwater Pool & Hot Tub
Entire Place • 5 bedrooms
Rugby Road Retreat - walking distance to UVA.
Entire Place • 3 bedrooms
New Luxury Modern Farmhouse, Downtown C'Ville
Entire Place • 6 bedrooms
Top Performing Professional Hosts in Charlottesville
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Guesthouses | 40 | $1,426,635 | 1825 | 4.64/5.0 |
| Stay Charlottesville | 19 | $853,598 | 1461 | 4.74/5.0 |
| Blue Ridge BnB | 9 | $552,859 | 1316 | 4.38/5.0 |
| Becky | 6 | $548,718 | 333 | 4.97/5.0 |
| Miranda | 11 | $382,301 | 675 | 4.02/5.0 |
| Jennifer | 2 | $328,479 | 542 | 4.99/5.0 |
| Becca | 2 | $313,084 | 60 | 5.00/5.0 |
| Mark | 3 | $247,799 | 304 | 4.92/5.0 |
| Alexia | 8 | $239,197 | 2374 | 4.65/5.0 |
| Cville | 14 | $236,048 | 97 | 4.48/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Charlottesville
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (85%), with house and apartment & condo properties comprising 79.9% of inventory
- Untapped potential in outdoor & mobile, unique stays segments (4.3% combined)
Room Capacity Distribution
Analysis of 599 properties in Charlottesville shows that 1 bedroom properties are most prevalent, making up 32.6% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 56.9% of all listings.
Key Insights
- Most common: 1 bedroom (32.6%)
- Least common: 5+ bedrooms (6.2%)
- Market concentration: 56.9% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 599 properties in Charlottesville reveals that 4 guests properties dominate the market, representing 24% of all listings. The average property accommodates 4.2 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 2 guests make up 45.9% of the market.
Key Insights
- Most common capacity: 4 guests (24% of market)
- Least common capacity: 1 guest (0.7% of market)
- Average guest capacity: 4.2 guests per property
- Market concentration: 45.9% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 599 properties in Charlottesville, the most common availability pattern is 181-270 days (36.1% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (34.4% of properties).
Key Insights
- Most common availability window: 181-270 days (36.1%)
- Most common booking duration: 91-180 days (34.4%)
- Properties with high availability (180+ days): 65.1%
- Properties with long-term bookings (180+ days): 37.9%
Minimum Stay Distributions
1 Night
169 listings
30.3% of total
2 Nights
243 listings
43.5% of total
3 Nights
32 listings
5.7% of total
4-6 Nights
9 listings
1.6% of total
7-29 Nights
34 listings
6.1% of total
30+ Nights
71 listings
12.7% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 73.8%
- Mid-length stays (4-6 nights) represent 1.6% of listings
- Monthly+ stays (12.7%) suggest a stable extended-stay market
- High market flexibility with 79.5% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
4 listings
0.7% of total
Super Strict 60 Days
3 listings
0.5% of total
Flexible
68 listings
12.2% of total
Moderate
134 listings
24.1% of total
Firm
139 listings
25% of total
Strict
209 listings
37.5% of total
Key Insights
- Strict is the preferred policy at 37.5% of listings
- Stricter policies (Firm & Strict) dominate at 62.5% of the market
- Strong market consensus around Strict policies
- Super Strict 60 Days policies are least common at 0.5% of listings
Recommendations
- The market supports stricter policies, with 62.5% using Firm or Strict terms
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in May, Oct, Apr, averaging 79 days
- Shortest booking windows are in Dec, Feb, Jan, averaging 40 days
- Spring shows the longest average booking window at 71 days, while Winter has the shortest at 40 days
Recommendations
- Implement dynamic pricing strategies for Spring bookings at least 71 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Dec-Jan when lead times are shortest
Popular Airbnb Amenities in Charlottesville
Below is the distribution of amenities across listings in Charlottesville:
Traveler Demographics
Key Insights
- Domestic travelers make up 90.9% of total guests, indicating a dominant local market share.
- Primary international markets: DC (6%) and United Kingdom (0.7%)
- English is the top language at 76.5%, followed by Spanish (11.9%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 6.6%
Recommendations
- Target marketing campaigns for Washington and Richmond markets
- Develop localized content for DC and United Kingdom
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Charlottesville. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Penhook | 18 | $6,008 | $575.60 | 36% |
| Castleton | 10 | $5,702 | $506.43 | 38% |
| Shannondale | 49 | $5,229 | $280.14 | 56% |
| Bentonville | 22 | $5,188 | $392.11 | 51% |
| Skyland Estates | 13 | $5,155 | $253.30 | 63% |
| Friendsville | 12 | $4,998 | $500.44 | 41% |
| Middleburg | 40 | $4,967 | $444.83 | 41% |
| Goodview | 25 | $4,898 | $367.44 | 49% |
| Nellysford | 64 | $4,796 | $371.69 | 40% |
| Haymarket | 11 | $4,794 | $298.13 | 38% |
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